I know this is late for this year, but it is early for next.
I saw this great video on sending out Christmas cards and I wanted to cover some of the topics. Let's talk about some do's and some don'ts.
Put a return address on your Christmas card. ( It will help it get opened faster )
Don't use a pre-printed mailing address label.
Don't use a postage meter.
Don't send cards to everyone in your customer list.
Don't put any marketing material or business cards in them.
Don't use a pre-printed card with a generic message.
Choose the top 10% of your customers to send cards too.
Send the other 90% e-cards.
Use a holiday themed stamp on your card. (It makes it look more personalized)
Hand write the address on the envelope.
Use some fun holiday stickers on the envelope.
Personalize the inside of the card with a sentence or two to the customer.
Consider sending out 1 card a day between Nov1 and Dec 15th so as not to overwhelm yourself.
I know this thread is a year old. However I am getting ready to send out holiday cards to my client list. I want to include a personalized message in each one and was hoping some of you guys might share a example of what you included/wrote in the message.
I would think the best thing to do, if you know your customers well enough, would be to include a note that the customer would feel is personalized to them. That you took the time to listen to them and remember something about them and then write it down.
Maybe mention their kids, pets, hobbies they like something that is dear to them.
Thanks Steve! I was thinking along the same lines. I just don't want it to come off as a marketing piece, but instead a sincere wish for a happy holiday and a thanks for their business.
Not sure yet how I am going to sign the cards: just my name, or name and company. I have even scene name, company and phone number used by some companies/contractors. However that might be crossing the line into marketing piece. However I can see the merit.