Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Holiday Christmas Cards


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-10-2009, 11:34 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default Holiday Christmas Cards

I know this is late for this year, but it is early for next.

I saw this great video on sending out Christmas cards and I wanted to cover some of the topics. Let's talk about some do's and some don'ts.



Don't:
********

Put a return address on your Christmas card. ( It will help it get opened faster )
Don't use a pre-printed mailing address label.
Don't use a postage meter.
Don't send cards to everyone in your customer list.
Don't put any marketing material or business cards in them.
Don't use a pre-printed card with a generic message.

Do:
********
Choose the top 10% of your customers to send cards too.
Send the other 90% e-cards.
Use a holiday themed stamp on your card. (It makes it look more personalized)
Hand write the address on the envelope.
Use some fun holiday stickers on the envelope.
Personalize the inside of the card with a sentence or two to the customer.
Consider sending out 1 card a day between Nov1 and Dec 15th so as not to overwhelm yourself.


Can anyone think of any other do's and dont's?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-16-2009, 05:19 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Is anyone sending out holiday cards or Christmas cards this year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-16-2009, 05:58 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post

Put a return address on your Christmas card. ( It will help it get opened faster )
How is the post office suppose to know who it comes from if by accident someone changed your address or card has to be returned to sender ?

I usually just don't put my name and put the mailing address.

I've sent my cards on Dec. 4th already. I've put a personal message in all of them. I've sent some to my 4 schools that I did this summer, my suppliers (gas, supplies, dealer)

My customer need to spend more than $100 on services to get a card.

What are your thoughts ?
Reply With Quote
  #4  
Old 12-16-2009, 06:56 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

I'm sending mine soon.

I thought I'd wait for the snow so people can relate more to the card, being it a seasonal thing.

When there is no snow & I send out a winter holiday card, people go, "Oh god, don't remind me of the snow" negative.

But when it's snowing, the already got past the negative & are looking forward to celebrating & such.


Most importantly, the video forgot to mention ONE critical thing.

Happy Holiday cards are better than "Merry Christmas"

not everyone celebrates Christmas!!!!

Suckers!!! hO ho Ho!!!
Reply With Quote
  #5  
Old 11-28-2010, 10:04 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

I know this thread is a year old. However I am getting ready to send out holiday cards to my client list. I want to include a personalized message in each one and was hoping some of you guys might share a example of what you included/wrote in the message.

I am not sure what to say.


Jay
Reply With Quote
  #6  
Old 11-28-2010, 11:10 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

I would think the best thing to do, if you know your customers well enough, would be to include a note that the customer would feel is personalized to them. That you took the time to listen to them and remember something about them and then write it down.

Maybe mention their kids, pets, hobbies they like something that is dear to them.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-28-2010, 02:21 PM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 6
wellbiz is on a distinguished road
Default

Thanks Steve! I was thinking along the same lines. I just don't want it to come off as a marketing piece, but instead a sincere wish for a happy holiday and a thanks for their business.

Not sure yet how I am going to sign the cards: just my name, or name and company. I have even scene name, company and phone number used by some companies/contractors. However that might be crossing the line into marketing piece. However I can see the merit.


Jay
Reply With Quote
  #8  
Old 11-29-2010, 09:38 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

It seems from many discussions on here that most lawn care businesses and businesses in general try to keep the marketing to a bare minimum if at all.

I guess you can go either way, full blown marketing or none but either way you go, you are reaching out to your customers because they are going to know who you are.

It's a great question we should make a poll out of.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 11-29-2010, 03:09 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Ours are gone, we include a photo of the staff. All are hand written, takes quite a while as we do over 300 jobs a year.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #10  
Old 11-29-2010, 03:40 PM
justin_time justin_time is offline
Justin
 
Join Date: Apr 2006
Location: French River, ON, Canada
Age: 29
Posts: 1,801
Rep Power: 0
justin_time is on a distinguished road
Default

Ordered my cards which they have been sitting at the border waiting for it to clear which I don't get because I payed my duty through UPS with credit card.
Blah ! I am starting to hate this import
Reply With Quote
Reply

Bookmarks

Tags
christmas cards, holiday cards

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Christmas cards justin_time Lawn Care Marketing & Post your marketing material for review! 11 12-03-2008 06:07 PM
Holiday gift cards? Steve Lawn Care Marketing & Post your marketing material for review! 12 01-21-2008 04:23 AM
MERRY CHRISTMAS! LGYardService General Talk 3 12-26-2007 08:12 AM
Introduce yourself and win free holiday cards Steve Introduce Yourself 16 12-07-2007 09:38 PM
Gift cards / VIP cards Steve General Business Discussions 2 10-04-2006 10:10 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn Care Service in...
Friscobob
Yesterday 03:33 PM
Today 05:35 AM
by Sprinkler Buddy
2 55
New company in Michigan
SEM
Yesterday 09:27 PM
Today 05:26 AM
by Sprinkler Buddy
1 35
Newb Question - Multiple...
DependiLawn
Yesterday 11:36 PM
Yesterday 11:36 PM
by DependiLawn
0 22
maintandlawndispatch...
SGL1
04-21-2015 03:31 PM
Yesterday 04:42 PM
by Steve
9 203
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
Yesterday 04:39 PM
by Steve
4 109
Total yard rehab
SGL1
04-23-2015 03:59 PM
Yesterday 04:39 PM
by Steve
3 90
Thoughts on Undocumented...
element009
09-25-2011 11:08 AM
04-23-2015 09:32 PM
by Chilehead
56 15,491
Hello Everyone
DesignsByBnC
04-22-2015 04:07 PM
04-23-2015 02:19 PM
by DesignsByBnC
2 78
The upcoming rainy...
5StarLawnscaping
04-21-2015 01:22 PM
04-23-2015 12:54 PM
by Steve
7 178
color fliers?
holymoly
04-18-2015 02:32 PM
04-23-2015 12:50 PM
by Steve
12 339
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
04-22-2015 07:04 PM
by Just for Cuts
59 2,508
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
04-22-2015 01:39 PM
by Steve
14 404
Could be great news for...
SC93
04-14-2015 11:06 PM
04-22-2015 01:28 PM
by Steve
15 493
quick pic
joshlawncare
04-14-2015 07:49 PM
04-21-2015 05:01 PM
by joshlawncare
4 321
Got Inspected today
swstout
08-09-2010 10:31 PM
04-21-2015 03:53 PM
by SGL1
10 3,978
Smoked my first belt!
SGL1
04-20-2015 08:46 PM
04-21-2015 03:28 PM
by SGL1
4 151
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
04-21-2015 12:47 PM
by Steve
25 998
lawn care business...
holymoly
04-18-2015 02:56 PM
04-21-2015 06:18 AM
by holymoly
3 241
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
04-21-2015 03:18 AM
by ExtremeLawncareServices
57 5,236
landscape insurance
clarkslawn
03-30-2015 10:14 PM
04-20-2015 10:02 PM
by SGL1
4 460
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
04-20-2015 08:20 PM
by avetslawncare
27 5,659
weed
avetslawncare
04-16-2015 07:56 PM
04-20-2015 01:08 PM
by Steve
4 250
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 589
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 997
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 1,003
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 507
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 407
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 529
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 195
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 560
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 538
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,361
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 247
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 8,045
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 234
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 264
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,265
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 726
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 296
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 327
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 567
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 289
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 514
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 327
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 439
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 943
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 369
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 4,009
Snow removal contracts
CDLAWNCARE
03-31-2015 02:57 PM
04-10-2015 11:37 AM
by kslawn
6 591
Do you have medical...
Steve
09-10-2011 11:46 AM
04-10-2015 11:28 AM
by Steve
17 5,304
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bush commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman google growing a lawn care business how to husqvarna hydraulic jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower patio install per hour service pricing pto secrets to landscaping seo shell shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro up sell employee web design website website design winterization wood wright stander rh www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:56 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:56 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy