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Gopherpreneur Business Book of the month 7/08


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Old 07-06-2008, 06:26 AM
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Default Gopherpreneur Business Book of the month 7/08

Gopher-preneur book of the month, July '08
Fantastic: The Life of Arnold Schwarzenegger
by Laurence Leamer




My previous Gopher-preneur book of the month turned me on to this book. Yes, I love Arnold movies. He kicks *** and has kicked *** for a long long time. It's amazing how he was able to become a world champion bodybuilder. Then he was able to translate that into a top selling box office phenom. Then he took all his public awareness, harnessed it and became governor of California.

Think about it. That's three HUGE accomplishments he has been able to do in three separate fields! How many people do you know have done this?

But still with all that being said, I didn't think I would be that interested in reading a book about Arnold because I didn't think of him as an entrepreneurial hero. I have to admit, I was wrong. He is a entrepreneur powerhouse as well.

My view is READ THIS BOOK. Then once you do, tell me what you thought of it.

From Amazon.com - America's love affair with machine brutalism spills over into this somewhat smitten biography of its foremost icon. Leamer (The Kennedy Women) chronicles Schwarzenegger's progress from bodybuilder to action-movie megastar, then California governor, visiting along the way his romance with Kennedy scion Maria Shriver and feud with rival Hollywood muscle-head Sylvester Stallone. It's a tale of relentless self-promotion: Schwarzenegger's fanatical weight-lifting routines are nothing compared with his grueling publicity marathons, including 94 puff-piece interviews in one day for Last Action Hero. Leamer gives his subject a bombastically vain personality, then struggles to make it appealing. He celebrates Schwarzenegger's room-filling ebullience, his "emotional wisdom" and "agape." He discerns a "subtle, ironic distance" in Schwarzenegger's acting. And Leamer downplays Schwarzenegger's alleged habit of groping women, chalking it up to "signals" sent by women who secretly welcome his advances, a casual European attitude toward sex that is "frustrated and puzzled" by American "political correctness" and a fun-loving spirit that "moves toward whatever is most joyful and gives him pleasure." The author is less indulgent toward what he sees as Schwarzenegger's substance-free political campaigning and unwillingness to grapple with California's long-term budget crisis. His book is not fantastic, but it's well researched and moves along at a pleasantly robotic clip.



Read my previous business book of the month picks.
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