Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Advertising Question


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-09-2009, 08:23 AM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 8
jdobbin14
Default Advertising Question

I have a question for everyone out there. I'm getting my advertising material ready for the upcoming season. I'm having flyers printed up and I think I may have come up with a good idea. My father in law owns an alarm system company. I've made a verbal deal with him that I would have one side of an 8"x11" flyer and he would have the other side. He would pay for all the flyers and I would put them out on doors, cars, etc. My question is, do you think I would have better results just having one business/offer on the flyer? Should I go with two separate flyers? Has anyone tried anything like this?
__________________
Jeff Dobbin
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-09-2009, 10:52 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Jeff,

Great idea! Yes we see a lot of co-marketing like this. In fact, can you sell the alarm service and get a % of the sale? Why not?

Did you consider offering any kind of coupons for the alarm system or for the lawn care?

I'd love to see your flyer when you are done.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-09-2009, 09:20 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 8
jdobbin14
Default Thanks Steve

Ya, if I sell one of his alarm systems I get $50. I used to work for him before I started this business, so I know how to sell them. I'll try to show you a copy when I get done with it. I have it laid out, I just have to get approval from my father in law before sending it to the printer. I figure with the economy the way it is I should save as much money as possible.
__________________
Jeff Dobbin
Reply With Quote
  #4  
Old 01-10-2009, 01:20 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Ya, if I sell one of his alarm systems I get $50. I used to work for him before I started this business, so I know how to sell them.
What type of sales techniques were you able to use to sell the alarm systems that you felt were able to be used to help sell lawn care?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-10-2009, 02:12 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Lightbulb Mailing insert.

Does he mail monthly bills?

You could place an insert into the bill so his customers will see it when they open their bill.

Since they like his service and trust him enough with their alarm business, they might give you a try this spring.

Good luck:
__________________
Start a profitable lawn care business.
Reply With Quote
  #6  
Old 01-10-2009, 11:35 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Yea that is a very good point!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-10-2009, 01:19 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 8
jdobbin14
Default

That's a good idea Keith. He mails quarterly bills for his monitoring. I'd have to see if he would go for that. My only concern would be that most of his customers are out of my service area.

Steve,
I also worked for TruGreen Chemlawn before I started my own lawn care business. I've used more information from them than my father in laws business. I learned all the aspects of lawn care. The most important thing I learned from TruGreen was not to badger your customers. Use a soft sell technique. Offer/suggest a service and leave it at that. Don't call your customer daily and tell them their lawn needs this or it's going to die. I've found that my customers appreciate my low key sales approach. I suggest it and most of the time my customer has it done. I put a suggestion area on my invoices and in the spring and fall I usually suggest aeration and cleanup. In the hot summers I suggest watering for those that don't have sprinkler systems. Sometimes I'll suggest landscaping in a certain area of the property to fill it in or enhance the property.
__________________
Jeff Dobbin
Reply With Quote
  #8  
Old 01-10-2009, 01:39 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I also worked for TruGreen Chemlawn before I started my own lawn care business. I've used more information from them than my father in laws business. I learned all the aspects of lawn care. The most important thing I learned from TruGreen was not to badger your customers. Use a soft sell technique. Offer/suggest a service and leave it at that. Don't call your customer daily and tell them their lawn needs this or it's going to die. I've found that my customers appreciate my low key sales approach. I suggest it and most of the time my customer has it done. I put a suggestion area on my invoices and in the spring and fall I usually suggest aeration and cleanup. In the hot summers I suggest watering for those that don't have sprinkler systems. Sometimes I'll suggest landscaping in a certain area of the property to fill it in or enhance the property.
Very interesting! Now when you offer or suggest a service, is it always in the form of handwriting it in an invoice? If so, how do they go about notifying you if they approve it?

Do you suggest a service in other ways? Do you ever get a chance to talk to them in person and do this?

What is your advice on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 01-10-2009, 01:53 PM
jdobbin14 jdobbin14 is offline
Members
 
Join Date: Feb 2008
Location: Illinois
Posts: 12
Rep Power: 8
jdobbin14
Default

If I see the customer in person I would say something like, "Your lawn was awfully rough when I was mowing, so I checked and your soil is heavily compacted. I would suggest we get this lawn aerated. I could do that for you for $xx.xx" Then if they seem kinda iffy I go over the benefits of aeration. Most of the time they go for it if I suggest it in person. Again, I NEVER give my customers the hard sell. If they say no I leave it at that. If I leave a suggestion on an invoice they call my office and schedule the service. I always leave a price on the invoice for the suggested service. My office staff are not sales people. I'd say off the top of my head, in person sales average a 75% return and suggestions on the invoices average a 55% return. The only problem is most of my customers work during the business day.
__________________
Jeff Dobbin
Reply With Quote
  #10  
Old 01-10-2009, 02:54 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Quote:
If I see the customer in person I would say something like, "Your lawn was awfully rough when I was mowing, so I checked and your soil is heavily compacted. I would suggest we get this lawn aerated. I could do that for you for $xx.xx" Then if they seem kinda iffy I go over the benefits of aeration. Most of the time they go for it if I suggest it in person. Again, I NEVER give my customers the hard sell. If they say no I leave it at that. If I leave a suggestion on an invoice they call my office and schedule the service. I always leave a price on the invoice for the suggested service. My office staff are not sales people. I'd say off the top of my head, in person sales average a 75% return and suggestions on the invoices average a 55% return. The only problem is most of my customers work during the business day.
Jeff with all your knowledge, skills and talent, you are going to kick BUTT!

This is outstanding!

Let's break this down so we can all understand it better and develop a plan of attack.

First off, how many times per year can you suggest the aeration to a customer? And how many times can you perform it where it improves the lawn? Should you do this only during certain times or seasons?

How do you check the soil to see if it is heavily compacted?

Is there something visual you do that you can do in front of the customer to get their attention?

What do tell the customer the benefits of aeration are and then do you duplicate the list of these benefits on your invoice?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
ADVERTISING Dr.Dave Landscaping General Talk 6 03-13-2008 01:38 AM
Shoppers Guide Advertising Question TomsLS Lawn Care Marketing & Post your marketing material for review! 7 01-08-2008 11:49 AM
advertising landonkade Starting a lawn care business. 25 07-14-2007 10:59 PM
Advertising benefits Steve Lawn Care Marketing & Post your marketing material for review! 4 12-05-2006 09:58 AM
Advertising Help maelawncare General Business Discussions 3 01-25-2006 03:55 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
Today 05:26 AM
by RSE
22 862
color fliers?
holymoly
Yesterday 02:32 PM
Yesterday 11:10 PM
by SC93
1 37
lawn care business...
holymoly
Yesterday 02:56 PM
Yesterday 08:18 PM
by holymoly
1 52
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
Yesterday 06:54 PM
by avetslawncare
24 5,451
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
Yesterday 06:51 PM
by avetslawncare
21 759
Hustler Raptor
SGL1
04-13-2015 09:27 PM
Yesterday 07:53 AM
by SGL1
15 356
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 229
Could be great news for...
SC93
04-14-2015 11:06 PM
04-17-2015 08:58 PM
by SC93
10 294
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
04-17-2015 08:40 PM
by ExtremeLawncareServices
53 4,955
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 376
weed
avetslawncare
04-16-2015 07:56 PM
04-17-2015 07:59 PM
by avetslawncare
3 99
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-17-2015 07:27 PM
by biglee
14 396
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 74
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 433
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 392
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,212
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 123
quick pic
joshlawncare
04-14-2015 07:49 PM
04-16-2015 03:38 PM
by Steve
3 180
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 7,912
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 127
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 154
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,149
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-15-2015 08:35 AM
by Bradcook21
7 839
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 355
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 171
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 206
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 445
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 178
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 382
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 205
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 318
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 815
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 264
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 3,879
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
04-10-2015 12:05 PM
by Just for Cuts
45 2,101
Snow removal contracts
CDLAWNCARE
03-31-2015 02:57 PM
04-10-2015 11:37 AM
by kslawn
6 460
Do you have medical...
Steve
09-10-2011 11:46 AM
04-10-2015 11:28 AM
by Steve
17 5,180
Shopping Centers
avetslawncare
04-07-2015 07:16 PM
04-10-2015 11:27 AM
by Steve
7 369
Leaf Vac's?
ABurlison
11-07-2007 10:18 PM
04-10-2015 06:12 AM
by RSE
14 5,677
Grass and Leaf vacuum
captain200
04-07-2015 07:05 PM
04-10-2015 06:02 AM
by RSE
4 327
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
04-10-2015 06:00 AM
by Dan Tanner
19 926
I have a great idea!
biglee
04-05-2015 06:20 PM
04-09-2015 12:54 PM
by Steve
4 375
lawn care school
kevinburch48
04-09-2015 09:13 AM
04-09-2015 11:27 AM
by Steve
1 239
What do you suggest?
Growing Green
09-20-2011 09:56 AM
04-08-2015 03:09 PM
by Steve
8 3,107
Survey
Ducke
09-20-2011 07:27 PM
04-07-2015 11:33 PM
by SGL1
12 3,427
DOT Number
acrajchel
03-20-2015 05:56 PM
04-07-2015 10:55 PM
by SGL1
14 1,245
Avoiding Clients
CHEESE2009
09-08-2011 10:58 PM
04-07-2015 06:05 PM
by GLAN
24 6,388
Mass/New Hampshire...
jcurr33
04-06-2015 09:48 PM
04-07-2015 04:19 PM
by jcurr33
2 275
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
04-07-2015 05:19 AM
by Chilehead
9 801
Dethatching attachments
jcurr33
03-29-2015 08:56 PM
04-06-2015 09:21 PM
by ExtremeLawncareServices
6 514
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hills hiring husqvarna john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets more customers business mr dave mulch new business past due per hour charge per hour service pricing profit on employee pto push versus ride running a business scripts secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:35 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:35 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy