Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing ROI on mailers, fliers, doorhangers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-13-2008, 09:54 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 7
jmkreisle is on a distinguished road
Default Marketing ROI on mailers, fliers, doorhangers

I have ROI Calculator on one of my sites... Everyone welcome to use it. I t is very useful for learning about your actual results and also forcasting by adjusting factors such as your pricing or cost of delivery.

Here it is..... http://www.pressurewashchat.com/direct_mail_roi.html


Steve, feel free to put this calculator in a post as I an not sure how to do it.
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-13-2008, 07:51 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Oh Mike, that is fantastic!

I just made a screen cap of a calculation I did. Could you walk us through what some average figures we should be shooting for?

What should a lawn care business owner be shooting for with the following?

Quote:
Number of pieces you are mailing or e-mailing:
Total program costs:
Response Rate: % of responses expected:
Conversion Rate: % of responders expected to make purchases:
Average profit per sale:
Also is the "Conversion Rate: % of responders expected to make purchases"
the % of the responders who made a purchase or is it a % of all the mailers you sent out?

Is the "Average profit per sale:" the average you are selling each customer total over time, so if they are a customer for 4 years, on average they spend $3,000. Or is it the average price per each sale, say for instance a mowing?

Great job on this!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-13-2008, 07:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Oh and here is my screen cap.
Attached Images
File Type: jpg roi-calc.jpg (84.0 KB, 7 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 12-14-2008, 09:26 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 7
jmkreisle is on a distinguished road
Default

I suppose you guys could figure in the value of the CONTRACT. Only count money that is contracted. Next year is not a given. See, I sell House washes or roof cleans at $400+/each, so I use my profit number for those.

I try to shoot for 1000% ROI. Which keeps my marketing $$ to 10% of Gross revenue.

So a Postcard campaign of 1000 cards costs me $280... 1% call me and I close 80% with average profit of $375 gives me a ROI of 971%

You can play with the different variables to see how raising your price would do. Or if you could close more sales. Mostly it is for identifying which Marketing efforts are performing better.
Attached Images
File Type: gif roi_screen_shot.gif (19.7 KB, 4 views)
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #5  
Old 12-14-2008, 10:59 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I try to shoot for 1000% ROI. Which keeps my marketing $$ to 10% of Gross revenue.

So a Postcard campaign of 1000 cards costs me $280... 1% call me and I close 80% with average profit of $375 gives me a ROI of 971%
Ok so a ROI (Return On Investment) of 1000% would mean for every dollar you spend on advertising, you are getting a return of $10?

Do you have any advice as to why 1000% ROI is a good thing to shoot for? Do you think this is a standard for this industry or any?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-15-2008, 10:36 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 7
jmkreisle is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Ok so a ROI (Return On Investment) of 1000% would mean for every dollar you spend on advertising, you are getting a return of $10?

Do you have any advice as to why 1000% ROI is a good thing to shoot for? Do you think this is a standard for this industry or any?
1000% is good if you are trying to keep your marketing expense to only 10% of Rvenue. Your other sosts are there too. Obviously, you want to keep ALL costs low in order to turn good profit. If you are spending more than 10% on marketing, then you are leaving $$ on table as far as profit margins.

Pretty standard for ANY industry to limit thier marketing budget to 10% or less. In the beginning a company might be spending 25% on marketing, but as word travels and repaets and refeerals start coming in, the marketing budget goes down or produces better. Either way lowering the expense %.

It needs to be analyzed contantly to determine if things are working and where improvements should be made.
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #7  
Old 12-15-2008, 09:48 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Quote:
If you are spending more than 10% on marketing, then you are leaving $$ on table as far as profit margins.
So you mean if you are spending more than 10% on marketing, you are spending your profit and you shouldn't be doing that?


Quote:
but as word travels and repaets and refeerals start coming in, the marketing budget goes down or produces better.
Do you have any advice on the best way to bring in referrals? Should a business owner give our maybe business cards that say "this card good for one sidewalk powerwashing." Or something like that and then when you are there, you can try to upsell them on some other larger service? Possibly at a discount?

Or maybe a coupon to get half your sidewalk, driveway or house powerwashed for free to see the difference. Or maybe a driveway or something like that.

Do you keep your eye out for other powerwashing service referral marketing? And have you ever seen anything that just blew you away?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 12-16-2008, 06:43 AM
jmkreisle's Avatar
jmkreisle jmkreisle is offline
Junior Member
 
Join Date: Dec 2008
Location: Lexington, KY
Age: 42
Posts: 8
Rep Power: 7
jmkreisle is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
So you mean if you are spending more than 10% on marketing, you are spending your profit and you shouldn't be doing that?




Do you have any advice on the best way to bring in referrals? Should a business owner give our maybe business cards that say "this card good for one sidewalk powerwashing." Or something like that and then when you are there, you can try to upsell them on some other larger service? Possibly at a discount?

Or maybe a coupon to get half your sidewalk, driveway or house powerwashed for free to see the difference. Or maybe a driveway or something like that.

Do you keep your eye out for other powerwashing service referral marketing? And have you ever seen anything that just blew you away?
Referrals? Well, obviously doing a good job is key, but more importantly... Staying in touch with previous customers is very important. This is why I said marketing $$ go down. It is cheaper to KEEP a customer than it is to gain a new one. Newsletters through email and Birthday/Christmas Cards etc. I try to get every customers email so that I can send then updates about our services and special offers. It's easy for a customer to refer you to a friend or neighbor when you are in thier face and on thier mind so often. When they are asked, they remember you. Also good for repeat. You might send a newsletter announcing that you now spray for weeds and they've been unhappy with current provider. Had you not stayed in touch, they wouldn't even know you did this.
__________________
Michael Kreisle, President
First Choice Power Washing LLC
859-983-5955
Pressure Washing Roof Cleaning
Reply With Quote
  #9  
Old 12-16-2008, 10:50 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

Can a company that focuses on pressure washing offer annual contracts? Can you offer reoccurring services to commercial and residential clients? Is there any standard to this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
direct mailers and used mowers kneehigh Starting a lawn care business. 2 08-03-2008 01:05 PM
Mailers I got Steve Lawn Care Marketing & Post your marketing material for review! 15 06-14-2008 03:15 PM
Thoughts so far on new doorhangers kc2006 General Business Discussions 1 05-30-2006 01:32 PM
My spring doorhangers maelawncare General Business Discussions 2 02-24-2006 12:57 PM
Return address on mailers Steve General Business Discussions 1 02-03-2006 06:16 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Stander Vs. Zt
totalscape
Yesterday 07:57 PM
Today 07:15 AM
by homey
2 50
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
Today 12:52 AM
by rmccutchan
31 9,013
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
Yesterday 11:33 PM
by SuperiorPower
7 234
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
12-19-2014 09:45 PM
by ExtremeLawncareServices
189 16,684
Georgia Boys!
Chilehead
12-18-2014 10:23 PM
12-19-2014 09:36 PM
by Chilehead
2 105
Employee job training...
brookline
12-15-2014 08:15 PM
12-19-2014 07:48 PM
by SuperiorPower
9 334
Hello from Md
homey
12-17-2014 06:55 PM
12-19-2014 06:00 PM
by homey
5 190
Repair or replace the...
lxarth
12-17-2014 05:07 PM
12-19-2014 05:44 PM
by stevef1201
7 234
Has Obamacare helped or...
Steve
12-18-2014 04:37 PM
12-19-2014 05:43 PM
by stevef1201
3 132
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
12-17-2014 01:11 PM
by Steve
23 2,994
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
12-17-2014 09:40 AM
by SuperiorPower
34 6,150
Peco Bagger
AGPS
11-18-2014 02:20 PM
12-17-2014 09:13 AM
by SuperiorPower
15 1,347
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 314
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 307
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 385
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 281
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 829
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 826
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 295
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 4,115
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 409
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,401
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 651
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 504
Facebook
element009
03-23-2011 09:36 AM
12-09-2014 06:24 PM
by Steve
36 9,829
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 921
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 447
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 445
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,236
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,735
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 991
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,287
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,473
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 624
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 708
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,247
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 878
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,262
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,889
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 726
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,472
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 657
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,548
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,502
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,523
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 723
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,293
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,210
Intuit Quickbooks...
CDLAWNCARE
11-30-2014 10:19 AM
11-30-2014 10:19 AM
by CDLAWNCARE
0 631
Say Hello !!!
Steve
03-19-2007 12:18 PM
11-28-2014 01:36 PM
by Just Cuts
1,196 355,980
» Popular Tags
4wd apartment bid apartment lawn care estimate applying bid bob villa bush care commercial decorating deliquentaccounts demonstration ditches edging employee problems ferris first truck four wheel drive gopherhaul grass hardscapes hills hiring how much to charge how to hydraulic installation introduction landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo managing a lawn care business mulch mulch price past due patio install per hour charge podcast profit on employee reo scag v-ride scripts shell snow snow plowing sprayer starting a business starting a lawn care business start up lawn care business steve sulky toro tractor auger trailer mate pro tree truck new used landscape turfgrass consulting up sell employee walk behind won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:56 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:56 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy