Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!

Kevin Plank creator of Under Armor


Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-01-2008, 03:09 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

In another post we were talking with James who is creating his own clothing line and then I came upon Kevin Plank. He created the company Under Armor. Kevin really has set the world on fire with his business and a lot of what he has done to promote his business, James can do to promote his.

Let's check out some of the interesting stories of how he got this company to be a $600 million dollar a year business.

Kevin Plank - In 1996 he founded Under Armour, a sports apparel brand. A football player with the University of Maryland who eventually became special teams captain for the Terrapins, Plank thought up the idea because he "got tired of having to change out of the sweat-soaked T-shirts he wore under his jersey, so he developed a type of moisture-wicking fabric for athletic performance"

Kevin had remembered hearing a story on how a hat company sent a hat to Mike Tyson and he wore it during an interview which brought them many orders! Great marketing idea!

How I Did It: Kevin Plank - The idea was to create a T-shirt that wouldn't hold moisture**more important, that wouldn't hold the moisture's weight. As I developed the prototype, I began to get samples out to a network of college and pro players I had access to. From high school and college, I knew guys like Jermaine Lewis and Frank Wychek and Eddie George, players who had gone on to play in the NFL. I remember reading about this small [apparel] company that sent Mike Tyson a hat, back in the early '90s. Out of nowhere, he put the hat on during a post-fight interview. These guys ended up getting orders for a quarter of a million dollars.

How fascinating is this! He didn't make the material, he just took the material that was being used for one product already on the market and applied it to another product. Ingenious!

Under Armour - Eleven years ago, Kevin A. Plank was a walk-on football player at the University of Maryland who relished throwing his body at hulking opponents. But he hated how the cotton T-shirts under his uniform got sopping wet with sweat or rain. By then, cycling outfits and football undershorts were made with moisture-wicking synthetic fabrics. Plank, a starter during kickoffs and punts, wondered why not gridiron T-shirts, too? He tore the content label off a pair of his wick-away shorts, bought the same material from a fabric store, and gave a tailor $460 to sew seven shirts. "I set out to build a better football undershirt," he says.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-02-2008, 12:17 AM
All Aspects Landscaping All Aspects Landscaping is offline
James
 
Join Date: Oct 2006
Posts: 508
Rep Power: 9
All Aspects Landscaping is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Thats awesome... honestly, that was the first idea i had.. I have a list of celebrity addresses that we are sending our sample out to when we get them made... figure if the paparazzi snaps a photo of someone wearing a Friction hat or shirt... dollar bills will fall from the heavens!! If you dont think this is possible, can you say Von Dutch? $75.00 for a trucker hat... I think mr VD is living a pretty lavish lifestyle for riding that gravy train for all of about 10 months!!
__________________

Reply With Quote
  #3  
Old 02-02-2008, 12:18 AM
All Aspects Landscaping All Aspects Landscaping is offline
James
 
Join Date: Oct 2006
Posts: 508
Rep Power: 9
All Aspects Landscaping is an unknown quantity at this point
Default

BTW steve... if Friction clothing every becomes a multi million dollar company... please dont post my ugly mug on the forum... lol
__________________

Reply With Quote
  #4  
Old 02-02-2008, 06:32 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

LOL.

There was another quote from the business week article that I thought was important to point out to you.

Quote:
Originally Posted by [b
Quote[/b] ]I have a list of celebrity addresses that we are sending our sample out to when we get them made... figure if the paparazzi snaps a photo of someone wearing a Friction hat or shirt... dollar bills will fall from the heavens!!
NO INSTANT SUCCESS. Yet it didn't happen as fast as Plank originally expected. "At 23, I was probably the smartest guy in the world," he jokes. Several dozen players he knew from his post-high school year at Fork Union Military Academy in Virginia or from the University of Maryland had made it to the National Football League. He figured he'd send them shirts, the money would roll in, and "I'd be on easy street in no time," he recalls. "But I learned early on [that] this is not about one blast of exposure or one person wearing the product."

Just knowing this might help you stick with it for the long run if you don't find immediate success as Plank didn't either.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 02-02-2008, 08:13 AM
All Aspects Landscaping All Aspects Landscaping is offline
James
 
Join Date: Oct 2006
Posts: 508
Rep Power: 9
All Aspects Landscaping is an unknown quantity at this point
Default

thats why i keep stressing to myself that its just a hobby!!!
__________________

Reply With Quote
  #6  
Old 02-02-2008, 10:06 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Yeah but you never know!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
Today 04:31 PM
by biglee
16 441
WARNING! Especially to...
SC93
Today 12:05 PM
Today 01:29 PM
by SC93
2 46
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
Today 11:23 AM
by joshlawncare
22 795
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
Today 11:07 AM
by avetslawncare
25 5,483
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Today 09:21 AM
by KJ90
8 862
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
Today 05:26 AM
by RSE
22 876
color fliers?
holymoly
Yesterday 02:32 PM
Yesterday 11:10 PM
by SC93
1 55
lawn care business...
holymoly
Yesterday 02:56 PM
Yesterday 08:18 PM
by holymoly
1 76
Hustler Raptor
SGL1
04-13-2015 09:27 PM
Yesterday 07:53 AM
by SGL1
15 377
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 249
Could be great news for...
SC93
04-14-2015 11:06 PM
04-17-2015 08:58 PM
by SC93
10 309
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
04-17-2015 08:40 PM
by ExtremeLawncareServices
53 4,976
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 398
weed
avetslawncare
04-16-2015 07:56 PM
04-17-2015 07:59 PM
by avetslawncare
3 123
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 86
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 447
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 413
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,228
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 137
quick pic
joshlawncare
04-14-2015 07:49 PM
04-16-2015 03:38 PM
by Steve
3 192
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 7,933
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 142
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 165
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,165
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 385
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 187
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 222
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 460
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 193
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 392
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 217
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 331
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 828
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 278
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 3,895
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
04-10-2015 12:05 PM
by Just for Cuts
45 2,112
Snow removal contracts
CDLAWNCARE
03-31-2015 02:57 PM
04-10-2015 11:37 AM
by kslawn
6 474
Do you have medical...
Steve
09-10-2011 11:46 AM
04-10-2015 11:28 AM
by Steve
17 5,191
Shopping Centers
avetslawncare
04-07-2015 07:16 PM
04-10-2015 11:27 AM
by Steve
7 378
Leaf Vac's?
ABurlison
11-07-2007 10:18 PM
04-10-2015 06:12 AM
by RSE
14 5,693
Grass and Leaf vacuum
captain200
04-07-2015 07:05 PM
04-10-2015 06:02 AM
by RSE
4 336
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
04-10-2015 06:00 AM
by Dan Tanner
19 942
I have a great idea!
biglee
04-05-2015 06:20 PM
04-09-2015 12:54 PM
by Steve
4 392
lawn care school
kevinburch48
04-09-2015 09:13 AM
04-09-2015 11:27 AM
by Steve
1 247
What do you suggest?
Growing Green
09-20-2011 09:56 AM
04-08-2015 03:09 PM
by Steve
8 3,120
Survey
Ducke
09-20-2011 07:27 PM
04-07-2015 11:33 PM
by SGL1
12 3,441
DOT Number
acrajchel
03-20-2015 05:56 PM
04-07-2015 10:55 PM
by SGL1
14 1,260
Avoiding Clients
CHEESE2009
09-08-2011 10:58 PM
04-07-2015 06:05 PM
by GLAN
24 6,403
Mass/New Hampshire...
jcurr33
04-06-2015 09:48 PM
04-07-2015 04:19 PM
by jcurr33
2 287
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
04-07-2015 05:19 AM
by Chilehead
9 819
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hills hiring husqvarna john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets more customers business mr dave mulch new business past due per hour charge per hour service pricing profit on employee pto push versus ride running a business scripts secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:41 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:41 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy