Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Advertising Question


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-09-2009, 09:23 AM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default Advertising Question

I have a question for everyone out there. I'm getting my advertising material ready for the upcoming season. I'm having flyers printed up and I think I may have come up with a good idea. My father in law owns an alarm system company. I've made a verbal deal with him that I would have one side of an 8"x11" flyer and he would have the other side. He would pay for all the flyers and I would put them out on doors, cars, etc. My question is, do you think I would have better results just having one business/offer on the flyer? Should I go with two separate flyers? Has anyone tried anything like this?
__________________
Jeff Dobbin
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-09-2009, 11:52 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Jeff,

Great idea! Yes we see a lot of co-marketing like this. In fact, can you sell the alarm service and get a % of the sale? Why not?

Did you consider offering any kind of coupons for the alarm system or for the lawn care?

I'd love to see your flyer when you are done.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-09-2009, 10:20 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default Thanks Steve

Ya, if I sell one of his alarm systems I get $50. I used to work for him before I started this business, so I know how to sell them. I'll try to show you a copy when I get done with it. I have it laid out, I just have to get approval from my father in law before sending it to the printer. I figure with the economy the way it is I should save as much money as possible.
__________________
Jeff Dobbin
Reply With Quote
  #4  
Old 01-10-2009, 02:20 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Ya, if I sell one of his alarm systems I get $50. I used to work for him before I started this business, so I know how to sell them.
What type of sales techniques were you able to use to sell the alarm systems that you felt were able to be used to help sell lawn care?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-10-2009, 03:12 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Lightbulb Mailing insert.

Does he mail monthly bills?

You could place an insert into the bill so his customers will see it when they open their bill.

Since they like his service and trust him enough with their alarm business, they might give you a try this spring.

Good luck:
__________________
Start a profitable lawn care business.
Reply With Quote
  #6  
Old 01-10-2009, 12:35 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Yea that is a very good point!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-10-2009, 02:19 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

That's a good idea Keith. He mails quarterly bills for his monitoring. I'd have to see if he would go for that. My only concern would be that most of his customers are out of my service area.

Steve,
I also worked for TruGreen Chemlawn before I started my own lawn care business. I've used more information from them than my father in laws business. I learned all the aspects of lawn care. The most important thing I learned from TruGreen was not to badger your customers. Use a soft sell technique. Offer/suggest a service and leave it at that. Don't call your customer daily and tell them their lawn needs this or it's going to die. I've found that my customers appreciate my low key sales approach. I suggest it and most of the time my customer has it done. I put a suggestion area on my invoices and in the spring and fall I usually suggest aeration and cleanup. In the hot summers I suggest watering for those that don't have sprinkler systems. Sometimes I'll suggest landscaping in a certain area of the property to fill it in or enhance the property.
__________________
Jeff Dobbin
Reply With Quote
  #8  
Old 01-10-2009, 02:39 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I also worked for TruGreen Chemlawn before I started my own lawn care business. I've used more information from them than my father in laws business. I learned all the aspects of lawn care. The most important thing I learned from TruGreen was not to badger your customers. Use a soft sell technique. Offer/suggest a service and leave it at that. Don't call your customer daily and tell them their lawn needs this or it's going to die. I've found that my customers appreciate my low key sales approach. I suggest it and most of the time my customer has it done. I put a suggestion area on my invoices and in the spring and fall I usually suggest aeration and cleanup. In the hot summers I suggest watering for those that don't have sprinkler systems. Sometimes I'll suggest landscaping in a certain area of the property to fill it in or enhance the property.
Very interesting! Now when you offer or suggest a service, is it always in the form of handwriting it in an invoice? If so, how do they go about notifying you if they approve it?

Do you suggest a service in other ways? Do you ever get a chance to talk to them in person and do this?

What is your advice on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-10-2009, 02:53 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 7
jdobbin14
Default

If I see the customer in person I would say something like, "Your lawn was awfully rough when I was mowing, so I checked and your soil is heavily compacted. I would suggest we get this lawn aerated. I could do that for you for $xx.xx" Then if they seem kinda iffy I go over the benefits of aeration. Most of the time they go for it if I suggest it in person. Again, I NEVER give my customers the hard sell. If they say no I leave it at that. If I leave a suggestion on an invoice they call my office and schedule the service. I always leave a price on the invoice for the suggested service. My office staff are not sales people. I'd say off the top of my head, in person sales average a 75% return and suggestions on the invoices average a 55% return. The only problem is most of my customers work during the business day.
__________________
Jeff Dobbin
Reply With Quote
  #10  
Old 01-10-2009, 03:54 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Quote:
If I see the customer in person I would say something like, "Your lawn was awfully rough when I was mowing, so I checked and your soil is heavily compacted. I would suggest we get this lawn aerated. I could do that for you for $xx.xx" Then if they seem kinda iffy I go over the benefits of aeration. Most of the time they go for it if I suggest it in person. Again, I NEVER give my customers the hard sell. If they say no I leave it at that. If I leave a suggestion on an invoice they call my office and schedule the service. I always leave a price on the invoice for the suggested service. My office staff are not sales people. I'd say off the top of my head, in person sales average a 75% return and suggestions on the invoices average a 55% return. The only problem is most of my customers work during the business day.
Jeff with all your knowledge, skills and talent, you are going to kick BUTT!

This is outstanding!

Let's break this down so we can all understand it better and develop a plan of attack.

First off, how many times per year can you suggest the aeration to a customer? And how many times can you perform it where it improves the lawn? Should you do this only during certain times or seasons?

How do you check the soil to see if it is heavily compacted?

Is there something visual you do that you can do in front of the customer to get their attention?

What do tell the customer the benefits of aeration are and then do you duplicate the list of these benefits on your invoice?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
ADVERTISING Dr.Dave Landscaping General Talk 6 03-13-2008 02:38 AM
Shoppers Guide Advertising Question TomsLS Lawn Care Marketing & Post your marketing material for review! 7 01-08-2008 12:49 PM
advertising landonkade Starting a lawn care business. 25 07-14-2007 11:59 PM
Advertising benefits Steve Lawn Care Marketing & Post your marketing material for review! 4 12-05-2006 10:58 AM
Advertising Help maelawncare General Business Discussions 3 01-25-2006 04:55 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Facebook
element009
03-23-2011 09:36 AM
Today 12:08 PM
by Knaubone
37 9,854
Ideas on a large bid
Knaubone
Today 11:57 AM
Today 11:57 AM
by Knaubone
0 25
Repair or replace the...
lxarth
12-17-2014 05:07 PM
Today 10:21 AM
by lxarth
8 253
Stander Vs. Zt
totalscape
Yesterday 07:57 PM
Today 09:35 AM
by rmccutchan
3 71
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
Today 12:52 AM
by rmccutchan
31 9,030
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
Yesterday 11:33 PM
by SuperiorPower
7 248
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
12-19-2014 09:45 PM
by ExtremeLawncareServices
189 16,705
Georgia Boys!
Chilehead
12-18-2014 10:23 PM
12-19-2014 09:36 PM
by Chilehead
2 112
Employee job training...
brookline
12-15-2014 08:15 PM
12-19-2014 07:48 PM
by SuperiorPower
9 347
Hello from Md
homey
12-17-2014 06:55 PM
12-19-2014 06:00 PM
by homey
5 198
Has Obamacare helped or...
Steve
12-18-2014 04:37 PM
12-19-2014 05:43 PM
by stevef1201
3 137
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
12-17-2014 01:11 PM
by Steve
23 3,007
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
12-17-2014 09:40 AM
by SuperiorPower
34 6,158
Peco Bagger
AGPS
11-18-2014 02:20 PM
12-17-2014 09:13 AM
by SuperiorPower
15 1,357
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 323
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 318
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 391
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 288
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 836
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 836
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 299
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 4,131
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 419
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,414
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 661
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 510
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 932
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 454
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 452
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,256
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,748
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 1,000
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,293
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,481
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 636
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 717
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,257
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 892
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,273
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,894
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 736
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,482
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 662
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,555
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,511
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,535
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 730
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,305
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,220
Intuit Quickbooks...
CDLAWNCARE
11-30-2014 10:19 AM
11-30-2014 10:19 AM
by CDLAWNCARE
0 639
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying auger bid bob villa bush christmas commercial decorating deliquentaccounts demonstration ditches employee problems ferris first truck georgia gopherhaul grass hardscapes hiring how much to charge how to hydraulic installation introduction john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo managing a lawn care business marketing mowing mulch mulch price new business ordinance patio install per hour charge podcast profit on employee reo scag v-ride shell snow plowing starting a business starting a lawn care business start up lawn care business steep lawns steve sulky theft toro tractor auger trailer mate pro tree turfgrass consulting walk behind wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:25 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:25 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy