Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Advertising Question


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-10-2009, 04:35 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 8
jdobbin14
Default sales technique

I generally only suggest aeration to a customer once during the season. Honestly, if I know that the customer has the money and he cares about the quality of his/her lawn I'll recommend a spring and fall aeration. They are both beneficial. In the spring I tell the customer that the winter freeze heavily compacted their top soil. In the fall I tell the customer that the summer heat heavily compacted their soil. I do try to explain that as best I can within a limited space on my suggestion area on my invoice. If I'm able to meet with the customer, I have a soil plug remover that I keep in the toolbox of my truck. I take that out and try to shove it into the lawn in front of the customer. They get to see how hard I have to shove that into the soil in order to pull out a plug. Then I go into the benefits of aerating your lawn. Soil compaction, clay soils here in Illinois, allowing your root system to go deeper, better absorption of rain and fertilizers, etc... (If anyone on this forum doesn't know the benefits of aeration and wants to do them (they tend to be a high ticket service that many home owners don't want to do themselves. So they will pay the money to have you do it.) I suggest doing a search on benefits of aeration and memorize them.) I have an informational brochure that I leave with the customer's invoice. I don't have it saved on my computer or I would attach it so you can see it. But again, if you do a web search on benefits of aeration you can get informed that way. I also take them out to their landscaping beds and show them the quality of their mulch and suggest remuclhing the beds or I state on the invoice "your mulch is only 3/4 of an inch and I recommend no less than 2 inches." Then I suggest on the invoice the customer go out and check out the mulch themselves. The most important thing I can say is NEVER LIE to your customer!!! If you get in the habit of doing it you will lie to the wrong person. You'll lie to someone who knows his/her way around the yard and you'll lose that customer and he/she will tell everyone who'll listen that you lied to them. Finally, again I never use a hard sales approach. I treat all my customers like their my best friend.
__________________
Jeff Dobbin
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-10-2009, 04:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,811
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
I also take them out to their landscaping beds and show them the quality of their mulch and suggest remuclhing the beds or I state on the invoice "your mulch is only 3/4 of an inch and I recommend no less than 2 inches." Then I suggest on the invoice the customer go out and check out the mulch themselves.
Great thoughts Jeff.

How often do you find yourself suggesting the re-mulching of the beds?

When you are talking to the customer, what do you suggest to the the reason why the mulch should be 2" vs 3/4 of an inch?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 01-10-2009, 10:43 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 8
jdobbin14
Default

Generally, I only find myself suggesting remulching every couple of years, depending on the quality of the mulch they're willing to purchase (i.e. how much they're willing to spend). I recommend 2" of mulch around the trees because it helps keep down on weeds, (I also recommend applying Preen under the newly laid mulch.) 2" of mulch is a good amount for insulating the soil to help keep moisture in the soil. The mulch also works as a sun barrier to keep the sun off the soil. If there isn't enough mulch the sun can more easily get through.
__________________
Jeff Dobbin
Reply With Quote
  #14  
Old 01-11-2009, 12:08 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,811
Rep Power: 10
Steve has disabled reputation
Default

Great insight!

Jeff,

When you worked with your previous employer, how much did they want you to market in the surrounding properties that you serviced? Did you utilize the clover leaf marketing technique? Or any other marketing concepts?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-11-2009, 07:40 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 8
jdobbin14
Default

When I worked with the previous employer they did a lot of telephone soliciting and door hanger marketing. Here in our part of Illinois almost all the towns limit door knocking and require that you go to the town hall or police station, pay for a background check, and wait for a permit until the background check comes back. Therefore, we didn't do much of that. So we would hang door hangers saying things like, "check out your neighbors yard. Doesn't it look great? Don't you want your yard to look that good?" Then we would get their phone number out of a reverse directory and call them until they threatened to call the police. Now I go out and hang door hangers marketing my materials. I generally try to do that on weekends hoping that I'll catch someone working out in there yard. Again, I use the soft sell technique. Generally, something like, "wouldn't you rather be spending time doing something else right now?" If there's kids around I use that to my advantage. I have kids of my own and I say things like, "they won't be this small for long, trust me. Quit spending your weekends working in your yard. I can free up your weekend for $XX.XX, but your son/daughters childhood is priceless." In fact I'm trying to figure out how to put that last statement into a door hanger. Kind of like the Mastercard commercial. Anyone with any ideas would be greatly appreciated.
__________________
Jeff Dobbin

Last edited by jdobbin14; 01-11-2009 at 07:43 PM. Reason: Forgot to add the last part
Reply With Quote
  #16  
Old 01-11-2009, 08:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,811
Rep Power: 10
Steve has disabled reputation
Default

Hey Jeff,

How about something like this? I will put the clean template without text in the free door hanger section.
Attached Images
File Type: jpg spend-time-with-your-kids.jpg (35.5 KB, 13 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #17  
Old 01-11-2009, 09:40 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 8
jdobbin14
Default

Thank you Steve.
__________________
Jeff Dobbin
Reply With Quote
  #18  
Old 01-11-2009, 10:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,811
Rep Power: 10
Steve has disabled reputation
Default

I hope you can use it. Show us what you create!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
ADVERTISING Dr.Dave Landscaping General Talk 6 03-13-2008 02:38 AM
Shoppers Guide Advertising Question TomsLS Lawn Care Marketing & Post your marketing material for review! 7 01-08-2008 12:49 PM
advertising landonkade Starting a lawn care business. 25 07-14-2007 11:59 PM
Advertising benefits Steve Lawn Care Marketing & Post your marketing material for review! 4 12-05-2006 10:58 AM
Advertising Help maelawncare General Business Discussions 3 01-25-2006 04:55 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Best two stroke oil
Greg_TopYardServices
Yesterday 07:53 PM
Today 08:30 AM
by Just for Cuts
4 51
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Today 07:23 AM
by Sprinkler Buddy
15 1,212
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
Today 03:43 AM
by C&DPropertyManagement
2 69
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 01:06 AM
by Steve
13 314
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 195
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 78
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 149
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 202
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 222
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 111
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,478
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 240
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 97
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 118
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 183
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 249
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 130
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 214
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 115
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 141
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,134
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 353
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 303
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 307
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 237
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 199
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 174
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,675
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 626
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 376
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,077
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 450
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,916
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 290
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,069
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,406
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 209
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 267
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 240
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 924
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 407
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 264
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 566
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:03 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:03 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy