Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

A door Hanger that works for us and maybe you too


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-13-2008, 11:19 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 43
Posts: 8
Rep Power: 7
jmkreisle is on a distinguished road
Default A door Hanger that works for us and maybe you too

Here is a Door Hanger we use... Feel free to run with the idea and do your own for lawncare....

Also included an idea for using on postcard for lawn mowing....
Attached Images
File Type: jpg Fishing Door Hanger.jpg (489.9 KB, 889 views)
File Type: jpg mowing post card web viewable.jpg (112.2 KB, 922 views)
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning

Last edited by jmkreisle; 12-13-2008 at 11:22 AM.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-13-2008, 06:43 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Mike,

Thanks for adding those great designs! What advice do you have for newer lawn care business owners when it comes to successfully distributing such marketing material? How should one go about using the postcards or door hangers to get the most effective results?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-14-2008, 08:12 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 43
Posts: 8
Rep Power: 7
jmkreisle is on a distinguished road
Default

Just like real estate.... Location, location, location. In this case, it's list, list, list! Who gets your marketing material is more important than how or what they get.

I don't market to folks that can't afford or shouldn't be hiring out contractors. If they can't afford it, then it is a waste of my efforts, If they shouldn't be affording it, then it too, will be a waste because they will want the work cheap.

As for what the marketing material should say.... well, I like promoting what I sell. I stopped selling Pressure Washing once I found that is was only worth so much. I started selling something more valuable... Time and convenience. That's why the card doesn't have a mower or Pressure washer on it. It has what I propose hiring me will give them... Time to enjoy thier free time.
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #4  
Old 12-14-2008, 08:21 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I don't market to folks that can't afford or shouldn't be hiring out contractors. If they can't afford it, then it is a waste of my efforts, If they shouldn't be affording it, then it too, will be a waste because they will want the work cheap.
That is a really good point that I think a lot of new lawn care business owners miss. Do you have any advice on how a lawn care business owner can or should determine who can't afford them?

Quote:
As for what the marketing material should say.... well, I like promoting what I sell. I stopped selling Pressure Washing once I found that is was only worth so much. I started selling something more valuable... Time and convenience.
Another great point! How did you come to this conclusion? Was there a point where there was like an epiphany?

I think many business owners just never adopt this concept. That is why I am wondering why you did and maybe that will help others see the light.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-15-2008, 09:50 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 43
Posts: 8
Rep Power: 7
jmkreisle is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
That is a really good point that I think a lot of new lawn care business owners miss. Do you have any advice on how a lawn care business owner can or should determine who can't afford them?



Another great point! How did you come to this conclusion? Was there a point where there was like an epiphany?

I think many business owners just never adopt this concept. That is why I am wondering why you did and maybe that will help others see the light.
As long as I was telling them all about Pressure washing, I was getting that look of... "It's just pressure washing, why so much money"... When I started sending a different message to a different mindset client, I noticed more yeses no matter the price. We went from $250 house washes to $450+ haouse washes in one season. And started selling More of them at the higher rate. Silly, how a different approach can sell the same service for more $$.

As for determining target market, I lokk for neighborhoods where there is lots of activity. Work vehicles coming and going. These folks out source this work. I target Business owners. Thier time is valuable and also understand us. We have something in common. Hey, a lawyer that is billing $500/hr thinks I am a bargain at $300/hr. Also, don't price based on YOUR numbers... Base it on THIER numbers. I sell House washes that would take typical Homeowner a whole weekend to do. I base pricing on that production rate... Not my own. I can clean thier home in an hour, but not going to price it at that rate. I'm going to sell them that I am saving them money versus the time it would cost THEM to do it. Hell, even to have the local handyman do it. Not a knock on the lawn guys, but I can wash 5-6 times faster than most of them, but ain't gonna price it for faster. I'm gonna stay at same $50/hr that lawn/handyman is going to price at, but make more because I'm faster. So I'll make the $300/hr
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #6  
Old 12-15-2008, 08:41 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

These are all fantastic points!

The thing I wonder is this. Do you ever say to the homeowner that this job will take an hour and you are charging $450 for it or do you not say how long the job will take?

Do you try to sell it on the fact you are cleaning the entire home exterior?

When you sell the package, do you sell the roof cleaning too or is something like that extra?

What is involved in an average home cleaning job?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-11-2010, 05:08 PM
figtree figtree is offline
Junior Member
 
Join Date: Sep 2008
Posts: 21
Rep Power: 7
figtree is on a distinguished road
Default

Quote:
Originally Posted by jmkreisle View Post
As long as I was telling them all about Pressure washing, I was getting that look of... "It's just pressure washing, why so much money"... When I started sending a different message to a different mindset client, I noticed more yeses no matter the price. We went from $250 house washes to $450+ haouse washes in one season. And started selling More of them at the higher rate. Silly, how a different approach can sell the same service for more $$.

As for determining target market, I lokk for neighborhoods where there is lots of activity. Work vehicles coming and going. These folks out source this work. I target Business owners. Thier time is valuable and also understand us. We have something in common. Hey, a lawyer that is billing $500/hr thinks I am a bargain at $300/hr. Also, don't price based on YOUR numbers... Base it on THIER numbers. I sell House washes that would take typical Homeowner a whole weekend to do. I base pricing on that production rate... Not my own. I can clean thier home in an hour, but not going to price it at that rate. I'm going to sell them that I am saving them money versus the time it would cost THEM to do it. Hell, even to have the local handyman do it. Not a knock on the lawn guys, but I can wash 5-6 times faster than most of them, but ain't gonna price it for faster. I'm gonna stay at same $50/hr that lawn/handyman is going to price at, but make more because I'm faster. So I'll make the $300/hr

Do your customers complain when you used thier water or do you supply the water when pressure washing? Thx
__________________
2010 Ford F150 4x4 STX
6x12 Trailer
Exmark Turf Tracer HP 48"
Exmark Viking 48"
Craftsman push mower 21"
Echo Trimmers
Echo Blowers
Echo edgers
Reply With Quote
  #8  
Old 02-11-2010, 06:30 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

From what we have seen, it seems like it is much more ideal to use water that is there on location.

Trucking it in must be a royal pain.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 11-03-2012, 04:10 PM
zippy-phil zippy-phil is offline
Junior Member
 
Join Date: Nov 2012
Posts: 16
Rep Power: 3
zippy-phil is on a distinguished road
Default

bump for following......1st posting


Zippy-Phil
Reply With Quote
  #10  
Old 11-03-2012, 05:43 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by zippy-phil View Post
bump for following......1st posting


Zippy-Phil
Instead of bumping a long-dead thread just to "follow" it (a thread that hasn't been active in years doesn't have much to "follow", by the way), you can look just above the first post of any thread and click on "Thread Tools", then click on "Subscribe to this Thread".

Welcome.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ted's door hanger Steve General Business Discussions 2 03-02-2006 01:51 PM
door hanger General Business Discussions 5 02-23-2005 04:08 PM
door hanger Gopher Software Support Archived Question & Answers - Read Only 0 02-21-2005 10:39 AM
X-Ray Door Hanger Steve General Business Discussions 1 06-17-2004 07:16 PM
Door Hanger Steve General Business Discussions 3 12-10-2003 01:14 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
Today 08:11 AM
by Just for Cuts
60 2,582
Get Help
JohnMartin
Today 04:14 AM
Today 04:14 AM
by JohnMartin
0 28
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Yesterday 09:46 PM
by ExtremeLawncareServices
61 5,347
Correct me if I'm wrong...
SGL1
Yesterday 02:41 PM
Yesterday 09:16 PM
by SGL1
3 63
Lawn Care Service in...
Friscobob
04-24-2015 03:33 PM
Yesterday 06:37 PM
by Friscobob
3 127
Buying contracts /...
greenscaper123
Yesterday 04:46 PM
Yesterday 04:46 PM
by greenscaper123
0 43
what's the big deal...
Tony317
04-25-2015 02:19 PM
Yesterday 12:08 PM
by SGL1
2 97
New company in Michigan
SEM
04-24-2015 09:27 PM
Yesterday 05:18 AM
by Sprinkler Buddy
3 99
Total yard rehab
SGL1
04-23-2015 03:59 PM
04-25-2015 08:25 PM
by SGL1
7 189
mowing pic
joshlawncare
04-25-2015 12:34 PM
04-25-2015 08:09 PM
by avetslawncare
1 88
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
04-25-2015 08:01 PM
by avetslawncare
7 201
Newb Question - Multiple...
DependiLawn
04-24-2015 11:36 PM
04-24-2015 11:36 PM
by DependiLawn
0 75
maintandlawndispatch...
SGL1
04-21-2015 03:31 PM
04-24-2015 04:42 PM
by Steve
9 244
Thoughts on Undocumented...
element009
09-25-2011 11:08 AM
04-23-2015 09:32 PM
by Chilehead
56 15,537
Hello Everyone
DesignsByBnC
04-22-2015 04:07 PM
04-23-2015 02:19 PM
by DesignsByBnC
2 124
The upcoming rainy...
5StarLawnscaping
04-21-2015 01:22 PM
04-23-2015 12:54 PM
by Steve
7 219
color fliers?
holymoly
04-18-2015 02:32 PM
04-23-2015 12:50 PM
by Steve
12 391
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
04-22-2015 01:39 PM
by Steve
14 450
Could be great news for...
SC93
04-14-2015 11:06 PM
04-22-2015 01:28 PM
by Steve
15 529
quick pic
joshlawncare
04-14-2015 07:49 PM
04-21-2015 05:01 PM
by joshlawncare
4 363
Got Inspected today
swstout
08-09-2010 10:31 PM
04-21-2015 03:53 PM
by SGL1
10 4,020
Smoked my first belt!
SGL1
04-20-2015 08:46 PM
04-21-2015 03:28 PM
by SGL1
4 191
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
04-21-2015 12:47 PM
by Steve
25 1,038
lawn care business...
holymoly
04-18-2015 02:56 PM
04-21-2015 06:18 AM
by holymoly
3 280
landscape insurance
clarkslawn
03-30-2015 10:14 PM
04-20-2015 10:02 PM
by SGL1
4 500
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
04-20-2015 08:20 PM
by avetslawncare
27 5,697
weed
avetslawncare
04-16-2015 07:56 PM
04-20-2015 01:08 PM
by Steve
4 285
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 624
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 1,040
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 1,061
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 541
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 456
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 561
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 222
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 601
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 590
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,398
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 284
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 8,080
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 260
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 303
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,299
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 854
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 341
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 364
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 599
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 321
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 549
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 361
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 474
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades bush contract help curb appeal services deliquentaccounts design ditches door hangers employee problems equipment rental estimate ferris foreman free advertising google growing a lawn care business how to husqvarna jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new business new mower per hour service pricing pto secrets to landscaping seo shell small engine repair snow plowing square foot starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro tree trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:16 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:16 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy