Originally Posted by Steve
That is a very good point! I bet you really had to focus on your marketing to keep a steady flow of new customers calling.
Do you have any advice as to what you tried that worked and what didn't work?
Making the transition was definately a challenge. I jumped into this head first and began to market heavily to produce customers. The first thing I did was to tell all friends and family I was in the business. Next, I ran an ad in the local newspaper until I could get a small ad in the phonebook. I designed my business cards and handed them out everywhere I went. I even printed out flyers to pass out in targeted neighborhoods.
Advertising in the Lawn Care business is MUCH cheaper than in the Tree business. I was spending approximately $1,000 monthly in the tree business to advertise which reduced with time but in Lawn Care, its only a fraction of that which is very nice.
A wise man once said, "To be successful in business, drop your business cards like breadcrumbs. Leave them everywhere you go" This is very true.. and it works.
One more bit of advice for anyone looking to obtain customers. I have always found that you can advertise all you want but that enitial face to face conversation with the customer is what sells your service. Go out and hunt for customers. Go up to them and actually talk to them and be polite and professional. This will get more long term customers faster than any advertising that you do. If there is a property you might be interested in, stop and ask someone about it.
Hope this helps.