Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Help with new business


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-18-2008, 08:30 AM
allstarlawns
Guest
 
Posts: n/a
Default Help with new business

I tried offerring gift cards this holiday season and sent out approx. 100 letters to current and past cuustomers as well as nearly 150 emails to different contacts. As of yet I have not had 1 response. Anybody out there try this and did it work?

All Star Lawn Care
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-18-2008, 09:25 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi Steve,

Welcome to our forum. Can you tell us what your gift card consisted of? What did you send out? What was the offer etc?

If you want, scan in an image.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-18-2008, 09:31 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Hi Steve,

Welcome to our forum. Can you tell us what your gift card consisted of? What did you send out? What was the offer etc?

If you want, scan in an image.

I used 8.5 x 11 Christmas border paper and here's what I offered.

The holidays are here and itís that time of year when you want your gift to be perfect!

Long after all the shopping is done, the days get longer, and the weather nicer, youíll be remembered for your thoughtfulness!

Itís the gift thatís great for teachers, pastors, bosses, and relatives!

Purchase your gift cards today from All-Star Lawn Care for all your favorite people!

∑ $10 off with a $50 purchase
∑ $25 off with a $100 purchase


Name and contact information
Reply With Quote
  #4  
Old 12-18-2008, 09:36 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Purchase your gift cards today from All-Star Lawn Care for all your favorite people!

∑ $10 off with a $50 purchase
∑ $25 off with a $100 purchase
How did these gift cards work? Were they $10 and $25 gift cards?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-18-2008, 10:04 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
How did these gift cards work? Were they $10 and $25 gift cards?

They have not sold at all!
Reply With Quote
  #6  
Old 12-18-2008, 10:15 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Oh what I mean was, were you trying to sell $10 and $25 dollar gift cards? I wasn't exactly sure what the offer meant.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 12-18-2008, 10:19 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Oh what I mean was, were you trying to sell $10 and $25 dollar gift cards? I wasn't exactly sure what the offer meant.
Trying to sell dollar amount but was offering a $10 discount if they bought $50 and a $25 discount if they bought $100 worth.
Reply With Quote
  #8  
Old 12-18-2008, 10:27 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Ah ok so a $50 gift card for $40 and a $100 gift card for $75.

Well something interesting to consider is if you send out 100 letters you can potentially hope for a 1% or so response rate. And that is just a response. Then a lower conversion rate, which is how many actually buy.

Try playing around with the Marketing Return On Investment Calculator.
http://www.gopherforum.com/showthrea...3299#post43299

That will give you the ability to come up with some potential returns.

I think in this case there could be a couple of things that went wrong. First the offer might just not be grabbing them. Second off, you may need to send out a lot more direct mail pieces. Maybe 1000+ to get an idea if it would work or not.

You could also try to sweeten the deal. Maybe send out another 100 letters and say this is your last chance before Christmas to jump on this offer. In fact if you act before 12/20 I will give you two gift cards for the price of one. And maybe that will get them to jump on the offer. Then when you go to these new customers homes, you will have a great opportunity to sell them on a season's worth of lawn care or any other upsell you can think of.

What's your view on that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-18-2008, 10:31 AM
allstarlawns
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
Ah ok so a $50 gift card for $40 and a $100 gift card for $75.

Well something interesting to consider is if you send out 100 letters you can potentially hope for a 1% or so response rate. And that is just a response. Then a lower conversion rate, which is how many actually buy.

Try playing around with the Marketing Return On Investment Calculator.
http://www.gopherforum.com/showthrea...3299#post43299

That will give you the ability to come up with some potential returns.

I think in this case there could be a couple of things that went wrong. First the offer might just not be grabbing them. Second off, you may need to send out a lot more direct mail pieces. Maybe 1000+ to get an idea if it would work or not.

You could also try to sweeten the deal. Maybe send out another 100 letters and say this is your last chance before Christmas to jump on this offer. In fact if you act before 12/20 I will give you two gift cards for the price of one. And maybe that will get them to jump on the offer. Then when you go to these new customers homes, you will have a great opportunity to sell them on a season's worth of lawn care or any other upsell you can think of.

What's your view on that?
Great idea! Thanks for al your help. I turned my PT business to FT in March of this year and just trying whatever I can to get things moving for 2009.
Reply With Quote
  #10  
Old 12-18-2008, 11:16 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

What other things have you been doing to market your business?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Mow and leave cleanup bid
SGL1
Today 07:28 PM
Today 07:28 PM
by SGL1
0 1
Need input on a bid
phlawncare
Yesterday 08:51 PM
Today 06:25 PM
by phlawncare
2 70
Will summer ever come
ExtremeLawncareServices
Today 08:27 AM
Today 05:20 PM
by Sprinkler Buddy
4 55
Building credit
Matther777
07-27-2014 05:20 PM
Today 05:18 PM
by Matther777
8 145
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Today 04:23 PM
by stevef1201
16 658
Formulas Used
BaileynSamsMum
Today 06:40 AM
Today 02:52 PM
by BaileynSamsMum
2 53
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
Today 02:28 PM
by Steve
3 77
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Today 02:28 PM
by Steve
4 138
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Today 02:25 PM
by Steve
4 129
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Today 02:11 PM
by Steve
4 110
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:29 PM
by Steve
3 138
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Yesterday 07:39 AM
by SGL1
15 335
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 346
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-27-2014 01:21 PM
by ExtremeLawncareServices
80 4,665
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 193
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 334
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 511
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 100
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 217
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,290
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 400
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 231
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 926
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 228
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 280
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 324
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 223
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,438
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 256
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 166
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 301
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 680
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 534
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 315
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 646
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 208
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 197
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 763
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,082
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 808
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 734
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 320,900
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,759
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 478
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 388
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 849
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 585
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 598
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,934
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 590
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge christmas lighting christmas light service courtesy call customers decorating estimate exmark ferris first truck fundraiser gopherhaul grass gravely hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness new mower organize outdoor environments payment podcast property management company pto reo scag schedule scripts seo snow starting a business starting a lawn care business start up lawn care business steve stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:39 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:39 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy