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Holiday cookie customer retention idea

Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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Old 10-28-2008, 10:23 AM
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Default Holiday cookie customer retention idea

We have been talking about how to start up different kinds of businesses on here lately and it got me thinking. What if you or your gf/wife always wanted to start a bakery kind of business but wanted to start small at first. Maybe you wanted to start with cookies. You could create a website and then promote it on the cookies somewhere. I bet you could also sell this holiday customer cookie idea to other small businesses in the area if you had extra time and things were slowing down. I bet it could be a great money maker.

What if you started baking holiday cookies that you gave as a gift to your lawn care customers to help build a better bond with them and increase your customer retention rates? You could get a bunch of holiday tins that could hold the cookies. Maybe you could get different sizes. Small tins for lawn care smaller customers and larger tins for lawn care customers who pay you a lot more than average. Possibly your commercial account customers could get a larger tin and maybe even a gift card in it for a local restaurant.

Especially with your bigger clients, you really want to keep these people happy.

Inside the tins at the bottom, you could include a holiday card and maybe 2 'friends and family' referral coupons for a free lawn cut for new lawn care customers only. This would be a great gift your current customers could give to their friends and neighbors. Another benefit of putting the card at the bottom would be if the customer re-gifted the cookie tin to someone else, you would still be reaching out to a new customer who could use the coupons themselves.

If you are giving a large tin to a commercial client, you might want to individually wrap each cookie and place a sticker at the bottom of each one that could promote 1 free lawn mowing. For use by residents within your town and a yard no bigger than X sq ft. Cannot be combined and valid through a certain date. These could then be placed at the front desk of the facility for the employees or visitors to take.

Maybe you could even give a commercial facility two cookie tins. A smaller one for your contact there and a larger one for the front desk.
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