Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing dollars


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-23-2008, 04:15 AM
grounded
Guest
 
Posts: n/a
Default Marketing dollars

what has a new and old customer cost your business to retain them for this season in advertising dollars (avg.)

(total advertising dollars spent) / ( total customer base) = cost per customer

We spent $ 6.83 to acquire and retain new and old customers (weekly mowing accounts) this season and was wondering what everybody else has spent?

Thanks for the reply

Tom
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-23-2008, 04:29 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
I would say that is a fantastic acquisition cost per customer! Nice job! I look forwards to hearing more from others.

What kinds of things did you do this year to keep old customers and get new ones?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 06-24-2008, 03:50 AM
grounded
Guest
 
Posts: n/a
Default

Most importantly - we kept our name out front, fresh in the mind of our existing customers each month (November - February).
Pushed for referrals and targeted the areas we wanted to work with fliers.
Staying focused on target areas helped keep acquisition cost to a minimum

I must say that our website is picking up more traffic and estimate requests from stray customers.
My thought on this is: fuel prices chased a lot of lowballers out of the area or out of the business all together. I have seen landscape business's for sale on craigs list. Almost makes you wonder what they know and I'm about to find out!

We're going to ride out the storm, stay strong and hopefully next year will be even better.

Tom
Reply With Quote
  #4  
Old 06-24-2008, 04:22 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Very interesting thoughts!

Quote:
Most importantly - we kept our name out front, fresh in the mind of our existing customers each month (November - February).
What suggestions do you have for start ups on how to keep their names out there in the winter months?

Quote:
I have seen landscape business's for sale on craigs list. Almost makes you wonder what they know and I'm about to find out!
Would you buy lawn care accounts from such lcos?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 06-25-2008, 04:42 AM
grounded
Guest
 
Posts: n/a
Default

Keeping our name out front by way of postcards to all past and present customers with a $5.oo discount coupon.
This Works very well and I am always very surprised at the 2 year old coupons or an advertised price quote from last season that comes back to us.
where do they put these things for such a long period of time? - and remember that they even still have them!

Regarding buying accounts: I would be more interested in the LCO's reputation and equipment condition. Buying accounts is nice but there is no guarantee that the client will keep you on - even with a contract (which we don't use) so in the end, your left with reputation and equipment.
Reply With Quote
  #6  
Old 06-25-2008, 09:03 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Hi Tom,

When you are offering your $5.00 discount, is it just a general $5.00 discount or do you promote other services in conjunction with it?

We have seen many different marketing offers on here, do you have any thoughts on why you choose $5.00?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 07-23-2008, 01:48 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Has anyone else calculated their customer acquisition costs?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 07-23-2008, 02:01 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Quote:
Originally Posted by grounded View Post
what has a new and old customer cost your business to retain them for this season in advertising dollars (avg.)

(total advertising dollars spent) / ( total customer base) = cost per customer

We spent $ 6.83 to acquire and retain new and old customers (weekly mowing accounts) this season and was wondering what everybody else has spent?

Thanks for the reply

Tom
Tom:

You have done some great analysis of your customer base.

I am interested in a further breakdown?

How much does a brand new customer cost to acquire per dollar of revenue he generates

vs.

how much does an existing customer cost to retain per dollar of revenue he generates?

If we can get a general feel for the answer to this question we can get a better understanding if it is worthwhile buying customer lists from other LCO's and how much should be paid for those customer lists.

Looking forward to your answer:

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
Reply

Bookmarks

Tags
customer aquisition cost

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What’s the Best Use of Your Marketing Dollars? Steve Lawn Care Marketing & Post your marketing material for review! 0 02-23-2007 10:13 PM
Rakin' in the dollars with the do Steve General Business Discussions 0 05-23-2006 05:53 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
John Deere z235 Deck
WesleySnips
Yesterday 06:02 PM
Today 08:54 PM
by ExtremeLawncareServices
3 147
Look out Bob Villa -...
Mr Dave
Today 10:06 AM
Today 08:19 PM
by Matther777
2 94
Real Estate??
tbtigers03
Today 06:43 PM
Today 08:17 PM
by Sprinkler Buddy
3 62
Question?what should I...
dalvan0
09-24-2014 11:10 PM
Today 08:01 PM
by ExtremeLawncareServices
16 734
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
Today 07:37 PM
by ExtremeLawncareServices
25 1,084
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Today 06:13 PM
by tbtigers03
6 305
Hello from Kentucky
TRV
Today 05:42 PM
Today 05:54 PM
by Sprinkler Buddy
1 46
Sprinkler head guards...
Sprinkler Buddy
09-27-2014 04:55 AM
Today 05:51 PM
by Sprinkler Buddy
4 361
Give Me Your Problems
ellakit
Today 04:10 PM
Today 04:10 PM
by ellakit
0 17
Say Hello !!!
Steve
03-19-2007 11:18 AM
Today 03:53 PM
by ellakit
1,188 336,200
Whe does Mowing season...
jack2048
Today 07:05 AM
Today 02:38 PM
by Steve
3 125
Falling into business
stellarmowing
09-28-2014 04:35 PM
Today 02:17 PM
by Steve
4 280
hey
sizemorelawncare
09-28-2014 08:12 PM
Yesterday 03:10 PM
by Steve
2 213
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
Yesterday 03:09 PM
by Steve
2 272
Need to figure out how...
tjslawnde
09-28-2014 10:31 AM
Yesterday 03:05 PM
by Steve
4 283
Aerocore Deck?
wdrdoctor
09-26-2014 06:21 PM
Yesterday 02:36 PM
by Steve
3 413
Hello from CNY
arazucontracting
09-22-2014 06:07 PM
Yesterday 02:33 PM
by Steve
3 671
How to price lawn mowing.
jack2048
09-24-2014 04:18 PM
Yesterday 02:27 PM
by Steve
4 522
Pricing ????
6295danny
01-14-2013 07:54 PM
Yesterday 02:22 PM
by Steve
35 6,541
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
09-27-2014 04:11 PM
by SGL1
30 7,038
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-26-2014 04:16 PM
by stevef1201
5 1,064
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-25-2014 09:18 AM
by ExtremeLawncareServices
10 1,089
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-25-2014 08:01 AM
by ExtremeLawncareServices
124 9,273
Trying something new,...
ExtremeLawncareServices
09-21-2014 09:07 PM
09-23-2014 11:13 AM
by Steve
4 766
This sucks...
Matther777
09-18-2014 04:56 PM
09-22-2014 08:02 PM
by ExtremeLawncareServices
11 1,150
Not sure, but anyone do...
SnowRemoval2k14
09-22-2014 12:10 AM
09-22-2014 04:49 PM
by Steve
1 711
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-22-2014 04:45 PM
by Steve
9 1,040
Mulching beds
Bradcook21
09-21-2014 07:43 AM
09-22-2014 04:43 PM
by Steve
3 778
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-22-2014 04:35 PM
by Steve
12 1,412
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
09-21-2014 09:23 PM
by ExtremeLawncareServices
3 1,429
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,649
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 2,078
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 7,482
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 882
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 1,067
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,497
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 895
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 1,255
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 1,008
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,763
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,504
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,685
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 1,405
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 908
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 1,032
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 955
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,754
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,481
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,550
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 899
» Popular Tags
4wd bob villa charge christmas christmas lighting collections commercial demonstration ditches employee problems estimate exmark ferris first truck fundraiser georgia gopherhaul gravely hardscapes holiday how much to charge how to how to bid hydraulic introduction kawasaki labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo leaf removal lesco lighting marketing mowing mulch estimate new buisness new mower past due patio install podcast property management company reo rotating running a business scag scag v-ride seo sprayer starting a business start up lawn care business steep lawns steve stihl tips top dresser toro trailer mate pro truck new used landscape walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:49 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:49 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy