Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > Lawn Maintenance / Lawn Renovation

Lawn Maintenance / Lawn Renovation
A great way to talk about all things lawn care related. Grass, turf, shrubs, trees, aeration, fertilization, reseeding, hydro-seeding, mowing, grub control, chemicals and pesticides. Ask questions, give answers. Grow!

Edging?


Lawn Maintenance / Lawn Renovation

A great way to talk about all things lawn care related. Grass, turf, shrubs, trees, aeration, fertilization, reseeding, hydro-seeding, mowing, grub control, chemicals and pesticides. Ask questions, give answers. Grow!
Reply
 
Thread Tools Search this Thread
  #11  
Old 07-15-2008, 09:15 AM
tomcat172002
Guest
 
Posts: n/a
Default

I think I should probaby raise my prices on a case by case basics. I have 2 customers who are women in there 90's. I know they are on a fixed income so I will keep their prices the same next year. However, I called around other grass cutters to get an idea about their prices in the neighborhood. They are charging between $27 and $35. I am charging $23 to $25 I think I should raise my prices to about $25 or $26. I want my customers to know they are getting a great service with a good price. The combination of those factors will ensure that if they shop around they will continue to stay with me.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 07-15-2008, 10:53 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Tom,

What price would you feel comfortable with performing top notch service each and every time?

I wonder if $35 a lawn would be a price you would feel more comfortable with.

It sounds like you really enjoy performing top notch service, but if you don't feel justly compensated for it, you won't want to continue doing it for long.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 07-15-2008, 04:19 PM
tomcat172002
Guest
 
Posts: n/a
Default

Steve,

I think your right I am going to have to increase my prices so I can feel the service I am doing is worth the price. Becasue this was my real first year cutting I was an unproven contractor so I didn't have a leg to stand on when it came to commanding a top notch price. But after one year out there and eveyone compliments me on what a nice job I do. Next year I should be able to get more for my cuts. I think if I increase my prices $25 to $30 that would make it worth my while. Also I work a full time job right now so all the money I am making this year is to pay off all of my equipment. If I can break even in my first year next year I could afford to hire a kid part time. I think just getting enough customers my first year was the hardest part of starting out. Next year hopefully I should be able to grow at a nice pace.

Tom
Reply With Quote
  #14  
Old 07-15-2008, 10:41 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Lightbulb Price it correctly from the beginning.

This is a great thread because it examines a trap many people starting out fall into.

No offense to Tom but I have seen this time and time again. A new guy starts out and feels the only way he can compete is by dropping his prices to underbid all the competition. Customers flock to the new guy. He works his butt off providing full service for $10 less than the going rate. Somewhere around mid-season, he starts to do the math of the money he's leaving on the table...$10/week x 10 customers is $100/week. Yikes, underbidding can add up fast especially when you are trying to pay off equipment.

Tom, tell me a few things? What is the difference between a $23 customer and a $25 customer? You say you live in a rich neighborhood. How big are these lawns? What is your total time spent on a $23 customer vs. a $25 customer? How much equipment expense do you have?


Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #15  
Old 07-16-2008, 06:06 AM
tomcat172002
Guest
 
Posts: n/a
Default

Keith,

When I started passing out flyers and quoting customers the only customers I got were people who previously didn't have anyone last year cutting their lawns. The competition quoted a higher price so they said they went with me because of price. I didn't have anyone who previously had someone who cut there lawns call me. I know every customer now personally and I know next year there is no way they would change; with unless they can get someone do to it cheaper. Since I see my competition on a daily basis they edge and mow just the same as I do they just charge a little more.

The difference between $23 and $25 on 14 lawns is going to be $28 per week that like and additional lawn per week. I know my customers and if I raise my price to $30 right off the bat I am going to lose them. One of my customers a friend of mine asked me to cut for $20 a week he has a gate which I couldn't get through with my mower so I had to do it by hand. At the end of 2 months he said he thought that the price was too high. I told him for 45 minutes its way to low so we both decided to drop the service.

I do a top rated job in the community that I cut in but so does everyone else. If its not broke don't fix it thats how most of these people are. So why would someone go with my grass cutting over someone who is doing a good job for them for the past 10 years????

My break even point on my equipment is 15 months of cutting so I should be able to break even in 15 months. I know that might be a long time but this is not a get rich quick business.
Reply With Quote
  #16  
Old 07-16-2008, 07:40 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Quote:
Originally Posted by tomcat172002 View Post
The difference between $23 and $25 on 14 lawns is going to be $28 per week that like and additional lawn per week. I know my customers and if I raise my price to $30 right off the bat I am going to lose them. One of my customers a friend of mine asked me to cut for $20 a week he has a gate which I couldn't get through with my mower so I had to do it by hand. At the end of 2 months he said he thought that the price was too high. I told him for 45 minutes its way to low so we both decided to drop the service.
Tom, the purpose for my question is to determine the service difference between $23 and $25. How many minutes do you spend on a $23 lawn...how many minutes do you spend on a $25 lawn. Does the $25 lawn include a service that the $23 lawn does not include or is it merely a function of size of lawn, distance you have to travel, etc?

If you determine customers will pay $2 extra for ala carte services, develop a menu of additional services for customers to choose from.

You never know until you ask and you may be able to bump your customers to $30/week very quickly by simply offering a few extra minutes work on additional services.

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #17  
Old 07-16-2008, 08:42 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Red face

This discussion is getting better and better.

As I was reading all this I was thinking about how when McDonalds was getting going, they were growing pretty quickly and looking for ways to cut expenses. One of the ideas that came up was to serve burgers with meat shaped like a donut, no center. This would allow them to use less meat per burger.

In the book Ray Kroc, the owner, hit the roof and he said our basic product must be able to carry itself. If people think we are ripping them off with our burgers, then we have nothing.

So my point of all this is, if you ever get to the point where you are burned out from offering the services you sold a client, you need to do one of two things. Either increase the price so you feel you are being fairly compensated or drop the customer. Otherwise you end up selling burgers with the center of the meat cut out. This would lead to a lot of bad word of mouth.

Ok, sorry to break in here. Back to the questions Keith asked.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 07-16-2008, 04:36 PM
tomcat172002
Guest
 
Posts: n/a
Default

Ok let me get back to my original problem. I work a full time job and my 14 customers take 2 days to complete. Right now if someone asked me to cut their lawn I couldn't because of time. Maybe 14 lawns in 2 days is way to slow. I have to figure out ways to become more efficient so I can do some more mid season marketing and sales. Its not a question of dollars and cents it a question of time. I want to be able to go after some more customers. I increased the size of my mower from a 36 rider to a 48 riding mower. I didn't sacrifice quality but I am able to get more done in less time. That helped out alot, I dropped a customer who was just to far out of the way which actually helped open up a time slot for me to add maybe one or two more customers. On some of the lawns that I wasn't able to edge the difference between missing one week and edging the next was noticable on others you couldn't tell I didn't edge. That's is what I am trying to get at do other high quality lawn services cut every week or every other week? I was ready for my customers questions about why I didn't edge I had a really good reason because of my edger problems. But no one asked so that made me think about spliting up my customers on an every other week basis. What do you guys think ?
Reply With Quote
  #19  
Old 07-16-2008, 08:36 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Quote:
Originally Posted by tomcat172002 View Post
What do you guys think ?

Steve's McDonald's analogy is the perfect answer to your question.

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #20  
Old 07-16-2008, 08:44 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,533
Rep Power: 10
Steve has disabled reputation
Default

Quote:
That's is what I am trying to get at do other high quality lawn services cut every week or every other week?
I would say they shoot for every week. That makes the most money.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Edging job pkemeralds Starting a lawn care business. 15 08-05-2013 10:46 AM
first edging job EatingEmoKids Show Off - Picture Post - Photo Gallery 25 07-27-2013 10:45 PM
Bid on edging ledfut Online Lawn Care Estimator - Help me bid this job 1 03-28-2008 05:15 AM
Bed edging cobfrill Online Lawn Care Estimator - Help me bid this job 6 03-18-2008 10:38 PM
best way to do bed edging Evergreen Lawn Care General Business Discussions 2 06-08-2003 09:25 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Business Name
sanchez5
10-28-2014 11:55 PM
Today 10:19 AM
by jrs.landscaping
4 166
Difference between lawn...
sanchez5
Yesterday 04:20 PM
Today 05:58 AM
by Billy Goat
1 107
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 09:19 AM
Yesterday 10:35 PM
by ExtremeLawncareServices
5 381
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Yesterday 12:26 PM
by Steve
6 483
Pavers
crieg122
10-28-2014 02:49 PM
Yesterday 12:24 PM
by Steve
3 166
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-28-2014 11:08 PM
by SGlawncare
4 845
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-28-2014 02:51 PM
by Steve
1,193 340,985
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-28-2014 02:38 PM
by Steve
14 1,876
Business Cards
crieg122
10-25-2014 12:03 PM
10-28-2014 02:37 PM
by crieg122
4 355
Lawn Care business...
crieg122
10-23-2014 01:23 PM
10-28-2014 11:28 AM
by crieg122
15 670
So how do you guys...
Mr. Mow
10-26-2014 07:55 AM
10-28-2014 04:56 AM
by Billy Goat
2 299
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-28-2014 01:37 AM
by Steve
3 495
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
10-27-2014 10:36 PM
by SGlawncare
12 1,214
new to the forum
madmedic8575
10-24-2014 02:52 PM
10-27-2014 12:14 PM
by Steve
1 314
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
10-26-2014 10:59 AM
by stevef1201
13 677
Leaf removal
madmedic8575
10-24-2014 04:14 PM
10-26-2014 07:45 AM
by Mr. Mow
5 432
raking leaves ?
robert8509
10-22-2014 09:19 PM
10-25-2014 12:09 PM
by biglee
10 586
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-25-2014 11:46 AM
by crieg122
6 579
hey everyone
robert8509
10-22-2014 08:16 PM
10-24-2014 11:07 PM
by robert8509
7 478
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 405
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 734
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 368
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 834
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 662
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 723
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 691
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,685
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 968
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 831
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,924
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 558
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 2,155
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,644
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 534
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 597
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 1,052
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,576
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 783
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 634
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 967
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,273
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,676
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 991
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 711
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,840
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,835
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,962
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 846
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 1,012
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 841
» Popular Tags
2wd 4x4 aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush care charge christmas deliquentaccounts equipment rental exmark ferris foreman four wheel drive gopherhaul grass gravely hills holiday how much to charge how to bid husqvarna john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lighting lighting brass outdoor lights managing a lawn care business marketing mowing mulch mulch estimate new buisness ordinance podcast property management company push versus ride savannah scag scripts seo shreaded snow plowing sprayer starting a business starting a lawn care business stihl sulky theft toro tractor auger trailer walk behind walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:26 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:26 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy