www.doggyoggy.com Pet lawn care product

[delle]

Im just an average joe with a over active imagination. i created a product called doggyoggy that can create a niche for lawn and landscaping companies. its a 100% natural product mix that kills bacteria and parasites related to animal feces. It can be spread onto the lawn with a spreader in solid form or in a hose feeder when mixed with water. the benefits to the customers are: 1. less parasites and bacteria (less illness for the children and pets.. decreases vetinary visits) 2. less doggy poo smell 3. doesn't spread bacteria to neighbors lawn that utilizes the same lawn service

[Steve]

Lawn care business tips

Hi Delle, Welcome to our forum! That sounds very interesting! How did come up with this idea? Do you want to plug your website? Also would you like to offer some kind of discount to our forum members to get them to try your product out?

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[Steve]

I checked out the site and I think this product could really be a great upsell for lawn care business owners.

This is from Delle's site. http://www.doggyoggy.com

"I am Delle Roach, and I created Doggy Oggy. When I was informed, by my lawn service provider that I needed to pick up after my dog in my own backyard I was less than enthused. The reason behind this discussion was that when my lawn guy cuts the lawn, the lawn mowers transfer whatever is in one yard to another. Dog owners transfer harmful bacteria to other dog and non-dog owners. In short the entire process is a bacteria swap fest, which is often the reason behind unexplained illnesses amongst adults, kids and canine. I understood that picking up after my dog wouldn’t completely solve the bacteria problem in my lawn but it reduced the amount of E. Coli and bacteria that gets transferred to other lawns by 50%."

Now you could offer spreading this product on lawns twice a month for dog owners.

What do you all think of this?

[All Aspects Landscaping]

its a little expensive, dont u think?

[Steve]

I don't know what price point it would take to make it work.

What's your view on what would you pay and what would you ideally charge for such a service that spread this product?

The bags on the site are small, and I am guessing ideally you would want a big bag, like the size of a large dog food bag. Buying in bulk could probably make a big difference in cost.

[All Aspects Landscaping]

Yeah, we would need 50# bags at least! Probably for the same price too... twice a month... I cant see ya charging more than 40 or 50 bucks, but with this economy, i dont know if you can get a hundred bucks a month for this product... plus you still have to pick it up...

[Steve]

So would that come out to $20 - $25 per application?

[All Aspects Landscaping]

dont know... haven't run the numbers.... If the price can come down a bit we might be able to sell it. Its a good idea, but also limited market... just wondering if it is something that might be forgotten in the routes.

[delle]

Thanks for the questions and responses..

I came up with the product because I was really concerned about kids and pets health, and my own health of course. Let’s say my lawn mower guy made me feel guilty for not picking the poo up. *

The economy slump is indeed an issue.
i feel that going green is on the rise and pet owner ship is booming.

Addressing the price: ($12.99)
I thought $12.99 was pretty fair for consumers but I will be offering a discount to this forum's members. I chopped shipping to lowest I can get it using commercial instead of residential for this business forum and added 30% discount to members of this Forum.
Just type the words GOPHER to get the discount.
LIMITED TIME OFFER (ends May 6, 2008)

Thanks again for your responses and questions this site awesome. i would love a website plug

[Steve]

Hi Delle,

I think you might want to make your offer last a little longer. Think about offering it for a month. If I promote it on the GopherHaul show, there is some lag time for viewers to see it and act. Plus I still have to put it together.

I like the concept. It's one of those products, like anti bacterial soap, where you will pay a premium for the safety and security factor, even if it is difficult for the consumer to see that it works.

One of the things you also should consider is creating marketing material for the lawn care business owner to use to help sell this to their customers.

I would suggest get a graphic designer and put together some door hangers and postcards that sell the application of this service and then leave a section on it blank, for the lawn care business owner to put their contact information in.

Also, you could put together a video where it shows a lawn and then cuts to a petri dish.

Show how ecoli grows and then how your product kills ecoli.



The lawn care business owner could then put this video on their site as a way to help further sell the application of this service to their customer.

Next I think you are going to want to find a way to ship larger shipments of this product.

Maybe you can find distributors on here. Maybe the lawn care business owner could become a local distributor of your product?

Or find garden centers to resell it.


We also need to figure out the figures.
How much would this product cost the lawn care business owner to apply it?
How much could they sell the service for?
What profit margin could they make?

If the figures are right, I think you could really be onto something and have this as an upsell for lawn care businesses.

What's your thoughts on all of this?