Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Help with new business


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-18-2008, 08:30 AM
allstarlawns
Guest
 
Posts: n/a
Default Help with new business

I tried offerring gift cards this holiday season and sent out approx. 100 letters to current and past cuustomers as well as nearly 150 emails to different contacts. As of yet I have not had 1 response. Anybody out there try this and did it work?

All Star Lawn Care
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-18-2008, 09:25 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Steve,

Welcome to our forum. Can you tell us what your gift card consisted of? What did you send out? What was the offer etc?

If you want, scan in an image.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-18-2008, 09:31 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Hi Steve,

Welcome to our forum. Can you tell us what your gift card consisted of? What did you send out? What was the offer etc?

If you want, scan in an image.

I used 8.5 x 11 Christmas border paper and here's what I offered.

The holidays are here and itís that time of year when you want your gift to be perfect!

Long after all the shopping is done, the days get longer, and the weather nicer, youíll be remembered for your thoughtfulness!

Itís the gift thatís great for teachers, pastors, bosses, and relatives!

Purchase your gift cards today from All-Star Lawn Care for all your favorite people!

∑ $10 off with a $50 purchase
∑ $25 off with a $100 purchase


Name and contact information
Reply With Quote
  #4  
Old 12-18-2008, 09:36 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Purchase your gift cards today from All-Star Lawn Care for all your favorite people!

∑ $10 off with a $50 purchase
∑ $25 off with a $100 purchase
How did these gift cards work? Were they $10 and $25 gift cards?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-18-2008, 10:04 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
How did these gift cards work? Were they $10 and $25 gift cards?

They have not sold at all!
Reply With Quote
  #6  
Old 12-18-2008, 10:15 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

Oh what I mean was, were you trying to sell $10 and $25 dollar gift cards? I wasn't exactly sure what the offer meant.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 12-18-2008, 10:19 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Oh what I mean was, were you trying to sell $10 and $25 dollar gift cards? I wasn't exactly sure what the offer meant.
Trying to sell dollar amount but was offering a $10 discount if they bought $50 and a $25 discount if they bought $100 worth.
Reply With Quote
  #8  
Old 12-18-2008, 10:27 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

Ah ok so a $50 gift card for $40 and a $100 gift card for $75.

Well something interesting to consider is if you send out 100 letters you can potentially hope for a 1% or so response rate. And that is just a response. Then a lower conversion rate, which is how many actually buy.

Try playing around with the Marketing Return On Investment Calculator.
http://www.gopherforum.com/showthrea...3299#post43299

That will give you the ability to come up with some potential returns.

I think in this case there could be a couple of things that went wrong. First the offer might just not be grabbing them. Second off, you may need to send out a lot more direct mail pieces. Maybe 1000+ to get an idea if it would work or not.

You could also try to sweeten the deal. Maybe send out another 100 letters and say this is your last chance before Christmas to jump on this offer. In fact if you act before 12/20 I will give you two gift cards for the price of one. And maybe that will get them to jump on the offer. Then when you go to these new customers homes, you will have a great opportunity to sell them on a season's worth of lawn care or any other upsell you can think of.

What's your view on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-18-2008, 10:31 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Ah ok so a $50 gift card for $40 and a $100 gift card for $75.

Well something interesting to consider is if you send out 100 letters you can potentially hope for a 1% or so response rate. And that is just a response. Then a lower conversion rate, which is how many actually buy.

Try playing around with the Marketing Return On Investment Calculator.
http://www.gopherforum.com/showthrea...3299#post43299

That will give you the ability to come up with some potential returns.

I think in this case there could be a couple of things that went wrong. First the offer might just not be grabbing them. Second off, you may need to send out a lot more direct mail pieces. Maybe 1000+ to get an idea if it would work or not.

You could also try to sweeten the deal. Maybe send out another 100 letters and say this is your last chance before Christmas to jump on this offer. In fact if you act before 12/20 I will give you two gift cards for the price of one. And maybe that will get them to jump on the offer. Then when you go to these new customers homes, you will have a great opportunity to sell them on a season's worth of lawn care or any other upsell you can think of.

What's your view on that?
Great idea! Thanks for al your help. I turned my PT business to FT in March of this year and just trying whatever I can to get things moving for 2009.
Reply With Quote
  #10  
Old 12-18-2008, 11:16 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

What other things have you been doing to market your business?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Customer letters
kslawn
Today 06:17 AM
Today 06:17 PM
by kslawn
2 47
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
Today 05:53 PM
by eastsidelandcare
2 122
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
Today 05:49 PM
by eastsidelandcare
2 161
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
Today 05:37 PM
by Just for Cuts
9 199
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 03:55 PM
by stevef1201
75 4,265
Should I ?
googus
Yesterday 04:06 PM
Today 03:48 PM
by googus
3 105
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
Today 12:42 PM
by Steve
3 132
new to me box truck
jrayb39667
03-06-2014 10:20 PM
Today 12:40 PM
by Steve
15 1,308
Need help determining...
Jbss861
07-20-2014 02:33 PM
Today 12:35 PM
by Steve
10 224
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
Today 12:14 PM
by Steve
14 819
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Today 11:55 AM
by Steve
26 1,103
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
Today 11:48 AM
by Steve
4 173
Overspray?
stevef1201
07-21-2014 04:20 PM
Today 11:39 AM
by Steve
3 84
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
Yesterday 01:53 PM
by Steve
6 205
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 607
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 443
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 219
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-21-2014 01:04 PM
by Steve
12 496
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 517
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 112
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 115
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 656
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 969
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 705
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 640
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,476
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 216
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-15-2014 11:42 AM
by Steve
9 319
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,654
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 392
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 323
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 785
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 503
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 508
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,826
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 500
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 177
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 607
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 260
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 741
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,199
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 485
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 347
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 311
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,373
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 213
Happy Independance...
stevef1201
07-04-2014 07:05 AM
07-07-2014 01:01 PM
by Steve
2 213
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-07-2014 12:47 PM
by Steve
4 291
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
07-06-2014 01:50 PM
by SGL1
21 5,186
Poulan Pro trimmers
SGL1
06-30-2014 11:16 PM
07-05-2014 09:32 PM
by SGL1
20 493
» Popular Tags
4wd 34'' advertisement auger bid blades butterfly gardens charge christmas light hanging credit card customers exmark ferris financing first truck georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge john deere quik trac kansas city lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf lighting marketing mechanic monthly mow mulch mulch price new and restored landscapes new buisness new business organize payment podcast property management company pto running a business savannah scag schedule scripts seo social media starting a business start up lawn care business stihl top dresser toro toro grand stand trailer tree care trimmer rack walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:19 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:19 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy