Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!

Kevin Plank creator of Under Armor


Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-01-2008, 03:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,042
Rep Power: 10
Steve has disabled reputation
Default

In another post we were talking with James who is creating his own clothing line and then I came upon Kevin Plank. He created the company Under Armor. Kevin really has set the world on fire with his business and a lot of what he has done to promote his business, James can do to promote his.

Let's check out some of the interesting stories of how he got this company to be a $600 million dollar a year business.

Kevin Plank - In 1996 he founded Under Armour, a sports apparel brand. A football player with the University of Maryland who eventually became special teams captain for the Terrapins, Plank thought up the idea because he "got tired of having to change out of the sweat-soaked T-shirts he wore under his jersey, so he developed a type of moisture-wicking fabric for athletic performance"

Kevin had remembered hearing a story on how a hat company sent a hat to Mike Tyson and he wore it during an interview which brought them many orders! Great marketing idea!

How I Did It: Kevin Plank - The idea was to create a T-shirt that wouldn't hold moisture**more important, that wouldn't hold the moisture's weight. As I developed the prototype, I began to get samples out to a network of college and pro players I had access to. From high school and college, I knew guys like Jermaine Lewis and Frank Wychek and Eddie George, players who had gone on to play in the NFL. I remember reading about this small [apparel] company that sent Mike Tyson a hat, back in the early '90s. Out of nowhere, he put the hat on during a post-fight interview. These guys ended up getting orders for a quarter of a million dollars.

How fascinating is this! He didn't make the material, he just took the material that was being used for one product already on the market and applied it to another product. Ingenious!

Under Armour - Eleven years ago, Kevin A. Plank was a walk-on football player at the University of Maryland who relished throwing his body at hulking opponents. But he hated how the cotton T-shirts under his uniform got sopping wet with sweat or rain. By then, cycling outfits and football undershorts were made with moisture-wicking synthetic fabrics. Plank, a starter during kickoffs and punts, wondered why not gridiron T-shirts, too? He tore the content label off a pair of his wick-away shorts, bought the same material from a fabric store, and gave a tailor $460 to sew seven shirts. "I set out to build a better football undershirt," he says.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-02-2008, 12:17 AM
All Aspects Landscaping All Aspects Landscaping is offline
James
 
Join Date: Oct 2006
Posts: 508
Rep Power: 10
All Aspects Landscaping is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Thats awesome... honestly, that was the first idea i had.. I have a list of celebrity addresses that we are sending our sample out to when we get them made... figure if the paparazzi snaps a photo of someone wearing a Friction hat or shirt... dollar bills will fall from the heavens!! If you dont think this is possible, can you say Von Dutch? $75.00 for a trucker hat... I think mr VD is living a pretty lavish lifestyle for riding that gravy train for all of about 10 months!!
__________________

Reply With Quote
  #3  
Old 02-02-2008, 12:18 AM
All Aspects Landscaping All Aspects Landscaping is offline
James
 
Join Date: Oct 2006
Posts: 508
Rep Power: 10
All Aspects Landscaping is an unknown quantity at this point
Default

BTW steve... if Friction clothing every becomes a multi million dollar company... please dont post my ugly mug on the forum... lol
__________________

Reply With Quote
  #4  
Old 02-02-2008, 06:32 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,042
Rep Power: 10
Steve has disabled reputation
Default

LOL.

There was another quote from the business week article that I thought was important to point out to you.

Quote:
Originally Posted by [b
Quote[/b] ]I have a list of celebrity addresses that we are sending our sample out to when we get them made... figure if the paparazzi snaps a photo of someone wearing a Friction hat or shirt... dollar bills will fall from the heavens!!
NO INSTANT SUCCESS. Yet it didn't happen as fast as Plank originally expected. "At 23, I was probably the smartest guy in the world," he jokes. Several dozen players he knew from his post-high school year at Fork Union Military Academy in Virginia or from the University of Maryland had made it to the National Football League. He figured he'd send them shirts, the money would roll in, and "I'd be on easy street in no time," he recalls. "But I learned early on [that] this is not about one blast of exposure or one person wearing the product."

Just knowing this might help you stick with it for the long run if you don't find immediate success as Plank didn't either.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-02-2008, 08:13 AM
All Aspects Landscaping All Aspects Landscaping is offline
James
 
Join Date: Oct 2006
Posts: 508
Rep Power: 10
All Aspects Landscaping is an unknown quantity at this point
Default

thats why i keep stressing to myself that its just a hobby!!!
__________________

Reply With Quote
  #6  
Old 02-02-2008, 10:06 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,042
Rep Power: 10
Steve has disabled reputation
Default

Yeah but you never know!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
My Invention
biglee
01-11-2015 06:51 PM
Yesterday 09:08 PM
by Chilehead
19 2,857
fliers
joshp
08-19-2016 03:23 PM
Yesterday 04:24 PM
by Steve
10 589
fert/lawn programs
joshp
08-28-2016 10:43 AM
Yesterday 04:17 PM
by Steve
1 156
Landscaper taking on odd...
WarriorLandscapingCAN
08-07-2016 06:57 PM
08-28-2016 10:31 AM
by joshp
7 766
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
08-27-2016 10:51 AM
by Steve
7 1,836
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
08-25-2016 12:55 PM
by Steve
19 2,173
Looking for new host
Just for Cuts
11-26-2015 06:58 AM
08-24-2016 09:05 PM
by Stephen Alberts
10 1,928
Facebook advertising
Just for Cuts
12-13-2015 07:49 AM
08-24-2016 08:59 PM
by Stephen Alberts
14 13,121
Breaking into commercial...
SGL1
08-19-2016 07:02 AM
08-24-2016 10:12 AM
by mowandblow1980
7 563
Snow Plow
acrajchel
08-17-2016 10:21 AM
08-22-2016 11:21 AM
by Steve
5 536
Quarter Acre Woodland...
ew411
08-16-2016 06:50 AM
08-18-2016 12:25 PM
by Steve
4 519
Bidding Bushhogging
acrajchel
08-15-2016 11:52 AM
08-17-2016 05:32 PM
by acrajchel
4 517
Hello From the Florida...
KevinShuman
08-15-2016 08:57 PM
08-16-2016 01:52 PM
by SC93
2 510
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
08-16-2016 12:42 AM
by SC93
5 811
A quick Intro
BLE
08-14-2016 05:17 PM
08-15-2016 10:54 AM
by acrajchel
2 506
New Customer - Gettting...
acrajchel
08-05-2016 05:00 PM
08-15-2016 10:52 AM
by acrajchel
4 778
helping out a friend set...
Doug D
08-13-2016 11:33 AM
08-15-2016 09:45 AM
by Steve
1 515
Small bed job
Bradcook21
08-09-2016 09:52 PM
08-10-2016 03:51 PM
by Steve
1 633
Hello from NoVa
jtwlawn
08-03-2016 11:20 AM
08-09-2016 10:45 AM
by jtwlawn
4 771
How much to charge for...
jymie
03-31-2013 05:59 PM
08-08-2016 04:33 PM
by Steve
27 6,674
Needing a website built
burtle
06-17-2015 09:02 AM
08-07-2016 10:21 AM
by Just for Cuts
18 19,844
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
08-07-2016 08:37 AM
by Lawnline
8 11,308
Hey guys! Greetings from...
thegardener
08-05-2016 05:45 AM
08-05-2016 03:26 PM
by Steve
1 678
First Time Bidding-Need...
capitallawncrew
08-01-2016 08:30 AM
08-03-2016 09:52 AM
by Steve
3 701
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
08-01-2016 08:28 PM
by ExclusiveLawns
7 3,807
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
07-31-2016 10:36 AM
by joshp
13 5,955
» Popular Tags
apartment become an entrepreneur best mower be your own boss bidding break business business education business help business management complex contractor hacks contracts deck lift dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawn lawncare lawnservice lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care safety scag snowblower snow plowing snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service video web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:19 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:19 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy