Ok we got a lot going on here now.
First we need 2 more test lawn care companies to join in here. If anyone is interested, please let us know. If I don't hear from anyone, I will put it out on the GopherHaul show and also we might consider doing a lawn care business podcast on this in the evening possibly next week, to attract more interest.
Second off, I got your door hanger. I will include it here.
Here is my view. The image and size of it should be a lot bigger. I would design it based on a 300dpi image.
I just went to a printing website online and saw their file requirements.
Originally Posted by [b
Quote[/b] ]Question: What is the lowest resolution you accept?
Answer: The file(s) must be at least 300 dots per inch (dpi) at the final output size.
From here http://www.proxprint.com/file_prep.php
Also they have some downloadable doorhanger templates that will help you.
Check them out here http://www.proxprint.com/templat....rhanger
Ideally you want to allow the lawn care business owner to download the doorhanger template design that is just about ready to print. All they need to do is add their contact information at the bottom and then send it off to the printer.
Now as to the design of the doorhanger, if Chestin from http://www.lawncaremarketingmagic.com
were to join this discussion, he would probably tell us to use this.
* Attention grabbing headline
* Benefits the customer will receive
* A killer offer to motivate them to act, in this case, there are 2 such offers (free 1st visit, free soil/lawn analysis)
* A strong, direct call to action - Call Today!
* Risk reversal elements, in this case the satisfaction guarantee
* Third party proof, here itís the testimonial
* Elements of social proof, in this case the credit card logos
So how would this apply to you?
You could have an attention grabbing headline that said, maybe something like, Is your lawn making your family & pets sick?
Then explain to the potential customer the benefits they will receive by using your product.
Does this help?
If anyone else has some thoughts, please jump in.