Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Matt's magazine ad


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 10-13-2008, 12:43 PM
landonkade's Avatar
landonkade landonkade is offline
Matt
 
Join Date: May 2007
Location: alabama
Age: 32
Posts: 447
Rep Power: 8
landonkade
Default

Quote:
Originally Posted by Steve View Post
If you talk to them in the future and you find they have a website. I'd love to see it.

Also you mentioned to me that they offer other marketing services "such as pens, direct mailing postcards, business cards, and more."

Have you thought about any of those ideas and what might you experiment with?

Yeah i have thought about those ideas. I want to get stuff made that people would use everyday, and that they have to use it for a reason.

I like to brand the business name when i am able to

Steve-
If they dont have a website for the book, if you would like i can send you a book, so you can get a better idea about it, just pm me about it sometime
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 10-14-2008, 05:20 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Well, I hate to be the bad guy here, but I see quite a few things that could be improved with this ad.

Before I get to those though, Matt, great job on simply working out the trade. It's amazing how many opportunities there are like this available if you just talk to people, ask the right questions, and offer the right combination of services, products, etc.

Okay, now on to the ad itself. While I know it's what everyone would expect to see in a magazine, that in itself is part of the problem. Most of today's marketing is ineffective. I'm working on some information that will explain what I mean in greater detail, but in the meantime, here are the critical elements that should be included in EVERY piece of marketing you send out:
  1. A benefit laden, attention grabbing headline

    You have less than 2 seconds to grab your prospects attention and unfortunately, your company name isn't enough. It's got to be something that promised some type of benefit or a solution to a problem they're having.

  2. Talk benefits, benefits, benefits

    Simply listing the services you offer doesn't really tell them how they'll benefit by hiring you. You've got to paint a picture for them and help them visualize how their life will be easier because of your service.

  3. Present some kind of valuable offer

    People are natural procrastinators and unless you give them a reason to act, they won't. Yes, the 'Free Estimates' is an offer but everyone expects that these days so there's really nothing that makes people stop and think, "DANG, I've got to have that!"

    Present them with an offer that will get them up off of the couch RIGHT NOW.

  4. Create urgency that motivates them to action

    Again, people are procrastinators and unless you give them a reason to respond right now, they won't. Doing things like limiting the number of packages available or attaching a deadline to an offer are good ways to create some urgency.

  5. Use 3rd party proof

    You did a GREAT JOB with this one by including the 'Before & After' photos. Testimonials are another great way to use 3rd party proof in your marketing.

  6. Present some kind of risk reversal

    People nowadays are skeptical and afraid of being taken for a ride so by including some type of risk reversal you make it easier for them to respond. Saying things like 'Satisfaction Guaranteed' or throwing in bonuses or premiums help your prospects feel safe when buying from you.

  7. Include a powerful call to action

    Unfortunately, you can't assume people know what they need to do, you've got to tell them in very specific terms. 'Pick up the phone and call us today' or 'Log onto our website at...' are good examples.

Again, it's not my intent to be the bad guy it's just that everybody's marketing could be 100x's more effective if you keep these principles in mind.

I can't make any promises, but I may consider redoing this add for Matt and for everyone to see how I'd incorporate each of these elements into an ad that I'd want to run.
__________________
Chestin
Reply With Quote
  #13  
Old 10-14-2008, 08:32 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I can't make any promises, but I may consider redoing this add for Matt and for everyone to see how I'd incorporate each of these elements into an ad that I'd want to run.
I know I'd love to see it!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 10-14-2008, 09:35 PM
landonkade's Avatar
landonkade landonkade is offline
Matt
 
Join Date: May 2007
Location: alabama
Age: 32
Posts: 447
Rep Power: 8
landonkade
Default

Quote:
Originally Posted by LawncareMarketingMagic View Post
Well, I hate to be the bad guy here, but I see quite a few things that could be improved with this ad.

Before I get to those though, Matt, great job on simply working out the trade. It's amazing how many opportunities there are like this available if you just talk to people, ask the right questions, and offer the right combination of services, products, etc.

Okay, now on to the ad itself. While I know it's what everyone would expect to see in a magazine, that in itself is part of the problem. Most of today's marketing is ineffective. I'm working on some information that will explain what I mean in greater detail, but in the meantime, here are the critical elements that should be included in EVERY piece of marketing you send out:
  1. A benefit laden, attention grabbing headline

    You have less than 2 seconds to grab your prospects attention and unfortunately, your company name isn't enough. It's got to be something that promised some type of benefit or a solution to a problem they're having.

  2. Talk benefits, benefits, benefits

    Simply listing the services you offer doesn't really tell them how they'll benefit by hiring you. You've got to paint a picture for them and help them visualize how their life will be easier because of your service.

  3. Present some kind of valuable offer

    People are natural procrastinators and unless you give them a reason to act, they won't. Yes, the 'Free Estimates' is an offer but everyone expects that these days so there's really nothing that makes people stop and think, "DANG, I've got to have that!"

    Present them with an offer that will get them up off of the couch RIGHT NOW.

  4. Create urgency that motivates them to action

    Again, people are procrastinators and unless you give them a reason to respond right now, they won't. Doing things like limiting the number of packages available or attaching a deadline to an offer are good ways to create some urgency.

  5. Use 3rd party proof

    You did a GREAT JOB with this one by including the 'Before & After' photos. Testimonials are another great way to use 3rd party proof in your marketing.

  6. Present some kind of risk reversal

    People nowadays are skeptical and afraid of being taken for a ride so by including some type of risk reversal you make it easier for them to respond. Saying things like 'Satisfaction Guaranteed' or throwing in bonuses or premiums help your prospects feel safe when buying from you.

  7. Include a powerful call to action

    Unfortunately, you can't assume people know what they need to do, you've got to tell them in very specific terms. 'Pick up the phone and call us today' or 'Log onto our website at...' are good examples.

Again, it's not my intent to be the bad guy it's just that everybody's marketing could be 100x's more effective if you keep these principles in mind.

I can't make any promises, but I may consider redoing this add for Matt and for everyone to see how I'd incorporate each of these elements into an ad that I'd want to run.

Its's already in the magazine, it was a trade so i didnt loose anything, the magazine renews every 4 months

i know where you are coming from, i told her about that, she thought it would be a good idea but she and i wanted it simply, short, and not busy. Not to much more could fit. She did mention the 2-5 sec rule of it catching someones eye.

I told her to put floresent colors so it can stand out

I do have a ''mention this ad and get a 5% discount''(yearly services)

Most of the services i have in there needed to be in there

Its a half page ad

I told Steve once it on shelves by front door of entrances such as Winn-Dixies and more and all in my town, i would send him one

Last edited by landonkade; 10-14-2008 at 09:39 PM.
Reply With Quote
  #15  
Old 10-16-2008, 01:14 PM
landonkade's Avatar
landonkade landonkade is offline
Matt
 
Join Date: May 2007
Location: alabama
Age: 32
Posts: 447
Rep Power: 8
landonkade
Default

i was going to ask if i can get some reviews on my local business center ad, pretend you are a customer of mine telling how great the services was and such. If it will work

Here is the link:

http://maps.google.com/maps?ie=UTF-8...mid=1224180880

Last edited by landonkade; 10-16-2008 at 01:18 PM.
Reply With Quote
  #16  
Old 10-16-2008, 04:01 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

I tried it again and it gave me the same error. Maybe someone else can try it and see if it happens to them as well.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #17  
Old 10-16-2008, 04:11 PM
landonkade's Avatar
landonkade landonkade is offline
Matt
 
Join Date: May 2007
Location: alabama
Age: 32
Posts: 447
Rep Power: 8
landonkade
Default

Quote:
Originally Posted by Steve View Post
I tried it again and it gave me the same error. Maybe someone else can try it and see if it happens to them as well.

Yeah i dont know whats wrong with it,lol. It should take a review,umm
Reply With Quote
  #18  
Old 10-16-2008, 04:15 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Have you tried to enter one as a test?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 10-18-2008, 06:48 PM
landonkade's Avatar
landonkade landonkade is offline
Matt
 
Join Date: May 2007
Location: alabama
Age: 32
Posts: 447
Rep Power: 8
landonkade
Default

i was going to ask if i can get some reviews on my ad, pretend you are a customer of mine telling how great the services was and such. If it will work. Remember to put dothan, al for the city

Here is the link:

http://www.merchantcircle.com/busine...g.334-618-1916

Also the magazine ad comes out anyday now, just waiting,lol

Last edited by landonkade; 10-18-2008 at 06:52 PM.
Reply With Quote
  #20  
Old 10-19-2008, 10:02 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

I just added one.

I hope it helps!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New green industry business magazine? Steve General Business Discussions 0 12-01-2006 11:14 AM
Trade Magazine tiedeman Lawn Maintenance / Lawn Renovation 13 11-24-2006 08:57 AM
Lawn & Landscape Magazine tiedeman General Business Discussions 5 05-15-2006 11:57 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Business Name
sanchez5
10-28-2014 11:55 PM
Today 12:57 PM
by jrs.landscaping
7 194
Pavers
crieg122
10-28-2014 02:49 PM
Today 11:46 AM
by crieg122
4 183
Difference between lawn...
sanchez5
Yesterday 04:20 PM
Today 05:58 AM
by Billy Goat
1 114
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 09:19 AM
Yesterday 10:35 PM
by ExtremeLawncareServices
5 385
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Yesterday 12:26 PM
by Steve
6 491
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-28-2014 11:08 PM
by SGlawncare
4 851
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-28-2014 02:51 PM
by Steve
1,193 341,010
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-28-2014 02:38 PM
by Steve
14 1,881
Business Cards
crieg122
10-25-2014 12:03 PM
10-28-2014 02:37 PM
by crieg122
4 362
Lawn Care business...
crieg122
10-23-2014 01:23 PM
10-28-2014 11:28 AM
by crieg122
15 677
So how do you guys...
Mr. Mow
10-26-2014 07:55 AM
10-28-2014 04:56 AM
by Billy Goat
2 304
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-28-2014 01:37 AM
by Steve
3 500
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
10-27-2014 10:36 PM
by SGlawncare
12 1,218
new to the forum
madmedic8575
10-24-2014 02:52 PM
10-27-2014 12:14 PM
by Steve
1 318
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
10-26-2014 10:59 AM
by stevef1201
13 681
Leaf removal
madmedic8575
10-24-2014 04:14 PM
10-26-2014 07:45 AM
by Mr. Mow
5 439
raking leaves ?
robert8509
10-22-2014 09:19 PM
10-25-2014 12:09 PM
by biglee
10 591
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-25-2014 11:46 AM
by crieg122
6 585
hey everyone
robert8509
10-22-2014 08:16 PM
10-24-2014 11:07 PM
by robert8509
7 482
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 413
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 740
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 372
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 840
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 667
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 728
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 695
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,690
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 974
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 837
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,936
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 566
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 2,159
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,648
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 539
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 605
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 1,062
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,580
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 788
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 640
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 973
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,278
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,680
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 995
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 718
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,847
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,842
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,967
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 851
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 1,016
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 847
» Popular Tags
2wd 4x4 apartment complex auger bark bob villa care charge collections commercial demonstration edging exmark ferris four wheel drive gopherhaul grass gravely hardscapes hills holiday how much to charge how to bid john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lighting lighting brass outdoor lights managing a lawn care business mowing mulch mulch estimate new buisness past due patio install podcast property management company pto push versus ride redmax scag scripts seo shell sprayer starting a business starting a lawn care business stihl sulky theft top dresser toro toro grand stand trailer mate pro tree turfgrass consulting walk behind walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:45 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:45 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy