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General Business Discussions A place to talk about general business discussions.

Tracking leads?


General Business Discussions

A place to talk about general business discussions.
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  #1  
Old 04-07-2006, 04:51 PM
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Do you track your advertising leads?

When new customers call you, do you ask them where they heard of you from?
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  #2  
Old 04-07-2006, 05:24 PM
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yup I do it.

You should do it to find exactly where the money you are spending on marketing is working at
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Old 04-07-2006, 07:04 PM
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Do you chart the information at all?

If so, how do you keep record of it?
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Old 04-07-2006, 07:26 PM
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Yes we do. I always ask how they heard about us. I want to know if our advertising is working or if they were referred by one of our customers. Word of mouth is the best advertisement.
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Old 04-07-2006, 07:29 PM
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Hi myrlin,

How do you keep record of it? Do you create charts to review?
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Old 04-07-2006, 08:03 PM
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Hi Team Gopher,

I keep a book with my customers names. I make note if that customer was from our ad or if they were a referral from another customer. If they were a referral I give the customer that referred them a discount on their next invoice. It's only a $5.00 discount but they appreciate it. If they happen to refer 2 customers, I will discount them $10.00. I basically discount $5.00 for each customer they refer. Should I discount more?
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Old 04-07-2006, 08:23 PM
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Quote:
Originally Posted by [b
Quote[/b] ] I basically discount $5.00 for each customer they refer. Should I discount more?
If it works now, I would stick with it.

How do you market your referral program to your customers?
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Old 04-07-2006, 08:34 PM
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I mailed out letters to our customers explaining the referral program.
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