Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Construction marketing video


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-30-2008, 11:15 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,038
Rep Power: 10
Steve has disabled reputation
Default Construction marketing video

Here is a video from our new friend Seth who recently joined up and said hi to us all.



Seth have you enjoyed making videos thus far? Have you found contractors utilizing video to promote themselves as well? Should they be doing this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 08-31-2008, 11:45 AM
DragItHomeDotCom
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
Hi Steve,

Thanks for your kind words, and for subscribing to my videos on Youtube.

I'll have to start stepping up my game now

To answer your question: Yes!

I think it's a great idea for contractors to make videos.

Reasons:

Videos are a great way of connecting with people. Make your videos so they show off your personality. People do business with people they like. So show your unique personality with video. It's a way to make your business more human, which will help your sales.

Remember, videos online don't have to be fancy, or even professional. When people view an online video, they don't look at it like it's on TV. Production quality isn't as important (my videos are a blatant example of this.)

My advice is to throw up a video on your site. And watch what happens! Don't forget to make it a little fun too.

Website tip: Throw your video up on Google Local. And fill out every single option on there, including coupons, photos, and 4 phone/fax/cell/other numbers. There is evidence this can rocket you up the local Google rankings.

Anyway, it's good to be here. Thanks for the welcome!
Reply With Quote
  #3  
Old 08-31-2008, 11:17 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,038
Rep Power: 10
Steve has disabled reputation
Default

These are all good points. Why don't you think more contractors use this form of marketing? Is it just too difficult to put together or what?

Quote:
I think the biggest mistake contractors make is not using direct reponse techniques.

Direct response = Offer, plus Call to Action.

Put simply, it's best to have a valuable offer to set yourself apart from the competition and provide your prospects with an incentive to contact your business.

For example:

On your truck sign say "Call today to get your free report about how to landscape your home to create a wonderful ambiance for entertaining friends and family."

The report is your offer, and "Call today" is your call to action.

It's pretty simple but it works.

You can even interview your customers to ask them what ideas for offers they would find most valuable. Give them three examples you've come up with and ask them to choose one.

Set yourself apart. You have signs anyway. Make them persuasive. Not just "Jim's Lawncare".

The possibilities are exciting!
So direct response doesn't have to be something like sending out postcards. It can be also done with truck signs as well? That is very interesting!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing video from badboy mowers Steve Lawn Care Marketing & Post your marketing material for review! 6 02-25-2008 12:11 PM
Myspace Marketing does NOT work video Steve Lawn Care Marketing & Post your marketing material for review! 6 02-14-2008 09:50 AM
Chestin's latest marketing video Steve Lawn Care Marketing & Post your marketing material for review! 6 01-06-2008 10:20 PM
Chestin's Marketing Video Steve Lawn Care Marketing & Post your marketing material for review! 2 07-16-2007 05:35 AM
Word of mouth marketing video Steve Lawn Care Marketing & Post your marketing material for review! 0 01-24-2007 07:08 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
Today 10:58 AM
by Lawnline
6 1,791
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
Yesterday 12:55 PM
by Steve
19 2,120
fliers
joshp
08-19-2016 03:23 PM
Yesterday 07:16 AM
by Chilehead
6 281
Looking for new host
Just for Cuts
11-26-2015 06:58 AM
08-24-2016 09:05 PM
by Stephen Alberts
10 1,896
Facebook advertising
Just for Cuts
12-13-2015 07:49 AM
08-24-2016 08:59 PM
by Stephen Alberts
14 13,071
Landscaper taking on odd...
WarriorLandscapingCAN
08-07-2016 06:57 PM
08-24-2016 10:27 AM
by Steve
6 493
Breaking into commercial...
SGL1
08-19-2016 07:02 AM
08-24-2016 10:12 AM
by mowandblow1980
7 297
Snow Plow
acrajchel
08-17-2016 10:21 AM
08-22-2016 11:21 AM
by Steve
5 281
Quarter Acre Woodland...
ew411
08-16-2016 06:50 AM
08-18-2016 12:25 PM
by Steve
4 269
Bidding Bushhogging
acrajchel
08-15-2016 11:52 AM
08-17-2016 05:32 PM
by acrajchel
4 264
Hello From the Florida...
KevinShuman
08-15-2016 08:57 PM
08-16-2016 01:52 PM
by SC93
2 259
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
08-16-2016 12:42 AM
by SC93
5 548
A quick Intro
BLE
08-14-2016 05:17 PM
08-15-2016 10:54 AM
by acrajchel
2 258
New Customer - Gettting...
acrajchel
08-05-2016 05:00 PM
08-15-2016 10:52 AM
by acrajchel
4 521
helping out a friend set...
Doug D
08-13-2016 11:33 AM
08-15-2016 09:45 AM
by Steve
1 269
Small bed job
Bradcook21
08-09-2016 09:52 PM
08-10-2016 03:51 PM
by Steve
1 388
Hello from NoVa
jtwlawn
08-03-2016 11:20 AM
08-09-2016 10:45 AM
by jtwlawn
4 519
How much to charge for...
jymie
03-31-2013 05:59 PM
08-08-2016 04:33 PM
by Steve
27 6,632
Needing a website built
burtle
06-17-2015 09:02 AM
08-07-2016 10:21 AM
by Just for Cuts
18 19,790
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
08-07-2016 08:37 AM
by Lawnline
8 11,262
Hey guys! Greetings from...
thegardener
08-05-2016 05:45 AM
08-05-2016 03:26 PM
by Steve
1 430
First Time Bidding-Need...
capitallawncrew
08-01-2016 08:30 AM
08-03-2016 09:52 AM
by Steve
3 564
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
08-01-2016 08:28 PM
by ExclusiveLawns
7 3,782
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
07-31-2016 10:36 AM
by joshp
13 5,927
» Popular Tags
apartment become an entrepreneur best mower be your own boss bidding break business business education business help business management complex contractor hacks contracts deck lift dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawn lawncare lawnservice lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care safety scag snowblower snow plowing snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service video web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:36 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:36 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy