Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing ROI on mailers, fliers, doorhangers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-13-2008, 08:54 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 6
jmkreisle is on a distinguished road
Default Marketing ROI on mailers, fliers, doorhangers

I have ROI Calculator on one of my sites... Everyone welcome to use it. I t is very useful for learning about your actual results and also forcasting by adjusting factors such as your pricing or cost of delivery.

Here it is..... http://www.pressurewashchat.com/direct_mail_roi.html


Steve, feel free to put this calculator in a post as I an not sure how to do it.
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-13-2008, 06:51 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Oh Mike, that is fantastic!

I just made a screen cap of a calculation I did. Could you walk us through what some average figures we should be shooting for?

What should a lawn care business owner be shooting for with the following?

Quote:
Number of pieces you are mailing or e-mailing:
Total program costs:
Response Rate: % of responses expected:
Conversion Rate: % of responders expected to make purchases:
Average profit per sale:
Also is the "Conversion Rate: % of responders expected to make purchases"
the % of the responders who made a purchase or is it a % of all the mailers you sent out?

Is the "Average profit per sale:" the average you are selling each customer total over time, so if they are a customer for 4 years, on average they spend $3,000. Or is it the average price per each sale, say for instance a mowing?

Great job on this!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-13-2008, 06:53 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Oh and here is my screen cap.
Attached Images
File Type: jpg roi-calc.jpg (84.0 KB, 7 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 12-14-2008, 08:26 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 6
jmkreisle is on a distinguished road
Default

I suppose you guys could figure in the value of the CONTRACT. Only count money that is contracted. Next year is not a given. See, I sell House washes or roof cleans at $400+/each, so I use my profit number for those.

I try to shoot for 1000% ROI. Which keeps my marketing $$ to 10% of Gross revenue.

So a Postcard campaign of 1000 cards costs me $280... 1% call me and I close 80% with average profit of $375 gives me a ROI of 971%

You can play with the different variables to see how raising your price would do. Or if you could close more sales. Mostly it is for identifying which Marketing efforts are performing better.
Attached Images
File Type: gif roi_screen_shot.gif (19.7 KB, 4 views)
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #5  
Old 12-14-2008, 09:59 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I try to shoot for 1000% ROI. Which keeps my marketing $$ to 10% of Gross revenue.

So a Postcard campaign of 1000 cards costs me $280... 1% call me and I close 80% with average profit of $375 gives me a ROI of 971%
Ok so a ROI (Return On Investment) of 1000% would mean for every dollar you spend on advertising, you are getting a return of $10?

Do you have any advice as to why 1000% ROI is a good thing to shoot for? Do you think this is a standard for this industry or any?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-15-2008, 09:36 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 6
jmkreisle is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Ok so a ROI (Return On Investment) of 1000% would mean for every dollar you spend on advertising, you are getting a return of $10?

Do you have any advice as to why 1000% ROI is a good thing to shoot for? Do you think this is a standard for this industry or any?
1000% is good if you are trying to keep your marketing expense to only 10% of Rvenue. Your other sosts are there too. Obviously, you want to keep ALL costs low in order to turn good profit. If you are spending more than 10% on marketing, then you are leaving $$ on table as far as profit margins.

Pretty standard for ANY industry to limit thier marketing budget to 10% or less. In the beginning a company might be spending 25% on marketing, but as word travels and repaets and refeerals start coming in, the marketing budget goes down or produces better. Either way lowering the expense %.

It needs to be analyzed contantly to determine if things are working and where improvements should be made.
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #7  
Old 12-15-2008, 08:48 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Quote:
If you are spending more than 10% on marketing, then you are leaving $$ on table as far as profit margins.
So you mean if you are spending more than 10% on marketing, you are spending your profit and you shouldn't be doing that?


Quote:
but as word travels and repaets and refeerals start coming in, the marketing budget goes down or produces better.
Do you have any advice on the best way to bring in referrals? Should a business owner give our maybe business cards that say "this card good for one sidewalk powerwashing." Or something like that and then when you are there, you can try to upsell them on some other larger service? Possibly at a discount?

Or maybe a coupon to get half your sidewalk, driveway or house powerwashed for free to see the difference. Or maybe a driveway or something like that.

Do you keep your eye out for other powerwashing service referral marketing? And have you ever seen anything that just blew you away?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 12-16-2008, 05:43 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 6
jmkreisle is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
So you mean if you are spending more than 10% on marketing, you are spending your profit and you shouldn't be doing that?




Do you have any advice on the best way to bring in referrals? Should a business owner give our maybe business cards that say "this card good for one sidewalk powerwashing." Or something like that and then when you are there, you can try to upsell them on some other larger service? Possibly at a discount?

Or maybe a coupon to get half your sidewalk, driveway or house powerwashed for free to see the difference. Or maybe a driveway or something like that.

Do you keep your eye out for other powerwashing service referral marketing? And have you ever seen anything that just blew you away?
Referrals? Well, obviously doing a good job is key, but more importantly... Staying in touch with previous customers is very important. This is why I said marketing $$ go down. It is cheaper to KEEP a customer than it is to gain a new one. Newsletters through email and Birthday/Christmas Cards etc. I try to get every customers email so that I can send then updates about our services and special offers. It's easy for a customer to refer you to a friend or neighbor when you are in thier face and on thier mind so often. When they are asked, they remember you. Also good for repeat. You might send a newsletter announcing that you now spray for weeds and they've been unhappy with current provider. Had you not stayed in touch, they wouldn't even know you did this.
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #9  
Old 12-16-2008, 09:50 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Can a company that focuses on pressure washing offer annual contracts? Can you offer reoccurring services to commercial and residential clients? Is there any standard to this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
direct mailers and used mowers kneehigh Starting a lawn care business. 2 08-03-2008 12:05 PM
Mailers I got Steve Lawn Care Marketing & Post your marketing material for review! 15 06-14-2008 02:15 PM
Thoughts so far on new doorhangers kc2006 General Business Discussions 1 05-30-2006 12:32 PM
My spring doorhangers maelawncare General Business Discussions 2 02-24-2006 11:57 AM
Return address on mailers Steve General Business Discussions 1 02-03-2006 05:16 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Yesterday 10:35 PM
by SGL1
6 187
raking leaves ?
robert8509
Yesterday 09:19 PM
Yesterday 09:19 PM
by robert8509
0 24
hey everyone
robert8509
Yesterday 08:16 PM
Yesterday 08:16 PM
by robert8509
0 28
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
Yesterday 06:51 PM
by Matther777
4 172
Pda
stevef1201
10-18-2014 02:05 PM
Yesterday 04:49 PM
by WesleySnips
3 276
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Yesterday 01:47 PM
by The Hunter
3 428
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:33 PM
by Steve
9 739
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 01:27 PM
by Steve
6 365
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Yesterday 01:23 PM
by Steve
3 335
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
Yesterday 01:19 PM
by Steve
1 112
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Yesterday 01:17 PM
by Steve
9 277
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 08:51 AM
by ringahding1
12 1,474
first year update
cmdlawncare
08-12-2014 05:41 PM
Yesterday 07:47 AM
by ringahding1
4 1,297
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 620
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 470
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,329
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 230
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,777
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,285
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 197
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 269
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 712
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,159
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 451
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 289
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 635
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 933
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,291
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 664
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,093
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 380
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,477
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,494
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,576
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 519
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 679
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 518
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 867
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,500
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 828
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,641
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,055
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 960
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 604
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 590
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,127
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 3,002
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,639
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 843
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 822
» Popular Tags
2wd 4x4 aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter bush charge christmas deliquentaccounts exmark ferris foreman georgia gopherhaul grass gravely hills holiday how much to charge how to how to bid hydraulic labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting lighting brass outdoor lights managing a lawn care business marketing mechanic mowing mulch mulch estimate new buisness new business ordinance podcast property management company push versus ride savannah scag scag v-ride scripts seo snow plowing starting a business starting a lawn care business stihl sulky theft toro tractor auger trailer mate pro tree walk behind walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:37 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:37 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy