Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Important numbers - marketing idea


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-08-2008, 06:57 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default Important numbers - marketing idea

Here is an idea to make sure your magnet sticks around.

Get a list of local important numbers in the area.
Town numbers like the mayor, police, library, water and sewer dept. You can find most of these on your towns websites.
Then list other numbers like local pizzerias, sub shops, and others.

Maybe get a local electrician, plumber, carpenter, roofer etc. They could potentially help you buy some of these magnets and hand them out themselves as well, to help offset the costs.

Then have a section for lawn care and list only your phone number.

Stick these on doors in your area and be sure that your number will stick around for quite some time.

You could also have different discounts for services through out the year.
Attached Images
File Type: jpg lawn-care-magnet-marketing.jpg (21.8 KB, 38 views)
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-08-2008, 08:31 PM
ritchiem
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
What a fantastic idea Steve!
Reply With Quote
  #3  
Old 09-09-2008, 12:18 PM
Big Lebowski's Avatar
Big Lebowski Big Lebowski is offline
Rob
 
Join Date: Jul 2007
Location: Upstate NY
Posts: 70
Rep Power: 8
Big Lebowski
Default

Totally another brilliant idea.

I would not include anybody that didn't participate in paying for the printing costs. However I would definitely include local municipalities like police, hospital, poison control etc. to keep the value beyond some lawn service with a large business card.

I am really, really impressed with this idea. The best part? If you include enough brick and mortar businesses, they will hand them out for you. Of course you could hand them out door to door but it wouldn't be completely necessary.

I am so thrilled about this I am going to start this today. Thank you Steve!
Reply With Quote
  #4  
Old 09-09-2008, 01:03 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default

Great! Let us know how this works!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 09-09-2008, 07:30 PM
Big Lebowski's Avatar
Big Lebowski Big Lebowski is offline
Rob
 
Join Date: Jul 2007
Location: Upstate NY
Posts: 70
Rep Power: 8
Big Lebowski
Default

OK. I had a rain day today and when I saw this thing I knew right away it is something I wanted to do and do right away. Except rather than Steve's original idea, I actually thought of a two fold money maker.

1. Put something together with just me under lawn care as suggested above.

2. Sell ads on this refrigerator magnet. My thoughts are selling them just like the place-mat ads except this is something that goes home and becomes a permanent part of the kitchen. It has emergency numbers on it, the main reason to pick one up and take it home. See picture. The idea is this. I sell ads to whomever wants in. I create or add them to a category on the magnet. They could be the only one or with several other businesses in the same category - like pizza places - there are tons of them around here. They will pay for the one-liner just like the yellow pages. Bold and extra lines would be extra $$. If they want the exclusive, that would be at a premium price. I would sell ads until the space is full - just like a place-mat.

My plan is to decide how much I want to make per run. I have something in mind right now but I don't think i will share these ideas. I will keep selling ads until it's full and to any type of business that wants to participate.

Distribution is this. All brick and mortar locations will get the magnets to place on their counters until everyone that wants one, takes one home. The positive is they are advertising to folks that are already familiar with their services, but because these are located at other establishments, they can benefit from their customers also. How awesome is that? No need for me to distribute by the piece.

I will commit to a certain number of prints and distribute them to businesses based on traffic. Below is an example I came up with that is shown on a 8.5 x 11 sheet but it is sized to the size I have researched for the actual product. I will see if the company will send me an example to show to potential customers, or maybe they can send me one with my own artwork as an example. Of course once I get the first print done, I can then use one of those as an example. I may even low-ball my first small run and get the closest local businesses on board and get a kick off started and see what pitfalls arise, and work out any kinks.

So how do I continue to make money? Two ways. First of all these are all local based businesses. And just like all of you I have many boroughs, and towns, cities near me. I could literately keep selling these until I sold 3-4 runs in each town and never repeat the same business twice. I hate to say it but I think this is going to blow up huge. The second way to make money is the same premise as the yellow book. They do one every year. It's not like they made one book and said, "well boys, what do we do now?". Keep selling to those that want on and I can assure you that once other company reps see your product out there being picked up by other customers, they will almost beg to be apart of it. Especially if their competition is on there.

I could sell ads in even bigger areas near me. I feel this idea is so incredible and that taking it just a step further can turn this into something outrageous. Oh and letting you in on it is no problem either. There are so many towns & cities across this crazy planet that the chance that you step on my area would be nearly impossible. And even if there were two of us here, there are so many areas and businesses, there is enough to go around.

I'm really excited about this. Thank you Steve for yet another brilliant idea. The only thing I am thinking about ahead of time is that some businesses may want their town or location listed so they get calls from the folks in their area. But we'll see. I am working the next few days so I won't be able to get started canvasing this but I can assure you, if I were free tomorrow, I would knocking doors and talking to business owners and managers. So in the meantime I will show this to a few business friends of mine, see what they think and more importantly see if they want to participate.

Peace!
Attached Images
File Type: jpg mag example.jpg (207.2 KB, 19 views)

Last edited by Big Lebowski; 09-09-2008 at 07:41 PM. Reason: spelling
Reply With Quote
  #6  
Old 09-09-2008, 07:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default

Those are great ideas!

You know if you could get it working in your area, you could potentially do this in other areas you don't even offer lawn care service for. It could be a great winter money maker and you could keep charging more and printing more as needed.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 09-09-2008, 08:12 PM
Big Lebowski's Avatar
Big Lebowski Big Lebowski is offline
Rob
 
Join Date: Jul 2007
Location: Upstate NY
Posts: 70
Rep Power: 8
Big Lebowski
Default

Absolutely. I went into this at first thinking that I would get my name out there and let others pay for it and maybe even make a few bucks from the proceeds.

Then I started crunching the numbers and wow. I knew this could be a big hit not to mention quite profitable. So next my thoughts went to Syracuse which is a really big area and 45 mins to an hour away at 65 mph. This is way too far for me to do lawn care but defiantly not too far to sell ads.

So I am curious of what your thoughts are to all of this? What about the example? Do you think it would be something you - yourself would do?

I happen to know that the people that sell place mats around here don't print them at all. They just sell. In fact I never placed an ad with them because I never trusted them to print (or have printed) the amounts they said they would. Let's face it their only cost is the actual printing and the gas to get you to give them money. Anyway that was my experience with them and I always felt that $350 was too expensive for very little assurance that my ad would make it on front of potential customers. See the restaurants that got them, got them for free so they never cared what was on them, who bought what, or how many they got. So the people selling them would resell them over and over and do lots of short runs. I'd say there would be maybe 20 ads on a place mat, multiply that by $350 and they took in $7000 and promised to print 3000 or whatever then they would have 500 printed and then move to the next 20 ads. Around and around they would go until they were in your face again. How would you know? I never advertised on anything that wasn't tangible. At least something measurable. Some people might look at them while they wait for food but your business would soon be forgotten when the food arrived and you certainly never walk out with a place mat to take home.
Reply With Quote
  #8  
Old 09-10-2008, 04:28 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default

Those are good points. I like the idea and I think it's viable but as with everything else, no one knows for sure what will happen until it's tried
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 09-15-2008, 02:41 PM
Big Lebowski's Avatar
Big Lebowski Big Lebowski is offline
Rob
 
Join Date: Jul 2007
Location: Upstate NY
Posts: 70
Rep Power: 8
Big Lebowski
Default

I knew it. I totally knew it.

I sold 7 out of 9 people ads today on this idea. I had to stop because I had to be somewhere but you bet your *ss I will be out again tomorrow. I'm actually disappointed that I made an appointment to do some clean-up tomorrow because this by far exceeds any amount I will make doing that. I will do it later in the day.

I am not quiting lawns just yet ** but I will tell you this. I made more today (gross and net) than I could make mowing all day. And I only had 4 hours to do it and I spent less than 15 minutes with each person.

I am truly blown away right now and anxious to get going tomorrow. I just knew it.
Reply With Quote
  #10  
Old 09-15-2008, 04:36 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default

Rob,

Congratulations!

How many of these people that you sold to are people that already knew you versus people you just met?

Were you just walking into stores and proposing the idea?

Did you bring any kind of sample with you? How did you present the idea to them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New marketing idea. Little's Promote your products or services 2 08-03-2008 11:58 AM
New Marketing Idea's realhuntin Lawn Care Marketing & Post your marketing material for review! 5 12-09-2007 02:46 AM
Marketing idea Steve Lawn Care Marketing & Post your marketing material for review! 5 06-28-2007 06:14 PM
Marketing Idea Steve General Business Discussions 2 02-10-2007 04:33 PM
Marketing idea Steve General Business Discussions 0 11-03-2005 10:11 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
Yesterday 11:05 PM
by CaliforniaFriendly
3 199
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
Yesterday 05:12 PM
by jymie
6 301
Brake job!
kslawn
08-30-2014 07:49 AM
Yesterday 03:37 PM
by Steve
8 240
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
Yesterday 03:27 PM
by Steve
3 141
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Yesterday 03:11 PM
by Steve
5 193
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 03:04 PM
by Steve
7 285
New to the industry-...
Lsmain
08-31-2014 10:53 AM
Yesterday 02:58 PM
by Steve
1 141
Sod
RosalesLawnCare
08-27-2014 03:47 PM
Yesterday 02:48 PM
by Steve
3 227
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
Yesterday 02:44 PM
by Steve
2 171
Hello
jawnebgoode
08-28-2014 08:37 PM
Yesterday 02:30 PM
by Steve
1 122
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
Yesterday 02:28 PM
by Steve
1 149
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 08:15 AM
by kslawn
6 188
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
09-01-2014 11:36 PM
by SGL1
7 300
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 471
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 605
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 687
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,368
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,772
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 587
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 259
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,920
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 353
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 428
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 302
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 268
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 315
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 557
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 814
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 277
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 614
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 584
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 327
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 438
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 346
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,180
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 643
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,761
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 817
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 2,014
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 440
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 567
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 400
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 669
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 546
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 645
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 694
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 954
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 483
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 552
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 444
» Popular Tags
2wd 4x4 34'' advertisement apartment lawn care estimate article marketing bid butterfly gardens care charge commercial courtesy call credit card customers decorating employee problems exmark ferris foreman four wheel drive gopherhaul grass gravely health holiday lighting how much to charge husqvarna hydraulic installation kansas city landscape services lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting brass outdoor lights marketing mechanic monthly mow mulch mulch price new buisness new business payment podcast property management company scag scag v-ride schedule seo small engine repair starting a business steep lawns stihl sulky toro tractor auger trailer mate pro tree care truck new used landscape walk behind walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:48 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:48 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy