Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Website and video ideas


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-10-2008, 04:13 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,569
Rep Power: 10
Steve has disabled reputation
Default Website and video ideas

I found this video online and it shows a lawn care business owner's website. I wanted to point out a few things. Check out how he has his service area located at the top of his page and along the right side. That should help out quite a bit to improve his search engine results when people look for lawn care and his area in a search engine.


Lawn Mowing Lynnwood Washington - The most amazing videos are a click away
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-29-2009, 12:37 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default Toms Mowing Video

Lawn care business tipsLawn Care Business Book
Yeah, it helped him some. His videos are at the bottom for "seattle lawn care", however he did not take advantage of the "link juice" avaiable on YouTube. I checked it out and he did not code his post correctly.

It was posted almost a year ago. After almost a year it should be above the fold by now (or his website should) if he had done it right.

I also believe that you've got to "sell the click". Think TV ad.

I'm no TV producer, but I think my screen capture PPT videos sell a little stronger. What do you think?
Reply With Quote
  #3  
Old 01-30-2009, 10:43 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,569
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Yeah, it helped him some. His videos are at the bottom for "seattle lawn care", however he did not take advantage of the "link juice" avaiable on YouTube. I checked it out and he did not code his post correctly.
What do you feel he did wrong? What could have he done to take better advantage of the 'link juice?'

Quote:
I also believe that you've got to "sell the click". Think TV ad.
What would you suggest he should have done differently with this?

His video screen image:


And yours.


Quote:
I'm no TV producer, but I think my screen capture PPT videos sell a little stronger. What do you think?
From your perspective what makes your video freeze frame sell a little stronger?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-02-2009, 11:57 AM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default Better Video Sales

I think Toms video is too much " I mow lawns and this is how you can pay me."

Too much steak, not enough sizzle. The "running dog" has nothing to do what he is selling. It distracts from the message. Whats the message?

Why would someone want you to cut their lawn for them? They probably think they could do it themselves. The pay off for the customer is more time in their lives to spend with family, or go golfing.

Plus, you can do the other stuff as well like sprinkler repair, tree trimming, etc.

A video on how to navigate your website so that you can pay the bill is not is not selling the benefits of what XYZ Lawn Inc can do for the viewer.

As to the coding, I show exactly how to code a video for maximum link juice and click through rate in the "Dothan Lawn Care Caper" report, which will be free to everyone in just a couple more days.
Reply With Quote
  #5  
Old 02-02-2009, 07:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,569
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I think Toms video is too much " I mow lawns and this is how you can pay me."

Too much steak, not enough sizzle. The "running dog" has nothing to do what he is selling. It distracts from the message. Whats the message?

Why would someone want you to cut their lawn for them? They probably think they could do it themselves. The pay off for the customer is more time in their lives to spend with family, or go golfing.

Plus, you can do the other stuff as well like sprinkler repair, tree trimming, etc.

A video on how to navigate your website so that you can pay the bill is not is not selling the benefits of what XYZ Lawn Inc can do for the viewer.
Those are very good points. The video didn't seem like a sales video at all. It seemed like a video explaining how to use his site.

Quote:
As to the coding, I show exactly how to code a video for maximum link juice and click through rate in the "Dothan Lawn Care Caper" report, which will be free to everyone in just a couple more days.
Great book. I hope others enjoy reading it.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-03-2009, 04:34 PM
SprinklerRepair's Avatar
SprinklerRepair SprinklerRepair is offline
Lawn Care Marketing
 
Join Date: May 2008
Location: Florida
Posts: 184
Rep Power: 0
SprinklerRepair is an unknown quantity at this point
Default

It's very easy to install a login/password script that takes existing customers to a tutorial screencast video page about how to pay their bill etc.

That is not the purpose of online video for a small business.

There are only TWO reasons to put your business on Youtube, Revver, etc.

Sales and link juice, or Link juice and sales. Everything else is a waste of time and bandwidth.

I know I've said it before, but the "Dothan lawn Care Caper" is coming out in 48 hours. Why is this important? Here's why; "if you don't your competition will."

That's why.
Reply With Quote
  #7  
Old 02-03-2009, 07:26 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,569
Rep Power: 10
Steve has disabled reputation
Default

Quote:
That is not the purpose of online video for a small business.

There are only TWO reasons to put your business on Youtube, Revver, etc.
How much of it though say in this case, is just an experimentation with this new concept of using video on a website. It seems many times it's like having a new tool and not knowing what to do with it.

What's fascinating is that here we are discussing his video and he is getting attention from it. Which makes you wonder if it goes back to the old saying "there is no such thing as bad publicity."
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need some ideas New2thebiz Truck & Trailer Sign Design, silk screened apparel & uniform discussion 3 06-04-2008 01:39 AM
Tiger Time Website ideas Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 3 08-16-2007 09:48 AM
Tiger Time Website ideas Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 0 07-31-2007 06:44 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
SCAG Tiger Cat DECK...
rower30
08-24-2013 10:07 AM
Today 02:51 PM
by Sunpointair
12 4,896
John Deere 667a
acrajchel
08-30-2015 10:00 AM
Today 11:06 AM
by Steve
4 98
Your 2015 summer review.
Steve
Today 11:01 AM
Today 11:01 AM
by Steve
0 28
Dane Scag
Steve
08-28-2015 12:29 PM
08-28-2015 12:29 PM
by Steve
0 82
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 558
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 412
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 426
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,770
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,486
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 1,004
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,776
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 130
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,206
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
17 1,597
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 177
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 524
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 422
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 381
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 263
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 980
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 403
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 406,178
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 605
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,259
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,495
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 220
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 418
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 2,091
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 380
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 358
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,828
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 530
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 526
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 482
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 449
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 375
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,764
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 266
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 410
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,153
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 404
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 639
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 442
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 323
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance past due per hour charge per hour service plowing pricing profit on employee roundup scag sell the vision seo shell shreaded solo solo backpack sprayer sq ft square foot swzt tree tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:45 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:45 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy