www.doggyoggy.com Pet lawn care product

[Steve]

Hi Delle, Originally Posted by [b Quote[/b] ]You do not need a pesticide license for my product.. This is good and I would make sure it was on your website. This will be a selling point to get lawn care businesses to buy it. It can be tough to get the license. Originally Posted by [b Quote[/b] ]my door hanger is created in gif. but im not sure how to up load it other than using the IB Code buttons on this forum. Email it to me and I will get it up here so we can all help you review it. Originally Posted by [b Quote[/b] ]Both of you have hit the jackpot on the water-mix point of view... Actually in the directions it mentions that mixing with water is the economic approach. all it needs is 2 teaspoons a gallon. its really up to the users convenience how they want to spread the product. This might be the easiest way to sell it to lawn care business owners now and get this rolling. You can always scale up and offer 50lb bags of your product in the future as your distribution channels expand. Originally Posted by [b Quote[/b] ]in reference to giving a free trial. its very tempting.. ive rolled it around in my head for a bit. And i am still thinking it through thoroughly. A recap of our discussion revealed the customer can't see the actual results except maybe the lack of long puffy weeds where their dog frequented to take care of business. A free sample wouldn't help me, you or the customer if they are not interested in its benefits. i think a better idea would be to see if the customer is interested in a product by simply including a mini flyer in their invoice/reciepts. In my opinion, this is something you really really should consider. If I were you I would get a few lawn care business owners on my team. I would get their picture and a testimonial from them on my site about your product. We need to find out if this product can be moved by having lawn care business owners upsell it to their current customer base. If you have a few lawn care business owners offer it as an upsell and it starts to work, then you will be cooking with gas and you can fan the flame even further. Everything in business starts with a spark and then that spark has to be worked to catch fire further and further. Think about how minimal the costs are in trying to get a spark going. Nothing when you look at it from the big picture. Pick 3 lawn care business owners that are willing to work with you. Give them $50 or $100 each worth of your product and give them some marketing templates to send out to their customers. Get feedback from them and use their image and testimonials and this will help sell your product. In fact, to get this started, a lawn care business owner could market your product with their spring services and offer a free trial spraying of their lawn with Doggy Oggy. Then the lco can get a testimonial from the customer saying something like "I feel so much more secure knowing that I am not getting my family members or pets sick due to diseases spread across my lawn by my pets. The added money per month is well worth it to me." Getting such a quote would be gold for you on your website. I think the key to promoting this product is going to be the testimonials and the feeling of a sense of safety and security that your lawn is not spreading diseases. Tell me your thoughts.

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Delle, I think you have a great idea here and would like to give it a try when I have a few extra bucks. My wife and I are dog lovers and this seem like a very responsible product to use. Check your area for home shows this would be a great way to showcase your product. Also shoot me an e-mail with you website and other info procut@tampabay.rr.com I would be happy to add your link to my website www.procutturfmanagement.com John

[delle]

Three lawn business owners sounds reasonable for a free test run.. i think ProCut is a good candidate.. nice to meet you Procut I'll email you so i can get the product out to you free of cost, be sure to let give me some feedback...

Thanks, TGopher for the advice, Now i need 2 more candidates for test runs and feedback.
have anyone else in mind?
oh i sent that email with a door hanger attached..

[EatingEmoKids]

Hey delle, sounds like a pretty cool product. I have dogs and a lot of people on my street do too. I think people would us it, cause a lot of them have little kids and they wouldnt want them getting sick. good luck with your product!

[Steve]

Hi Delle,

Ok we got a lot going on here now.

First we need 2 more test lawn care companies to join in here. If anyone is interested, please let us know. If I don't hear from anyone, I will put it out on the GopherHaul show and also we might consider doing a lawn care business podcast on this in the evening possibly next week, to attract more interest.

Second off, I got your door hanger. I will include it here.

Here is my view. The image and size of it should be a lot bigger. I would design it based on a 300dpi image.

I just went to a printing website online and saw their file requirements.

Originally Posted by [b

Quote[/b] ]Question: What is the lowest resolution you accept?
Answer: The file(s) must be at least 300 dots per inch (dpi) at the final output size.

From here http://www.proxprint.com/file_prep.php

Also they have some downloadable doorhanger templates that will help you.

Check them out here http://www.proxprint.com/templat....rhanger

Ideally you want to allow the lawn care business owner to download the doorhanger template design that is just about ready to print. All they need to do is add their contact information at the bottom and then send it off to the printer.

Now as to the design of the doorhanger, if Chestin from http://www.lawncaremarketingmagic.com were to join this discussion, he would probably tell us to use this.


* Attention grabbing headline
* Benefits the customer will receive
* A killer offer to motivate them to act, in this case, there are 2 such offers (free 1st visit, free soil/lawn analysis)
* A strong, direct call to action - Call Today!
* Risk reversal elements, in this case the satisfaction guarantee
* Third party proof, here it’s the testimonial
* Elements of social proof, in this case the credit card logos


So how would this apply to you?

You could have an attention grabbing headline that said, maybe something like, Is your lawn making your family & pets sick?

Then explain to the potential customer the benefits they will receive by using your product.

Etc.

Does this help?

If anyone else has some thoughts, please jump in.

[musician/lawnman]

I would like to give it a try Delle.

Thanks a lot Delle I will look for your e-mail procut@tampabay.rr.com

also let me know about the link exchange on our sites
www.procutturfmanagement.com

John

[Steve]

Delle,

Good job! You are on the ball. This is a lot better. It will help you market your product further. You should get this on your site and label it FREE Marketing material or something like that. Add to your collection as you go. Flyers or postcards etc.

Here is the doorhanger design.

[delle]

Sounds good Chuck let me know your email so i can get the address to send the free samples to. John i sent an email requesting an a mailing address as well. Thanks for the imput. im going to put a link to both of your websites on my website as well as gophergraphics.com

[All Aspects Landscaping]

Hey Delle-
send a sample down to NJ... you can email me at allaspects@mac.com... I have three dogs myself, so I will def give you some honest feedback.

One other question, why didnt you name it va-poo-rize?