Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Help with new business


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-18-2008, 08:30 AM
allstarlawns
Guest
 
Posts: n/a
Default Help with new business

I tried offerring gift cards this holiday season and sent out approx. 100 letters to current and past cuustomers as well as nearly 150 emails to different contacts. As of yet I have not had 1 response. Anybody out there try this and did it work?

All Star Lawn Care
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-18-2008, 09:25 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Steve,

Welcome to our forum. Can you tell us what your gift card consisted of? What did you send out? What was the offer etc?

If you want, scan in an image.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-18-2008, 09:31 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Hi Steve,

Welcome to our forum. Can you tell us what your gift card consisted of? What did you send out? What was the offer etc?

If you want, scan in an image.

I used 8.5 x 11 Christmas border paper and here's what I offered.

The holidays are here and itís that time of year when you want your gift to be perfect!

Long after all the shopping is done, the days get longer, and the weather nicer, youíll be remembered for your thoughtfulness!

Itís the gift thatís great for teachers, pastors, bosses, and relatives!

Purchase your gift cards today from All-Star Lawn Care for all your favorite people!

∑ $10 off with a $50 purchase
∑ $25 off with a $100 purchase


Name and contact information
Reply With Quote
  #4  
Old 12-18-2008, 09:36 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Purchase your gift cards today from All-Star Lawn Care for all your favorite people!

∑ $10 off with a $50 purchase
∑ $25 off with a $100 purchase
How did these gift cards work? Were they $10 and $25 gift cards?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-18-2008, 10:04 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
How did these gift cards work? Were they $10 and $25 gift cards?

They have not sold at all!
Reply With Quote
  #6  
Old 12-18-2008, 10:15 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Oh what I mean was, were you trying to sell $10 and $25 dollar gift cards? I wasn't exactly sure what the offer meant.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 12-18-2008, 10:19 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Oh what I mean was, were you trying to sell $10 and $25 dollar gift cards? I wasn't exactly sure what the offer meant.
Trying to sell dollar amount but was offering a $10 discount if they bought $50 and a $25 discount if they bought $100 worth.
Reply With Quote
  #8  
Old 12-18-2008, 10:27 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Ah ok so a $50 gift card for $40 and a $100 gift card for $75.

Well something interesting to consider is if you send out 100 letters you can potentially hope for a 1% or so response rate. And that is just a response. Then a lower conversion rate, which is how many actually buy.

Try playing around with the Marketing Return On Investment Calculator.
http://www.gopherforum.com/showthrea...3299#post43299

That will give you the ability to come up with some potential returns.

I think in this case there could be a couple of things that went wrong. First the offer might just not be grabbing them. Second off, you may need to send out a lot more direct mail pieces. Maybe 1000+ to get an idea if it would work or not.

You could also try to sweeten the deal. Maybe send out another 100 letters and say this is your last chance before Christmas to jump on this offer. In fact if you act before 12/20 I will give you two gift cards for the price of one. And maybe that will get them to jump on the offer. Then when you go to these new customers homes, you will have a great opportunity to sell them on a season's worth of lawn care or any other upsell you can think of.

What's your view on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-18-2008, 10:31 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Ah ok so a $50 gift card for $40 and a $100 gift card for $75.

Well something interesting to consider is if you send out 100 letters you can potentially hope for a 1% or so response rate. And that is just a response. Then a lower conversion rate, which is how many actually buy.

Try playing around with the Marketing Return On Investment Calculator.
http://www.gopherforum.com/showthrea...3299#post43299

That will give you the ability to come up with some potential returns.

I think in this case there could be a couple of things that went wrong. First the offer might just not be grabbing them. Second off, you may need to send out a lot more direct mail pieces. Maybe 1000+ to get an idea if it would work or not.

You could also try to sweeten the deal. Maybe send out another 100 letters and say this is your last chance before Christmas to jump on this offer. In fact if you act before 12/20 I will give you two gift cards for the price of one. And maybe that will get them to jump on the offer. Then when you go to these new customers homes, you will have a great opportunity to sell them on a season's worth of lawn care or any other upsell you can think of.

What's your view on that?
Great idea! Thanks for al your help. I turned my PT business to FT in March of this year and just trying whatever I can to get things moving for 2009.
Reply With Quote
  #10  
Old 12-18-2008, 11:16 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

What other things have you been doing to market your business?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
Yesterday 05:04 AM
by Sprinkler Buddy
2 76
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 104
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 05:46 PM
by Freshcut
2 101
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 100
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 297
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,722
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 248
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 241
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,444
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 314
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 270
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 221
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 302
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 201
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,328
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 12,989
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 394
Hello
llewelwa
03-18-2016 12:47 AM
04-05-2016 12:14 AM
by Steve
3 9,313
Poop and Scooping
llewelwa
04-01-2016 05:48 PM
04-05-2016 12:08 AM
by Steve
1 9,103
help with sole...
greenbuds
03-24-2016 12:21 PM
04-04-2016 05:33 PM
by WarriorLandscapingCAN
2 9,267
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:35 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:35 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy