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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Snowplow marketing


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #1  
Old 11-01-2008, 09:26 AM
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Default Snowplow marketing

Did you all see this postcard design from Bob at http://www.plan-itgraphics.com ?

I really thought this was a creative snow plow marketing idea.

On the front of the postcard it says: Snow Removal only $99 a month. Unlimited service.



On the back it says: Monthly snow removal service will include


  • We plow your driveway every 2 inches all winter.
  • We do the sidewalk and up to your front door also.
  • Just $99 a month for most homes in our service area.
  • Our experienced snow removal crew works while you sleep and ensures you are never stuck in your driveway or late for work because you had to shovel.
I really think this is ingenious because $99 a month is a good solid figure people would pay. I don't know how much it would actually cost to show up each time but there is a potential you could get paid and not have any snow at all.

What is your view of this?
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  #2  
Old 11-01-2008, 12:34 PM
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Lawn care business tipsLawn Care Business Book
It makes me want to go buy another truck and get a plow !!!
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Old 11-01-2008, 11:08 PM
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Later for wok! I hate being that! heheh
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Old 11-03-2008, 02:12 PM
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Quote:
Originally Posted by Fotch View Post
Later for wok! I hate being that! heheh
Yea way before the spell check was used!! Anytime you see proof on one of my postcards they are not the final proof. We made some changes to the card. This is pretty close to the final proof here...





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File Type: jpg snowplow-postcard-4.jpg (121.8 KB, 1 views)
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Old 11-03-2008, 02:56 PM
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Oh I totally missed that.
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Old 11-05-2008, 02:40 PM
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Question

dose $99.00 month cover everything. Salt or ice melter?

Mike
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  #7  
Old 11-29-2008, 04:18 AM
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Default This works well!

I use the same idea and generate lots of business just for myself.

I have 20 customers that are recieving " minute man" service.
About 1/2 are monthly and the other are "as needed". My route should take about 6 hours and each customer will have a 18x 24 sign on there lawn for more work. I plan on working a 12 hr day when the snow hits and hope to generate at least 10 more customers on a "will call".

Best part for me this year is that we can market all year long! some of these snow accounts never new we existed until we put out doorhangers. More opportunity for spring work, fert, weed control, maintenance, etc.

Doorhanger design: Corel x4
Hanger stock: Blank-doorhanger.com
Printing: office max

Tom
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Old 11-30-2008, 08:25 PM
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Quote:
each customer will have a 18x 24 sign on there lawn for more work.
Do you mean you put a lawn sign in their yard that promotes snow plowing?

That is neat!

Quote:
Best part for me this year is that we can market all year long! some of these snow accounts never new we existed until we put out doorhangers.
Did you put out door hangers promoting snow plowing or was this for lawn care?
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  #9  
Old 12-01-2008, 02:33 PM
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Default True snowplow marketing

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Old 12-01-2008, 03:58 PM
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I really like the snow plow sign, however I am wondering how well it will stay on through all the plowing he will undoubtly do this winter. Is there a clear coat that keeps it from coming off?
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