Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

A door Hanger that works for us and maybe you too


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-13-2008, 11:19 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 6
jmkreisle is on a distinguished road
Default A door Hanger that works for us and maybe you too

Here is a Door Hanger we use... Feel free to run with the idea and do your own for lawncare....

Also included an idea for using on postcard for lawn mowing....
Attached Images
File Type: jpg Fishing Door Hanger.jpg (489.9 KB, 869 views)
File Type: jpg mowing post card web viewable.jpg (112.2 KB, 896 views)
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning

Last edited by jmkreisle; 12-13-2008 at 11:22 AM.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-13-2008, 06:43 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Mike,

Thanks for adding those great designs! What advice do you have for newer lawn care business owners when it comes to successfully distributing such marketing material? How should one go about using the postcards or door hangers to get the most effective results?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-14-2008, 08:12 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 6
jmkreisle is on a distinguished road
Default

Just like real estate.... Location, location, location. In this case, it's list, list, list! Who gets your marketing material is more important than how or what they get.

I don't market to folks that can't afford or shouldn't be hiring out contractors. If they can't afford it, then it is a waste of my efforts, If they shouldn't be affording it, then it too, will be a waste because they will want the work cheap.

As for what the marketing material should say.... well, I like promoting what I sell. I stopped selling Pressure Washing once I found that is was only worth so much. I started selling something more valuable... Time and convenience. That's why the card doesn't have a mower or Pressure washer on it. It has what I propose hiring me will give them... Time to enjoy thier free time.
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #4  
Old 12-14-2008, 08:21 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I don't market to folks that can't afford or shouldn't be hiring out contractors. If they can't afford it, then it is a waste of my efforts, If they shouldn't be affording it, then it too, will be a waste because they will want the work cheap.
That is a really good point that I think a lot of new lawn care business owners miss. Do you have any advice on how a lawn care business owner can or should determine who can't afford them?

Quote:
As for what the marketing material should say.... well, I like promoting what I sell. I stopped selling Pressure Washing once I found that is was only worth so much. I started selling something more valuable... Time and convenience.
Another great point! How did you come to this conclusion? Was there a point where there was like an epiphany?

I think many business owners just never adopt this concept. That is why I am wondering why you did and maybe that will help others see the light.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 12-15-2008, 09:50 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 6
jmkreisle is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
That is a really good point that I think a lot of new lawn care business owners miss. Do you have any advice on how a lawn care business owner can or should determine who can't afford them?



Another great point! How did you come to this conclusion? Was there a point where there was like an epiphany?

I think many business owners just never adopt this concept. That is why I am wondering why you did and maybe that will help others see the light.
As long as I was telling them all about Pressure washing, I was getting that look of... "It's just pressure washing, why so much money"... When I started sending a different message to a different mindset client, I noticed more yeses no matter the price. We went from $250 house washes to $450+ haouse washes in one season. And started selling More of them at the higher rate. Silly, how a different approach can sell the same service for more $$.

As for determining target market, I lokk for neighborhoods where there is lots of activity. Work vehicles coming and going. These folks out source this work. I target Business owners. Thier time is valuable and also understand us. We have something in common. Hey, a lawyer that is billing $500/hr thinks I am a bargain at $300/hr. Also, don't price based on YOUR numbers... Base it on THIER numbers. I sell House washes that would take typical Homeowner a whole weekend to do. I base pricing on that production rate... Not my own. I can clean thier home in an hour, but not going to price it at that rate. I'm going to sell them that I am saving them money versus the time it would cost THEM to do it. Hell, even to have the local handyman do it. Not a knock on the lawn guys, but I can wash 5-6 times faster than most of them, but ain't gonna price it for faster. I'm gonna stay at same $50/hr that lawn/handyman is going to price at, but make more because I'm faster. So I'll make the $300/hr
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #6  
Old 12-15-2008, 08:41 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

These are all fantastic points!

The thing I wonder is this. Do you ever say to the homeowner that this job will take an hour and you are charging $450 for it or do you not say how long the job will take?

Do you try to sell it on the fact you are cleaning the entire home exterior?

When you sell the package, do you sell the roof cleaning too or is something like that extra?

What is involved in an average home cleaning job?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 02-11-2010, 05:08 PM
figtree figtree is offline
Junior Member
 
Join Date: Sep 2008
Posts: 21
Rep Power: 6
figtree is on a distinguished road
Default

Quote:
Originally Posted by jmkreisle View Post
As long as I was telling them all about Pressure washing, I was getting that look of... "It's just pressure washing, why so much money"... When I started sending a different message to a different mindset client, I noticed more yeses no matter the price. We went from $250 house washes to $450+ haouse washes in one season. And started selling More of them at the higher rate. Silly, how a different approach can sell the same service for more $$.

As for determining target market, I lokk for neighborhoods where there is lots of activity. Work vehicles coming and going. These folks out source this work. I target Business owners. Thier time is valuable and also understand us. We have something in common. Hey, a lawyer that is billing $500/hr thinks I am a bargain at $300/hr. Also, don't price based on YOUR numbers... Base it on THIER numbers. I sell House washes that would take typical Homeowner a whole weekend to do. I base pricing on that production rate... Not my own. I can clean thier home in an hour, but not going to price it at that rate. I'm going to sell them that I am saving them money versus the time it would cost THEM to do it. Hell, even to have the local handyman do it. Not a knock on the lawn guys, but I can wash 5-6 times faster than most of them, but ain't gonna price it for faster. I'm gonna stay at same $50/hr that lawn/handyman is going to price at, but make more because I'm faster. So I'll make the $300/hr

Do your customers complain when you used thier water or do you supply the water when pressure washing? Thx
__________________
2010 Ford F150 4x4 STX
6x12 Trailer
Exmark Turf Tracer HP 48"
Exmark Viking 48"
Craftsman push mower 21"
Echo Trimmers
Echo Blowers
Echo edgers
Reply With Quote
  #8  
Old 02-11-2010, 06:30 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

From what we have seen, it seems like it is much more ideal to use water that is there on location.

Trucking it in must be a royal pain.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 11-03-2012, 04:10 PM
zippy-phil zippy-phil is offline
Junior Member
 
Join Date: Nov 2012
Posts: 11
Rep Power: 2
zippy-phil is on a distinguished road
Default

bump for following......1st posting


Zippy-Phil
Reply With Quote
  #10  
Old 11-03-2012, 05:43 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by zippy-phil View Post
bump for following......1st posting


Zippy-Phil
Instead of bumping a long-dead thread just to "follow" it (a thread that hasn't been active in years doesn't have much to "follow", by the way), you can look just above the first post of any thread and click on "Thread Tools", then click on "Subscribe to this Thread".

Welcome.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ted's door hanger Steve General Business Discussions 2 03-02-2006 01:51 PM
door hanger General Business Discussions 5 02-23-2005 04:08 PM
door hanger Gopher Software Support Archived Question & Answers - Read Only 0 02-21-2005 10:39 AM
X-Ray Door Hanger Steve General Business Discussions 1 06-17-2004 07:16 PM
Door Hanger Steve General Business Discussions 3 12-10-2003 01:14 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
Today 12:42 PM
by Steve
3 115
new to me box truck
jrayb39667
03-06-2014 10:20 PM
Today 12:40 PM
by Steve
15 1,292
Need help determining...
Jbss861
07-20-2014 02:33 PM
Today 12:35 PM
by Steve
10 207
Customer letters
kslawn
Today 06:17 AM
Today 12:33 PM
by Steve
1 20
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
Today 12:14 PM
by Steve
14 803
Should I ?
googus
Yesterday 04:06 PM
Today 12:02 PM
by Steve
2 78
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Today 11:55 AM
by Steve
26 1,095
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
Today 11:50 AM
by Steve
8 180
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
Today 11:48 AM
by Steve
4 165
Overspray?
stevef1201
07-21-2014 04:20 PM
Today 11:39 AM
by Steve
3 80
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
Yesterday 01:53 PM
by Steve
6 203
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 602
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 437
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 215
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-21-2014 01:04 PM
by Steve
12 492
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 508
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-20-2014 08:03 AM
by kslawn
1 146
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-19-2014 05:40 PM
by kslawn
1 109
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 110
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 113
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 653
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 963
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-16-2014 08:38 PM
by ExtremeLawncareServices
73 4,228
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 700
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 635
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,412
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 215
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-15-2014 11:42 AM
by Steve
9 316
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,653
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 390
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 322
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 785
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 501
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 503
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,822
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 494
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 175
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 605
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 259
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 739
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,190
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 480
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 343
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 311
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,369
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 211
Happy Independance...
stevef1201
07-04-2014 07:05 AM
07-07-2014 01:01 PM
by Steve
2 211
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-07-2014 12:47 PM
by Steve
4 290
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
07-06-2014 01:50 PM
by SGL1
21 5,178
Poulan Pro trimmers
SGL1
06-30-2014 11:16 PM
07-05-2014 09:32 PM
by SGL1
20 488
» Popular Tags
34'' ads blades butterfly gardens charge christmas christmas light hanging credit card customers ditches employee problems exmark fall ferris financing first truck franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice kansas city lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights marketing mechanic monthly mow mowing mulch price new and restored landscapes new buisness new business organize podcast promotion pto riding mower running a business savannah scag schedule seo social media starting a business start up lawn care business steep lawns stihl sulky top dresser toro toro grand stand tree care trimmer rack walker winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:53 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:53 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy