Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Help with new business


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-18-2008, 09:30 AM
allstarlawns
Guest
 
Posts: n/a
Default Help with new business

I tried offerring gift cards this holiday season and sent out approx. 100 letters to current and past cuustomers as well as nearly 150 emails to different contacts. As of yet I have not had 1 response. Anybody out there try this and did it work?

All Star Lawn Care
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-18-2008, 10:25 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,595
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Steve,

Welcome to our forum. Can you tell us what your gift card consisted of? What did you send out? What was the offer etc?

If you want, scan in an image.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-18-2008, 10:31 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Hi Steve,

Welcome to our forum. Can you tell us what your gift card consisted of? What did you send out? What was the offer etc?

If you want, scan in an image.

I used 8.5 x 11 Christmas border paper and here's what I offered.

The holidays are here and itís that time of year when you want your gift to be perfect!

Long after all the shopping is done, the days get longer, and the weather nicer, youíll be remembered for your thoughtfulness!

Itís the gift thatís great for teachers, pastors, bosses, and relatives!

Purchase your gift cards today from All-Star Lawn Care for all your favorite people!

∑ $10 off with a $50 purchase
∑ $25 off with a $100 purchase


Name and contact information
Reply With Quote
  #4  
Old 12-18-2008, 10:36 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,595
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Purchase your gift cards today from All-Star Lawn Care for all your favorite people!

∑ $10 off with a $50 purchase
∑ $25 off with a $100 purchase
How did these gift cards work? Were they $10 and $25 gift cards?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-18-2008, 11:04 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
How did these gift cards work? Were they $10 and $25 gift cards?

They have not sold at all!
Reply With Quote
  #6  
Old 12-18-2008, 11:15 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,595
Rep Power: 10
Steve has disabled reputation
Default

Oh what I mean was, were you trying to sell $10 and $25 dollar gift cards? I wasn't exactly sure what the offer meant.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 12-18-2008, 11:19 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Oh what I mean was, were you trying to sell $10 and $25 dollar gift cards? I wasn't exactly sure what the offer meant.
Trying to sell dollar amount but was offering a $10 discount if they bought $50 and a $25 discount if they bought $100 worth.
Reply With Quote
  #8  
Old 12-18-2008, 11:27 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,595
Rep Power: 10
Steve has disabled reputation
Default

Ah ok so a $50 gift card for $40 and a $100 gift card for $75.

Well something interesting to consider is if you send out 100 letters you can potentially hope for a 1% or so response rate. And that is just a response. Then a lower conversion rate, which is how many actually buy.

Try playing around with the Marketing Return On Investment Calculator.
http://www.gopherforum.com/showthrea...3299#post43299

That will give you the ability to come up with some potential returns.

I think in this case there could be a couple of things that went wrong. First the offer might just not be grabbing them. Second off, you may need to send out a lot more direct mail pieces. Maybe 1000+ to get an idea if it would work or not.

You could also try to sweeten the deal. Maybe send out another 100 letters and say this is your last chance before Christmas to jump on this offer. In fact if you act before 12/20 I will give you two gift cards for the price of one. And maybe that will get them to jump on the offer. Then when you go to these new customers homes, you will have a great opportunity to sell them on a season's worth of lawn care or any other upsell you can think of.

What's your view on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-18-2008, 11:31 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Ah ok so a $50 gift card for $40 and a $100 gift card for $75.

Well something interesting to consider is if you send out 100 letters you can potentially hope for a 1% or so response rate. And that is just a response. Then a lower conversion rate, which is how many actually buy.

Try playing around with the Marketing Return On Investment Calculator.
http://www.gopherforum.com/showthrea...3299#post43299

That will give you the ability to come up with some potential returns.

I think in this case there could be a couple of things that went wrong. First the offer might just not be grabbing them. Second off, you may need to send out a lot more direct mail pieces. Maybe 1000+ to get an idea if it would work or not.

You could also try to sweeten the deal. Maybe send out another 100 letters and say this is your last chance before Christmas to jump on this offer. In fact if you act before 12/20 I will give you two gift cards for the price of one. And maybe that will get them to jump on the offer. Then when you go to these new customers homes, you will have a great opportunity to sell them on a season's worth of lawn care or any other upsell you can think of.

What's your view on that?
Great idea! Thanks for al your help. I turned my PT business to FT in March of this year and just trying whatever I can to get things moving for 2009.
Reply With Quote
  #10  
Old 12-18-2008, 12:16 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,595
Rep Power: 10
Steve has disabled reputation
Default

What other things have you been doing to market your business?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Belt dealer problem
googus
Today 08:45 AM
Today 09:55 AM
by Dan Tanner
1 22
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Today 07:00 AM
by stevef1201
6 128
Contract or no contract?
TRV
Yesterday 09:18 PM
Yesterday 09:18 PM
by TRV
0 33
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 09:17 PM
by Chilehead
10 269
New website
Chilehead
Yesterday 04:39 PM
Yesterday 06:40 PM
by Dan Tanner
1 37
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 04:35 PM
by Chilehead
14 5,879
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 02:55 PM
by biglee
14 375
What is going on with...
biglee
11-14-2014 03:04 PM
Yesterday 02:50 PM
by biglee
40 840
Peco Bagger
AGPS
11-18-2014 02:20 PM
Yesterday 01:56 PM
by AGPS
7 185
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-19-2014 05:34 PM
by Steve
14 389
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 391
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,765
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,383
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,134
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 706
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 450
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 396
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 268
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,285
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 191
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 456
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,530
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-16-2014 12:20 AM
by SGlawncare
172 13,784
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,637
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,664
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,611
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 370
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
11-12-2014 12:45 PM
by Steve
1 222
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 567
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 258
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 328
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,255
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 554
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 458
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 286
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 254
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 268
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 497
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 319
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 364
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 405
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 603
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 508
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 815
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,129
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,236
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,053
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 924
"Price...
Mr. Mow
10-30-2014 04:21 PM
10-31-2014 06:48 AM
by ringahding1
3 730
Help a brother...
tbtigers03
09-28-2014 12:41 PM
10-31-2014 06:41 AM
by ringahding1
15 2,607
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying article marketing bid billy goat brushcutter blades bush charge decorating deliquentaccounts ditches employee problems estimate exmark ferris first truck foreman gopherhaul gravely growing a lawn care business hiring how much to charge how to how to bid hydraulic installation introduction kawasaki landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing mulch mulch price new business new mower ordinance podcast pto redmax reo running a business scag v-ride search engine optimization seo shreaded snow snow plowing starting a business start up lawn care business steep lawns steve stihl toro trailer trailer mate pro truck new used landscape turfgrass consulting walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:22 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:22 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy