Well i would have to say, Yes and No.
Let me explain, i have never had any good luck with the major papers, but have had good response from the penny saver, a classified paper around here.
The best thing to remember is this, as my dad always said " K.I.S.S. Keep it Simple Stupid" If you look at most of the ad's in the paper they run on and on and people dont like that, Be to the point, Co. name, what you are A LCO, phone #'s web site. good luck