Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Branding Bloopers


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-31-2006, 05:23 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Here is an interesting reflection on branding bloopers as viewed by Kelly O'Keefe an independent branding consultant and CEO of O'Keefe Brands.

Microsoft is calling its own customers "dinosaurheads?" The idea behind Microsoft's ads that feature office workers with heads of a dinosaur is to tell the company's business customers that's it's time to upgrade or risk missing out on new features and benefits.

"It's sophomoric and it doesn't work," said O'Keefe. "Microsoft is demeaning its own customers who are already using its products by implying they're dinosaurheads if they don't upgrade quickly."


I didn't get this ad campaign either. The dinosaur head thing just didn't grab me.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-31-2006, 05:27 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Wal-Mart The giant retailer has been on O'Keefe's bloopers list a few times. Wal-Mart's attempt to tweak its merchandise and marketing mix to appeal to an more upscale consumer is a mistake, he said, adding that Wal-Mart's Christmas ads this past holiday featuring singer Beyonce at home with her family opening gifts were a bad idea.

"Beyonce doesn't speak to Wal-Mart's core customers," he said. "Wal-Mart's always been about low prices. Instead of trying to be someone who they're not, Wal-Mart should refocus on who they once were to the customer, which was a no-frills provider of products at great prices and friendly service."

O'Keefe's other gripe is about the disappearance of "Mr. Smiley" from Wal-Mart's ads. "The smiley face wasn't only about low prices but it became a symbol of Wal-Mart.


We all know Beyonce does not shop at Wal-mart. No one would ever consider she does. Why use her as a spokeswoman?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 03-31-2006, 05:30 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

O'Keefe applauds American Express (Research)' "My Life. My Card" campaign which features well-known celebrities such as Robert de Niro and Ellen DeGeneres talking about the role of the brand in their lives.

"One thing we look for in great brands is how they maintain long-term consistency of the image, said O'Keefe. "With the new campaign, American Express is once again promoting the concept that the brand isn't a commodity but rather that those who use it belong to an exclusive club."


I have always liked these ads as well. The American Express brand is classic. Something you strive for. It does feel like having such a card is to be a part of an exclusive club.

One of our forum members Ned had mentioned in another post of his not to mess with your brand. Here is a great example of American Express sticking with what works.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
hello
NFrailey
Yesterday 01:39 PM
Today 11:41 AM
by ARTISAN
2 41
Instagram
Gerardo_Landscape
Today 11:28 AM
Today 11:28 AM
by Gerardo_Landscape
0 1
Help with weed liability!
Prolawnofchatt
Yesterday 09:10 AM
Today 11:20 AM
by kslawn
3 91
Trimec
acrajchel
Yesterday 08:24 PM
Today 11:10 AM
by Steve
3 47
leaf removal
tlf59263
Yesterday 10:00 PM
Today 11:05 AM
by Steve
2 55
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Today 10:55 AM
by Steve
5 185
Nationwide lawn care...
Billy Goat
Yesterday 05:21 PM
Today 10:53 AM
by Steve
3 85
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
Today 10:50 AM
by Steve
9 203
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 10:45 AM
by Steve
23 837
Any greenhouse operators...
GoGreenerKS
Yesterday 11:21 AM
Today 10:43 AM
by Steve
3 73
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
Today 10:31 AM
by kslawn
14 634
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
Today 09:40 AM
by jymie
21 505
google earth
CDLAWNCARE
04-12-2014 03:24 PM
Today 09:36 AM
by jymie
8 177
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Today 08:54 AM
by Tekeda1
12 214
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
Yesterday 04:06 PM
by Dan Tanner
6 138
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
Yesterday 11:16 AM
by Steve
11 272
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 153
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 77
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 283,989
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 349
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 254
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 363
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 128
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-14-2014 10:03 AM
by Steve
5 146
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 348
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 80
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 195
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 84
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 150
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,511
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 276
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 286
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 122
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 100
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 107
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 248
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 969
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 104
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 24,929
Trading Accounts
goodtimez
04-09-2014 05:42 PM
04-10-2014 01:55 PM
by Steve
2 133
Grass that has...
erock289
04-09-2014 10:21 AM
04-10-2014 01:52 PM
by Steve
3 149
Prowrap Trimmer Engine...
Steve
05-24-2006 07:05 PM
04-10-2014 01:09 PM
by Steve
10 2,182
1st annual Easter egg...
Greg'slawnandlandscape
04-09-2014 06:58 AM
04-10-2014 01:07 PM
by Steve
1 97
Hello everyone
aceslawnandgarden
04-03-2014 06:54 PM
04-10-2014 01:06 PM
by Steve
9 335
Weed control programs
Mallard91
04-02-2014 12:25 PM
04-10-2014 12:56 PM
by Steve
6 314
homeowner vs...
GoGreenerKS
04-07-2014 10:54 AM
04-10-2014 12:52 PM
by Steve
8 253
Hello
smgibson
04-07-2014 10:06 PM
04-10-2014 12:39 PM
by Steve
2 103
33" Cub Cadet Walk...
Dan Tanner
04-07-2014 08:49 AM
04-10-2014 12:35 PM
by Steve
5 174
They may never even see...
Darksteel
04-05-2014 11:40 AM
04-09-2014 05:13 PM
by goodtimez
7 308
$300 and counting
acrajchel
04-04-2014 10:03 AM
04-07-2014 10:34 PM
by Steve
12 477
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:44 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:44 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy