Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > Lawn Maintenance / Lawn Renovation

Lawn Maintenance / Lawn Renovation
A great way to talk about all things lawn care related. Grass, turf, shrubs, trees, aeration, fertilization, reseeding, hydro-seeding, mowing, grub control, chemicals and pesticides. Ask questions, give answers. Grow!

Edging?


Lawn Maintenance / Lawn Renovation

A great way to talk about all things lawn care related. Grass, turf, shrubs, trees, aeration, fertilization, reseeding, hydro-seeding, mowing, grub control, chemicals and pesticides. Ask questions, give answers. Grow!
Reply
 
Thread Tools Search this Thread
  #11  
Old 07-15-2008, 09:15 AM
tomcat172002
Guest
 
Posts: n/a
Default

I think I should probaby raise my prices on a case by case basics. I have 2 customers who are women in there 90's. I know they are on a fixed income so I will keep their prices the same next year. However, I called around other grass cutters to get an idea about their prices in the neighborhood. They are charging between $27 and $35. I am charging $23 to $25 I think I should raise my prices to about $25 or $26. I want my customers to know they are getting a great service with a good price. The combination of those factors will ensure that if they shop around they will continue to stay with me.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 07-15-2008, 10:53 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Tom,

What price would you feel comfortable with performing top notch service each and every time?

I wonder if $35 a lawn would be a price you would feel more comfortable with.

It sounds like you really enjoy performing top notch service, but if you don't feel justly compensated for it, you won't want to continue doing it for long.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 07-15-2008, 04:19 PM
tomcat172002
Guest
 
Posts: n/a
Default

Steve,

I think your right I am going to have to increase my prices so I can feel the service I am doing is worth the price. Becasue this was my real first year cutting I was an unproven contractor so I didn't have a leg to stand on when it came to commanding a top notch price. But after one year out there and eveyone compliments me on what a nice job I do. Next year I should be able to get more for my cuts. I think if I increase my prices $25 to $30 that would make it worth my while. Also I work a full time job right now so all the money I am making this year is to pay off all of my equipment. If I can break even in my first year next year I could afford to hire a kid part time. I think just getting enough customers my first year was the hardest part of starting out. Next year hopefully I should be able to grow at a nice pace.

Tom
Reply With Quote
  #14  
Old 07-15-2008, 10:41 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Lightbulb Price it correctly from the beginning.

This is a great thread because it examines a trap many people starting out fall into.

No offense to Tom but I have seen this time and time again. A new guy starts out and feels the only way he can compete is by dropping his prices to underbid all the competition. Customers flock to the new guy. He works his butt off providing full service for $10 less than the going rate. Somewhere around mid-season, he starts to do the math of the money he's leaving on the table...$10/week x 10 customers is $100/week. Yikes, underbidding can add up fast especially when you are trying to pay off equipment.

Tom, tell me a few things? What is the difference between a $23 customer and a $25 customer? You say you live in a rich neighborhood. How big are these lawns? What is your total time spent on a $23 customer vs. a $25 customer? How much equipment expense do you have?


Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #15  
Old 07-16-2008, 06:06 AM
tomcat172002
Guest
 
Posts: n/a
Default

Keith,

When I started passing out flyers and quoting customers the only customers I got were people who previously didn't have anyone last year cutting their lawns. The competition quoted a higher price so they said they went with me because of price. I didn't have anyone who previously had someone who cut there lawns call me. I know every customer now personally and I know next year there is no way they would change; with unless they can get someone do to it cheaper. Since I see my competition on a daily basis they edge and mow just the same as I do they just charge a little more.

The difference between $23 and $25 on 14 lawns is going to be $28 per week that like and additional lawn per week. I know my customers and if I raise my price to $30 right off the bat I am going to lose them. One of my customers a friend of mine asked me to cut for $20 a week he has a gate which I couldn't get through with my mower so I had to do it by hand. At the end of 2 months he said he thought that the price was too high. I told him for 45 minutes its way to low so we both decided to drop the service.

I do a top rated job in the community that I cut in but so does everyone else. If its not broke don't fix it thats how most of these people are. So why would someone go with my grass cutting over someone who is doing a good job for them for the past 10 years????

My break even point on my equipment is 15 months of cutting so I should be able to break even in 15 months. I know that might be a long time but this is not a get rich quick business.
Reply With Quote
  #16  
Old 07-16-2008, 07:40 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Quote:
Originally Posted by tomcat172002 View Post
The difference between $23 and $25 on 14 lawns is going to be $28 per week that like and additional lawn per week. I know my customers and if I raise my price to $30 right off the bat I am going to lose them. One of my customers a friend of mine asked me to cut for $20 a week he has a gate which I couldn't get through with my mower so I had to do it by hand. At the end of 2 months he said he thought that the price was too high. I told him for 45 minutes its way to low so we both decided to drop the service.
Tom, the purpose for my question is to determine the service difference between $23 and $25. How many minutes do you spend on a $23 lawn...how many minutes do you spend on a $25 lawn. Does the $25 lawn include a service that the $23 lawn does not include or is it merely a function of size of lawn, distance you have to travel, etc?

If you determine customers will pay $2 extra for ala carte services, develop a menu of additional services for customers to choose from.

You never know until you ask and you may be able to bump your customers to $30/week very quickly by simply offering a few extra minutes work on additional services.

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #17  
Old 07-16-2008, 08:42 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Red face

This discussion is getting better and better.

As I was reading all this I was thinking about how when McDonalds was getting going, they were growing pretty quickly and looking for ways to cut expenses. One of the ideas that came up was to serve burgers with meat shaped like a donut, no center. This would allow them to use less meat per burger.

In the book Ray Kroc, the owner, hit the roof and he said our basic product must be able to carry itself. If people think we are ripping them off with our burgers, then we have nothing.

So my point of all this is, if you ever get to the point where you are burned out from offering the services you sold a client, you need to do one of two things. Either increase the price so you feel you are being fairly compensated or drop the customer. Otherwise you end up selling burgers with the center of the meat cut out. This would lead to a lot of bad word of mouth.

Ok, sorry to break in here. Back to the questions Keith asked.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 07-16-2008, 04:36 PM
tomcat172002
Guest
 
Posts: n/a
Default

Ok let me get back to my original problem. I work a full time job and my 14 customers take 2 days to complete. Right now if someone asked me to cut their lawn I couldn't because of time. Maybe 14 lawns in 2 days is way to slow. I have to figure out ways to become more efficient so I can do some more mid season marketing and sales. Its not a question of dollars and cents it a question of time. I want to be able to go after some more customers. I increased the size of my mower from a 36 rider to a 48 riding mower. I didn't sacrifice quality but I am able to get more done in less time. That helped out alot, I dropped a customer who was just to far out of the way which actually helped open up a time slot for me to add maybe one or two more customers. On some of the lawns that I wasn't able to edge the difference between missing one week and edging the next was noticable on others you couldn't tell I didn't edge. That's is what I am trying to get at do other high quality lawn services cut every week or every other week? I was ready for my customers questions about why I didn't edge I had a really good reason because of my edger problems. But no one asked so that made me think about spliting up my customers on an every other week basis. What do you guys think ?
Reply With Quote
  #19  
Old 07-16-2008, 08:36 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Quote:
Originally Posted by tomcat172002 View Post
What do you guys think ?

Steve's McDonald's analogy is the perfect answer to your question.

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #20  
Old 07-16-2008, 08:44 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Quote:
That's is what I am trying to get at do other high quality lawn services cut every week or every other week?
I would say they shoot for every week. That makes the most money.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Edging job pkemeralds Starting a lawn care business. 15 08-05-2013 10:46 AM
first edging job EatingEmoKids Show Off - Picture Post - Photo Gallery 25 07-27-2013 10:45 PM
Bid on edging ledfut Online Lawn Care Estimator - Help me bid this job 1 03-28-2008 05:15 AM
Bed edging cobfrill Online Lawn Care Estimator - Help me bid this job 6 03-18-2008 10:38 PM
best way to do bed edging Evergreen Lawn Care General Business Discussions 2 06-08-2003 09:25 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late to do...
markty
06-16-2015 05:28 PM
Yesterday 07:34 PM
by wolfpacker53
5 1,971
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
Yesterday 07:33 PM
by stallman419
12 2,140
Should I buy this Exmark...
googus
Yesterday 09:22 AM
Yesterday 03:29 PM
by googus
3 63
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Yesterday 02:53 PM
by American L&T
6 1,906
another newish job for me
holymoly
06-07-2015 08:34 AM
Yesterday 02:06 PM
by American L&T
9 2,107
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
Yesterday 09:42 AM
by Steve
2 67
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 71
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,875
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,855
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 70
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,730
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,865
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,722
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,343
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,786
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,789
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,054
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 2,289
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,085
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,811
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,870
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,834
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,838
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,936
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,941
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,866
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,315
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,016
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,103
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 3,189
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,314
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,038
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,906
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,632
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,690
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,040
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,926
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,017
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,841
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,390
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,284
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 2,981
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,906
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,155
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,313
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,923
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,870
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,035
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 2,151
How do you find one time...
Greg'slawnandlandscape
06-02-2015 09:57 PM
06-05-2015 09:49 PM
by avetslawncare
4 2,068
» Popular Tags
ad landscaping advertising aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter blowout bob villa bush commercial contract help deliquentaccounts demonstration design ditches equipment dealer equipment rental facebook flyers foreman free lawn care hardscapes hiring how to husqvarna increase customers landscape landscape services landscaping landscaping training lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mulch new business ordinance patio install per hour charge per hour service plowing pricing profit on employee scag scripts secrets to landscaping sell the vision seo shell shreaded small engine repair snow plowing sq ft square foot steep lawns swzt trailer trailer mate pro tree trimmer rack up sell employee web design website website design winterization wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:51 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:51 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy