What's gotten your attention?

[Steve]

What kind of over the top advertising/marketing you have seen other industries do which attracted your attention? What did you like most or least about them? Is there a way to apply them to the green industry?

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For me what has grabbed my attention is when a company uses like a yellow, orange, or even lime green vehicle for the company work truck. To me, that is pretty bold

Check out this site for some of the more absurd advertising seen around...

http://adrants.com/

[Steve]

Hi Ned,

Great stuff in that site.

I liked the one about littlebrotheriswatching.com. When you go to the site it really is focused on building a buzz for their cause. Can you imagine if the same could be done for a lawn care operator?

Absolutely, Gopher. There's a book out called Brag! The Art of Tooting Your Own Horn, Without Blowing It..

The best thing for most websites is if you can fill it with your own press releases and news reports. Great way to keep people's attention, and raise the hype.

Now, back to Bush...
I knew this design studio in Seattle who were quite politically minded, when they could get away with it. One campaign they had included, in big letters, "F*CK BUSH". I think they got the message across.

The one about the Whopper Junior for Burger King with the two cows is absolutely hilarious

[Steve]

Yea the latest Burger King ads really have gotten more of an edge to them! And quite funny!

Thanks for the book idea Ned, I wrote that down on my list.

What kind of things have you all done, or seen done to brag and toot your own horn? What's worked? What hasn't?