Royer Northeast Sales Soil Screener

[Steve]

I was contacted by Royer Northeast Sales and saw their soil screener video. I hope they can jump on here and say hi to everyone and give us a little insight into their product. http://www.soilshredderparts.com

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Hi All, Steve, thanks for providing this forum to the industry. Here's a little about Royer Northeast: We been in business since 1998. We specialize in compost, & topsoil screening. We have machines to screen small to large quantities (5 t/p/h to 120 t/p/h) of material. We provide all parts for Royer Shredder equipment & we can ship anywhere in the world. Part of what we do is advise people on how to get the most use out of their screeners. How you can mix products into your topsoil to add more nutrients, & provide a higher quality product to your customers. Our clients routinely yield higher profits than their competitors through providing screened organic products that is more easily spread on the jobsite thus saving time and money for the landscaper. We have found that our customers have been able to recycle soil on the jobsites. Which in turn saves a fortune in trucking costs. This makes lawn installation jobs more profitable, & more enviromentally friendly. Feel free to contact us at anytime All the best Charlie Royer Northeast Our Webpage is soilshredderparts.com

[Steve]

Hi Charlie,

How did you ever get involved in soil screening? Do you have an interesting story how it all got started?

How do you feel your youtube videos have helped your marketing?

Steve,

Altogether, I've been in the business about 14 years.
Like most things, I fell into the screener business by accident. That being said I love what I do. It's a lot of fun to get new ideas & see them come to life. It's even better when they actually sell (LOL).

As far as youtube goes, I highly recommend it as a vehicle to market your business. Not too long ago, most people in our industry did not do anything that involved a computer, but that has changed & changed fast.
Now great ideas can be sent around the world in seconds.

We have some new products that will be coming out of the proto-type stage in the next few months & we can't wait to utilize forums like this & youtube to help spread the word.

If anyone has any questions on screening or processing, I'd love to help out.

Charlie
Royer Northeast
http://www.soilshredderparts.com/

[Steve]

Charlie,

Since we deal with a lot of lawn care business owners, could you tell us a little how a lawn care business could best utilize your product?

Should they use it for their own soil screening purposes? Should they use it to sell screened soil to others?

What's your view on how best to profit from your product?

Steve,

Lawn installation is a big part of any landscapers business. It used to be cost effective when a new area was stripped, to have topsoil trucked in for lawn seeding. With screened topsoil costs varying from $15 to $25 per cubic yard plus a freight surcharge, this is no longer the case.
If you're buying over 150 tons of topsoil per year, it makes far more sense to get your own screener to recycle the existing soil on these sites. Other pluses are when it's screened onsite you're reducing handling costs, you'll nearly eliminate having to rake the soil once you've spread it.
It also adds a new side to your business. Most landscapers have piles of material back at their own yard (such as fill dirt, old plants, lawn clippings, wood chips, etc) that make great composting material. It's a pile of money waiting to be processed. By bucket turning this material on a monthly basis, you will generate your own high quality compost that can be added to the onsite topsoil or retailed out.
Many of the large material processing companies have started this very way. If you take 1000 tons of topsoil, and it costs you $4.50 per ton to process it, and then sell the same product for $20 per ton, it's not hard to see how profitable the business can be. (Everyone's costs vary, but this is a guideline)
It also allows your business to be more diversified and independent, & in today's market that's the tools to succeed.

You're the one who can make it happen

Charlie
Royer Northeast

[Steve]

Hi Charlie,

That is very interesting! I hope others reading this get some ideas and consider adding such services to their line up.

Originally Posted by [b

Quote[/b] ]Like most things, I fell into the screener business by accident.

I'd love to hear the story on how this happened if you would like to share it with us all.

Quite often we talk on the forum about how businesses can be stepping stones to other bigger ideas in the future that you can't even think of yet. You pick up skill sets as you grow so when new opportunities present themselves, you are prepared to jump on them.

Funny you bring that up. One night many years ago I was visiting some friends in PA. Well when I got to the bar, I struck up conversation with the guy next to me. Turns out he was running this company called Royer that was building & selling screening equipment.
As we all got a little buzzed from the beer, he asked me if I'd come work for him. About a month after that, I did. I didn't know one end of a screener from another, but they took me and showed me everything there was to know about the industry.
A couple of years later, I bought my own distributorship for the product. That went from strength to strength with a lot of blood, sweat & tears.
We now manufacture our own screeners. Our reason was that no-one was building a quality screener for smaller contractors. The ones that were out there didn't hold up very well, & didn't retain their value at all.
We built ours with the best components we could find, plus we helped & advised our clients on how to build their business with our machines.
Everyone's business is unique in it's own way, but our clients are more like long-term partners. We help them with finding the right equipment for the job, even if the machine is not ours. We keep our clients posted on new business ideas from adding food waste compost to there products to ventures into biomass energy.
We try to keep the ideas simple & cost effective. For example, if you're running a mini-excavator, try to keep the RPM's of the engine at 75% rather than 100%. This translates into about a 20% fuel saving. Placement of equipment on jobsites to maximise efficiency is another way to manage your job costs. All the little things add up & believe me, go straight to the bottom line of your company.

It's not just being enviro-friendly anymore, it's more profitable too!

Charlie
Royer Northeast

[Steve]

Charlie,

That is really interesting! It sounds to me you have not only a love to create your product but a passion for business and business knowledge!

I'd really like to hear more of your soil screening business building advice in the future. I think our forum members are your market and they could really benefit from your insight!

I have met many people throughout my journey thus far who had a dream to build this or that but never got anywhere. What advice do you have for the person out there thinking about manufacturing their own product? What would you do or not do?

Steve,

We are passionate about what we do, I guess that's what drives us.
Manufacturing a product is a very challenging task.
Firstly, you have to have something that people will be able to use.
Then, be able to build it to the highest quality.
Then, market the product & see where it goes.

We have found that we could not do it alone & so we teamed up with colleagues in the industry. We put ideas on the table & let everyone give their opinion (good & especially bad).

When building a product you have to be very critical of it in order to make it great.
Drawbacks on the item that you can overlook, will not be overlooked by the client.

We spend a lot of time talking to customers to see where we can improve our products. People using the products are the ones who come up with the best suggestions.

Innovations are client driven!!!!!
Charlie
Royer Northeast