Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Joe the plumber


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-16-2008, 04:04 PM
quickcleanlawn
Guest
 
Posts: n/a
Default Joe the plumber

Dont tell me you havent heard of him.
i bet this guy is getting more calls than he can handle. Imagine if it could have been you.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-16-2008, 08:43 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
My gosh is he getting a lot of media attention. Good for him. I hope he is able to take it and run with it.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-20-2008, 03:30 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

He's gotten enough media attention over the last week or so to fuel his business for 30+ years. If I were him and his business wasn't already named, "Joe the Plumber" I'd have it changed NOW. Then, I'd use pictures of McCain and Obama and reference them referencing me in my ads.

He could then go to any of the newspapers talking about him and use these stories as lead ins to his sales message.

The big key though is being able to convert all this attention into a benefit laden sales message and offer. Otherwise he'll get tons of attention, but it won't translate into sales.
__________________
Chestin
Reply With Quote
  #4  
Old 10-20-2008, 07:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

I love those ideas.

I bet if he did that he would be this super star of plumbers. He could also do tv interviews to give his political views or write news articles. This could spring board him into an even higher level of public awareness.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply With Quote
  #5  
Old 10-20-2008, 09:04 PM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 7
musician/lawnman is on a distinguished road
Default

Other than the fact that it has been publicized that the guy is unlicenced & doesn't pay his taxes....? If he unlicenced then he is also uninsured.
Yeah he could have taken this ball & ran with it, If he wasn't a schlep.
I wouldn't hire the guy. I think many will feel the same.
Take it for what it's worth... In any business it's better to be legit from the start. GO GET LICENCED & INSURED!
__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

  #6  
Old 10-21-2008, 09:08 AM
Totally Green Totally Green is offline
Gary
 
Join Date: Jun 2008
Location: Northwest Louisiana
Posts: 90
Rep Power: 7
Totally Green
Default

Quote:
Originally Posted by musician/lawnman View Post
Other than the fact that it has been publicized that the guy is unlicensed & doesn't pay his taxes....? If he unlicensed then he is also uninsured.
Yeah he could have taken this ball & ran with it, If he wasn't a schlep.
I wouldn't hire the guy. I think many will feel the same.
Take it for what it's worth... In any business it's better to be legit from the start. GO GET LICENCED & INSURED!

I try to read all of your posts. I have my required licenses but I have employee's do the work. They are not required to be licensed. From what I understand, neither is Joe since he's working under his bosses license. Joe the Plumber is me, my family and my friends. A hard working guy who hopes to own a successful business someday. He asked a legitimate question and is being crucified by the people who are suppose to serve our interest. It's a sad day when even business owners like us, think it's OK for the government and media to destroy a private citizens life to protect people in power.
__________________
Totally Green Lawn Care, LLC
http://www.totallygreenlc.com
Reply With Quote
Reply With Quote
  #7  
Old 10-21-2008, 04:49 PM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 7
musician/lawnman is on a distinguished road
Default

Gary,

That's NOT what I am saying man, If the guy is not required to be licenced while serving in his current position/status, then fine, it's all good (he still needs to pay his taxes though). It does suck that this guy has gotten alot of unsolicited attention, much of it negative. Your right he only asked a question & didn't want any of this. In the context of this thread.... what I am saying is he could have turned this into a huge vehicle to get his own business off the ground. But if he lacks the credentials (License & Insurance) to capitolize on this once in a life time (more like a hundred life times) opportunity he has missed the boat. He could have quit the job he's at now opened "Joe the Plumber, Inc." Tommorow & been making that $250,000.00 a year on day one with this publicity! But since he has been brought into the spotlight & they made a big deal of his lack of licencing, & tax situation I think it might lessen the boom he could have had. So I'm saying let's just take it as a lesson. Keep your proverbial climbing shoes on so if you see an opportunity to make a break for the top you can take it & make the most of it.

I mentioned this in a post a year or so ago but the story applies. When my father was a LCO another company screwed a 90 year old lady, took a 50% deposit & never landscaped the house. It was on the news. My father thought that was aweful & that it spoke badly of all landscapers in the eyes of the public. He contacted the old lady, met with her & arranged to do the job for her for free, he was just going to pay for all the materials out of his pocket & install them. He didn't intend on getting media attention but the old lady called the news station back & told them how this nice man Chuck was going to complete the job for her for free. They ran another piece on the local evening news, with that several nurseries contacted the news station & offered to supply the materials for free, that Chuck shouldn't have to do it all out of his own pocket. They did another peice & an interview with my father while he was on the job & took a few shots of it after completion. My father got calls from people impressed with his generosity & wanting him to work for them for YEARS! IF he wasn't licensed & insured & that came out on the evening news during the follow up stories it could have destroyed all that free & unexpected publicity. Get my point now?
__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

  #8  
Old 10-22-2008, 09:08 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawnman,

You've hit the nail on the head. Joe could very easily quit his current job, start his business, get legit, and be well on his way to growing a solid business, but he's got to act RIGHT NOW. Media attention can be powerful, but you've got to jump right on it before the spotlight disappears completely.

Again, I'd make a bunch of copies of the USA Today or Washington Post or New York Times or some other huge newspaper that ran the whole 'Joe the Plumber' story, and use it as a lead it to a killer sales message and offer.

If done right, like your father did, it could pay dividends for years to come. Of course as you mentioned, 'right' includes getting the proper licenses and insurance.
__________________
Chestin
Reply With Quote
  #9  
Old 10-22-2008, 09:31 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I mentioned this in a post a year or so ago but the story applies. When my father was a LCO another company screwed a 90 year old lady, took a 50% deposit & never landscaped the house. It was on the news. My father thought that was aweful & that it spoke badly of all landscapers in the eyes of the public. He contacted the old lady, met with her & arranged to do the job for her for free, he was just going to pay for all the materials out of his pocket & install them. He didn't intend on getting media attention but the old lady called the news station back & told them how this nice man Chuck was going to complete the job for her for free. They ran another piece on the local evening news, with that several nurseries contacted the news station & offered to supply the materials for free, that Chuck shouldn't have to do it all out of his own pocket. They did another peice & an interview with my father while he was on the job & took a few shots of it after completion. My father got calls from people impressed with his generosity & wanting him to work for them for YEARS! IF he wasn't licensed & insured & that came out on the evening news during the follow up stories it could have destroyed all that free & unexpected publicity. Get my point now?
WOW that is a great story! Do you have any news clippings you could post of the article? I'd love to see it.

Do you find yourself on the lookout for a similar situation where you could do a good deed and get media attention like that too?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply With Quote
  #10  
Old 10-23-2008, 02:06 PM
musician/lawnman's Avatar
musician/lawnman musician/lawnman is offline
Chuck
 
Join Date: Feb 2008
Location: South West Florida
Posts: 919
Rep Power: 7
musician/lawnman is on a distinguished road
Default

Steve,

No I suppose I haven't actively looked for these type situations, though neither did my father back then. It just kinda happened.

I don't have anything to show you as far as news print goes as I don't think it made the papers. It was on a segment of the news the used to have called "Trouble Shooter". This one anchor man was an X Marine & used to go and confront *******s & businesses on camera who ripped people off. He'd show up at their home or place of business unannounced & walk in with a camera guy. Most of the jerks would refuse to talk to them & kick them out when questioned about their practices, some would argue their side of the story & there was a few times thay attacked him & got their butt kicked on camera. It was a great segment, I wish they still had it.
I'm sure my mother has it on tape somewhere in a box but I have no clue where.
__________________
AAA QUALITY CLEAN CUT, LLC.
LAWN CARE & LANDSCAPING
Visit us here:

Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 09:10 PM
by JLM
82 4,774
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
Yesterday 07:39 PM
by SGL1
15 195
Late charge
Simon Abousaada
Yesterday 07:23 PM
Yesterday 07:23 PM
by Simon Abousaada
0 33
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Yesterday 06:35 PM
by phlawncare
6 185
Building credit
Matther777
07-27-2014 05:20 PM
Yesterday 05:50 PM
by Matther777
11 243
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:03 PM
by Steve
5 207
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 12:31 PM
by Steve
17 735
Formulas Used
BaileynSamsMum
07-29-2014 06:40 AM
Yesterday 12:19 PM
by Steve
3 132
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Yesterday 06:29 AM
by kslawn
5 177
Will summer ever come
ExtremeLawncareServices
07-29-2014 08:27 AM
07-29-2014 08:29 PM
by SGL1
5 134
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-29-2014 02:28 PM
by Steve
3 134
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-29-2014 02:28 PM
by Steve
4 191
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
07-29-2014 02:25 PM
by Steve
4 186
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 377
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 384
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 224
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 376
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 571
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 139
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 262
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,339
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 448
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 286
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 970
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 266
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 321
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 370
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 265
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,487
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 294
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 205
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 349
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 712
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 573
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 361
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 699
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 254
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 243
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 807
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,129
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 860
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 782
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 321,468
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,803
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 520
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 427
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 881
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 620
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 643
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,982
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge christmas light service courtesy call credit card customers decorating estimate exmark ferris first truck fundraiser georgia gopherhaul grass gravely hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac kansas city lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness new mower organize payment podcast property management company pto reo scag schedule scripts seo snow starting a business starting a lawn care business start up lawn care business stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:10 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:10 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy