Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Advertising Question


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-10-2009, 04:35 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default sales technique

I generally only suggest aeration to a customer once during the season. Honestly, if I know that the customer has the money and he cares about the quality of his/her lawn I'll recommend a spring and fall aeration. They are both beneficial. In the spring I tell the customer that the winter freeze heavily compacted their top soil. In the fall I tell the customer that the summer heat heavily compacted their soil. I do try to explain that as best I can within a limited space on my suggestion area on my invoice. If I'm able to meet with the customer, I have a soil plug remover that I keep in the toolbox of my truck. I take that out and try to shove it into the lawn in front of the customer. They get to see how hard I have to shove that into the soil in order to pull out a plug. Then I go into the benefits of aerating your lawn. Soil compaction, clay soils here in Illinois, allowing your root system to go deeper, better absorption of rain and fertilizers, etc... (If anyone on this forum doesn't know the benefits of aeration and wants to do them (they tend to be a high ticket service that many home owners don't want to do themselves. So they will pay the money to have you do it.) I suggest doing a search on benefits of aeration and memorize them.) I have an informational brochure that I leave with the customer's invoice. I don't have it saved on my computer or I would attach it so you can see it. But again, if you do a web search on benefits of aeration you can get informed that way. I also take them out to their landscaping beds and show them the quality of their mulch and suggest remuclhing the beds or I state on the invoice "your mulch is only 3/4 of an inch and I recommend no less than 2 inches." Then I suggest on the invoice the customer go out and check out the mulch themselves. The most important thing I can say is NEVER LIE to your customer!!! If you get in the habit of doing it you will lie to the wrong person. You'll lie to someone who knows his/her way around the yard and you'll lose that customer and he/she will tell everyone who'll listen that you lied to them. Finally, again I never use a hard sales approach. I treat all my customers like their my best friend.
__________________
Jeff Dobbin
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-10-2009, 04:53 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
I also take them out to their landscaping beds and show them the quality of their mulch and suggest remuclhing the beds or I state on the invoice "your mulch is only 3/4 of an inch and I recommend no less than 2 inches." Then I suggest on the invoice the customer go out and check out the mulch themselves.
Great thoughts Jeff.

How often do you find yourself suggesting the re-mulching of the beds?

When you are talking to the customer, what do you suggest to the the reason why the mulch should be 2" vs 3/4 of an inch?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 01-10-2009, 10:43 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

Generally, I only find myself suggesting remulching every couple of years, depending on the quality of the mulch they're willing to purchase (i.e. how much they're willing to spend). I recommend 2" of mulch around the trees because it helps keep down on weeds, (I also recommend applying Preen under the newly laid mulch.) 2" of mulch is a good amount for insulating the soil to help keep moisture in the soil. The mulch also works as a sun barrier to keep the sun off the soil. If there isn't enough mulch the sun can more easily get through.
__________________
Jeff Dobbin
Reply With Quote
  #14  
Old 01-11-2009, 12:08 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Great insight!

Jeff,

When you worked with your previous employer, how much did they want you to market in the surrounding properties that you serviced? Did you utilize the clover leaf marketing technique? Or any other marketing concepts?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 01-11-2009, 07:40 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

When I worked with the previous employer they did a lot of telephone soliciting and door hanger marketing. Here in our part of Illinois almost all the towns limit door knocking and require that you go to the town hall or police station, pay for a background check, and wait for a permit until the background check comes back. Therefore, we didn't do much of that. So we would hang door hangers saying things like, "check out your neighbors yard. Doesn't it look great? Don't you want your yard to look that good?" Then we would get their phone number out of a reverse directory and call them until they threatened to call the police. Now I go out and hang door hangers marketing my materials. I generally try to do that on weekends hoping that I'll catch someone working out in there yard. Again, I use the soft sell technique. Generally, something like, "wouldn't you rather be spending time doing something else right now?" If there's kids around I use that to my advantage. I have kids of my own and I say things like, "they won't be this small for long, trust me. Quit spending your weekends working in your yard. I can free up your weekend for $XX.XX, but your son/daughters childhood is priceless." In fact I'm trying to figure out how to put that last statement into a door hanger. Kind of like the Mastercard commercial. Anyone with any ideas would be greatly appreciated.
__________________
Jeff Dobbin

Last edited by jdobbin14; 01-11-2009 at 07:43 PM. Reason: Forgot to add the last part
Reply With Quote
  #16  
Old 01-11-2009, 08:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Hey Jeff,

How about something like this? I will put the clean template without text in the free door hanger section.
Attached Images
File Type: jpg spend-time-with-your-kids.jpg (35.5 KB, 13 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #17  
Old 01-11-2009, 09:40 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

Thank you Steve.
__________________
Jeff Dobbin
Reply With Quote
  #18  
Old 01-11-2009, 10:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

I hope you can use it. Show us what you create!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
ADVERTISING Dr.Dave Landscaping General Talk 6 03-13-2008 02:38 AM
Shoppers Guide Advertising Question TomsLS Lawn Care Marketing & Post your marketing material for review! 7 01-08-2008 12:49 PM
advertising landonkade Starting a lawn care business. 25 07-14-2007 11:59 PM
Advertising benefits Steve Lawn Care Marketing & Post your marketing material for review! 4 12-05-2006 10:58 AM
Advertising Help maelawncare General Business Discussions 3 01-25-2006 04:55 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Contract or no contract?
TRV
Yesterday 09:18 PM
Today 06:56 PM
by Steve
2 53
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Today 06:51 PM
by Steve
12 297
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Today 06:51 PM
by acrajchel
5 1,194
Pics for website
tbtigers03
Today 05:40 PM
Today 06:48 PM
by acrajchel
2 23
New website
Chilehead
Yesterday 04:39 PM
Today 06:43 PM
by Steve
3 63
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Today 06:40 PM
by Steve
3 245
Belt dealer problem
googus
Today 08:45 AM
Today 06:36 PM
by Steve
2 46
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Today 06:34 PM
by acrajchel
16 5,908
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Today 06:32 PM
by Steve
7 152
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
Today 06:28 PM
by acrajchel
15 400
Peco Bagger
AGPS
11-18-2014 02:20 PM
Today 06:22 PM
by acrajchel
8 202
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Today 06:07 PM
by acrajchel
15 398
What is going on with...
biglee
11-14-2014 03:04 PM
Yesterday 02:50 PM
by biglee
40 852
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 401
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,770
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,386
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,135
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 710
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 453
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 400
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 272
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,289
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 194
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 461
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,531
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-16-2014 12:20 AM
by SGlawncare
172 13,801
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,643
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,670
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,616
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 370
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 570
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 260
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 330
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,259
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 556
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 459
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 286
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 255
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 270
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 499
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 320
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 366
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 407
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 604
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 509
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 818
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,129
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,240
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,054
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 928
» Popular Tags
4wd aerocore apartment complex bark billy goat brushcutter bush charge christmas collections deliquentaccounts employee problems equipment rental estimate exmark ferris first truck foreman georgia gopherhaul gravely holiday how much to charge how to bid husqvarna hydraulic installation introduction jobs kawasaki landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights managing a lawn care business marketing mowing mr dave mulch mulch price new business ordinance podcast push versus ride redmax reo savannah scag v-ride seo shreaded small engine repair starting a business start up lawn care business steep lawns toro tractor auger trailer trimmer rack truck new used landscape walker won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:59 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:59 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy