Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Branding Bloopers


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-31-2006, 06:23 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Here is an interesting reflection on branding bloopers as viewed by Kelly O'Keefe an independent branding consultant and CEO of O'Keefe Brands.

Microsoft is calling its own customers "dinosaurheads?" The idea behind Microsoft's ads that feature office workers with heads of a dinosaur is to tell the company's business customers that's it's time to upgrade or risk missing out on new features and benefits.

"It's sophomoric and it doesn't work," said O'Keefe. "Microsoft is demeaning its own customers who are already using its products by implying they're dinosaurheads if they don't upgrade quickly."


I didn't get this ad campaign either. The dinosaur head thing just didn't grab me.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-31-2006, 06:27 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Wal-Mart The giant retailer has been on O'Keefe's bloopers list a few times. Wal-Mart's attempt to tweak its merchandise and marketing mix to appeal to an more upscale consumer is a mistake, he said, adding that Wal-Mart's Christmas ads this past holiday featuring singer Beyonce at home with her family opening gifts were a bad idea.

"Beyonce doesn't speak to Wal-Mart's core customers," he said. "Wal-Mart's always been about low prices. Instead of trying to be someone who they're not, Wal-Mart should refocus on who they once were to the customer, which was a no-frills provider of products at great prices and friendly service."

O'Keefe's other gripe is about the disappearance of "Mr. Smiley" from Wal-Mart's ads. "The smiley face wasn't only about low prices but it became a symbol of Wal-Mart.


We all know Beyonce does not shop at Wal-mart. No one would ever consider she does. Why use her as a spokeswoman?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 03-31-2006, 06:30 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

O'Keefe applauds American Express (Research)' "My Life. My Card" campaign which features well-known celebrities such as Robert de Niro and Ellen DeGeneres talking about the role of the brand in their lives.

"One thing we look for in great brands is how they maintain long-term consistency of the image, said O'Keefe. "With the new campaign, American Express is once again promoting the concept that the brand isn't a commodity but rather that those who use it belong to an exclusive club."


I have always liked these ads as well. The American Express brand is classic. Something you strive for. It does feel like having such a card is to be a part of an exclusive club.

One of our forum members Ned had mentioned in another post of his not to mess with your brand. Here is a great example of American Express sticking with what works.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn Care Book Ranked #1
Steve
Today 12:36 AM
Today 12:36 AM
by Steve
0 17
hello all
romanlandscape
01-29-2016 03:46 PM
Today 12:27 AM
by Steve
5 121
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 12:25 AM
by Steve
10 204
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
Yesterday 08:03 AM
by Sellers Lawn Care
4 94
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
Yesterday 08:00 AM
by Niagara Mowing
7 142
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 175
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 70
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,427
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 172
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 54
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 66
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 139
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 195
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 89
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 166
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 80
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 107
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,085
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 295
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 251
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 251
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 190
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 162
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 142
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,610
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 561
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 331
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,005
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 403
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,863
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 252
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 427,828
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,347
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 178
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 237
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 212
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 860
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 372
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 235
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 514
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
01-08-2016 09:30 PM
by jeramicox76
10 2,738
Amazon services
thom
12-22-2015 08:40 AM
01-07-2016 11:53 AM
by Steve
17 822
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:49 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:49 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy