Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Important numbers - marketing idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #21  
Old 10-30-2008, 07:26 PM
Fotch Fotch is offline
Junior Member
 
Join Date: Oct 2008
Posts: 4
Rep Power: 8
Fotch is on a distinguished road
Default $ amounts

I had a quick look into this too, great Idea. But.. for my little town, the free weekly newspaper distribution is 10200, they will put an insert in it for $75 per thousand, For the magnets themselves, cheapest place online I can find for a 5x7 is 48 cents each based on 10000, so.. $4800 plus shipping for the magnets and another $750 for distribution put me at $5550 before taxes and labour. it looks like I can get about 40 companies on there. So for about $140 per company I can break even. How can you offer bold for $45? what is your circulation estimates? how many magnets are you looking to create?

Are you just getting each contact a certain amount of magnets and letting them pass them out to whoever?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 10-31-2008, 04:26 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
I had a quick look into this too, great Idea. But.. for my little town, the free weekly newspaper distribution is 10200, they will put an insert in it for $75 per thousand, For the magnets themselves, cheapest place online I can find for a 5x7 is 48 cents each based on 10000, so.. $4800 plus shipping for the magnets and another $750 for distribution put me at $5550 before taxes and labour. it looks like I can get about 40 companies on there. So for about $140 per company I can break even. How can you offer bold for $45? what is your circulation estimates? how many magnets are you looking to create?
When you say inserts, are you saying the newspaper will insert a magnet? Or what kind of insert do you mean?

Quote:
Are you just getting each contact a certain amount of magnets and letting them pass them out to whoever?
I think this is what they are doing.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #23  
Old 10-31-2008, 11:41 AM
Fotch Fotch is offline
Junior Member
 
Join Date: Oct 2008
Posts: 4
Rep Power: 8
Fotch is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
When you say inserts, are you saying the newspaper will insert a magnet? Or what kind of insert do you mean?
Yep, the paper will add it into each paper with the other fliers. easy distribution. But I think getting people to distribute them might hit your target area better. It keeps them out of appartment buildings and news stands, where the people aren't probably gonna call you anyways.

I'm thinking of directing it to homeowners. have numbers of companies they might need, Heating guy, plumber, etc. it keeps focus on your target market.

It'd be cheaper too. 10000 is a lot of magnets.
Reply With Quote
  #24  
Old 10-31-2008, 11:43 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

The thing I like about this is that you can scale it up. Start with a short run and see how that works. Then get more people involved and print more of them up.

What is your plan so far? How many businesses are you trying to get involved and how many magnets do you want to print?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #25  
Old 10-31-2008, 04:13 PM
Fotch Fotch is offline
Junior Member
 
Join Date: Oct 2008
Posts: 4
Rep Power: 8
Fotch is on a distinguished road
Default

Thats a good Idea. maybe I should scale it back a bit and do a small run with just a few buisnesses first. it would take up less of my time too. ah man.. too many possibilities.
Reply With Quote
  #26  
Old 10-31-2008, 04:19 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,823
Rep Power: 10
Steve has disabled reputation
Default

Yeah try it out and if you get good feedback scale it up. Let us know what kind of feedback you get from the other business owners you contact.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New marketing idea. Little's Promote your products or services 2 08-03-2008 12:58 PM
New Marketing Idea's realhuntin Lawn Care Marketing & Post your marketing material for review! 5 12-09-2007 03:46 AM
Marketing idea Steve Lawn Care Marketing & Post your marketing material for review! 5 06-28-2007 07:14 PM
Marketing Idea Steve General Business Discussions 2 02-10-2007 05:33 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 11:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Most requested days for...
Just for Cuts
Yesterday 06:44 AM
Today 08:46 AM
by Just for Cuts
3 59
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Today 07:09 AM
by Just for Cuts
12 199
back surgery
Bradcook21
01-28-2016 08:51 PM
02-11-2016 02:04 PM
by Bradcook21
16 447
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
02-11-2016 08:19 AM
by Sprinkler Buddy
19 1,352
Howdy Yall !!!
B&C
02-10-2016 10:06 AM
02-11-2016 01:05 AM
by Steve
1 58
hello
2menandmowers
02-10-2016 07:32 AM
02-11-2016 12:53 AM
by Steve
1 58
Hello everyone!!!
1newkirk05
02-09-2016 03:16 PM
02-10-2016 04:05 PM
by jrs.landscaping
7 155
Tine Rake Detaching vs...
wigglesworth
02-09-2016 05:32 PM
02-09-2016 07:43 PM
by Steve
1 71
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
02-09-2016 07:11 PM
by Steve
3 151
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 255
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 127
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 195
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 256
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 286
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 160
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,541
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 283
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 133
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 155
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 227
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 291
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 171
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 262
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 156
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 181
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,173
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 394
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 337
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 353
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 275
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 227
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 201
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,728
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 682
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 417
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,138
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 488
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,966
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 326
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,289
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,471
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 238
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 294
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:36 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:36 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy