Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Advertising Question


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-09-2009, 08:23 AM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default Advertising Question

I have a question for everyone out there. I'm getting my advertising material ready for the upcoming season. I'm having flyers printed up and I think I may have come up with a good idea. My father in law owns an alarm system company. I've made a verbal deal with him that I would have one side of an 8"x11" flyer and he would have the other side. He would pay for all the flyers and I would put them out on doors, cars, etc. My question is, do you think I would have better results just having one business/offer on the flyer? Should I go with two separate flyers? Has anyone tried anything like this?
__________________
Jeff Dobbin
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-09-2009, 10:52 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,303
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Jeff,

Great idea! Yes we see a lot of co-marketing like this. In fact, can you sell the alarm service and get a % of the sale? Why not?

Did you consider offering any kind of coupons for the alarm system or for the lawn care?

I'd love to see your flyer when you are done.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-09-2009, 09:20 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default Thanks Steve

Ya, if I sell one of his alarm systems I get $50. I used to work for him before I started this business, so I know how to sell them. I'll try to show you a copy when I get done with it. I have it laid out, I just have to get approval from my father in law before sending it to the printer. I figure with the economy the way it is I should save as much money as possible.
__________________
Jeff Dobbin
Reply With Quote
  #4  
Old 01-10-2009, 01:20 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,303
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Ya, if I sell one of his alarm systems I get $50. I used to work for him before I started this business, so I know how to sell them.
What type of sales techniques were you able to use to sell the alarm systems that you felt were able to be used to help sell lawn care?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-10-2009, 02:12 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Lightbulb Mailing insert.

Does he mail monthly bills?

You could place an insert into the bill so his customers will see it when they open their bill.

Since they like his service and trust him enough with their alarm business, they might give you a try this spring.

Good luck:
__________________
Start a profitable lawn care business.
Reply With Quote
  #6  
Old 01-10-2009, 11:35 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,303
Rep Power: 10
Steve has disabled reputation
Default

Yea that is a very good point!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-10-2009, 01:19 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

That's a good idea Keith. He mails quarterly bills for his monitoring. I'd have to see if he would go for that. My only concern would be that most of his customers are out of my service area.

Steve,
I also worked for TruGreen Chemlawn before I started my own lawn care business. I've used more information from them than my father in laws business. I learned all the aspects of lawn care. The most important thing I learned from TruGreen was not to badger your customers. Use a soft sell technique. Offer/suggest a service and leave it at that. Don't call your customer daily and tell them their lawn needs this or it's going to die. I've found that my customers appreciate my low key sales approach. I suggest it and most of the time my customer has it done. I put a suggestion area on my invoices and in the spring and fall I usually suggest aeration and cleanup. In the hot summers I suggest watering for those that don't have sprinkler systems. Sometimes I'll suggest landscaping in a certain area of the property to fill it in or enhance the property.
__________________
Jeff Dobbin
Reply With Quote
  #8  
Old 01-10-2009, 01:39 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,303
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I also worked for TruGreen Chemlawn before I started my own lawn care business. I've used more information from them than my father in laws business. I learned all the aspects of lawn care. The most important thing I learned from TruGreen was not to badger your customers. Use a soft sell technique. Offer/suggest a service and leave it at that. Don't call your customer daily and tell them their lawn needs this or it's going to die. I've found that my customers appreciate my low key sales approach. I suggest it and most of the time my customer has it done. I put a suggestion area on my invoices and in the spring and fall I usually suggest aeration and cleanup. In the hot summers I suggest watering for those that don't have sprinkler systems. Sometimes I'll suggest landscaping in a certain area of the property to fill it in or enhance the property.
Very interesting! Now when you offer or suggest a service, is it always in the form of handwriting it in an invoice? If so, how do they go about notifying you if they approve it?

Do you suggest a service in other ways? Do you ever get a chance to talk to them in person and do this?

What is your advice on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-10-2009, 01:53 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

If I see the customer in person I would say something like, "Your lawn was awfully rough when I was mowing, so I checked and your soil is heavily compacted. I would suggest we get this lawn aerated. I could do that for you for $xx.xx" Then if they seem kinda iffy I go over the benefits of aeration. Most of the time they go for it if I suggest it in person. Again, I NEVER give my customers the hard sell. If they say no I leave it at that. If I leave a suggestion on an invoice they call my office and schedule the service. I always leave a price on the invoice for the suggested service. My office staff are not sales people. I'd say off the top of my head, in person sales average a 75% return and suggestions on the invoices average a 55% return. The only problem is most of my customers work during the business day.
__________________
Jeff Dobbin
Reply With Quote
  #10  
Old 01-10-2009, 02:54 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,303
Rep Power: 10
Steve has disabled reputation
Default

Quote:
If I see the customer in person I would say something like, "Your lawn was awfully rough when I was mowing, so I checked and your soil is heavily compacted. I would suggest we get this lawn aerated. I could do that for you for $xx.xx" Then if they seem kinda iffy I go over the benefits of aeration. Most of the time they go for it if I suggest it in person. Again, I NEVER give my customers the hard sell. If they say no I leave it at that. If I leave a suggestion on an invoice they call my office and schedule the service. I always leave a price on the invoice for the suggested service. My office staff are not sales people. I'd say off the top of my head, in person sales average a 75% return and suggestions on the invoices average a 55% return. The only problem is most of my customers work during the business day.
Jeff with all your knowledge, skills and talent, you are going to kick BUTT!

This is outstanding!

Let's break this down so we can all understand it better and develop a plan of attack.

First off, how many times per year can you suggest the aeration to a customer? And how many times can you perform it where it improves the lawn? Should you do this only during certain times or seasons?

How do you check the soil to see if it is heavily compacted?

Is there something visual you do that you can do in front of the customer to get their attention?

What do tell the customer the benefits of aeration are and then do you duplicate the list of these benefits on your invoice?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
ADVERTISING Dr.Dave Landscaping General Talk 6 03-13-2008 01:38 AM
Shoppers Guide Advertising Question TomsLS Lawn Care Marketing & Post your marketing material for review! 7 01-08-2008 11:49 AM
advertising landonkade Starting a lawn care business. 25 07-14-2007 10:59 PM
Advertising benefits Steve Lawn Care Marketing & Post your marketing material for review! 4 12-05-2006 09:58 AM
Advertising Help maelawncare General Business Discussions 3 01-25-2006 03:55 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Walk Behinds and Texas...
SGL1
Yesterday 03:53 PM
Today 12:51 PM
by Steve
1 62
Lawn needs top soil What...
jymie
Yesterday 11:01 AM
Today 12:43 PM
by Steve
3 91
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
Today 12:25 PM
by Steve
5 183
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
Today 12:24 PM
by Steve
8 328
Softball field
kslawn
08-15-2014 09:28 AM
Today 07:02 AM
by kslawn
15 453
Help pricing cut down 7...
Bradcook21
Yesterday 11:17 PM
Yesterday 11:47 PM
by SGL1
1 46
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 04:21 PM
by ExtremeLawncareServices
110 6,437
How do I approach...
Bradcook21
08-21-2014 01:48 AM
Yesterday 05:08 AM
by Billy Goat
12 372
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 122
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,741
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 172
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 234
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 129
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 112
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 157
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 382
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 661
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 112
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 440
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 413
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 181
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 273
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 183
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 995
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 486
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,561
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 668
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,837
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 283
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 387
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 235
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 496
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 384
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 495
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 508
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 782
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 327
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 400
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 282
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 288
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 629
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,263
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,493
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 676
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 895
buy out a lawn care...
rvezakis
08-05-2014 01:38 PM
08-05-2014 06:40 PM
by TheBeast
10 625
Please help
unitedlawncare48867
03-26-2014 08:29 PM
08-05-2014 05:27 PM
by TheBeast
27 1,696
Help with Estimate
donslawns
08-02-2014 09:10 AM
08-05-2014 02:24 PM
by Steve
6 546
Stuck again!!!!
Greg'slawnandlandscape
08-01-2014 11:02 PM
08-05-2014 09:05 AM
by Greg'slawnandlandscape
10 537
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
08-05-2014 07:22 AM
by petscanning
25 1,086
» Popular Tags
apartment bid apartment lawn care estimate care charge christmas lighting christmas light service collections subcontractor credit card processing customers ecosymbiosis escrow exmark ferris four wheel drive fundraiser gopherhaul grass gravely gravely 34" zero turn hills holiday honda how much to charge how to bid hydraulic kawasaki landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf removal managing a lawn care business marketing mulch estimate native plants new buisness new mower online classifieds outdoor environments podcast push versus ride redmax rotating scag scag v-ride search engine optimization season seo small engine repair snow sprayer starting a business starting a lawn care business steve stihl tips toro tractor auger trailer mate pro turfgrass consulting walker winter money making ideas wright stander rh zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:40 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:40 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy