Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Holiday Christmas Cards


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-10-2009, 12:34 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,823
Rep Power: 10
Steve has disabled reputation
Default Holiday Christmas Cards

I know this is late for this year, but it is early for next.

I saw this great video on sending out Christmas cards and I wanted to cover some of the topics. Let's talk about some do's and some don'ts.



Don't:
********

Put a return address on your Christmas card. ( It will help it get opened faster )
Don't use a pre-printed mailing address label.
Don't use a postage meter.
Don't send cards to everyone in your customer list.
Don't put any marketing material or business cards in them.
Don't use a pre-printed card with a generic message.

Do:
********
Choose the top 10% of your customers to send cards too.
Send the other 90% e-cards.
Use a holiday themed stamp on your card. (It makes it look more personalized)
Hand write the address on the envelope.
Use some fun holiday stickers on the envelope.
Personalize the inside of the card with a sentence or two to the customer.
Consider sending out 1 card a day between Nov1 and Dec 15th so as not to overwhelm yourself.


Can anyone think of any other do's and dont's?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-16-2009, 06:19 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,823
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Is anyone sending out holiday cards or Christmas cards this year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-16-2009, 06:58 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post

Put a return address on your Christmas card. ( It will help it get opened faster )
How is the post office suppose to know who it comes from if by accident someone changed your address or card has to be returned to sender ?

I usually just don't put my name and put the mailing address.

I've sent my cards on Dec. 4th already. I've put a personal message in all of them. I've sent some to my 4 schools that I did this summer, my suppliers (gas, supplies, dealer)

My customer need to spend more than $100 on services to get a card.

What are your thoughts ?
Reply With Quote
  #4  
Old 12-16-2009, 07:56 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

I'm sending mine soon.

I thought I'd wait for the snow so people can relate more to the card, being it a seasonal thing.

When there is no snow & I send out a winter holiday card, people go, "Oh god, don't remind me of the snow" negative.

But when it's snowing, the already got past the negative & are looking forward to celebrating & such.


Most importantly, the video forgot to mention ONE critical thing.

Happy Holiday cards are better than "Merry Christmas"

not everyone celebrates Christmas!!!!

Suckers!!! hO ho Ho!!!
Reply With Quote
  #5  
Old 11-28-2010, 11:04 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 5
wellbiz is on a distinguished road
Default

I know this thread is a year old. However I am getting ready to send out holiday cards to my client list. I want to include a personalized message in each one and was hoping some of you guys might share a example of what you included/wrote in the message.

I am not sure what to say.


Jay
Reply With Quote
  #6  
Old 11-28-2010, 12:10 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,823
Rep Power: 10
Steve has disabled reputation
Default

I would think the best thing to do, if you know your customers well enough, would be to include a note that the customer would feel is personalized to them. That you took the time to listen to them and remember something about them and then write it down.

Maybe mention their kids, pets, hobbies they like something that is dear to them.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-28-2010, 03:21 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 5
wellbiz is on a distinguished road
Default

Thanks Steve! I was thinking along the same lines. I just don't want it to come off as a marketing piece, but instead a sincere wish for a happy holiday and a thanks for their business.

Not sure yet how I am going to sign the cards: just my name, or name and company. I have even scene name, company and phone number used by some companies/contractors. However that might be crossing the line into marketing piece. However I can see the merit.


Jay
Reply With Quote
  #8  
Old 11-29-2010, 10:38 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,823
Rep Power: 10
Steve has disabled reputation
Default

It seems from many discussions on here that most lawn care businesses and businesses in general try to keep the marketing to a bare minimum if at all.

I guess you can go either way, full blown marketing or none but either way you go, you are reaching out to your customers because they are going to know who you are.

It's a great question we should make a poll out of.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 11-29-2010, 04:09 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Ours are gone, we include a photo of the staff. All are hand written, takes quite a while as we do over 300 jobs a year.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #10  
Old 11-29-2010, 04:40 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Ordered my cards which they have been sitting at the border waiting for it to clear which I don't get because I payed my duty through UPS with credit card.
Blah ! I am starting to hate this import
Reply With Quote
Reply

Bookmarks

Tags
christmas cards, holiday cards

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Christmas cards justin_time Lawn Care Marketing & Post your marketing material for review! 11 12-03-2008 07:07 PM
Holiday gift cards? Steve Lawn Care Marketing & Post your marketing material for review! 12 01-21-2008 05:23 AM
MERRY CHRISTMAS! LGYardService General Talk 3 12-26-2007 09:12 AM
Introduce yourself and win free holiday cards Steve Introduce Yourself 16 12-07-2007 10:38 PM
Gift cards / VIP cards Steve General Business Discussions 2 10-04-2006 11:10 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is anyone doing mosquito...
BWild
Today 12:30 PM
Today 01:23 PM
by Steve
2 10
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
Today 11:12 AM
by jrwalker333
12 518
New to group
ron@alpine
Today 08:45 AM
Today 08:45 AM
by ron@alpine
0 20
New to the forum
LCRobert
Yesterday 10:21 PM
Today 08:11 AM
by Sprinkler Buddy
2 45
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
Today 07:55 AM
by ringahding1
9 467
Looking for advice on...
berryjam
01-21-2015 07:37 PM
Today 07:49 AM
by ringahding1
10 284
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
Today 07:42 AM
by ringahding1
9 260
second year advise
cmdlawncare
01-23-2015 06:22 PM
Today 07:31 AM
by ringahding1
6 200
Bidding to get other work
Rodriguez11
07-21-2011 11:52 PM
Today 07:16 AM
by ringahding1
27 9,305
TaskEasy & Plowz & Mowz...
jrwalker333
01-25-2015 01:02 PM
Today 07:06 AM
by ringahding1
4 106
Lawn care truck
Steve
10-10-2009 03:40 AM
Yesterday 06:05 PM
by ExtremeLawncareServices
41 15,878
What happened to Better...
Steve
01-27-2014 04:07 PM
Yesterday 02:06 PM
by Chilehead
18 3,032
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
01-25-2015 09:34 AM
by ExtremeLawncareServices
9 503
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,537
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 109
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 333
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 128
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 240
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 238
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
01-22-2015 02:09 PM
by biglee
39 10,134
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 285
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 445
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 271
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 618
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 344
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,123
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 511
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,444
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
01-17-2015 02:21 PM
by lxarth
2 371
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 429
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 260
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 185
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,788
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 629
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 320
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,800
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,552
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
01-12-2015 06:19 PM
by BLAZIER-1991
4 460
During Your Down Time
achri12
12-24-2014 03:03 PM
01-12-2015 03:54 PM
by Steve
10 1,091
Leaf cleanup
Bradcook21
01-09-2015 02:21 PM
01-12-2015 12:22 PM
by Jamesw86
4 432
Has Anyone Used Plowz ?
dpld
01-08-2014 12:14 PM
01-11-2015 02:17 PM
by burtle
20 3,368
What to pay help
Bradcook21
01-07-2015 01:32 PM
01-08-2015 07:01 PM
by Steve
1 465
Need a trailer
googus
01-07-2015 09:40 AM
01-08-2015 10:24 AM
by Upscale2
7 578
Do you guys charge buy...
burtle
01-02-2015 09:58 PM
01-07-2015 08:37 PM
by Shark1611
14 936
Organic Lawn Care...
NHray
10-17-2014 07:05 PM
01-07-2015 07:05 PM
by greyhound
18 2,171
Need advice please
CHenricks
01-06-2015 01:17 AM
01-07-2015 03:34 PM
by Steve
4 546
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
01-07-2015 03:32 PM
by Steve
9 680
Ideas on a large bid
Knaubone
12-21-2014 11:57 AM
01-06-2015 03:55 PM
by Steve
5 991
Trailer with 4ft sides...
mayala030292
01-02-2015 09:01 PM
01-06-2015 03:33 PM
by Steve
5 629
A tip to get good...
biglee
01-04-2015 12:07 AM
01-06-2015 03:30 PM
by Steve
4 611
» Popular Tags
4wd apartment bid apartment lawn care estimate applying bob villa bush care commercial deliquentaccounts demonstration ditches door hangers edging employee problems estimate ferris first truck four wheel drive google gopherhaul grass hardscapes hills how to hydraulic introduction jobs landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo managing a lawn care business marketing ordinance past due patio install per hour charge per hour service podcast profit on employee reo scag v-ride scripts seo shreaded snow plowing sq ft starting a lawn care business steep lawns steve sulky theft toro tractor auger trailer mate pro truck new used landscape walk behind web design won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:23 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:23 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy