Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Holiday Christmas Cards


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-10-2009, 11:34 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default Holiday Christmas Cards

I know this is late for this year, but it is early for next.

I saw this great video on sending out Christmas cards and I wanted to cover some of the topics. Let's talk about some do's and some don'ts.



Don't:
********

Put a return address on your Christmas card. ( It will help it get opened faster )
Don't use a pre-printed mailing address label.
Don't use a postage meter.
Don't send cards to everyone in your customer list.
Don't put any marketing material or business cards in them.
Don't use a pre-printed card with a generic message.

Do:
********
Choose the top 10% of your customers to send cards too.
Send the other 90% e-cards.
Use a holiday themed stamp on your card. (It makes it look more personalized)
Hand write the address on the envelope.
Use some fun holiday stickers on the envelope.
Personalize the inside of the card with a sentence or two to the customer.
Consider sending out 1 card a day between Nov1 and Dec 15th so as not to overwhelm yourself.


Can anyone think of any other do's and dont's?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-16-2009, 05:19 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Is anyone sending out holiday cards or Christmas cards this year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-16-2009, 05:58 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post

Put a return address on your Christmas card. ( It will help it get opened faster )
How is the post office suppose to know who it comes from if by accident someone changed your address or card has to be returned to sender ?

I usually just don't put my name and put the mailing address.

I've sent my cards on Dec. 4th already. I've put a personal message in all of them. I've sent some to my 4 schools that I did this summer, my suppliers (gas, supplies, dealer)

My customer need to spend more than $100 on services to get a card.

What are your thoughts ?
Reply With Quote
  #4  
Old 12-16-2009, 06:56 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

I'm sending mine soon.

I thought I'd wait for the snow so people can relate more to the card, being it a seasonal thing.

When there is no snow & I send out a winter holiday card, people go, "Oh god, don't remind me of the snow" negative.

But when it's snowing, the already got past the negative & are looking forward to celebrating & such.


Most importantly, the video forgot to mention ONE critical thing.

Happy Holiday cards are better than "Merry Christmas"

not everyone celebrates Christmas!!!!

Suckers!!! hO ho Ho!!!
Reply With Quote
  #5  
Old 11-28-2010, 10:04 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

I know this thread is a year old. However I am getting ready to send out holiday cards to my client list. I want to include a personalized message in each one and was hoping some of you guys might share a example of what you included/wrote in the message.

I am not sure what to say.


Jay
Reply With Quote
  #6  
Old 11-28-2010, 11:10 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

I would think the best thing to do, if you know your customers well enough, would be to include a note that the customer would feel is personalized to them. That you took the time to listen to them and remember something about them and then write it down.

Maybe mention their kids, pets, hobbies they like something that is dear to them.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-28-2010, 02:21 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Thanks Steve! I was thinking along the same lines. I just don't want it to come off as a marketing piece, but instead a sincere wish for a happy holiday and a thanks for their business.

Not sure yet how I am going to sign the cards: just my name, or name and company. I have even scene name, company and phone number used by some companies/contractors. However that might be crossing the line into marketing piece. However I can see the merit.


Jay
Reply With Quote
  #8  
Old 11-29-2010, 09:38 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

It seems from many discussions on here that most lawn care businesses and businesses in general try to keep the marketing to a bare minimum if at all.

I guess you can go either way, full blown marketing or none but either way you go, you are reaching out to your customers because they are going to know who you are.

It's a great question we should make a poll out of.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 11-29-2010, 03:09 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Ours are gone, we include a photo of the staff. All are hand written, takes quite a while as we do over 300 jobs a year.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #10  
Old 11-29-2010, 03:40 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Ordered my cards which they have been sitting at the border waiting for it to clear which I don't get because I payed my duty through UPS with credit card.
Blah ! I am starting to hate this import
Reply With Quote
Reply

Bookmarks

Tags
christmas cards, holiday cards

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Christmas cards justin_time Lawn Care Marketing & Post your marketing material for review! 11 12-03-2008 06:07 PM
Holiday gift cards? Steve Lawn Care Marketing & Post your marketing material for review! 12 01-21-2008 04:23 AM
MERRY CHRISTMAS! LGYardService General Talk 3 12-26-2007 08:12 AM
Introduce yourself and win free holiday cards Steve Introduce Yourself 16 12-07-2007 09:38 PM
Gift cards / VIP cards Steve General Business Discussions 2 10-04-2006 10:10 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late to do...
markty
06-16-2015 05:28 PM
Today 07:34 PM
by wolfpacker53
5 1,958
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
Today 07:33 PM
by stallman419
12 2,128
Should I buy this Exmark...
googus
Today 09:22 AM
Today 03:29 PM
by googus
3 57
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Today 02:53 PM
by American L&T
6 1,901
another newish job for me
holymoly
06-07-2015 08:34 AM
Today 02:06 PM
by American L&T
9 2,103
Unemployment rates drop,...
Steve
Yesterday 12:40 PM
Today 09:42 AM
by Steve
2 62
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 68
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,864
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,847
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 67
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,726
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,855
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,710
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,335
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,781
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,782
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,052
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 2,284
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,076
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,802
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,866
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,827
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,836
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,930
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,939
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,864
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,313
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,011
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,099
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 3,186
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,300
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,036
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,903
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,626
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,685
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,038
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,921
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,013
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,838
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,386
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,279
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 2,975
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,904
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,149
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,307
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,919
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,867
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,032
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 2,146
How do you find one time...
Greg'slawnandlandscape
06-02-2015 09:57 PM
06-05-2015 09:49 PM
by avetslawncare
4 2,066
» Popular Tags
ad landscaping advertising apartment complex apartment lawn care estimate applying bark billy goat brushcutter blowout bob villa collections commercial curb appeal services demonstration design door hangers edging employee problems equipment dealer equipment rental facebook foreman free advertising free lawn care google growing a lawn care business hardscapes hills how to husqvarna increase customers jobs landscape landscape services landscaping lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave new business ordinance past due patio install per hour service plowing pricing push versus ride scripts secrets to landscaping shell shreaded small engine repair snow plowing sq ft square foot trailer trailer mate pro tree tree pics trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:50 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:50 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy