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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Matt's magazine ad


Lawn Care Marketing & Post your marketing material for review!

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  #1  
Old 10-10-2008, 06:51 PM
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Default Matt's magazine ad

Here is an ad Matt sent me.

Matt can you give us the low-down on it and also, you might want to tell everyone the story on how you made a trade to get the ad. I think that was a great story.
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  #2  
Old 10-10-2008, 08:03 PM
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Default Magazine Ad

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
Here is an ad Matt sent me.

Matt can you give us the low-down on it and also, you might want to tell everyone the story on how you made a trade to get the ad. I think that was a great story.

Steve,

I went into her office a while back before anything about the ad, getting prices on things such as advertising and all. I came back in a few months later, she had said i am getting ready to do the fall / winter issue of my Dream Big Home Builders Magazine, are you interested in a trade of a 1/2 page ad, cause we dont keep our yard up.

the magazine ad is worth $500 on a 4 month cycle. So i can just cut her lawn bi-weekly at $50 a service for 5 months, her lawn is probaly a quarter acre. I can use my exmark 60in in her yard, probaly total time there, 20 minutes. The house is in a good neighborhood, i can probaly gain yards off her yard, I already do some homes in there anyway, so its not hurting nothing. She had said the magazines fly off the shelves, which is a true fact, cause i see them in the stores all the time full and not full, and sometimes gone. The magazines are free to the public to grab

She had said YOU DO NOT WANT A AD TO LOOK BUSY, meaning to much information will hurt you. Make it look simple, clean, and crisp


The pics on the ad are fall clean-up pics from last year, before and after.

She designed the logo also at no charge

Background is a striped lawn, she darken it.

She and I agreed to have bright colors so it can stand out

A "Mention this Ad' for 5% off, so i can know i am getting hits off of it

She said put you name so they know who they will be talking to before they call


P.S. There is a small error on the ad in the License part, which is fixed now

Last edited by landonkade; 10-10-2008 at 08:06 PM.
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Old 10-10-2008, 09:52 PM
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That is awesome. This is a great example of how important it is to talk to your customers. Otherwise you would never have known they publish a magazine and can offer you ad space in trade for lawn care!

Do they have a website where we can see the magazine?

Do they just publish a magazine or are they are marketing company as well?
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Old 10-10-2008, 10:32 PM
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Quote:
Originally Posted by Steve View Post
That is awesome. This is a great example of how important it is to talk to your customers. Otherwise you would never have known they publish a magazine and can offer you ad space in trade for lawn care!

Do they have a website where we can see the magazine?

Do they just publish a magazine or are they are marketing company as well?
Here is her website, not sure if it explains anything, i havent really looked at it
http://karmacreativegroup.com

Meri is the lady i talk to

i think they publish magazines as well as a marketing company
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Old 10-11-2008, 03:17 PM
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Are you keeping track when people call you for service, where they initially heard of you from? To see if these ads are working?
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Old 10-11-2008, 03:30 PM
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Default Lincensed?

Matt, that's a great ad.

Am I wrong or is licensed mispelled in the ad?

Get that taken care of before it goes to press.

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Old 10-11-2008, 04:29 PM
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Default magazine ad

Quote:
Originally Posted by Steve View Post
Are you keeping track when people call you for service, where they initially heard of you from? To see if these ads are working?
Steve-
The magazine comes out at the beginning of next week

Keith-
We was awear of the misspelling on LINCENSED, what you see was just a proof

what do you think about the ad for the magazine, bright color, big fonts, website, mention this ad for 5% off, pics, full name so they know who they will be talking to before they call.


When someone does call for services we ALWAYS ask how they heard about us so we can know where the call came from when we advertise

Also i was going to ask if i can get some reviews on my local business center ad, pretend you are a customer of mine telling how great the services was and such. The link is below, i am the letter D, also look at the search engine 1-10 and tell me what you think, see how many of them are me just on one keyword

http://www.google.com/search?sourcei...care+in+dothan

Last edited by landonkade; 10-11-2008 at 04:37 PM.
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Old 10-11-2008, 06:18 PM
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I like the ad a lot. Does the magazine have a website too?

I am trying to give you a review but currently it keeps telling me.

"There was an error submitting your review. Please try again later."
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Old 10-11-2008, 07:45 PM
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Quote:
Originally Posted by Steve View Post
I like the ad a lot. Does the magazine have a website too?

I am trying to give you a review but currently it keeps telling me.

"There was an error submitting your review. Please try again later."
Not sure if the magazine has a website, she hasn't said

The local business center review board might be down, not sure

I have 7 out of 10 search engines on the one keyword
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Old 10-12-2008, 09:03 PM
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If you talk to them in the future and you find they have a website. I'd love to see it.

Also you mentioned to me that they offer other marketing services "such as pens, direct mailing postcards, business cards, and more."

Have you thought about any of those ideas and what might you experiment with?
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