Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!

Jake Burton


Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!
Reply
 
Thread Tools Search this Thread
  #11  
Old 12-08-2007, 11:10 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

The History of Burton Snowboards



http://youtube.com/watch?v=xLPJdsT0N34
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 12-09-2007, 04:28 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Promotion Burton is having.

According to their website, there are 4 snow resorts that do not allow snowboarding. To help promote snowboarding further and open access to more mountain slopes, Burton is offerint $5,000 to the snowboarder or crew who can get video of them snowboarding on one of those slopes!

How about that for a contest! It's very creative and it makes you wonder how you can be creative with your business marketing.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 12-09-2007, 05:02 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Here is a great promo that was made by the Wall Street Journal and it captures Jake reflecting on his life as an entrepreneur.

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 12-10-2007, 02:00 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

A lot of times we talk about logos here and how many times we look for the perfect one because we think we have to stick with it for all time. Well here is an image that shows the different logos Burton has used on his boards since the 1970's. You can see they have changed quite a few times and yours can too! Experiment and grow!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 12-11-2007, 04:21 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

I thought this was an educational video on the history of snowboarding in 2 minutes

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 12-11-2007, 04:33 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Here is a promo video from Burton. It's a longer one. You might enjoy it.

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #17  
Old 12-11-2007, 05:34 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Steve, all these videos have me thinking about my trip to upstate NY later this month.

What is the snow situation up there? I still hope to get some snowmobile time in.

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #18  
Old 12-11-2007, 06:31 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Do you know which mountains you might hit?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 12-12-2007, 06:14 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

A little before Jake Burton came onto the scene there was Tom Sims. Here is some background from wikipedia "Tom Sims is a pioneer and world champion of snowboarding, originally from Haddonfield, New Jersey. In 1963, he made what he called a the "skiboard," an early version of the snowboard, in the Haddonfield Middle School's shop room after failing to complete his intended project, a custom skateboard.[1] Sims was the snowboarding stunt double for "007" (Roger Moore) in the 1984 James Bond release, A View to a Kill.[2] He did not patent his invention and there is dispute as to whether or not he is the inventor of the snowboard."

Now a question you might be asking yourself is why did Jake Burton end up dominating the snowboard industry while Tom Sims who was there first did not?

The answer might lie in the way Tom got funding for his fledgling business.

Let's take a look at an interview from Future Snow Boarding Magazine

What is your least proud moment?
My least proud moment was probably when I got turned down by a half a dozen banks every time I went in to borrow money for my snowboard business and they would turn me down every time, and those are definitely the worst moments.

What is your role in the day to day of the brand now? Or have paid your dues and are you more of a “spiritual leader?”
That’s probably pretty accurate. After my experience working with a multi-national company hoping they could do some good and then they ended up being a nightmare. And so since that experience I decided to go and partner with Collective Licensing in Denver to sort of manage the brand. So they are my agents, and they are managing the brand. And they are doing a great job. A lot of snowboarders work there so they understand the culture and they understand the sport and they were the ones who hooked up with Steve Fisher and he’s turned out to be spectacular. We’ve kept on Gaetan Chanut and he’s a great rider. We’re putting together a great team and launched a new website recently and so that’s all exciting. It’s all looking good for the future for Sims.

Collective International does Brand Licensing, Correct?
Yes.

To someone who doesn’t really understand what Brand Licensing is, how would you describe it?
Well let’s see, they manage several brands like Vision, Airwalk, and several other action sports brands. They find the right people to license to. And then they keep an eye on the licensee to make sure they’re doing a good job. This way we’re going to be able to re-launch the World Snowboard Championship down the road here in a few years and we’re going to launch Sugarboards, a specialty women’s line.

I think it’s important that Sims and especially Sugarboards gets a women’s specific line together because when I first thought of building a women’s specific board no one had ever done it. I approached Shannon Dunn and asked her what she thought of the idea and she said “that’s a great idea,” so when Sims launched the Shannon Dunn board that was the first women’s specific board ever made. Up until that point women had to go buy a junior men’s board and just hope that it was the right width and the right flex. After the Shannon Dunn board the women’s market took off, and all the other manufactures started making women’s specific boards, so that innovation is really part of the heritage of Sims and I’d sure like to see the Sugarboards do well.


How many times has Sims changed hands, officially?
Oh boy. Well one of the problems was, going back to times when the banks wouldn’t lend me money, a lot of the brands from the early days are gone because they faced the same dilemma I did… they couldn’t get bank financing or any kind of financing, not even private equity money. So that forced me in 1986 to license to Vision and one of the problems back then was that I didn’t have approval rights if they were to transfer. So it ended up going from different hands to different hands to different hands as people had their various problems.

Was that pretty heartbreaking to watch?
Yeah, because Vision would have been a good partner for me and the trouble was when they brought in millions and millions of dollars in defective sneakers, some Chinese factory screwed them over, and the LC’s went through and they were stuck with shoes they couldn’t ship to the stores. And my trademark got stuck in that mess. It’s things like this that are just out of your control that happen in the business world sometimes.

Do you think it’s going to be difficult for even an established and legendary brand like Sims to shake off any negative connotations of so many changes of ownership in the past?
Yeah, it’s going to be a building process. We’re just going to go forward from here.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #20  
Old 12-12-2007, 06:19 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Jake Burton still owns Burton Boards and it is a private company. As a private company he can better embody the brand and do what he wants with it. He is the only chef in the kitchen and does not need to answer to anyone. This has the potential to keep the Burton brand clean and clear of all things 'non-Burton.'

Tom Sim's business however had changed hands many many times and it seems this never allowed the brand to catch like Burton's. Tom doesn't seem to have the infrastructure that Jake has and ultimately the Sims brand seems to have not been handled in a way it needed to in order to be the embodiment of the sport.

Tom Sims

It is a fascinating case study. So think twice when you are considering giving up control of your brand in order to raise funding.

http://www.simsnow.com/
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Truck Signage
Dan Tanner
Yesterday 11:00 PM
Today 06:38 AM
by BelleCityLawn1
2 59
REO calling
Dan Tanner
Yesterday 05:03 PM
Today 05:45 AM
by kslawn
4 98
roof shoveling
CDLAWNCARE
02-21-2014 10:15 AM
Today 04:26 AM
by dalenpalmer
12 730
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Yesterday 10:13 PM
by grassdoctore
8 245
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 08:26 PM
by ExtremeLawncareServices
30 956
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
Yesterday 07:35 PM
by stevef1201
8 154
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
Yesterday 01:02 PM
by jymie
15 671
Instagram
Gerardo_Landscape
Yesterday 11:28 AM
Yesterday 11:28 AM
by Gerardo_Landscape
0 31
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
Yesterday 11:20 AM
by kslawn
3 128
Trimec
acrajchel
04-15-2014 08:24 PM
Yesterday 11:10 AM
by Steve
3 72
leaf removal
tlf59263
04-15-2014 10:00 PM
Yesterday 11:05 AM
by Steve
2 97
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
Yesterday 10:50 AM
by Steve
9 225
hello
NFrailey
04-15-2014 01:39 PM
Yesterday 10:48 AM
by Steve
1 68
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Yesterday 10:43 AM
by Steve
3 89
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
Yesterday 09:40 AM
by jymie
21 555
google earth
CDLAWNCARE
04-12-2014 03:24 PM
Yesterday 09:36 AM
by jymie
8 192
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 08:54 AM
by Tekeda1
12 252
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 145
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 282
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 164
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 84
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 284,269
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 379
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 281
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 387
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 141
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-14-2014 10:03 AM
by Steve
5 161
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 364
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 88
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 200
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 90
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 163
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,531
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 292
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 298
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 131
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 115
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 115
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 260
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 982
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 113
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 24,957
Trading Accounts
goodtimez
04-09-2014 05:42 PM
04-10-2014 01:55 PM
by Steve
2 144
Grass that has...
erock289
04-09-2014 10:21 AM
04-10-2014 01:52 PM
by Steve
3 158
Prowrap Trimmer Engine...
Steve
05-24-2006 07:05 PM
04-10-2014 01:09 PM
by Steve
10 2,187
1st annual Easter egg...
Greg'slawnandlandscape
04-09-2014 06:58 AM
04-10-2014 01:07 PM
by Steve
1 103
Hello everyone
aceslawnandgarden
04-03-2014 06:54 PM
04-10-2014 01:06 PM
by Steve
9 358
Weed control programs
Mallard91
04-02-2014 12:25 PM
04-10-2014 12:56 PM
by Steve
6 326
homeowner vs...
GoGreenerKS
04-07-2014 10:54 AM
04-10-2014 12:52 PM
by Steve
8 265
Hello
smgibson
04-07-2014 10:06 PM
04-10-2014 12:39 PM
by Steve
2 111
» Popular Tags
2wd 4x4 advertisement article marketing birdscaping blower care charge christmas christmas light service credit card customers echo exmark fall ferris financing flower bed for sale four wheel drive franchise gopherhaul gravely gravely 34" zero turn health holiday holiday decorating how much to charge installation invoice kansas city labor cost late lawn lawn care lawn care business lawn care business show lawn clarksville lawn service clarksville tn leaf cleanup lesco lighting brass outdoor lights llc llp marketing mowing mulch mulch price new and restored landscapes new buisness new business office management oil podcast promotion redmax scag seo snow sole proprietorship starting a business stihl subcontractor theft of services tips tree care unreasonable walker yard clarksville zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:26 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:26 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy