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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #11  
Old 09-15-2008, 05:37 PM
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Well Steve, those are pretty good questions because truth be told, I did happen to know all those people, except one. See I owned a business in town and these folks were all customers of mine.

I know that owning a brick and motor business - every jerk near and far wants your money. They will try and convince you that what they have is the best thing since sliced bread - but really, you know your business better than anybody else. So when they were selling, I wasn't buying 99% of it.

This is a smaller rural area I believe my ratios will change once I get out in the big world and here's what predict. Because this is a more rural area, many owners and people that can make the decisions are actually there. They feel very strongly about community loyalty because they live it everyday. They recognize their customer and many of them by names. Those points were positives for my success today (that and they did know me).

What's going to change is the fact that there will be less owners and decision makers available to speak to me. Leaving material behind is way less effective, no matter what it says even if it's written in blood or gold. However there will be more businesses to talk to. Some have corporate offices that will require me to go to or make appointments with.

But in summary I believe that with less owners/decision makers but with more businesses I will have more foot work but I will still make out better. I believe that based on how easy many handed over their hard earned money, they believe this is a bargain. Like I was saying, once i get the first run out of the way, I will raise prices and adjust them most likely weekly until it's just so. I'll know when I'm getting close.

One thing I do is I go in and say I wont take much time, and I stick to it. I also tell them I take no for an answer because they better understand whats best for them than I do. This puts their defenses down and allows them to make a more informed decision. For me, I usually knew I didn't want it before they even got started.

I also feel that once somebody gives me indication they are not interested, like "geez my budget etc." I am starting to say my good-byes. My time standing there is wasted if they aren't buying. (like driving to a lawn and not mowing it)

Once this product starts showing up around town, next time they will be all over it. Oh I should point out that I said to many of them "you've seen these before right?" They all but one said yes. One guy said yes all over the place. ha ha.

As far as something tangible, I only have an example on paper. Another reason to keep the price lower for now. I have some samples on the way as I write this. What will be better is one of my actual printed magnets to show for next time. I will build up a cache as time goes on. I will frame the first one (that or put it on my fridge).

As far as proposing, I explain the product and why people will put it on their fridge. And more importantly, why they will take it home. It's free. I said to a few, "I have no real study on this but my guess is that if I didn't print a new version each year or two, this magnet will remain on a persons fridge for many, many years to come." They all agreed.

Stealing a part of this line from elsewhere, I have on the top of my price sheet "Advertising that sticks around". Now I am going to put together my attack route, so I am not so willy-nilly like I was today.

Thanks Steve for this idea!
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  #12  
Old 09-15-2008, 08:24 PM
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those are pretty good questions because truth be told, I did happen to know all those people, except one.
This is so fascinating. This just goes to show how important it is to be known before you even set foot into a facility to try and make a sale. The same thing you are able to do with these calendars could be recreated with your lawn care service sales if your potential customers knew of you before hand.

I am convinced the more you are known the better you can sell what ever it is you are trying to sell. When all things are equal, people buy from people they know, first.

So I think this is a great learning lesson for us all about the importance of reaching out to those we want to sell too. Doing community volunteer projects. Helping neighbors. Developing positive word of mouth and good will within your community will help you so much in the long run.
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  #13  
Old 09-17-2008, 05:40 PM
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Update. Yesterday everybody said no. I got one sale and it was a cold-call I didn't know. I felt a little beat up from it all.

Today another victory. I am ready to go to print. I might be able to squeeze a few more.

Problems I have discovered. Even at 5x7 I ran out room quickly. I am going to have to raise prices quite a bit to get the number of pieces that some want to see. I could keep prices lower if I could fit more names on the magnet. But then the magnet gets more expensive and too big for the fridge. I will have to leave off the little avatars to really get more numbers on.

Well, that's it. I may report whats going on later but I will be shutting up a little more about this since it is not lawn related.

Oh I have to say that my success today was from learning from a friend who had a few selling tools that really worked. And today was the biggest day I've had yet.

In case anybody was wondering, I am start up with the lawns and I mow 2 days a week on my own and occasionally with a couple guys and that is why I have time for this.
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  #14  
Old 09-17-2008, 07:12 PM
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Well, that's it. I may report whats going on later but I will be shutting up a little more about this since it is not lawn related.
You don't have to shut up. This is all fascinating stuff!

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Oh I have to say that my success today was from learning from a friend who had a few selling tools that really worked. And today was the biggest day I've had yet.
What kinds of things have you found that he showed you that really helped?
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  #15  
Old 09-17-2008, 08:14 PM
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First my approach was wrong. I always hated sales people, so to be sure that I wasn't high-pressure, I was saying to everyone that it was OK with me if they didn't want it. He said NO! He said they have to! Their crazy not to! The world is coming to an end if they don't participate! You get the point and he's right, the product is really creative and valuable.

And this one floored me. I'm still a little in awe about it. Here is the suggestion. Before I go into an area, know who I will be visiting, put these businesses on the example that I show (paper). "What?! That's brilliant!!!!" So I immediately thought what it meant to me and my product: This little nugget works two-fold (you'll love this). First they see all these other businesses they recognize already on there (you don't offer that you haven't secured them just yet). They will immediately see the value and will not want to be left out or missed. Secondly, they see themselves on it already. How would you feel if I said, "it's OK I can take you off". Ha ha! So the effort involved in this? Minimal really, edit them daily after you get home. This also allows me to have a current running version and know exactly where I stand for filling it up. So what happens if I visit a business that isn't a planned stop? No problem, you say you have 1-2 spots left and one actually says "still available" and the other you are following up on later today. This is their chance to be apart of a very exciting opportunity and their chance is passing by quickly - they had better hurry.

Isn't that brilliant?!!! It pulled me out of the funk of not selling yesterday. I was so anxious to get started today I awoke at 6:30 and started planning my day and had the best one yet!

I have one spot left. I mow the next two and will use the weekend to make plans for the new magnet and area. I knew it! I knew it!

Last edited by Big Lebowski; 09-17-2008 at 08:18 PM.
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  #16  
Old 09-17-2008, 08:55 PM
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Thats great stuff!

It makes you wonder too if you could create some kind of offer that was only good for today before you leave. Like 10% off? Something that would make them want to jump on it and not miss the offer.

We talk about this all the time in lawn care how you should make an offer and a time limit to get them to act, well how about with this as well?
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  #17  
Old 09-18-2008, 07:14 AM
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Good idea. But for me, I hate giving money away. I'm telling you, this product is worth it. So far people love it. It's going to keep me busy for quite some time.

But rather than offering a discount, I'd rather offer something that would add value and at the same time, not cost me a thing. I always like these ideas, they get more - I don't lose or give-away money. Here it is: Free bold-type today. Right now I have bold listed at $45. That is a nice add on. They can see the savings and more importantly they can see how it would increase the value of their ad. Let's face it, we can all spend a lot of money on things if we really want it. But all we really want is value. Is it worth it? I can't tell you how many times I thought I was getting a good deal and it turned out to be junk. I would have rather have spent a little more to get that extra value.

The reality is this, what does bold-type really cost? Nothing. It never has, it never will. But the genius was to offer it for a price, a fantastic idea by the phone book people and boy it works! The best part is that you can use it as a tool or leverage to sway somebody that is on the fence and you've really only bartered with perceived value and nothing that shortens the stack in your pocket.

I have started to reply many times to some of the topics on here where the ideas cost money but every time I stop so I don't step on anybodys ideas. I am from the school where I don't believe you have to throw away money to convince folks to pay attention to you. If I am to lower prices, I would rather do it the the way furniture sales people do it. Raise it by double then have a 1/2 off sale. ha ha (illegal by the way)
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Old 09-18-2008, 08:26 AM
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You know, you could expand into calendars too. Have local community calendars with coupons at the bottom of the calendar and pictures on the top?

Also, what would be the best way to break into other markets? Should you contact other lawn care businesses in other areas and offer to put them on for free if they help you build up a list of potential customers? Or do you even need a lawn care business to take part in it like that?
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  #19  
Old 10-02-2008, 09:07 PM
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Where is the best place to get the larger size magnets printed in bulk?
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Old 10-03-2008, 08:13 AM
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Originally Posted by Ric3077 View Post
Where is the best place to get the larger size magnets printed in bulk?
ask your local print shop, and tell them you'll give them a spot on the magnet for free under advertising etc.

This is a great idea. I think once my business is registered and I have a few more clients I will try this out.

Big Lebowski, how much are you charging each business for a standard ad on your magnets if you don't mind me asking? I know prices for each advertisement will change, depending on how good of a deal you get from the print shop, I just want to know a rough estimate of what your charging.
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