Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!

Jake Burton


Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!
Reply
 
Thread Tools Search this Thread
  #11  
Old 12-09-2007, 12:10 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

The History of Burton Snowboards



http://youtube.com/watch?v=xLPJdsT0N34
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 12-09-2007, 05:28 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Promotion Burton is having.

According to their website, there are 4 snow resorts that do not allow snowboarding. To help promote snowboarding further and open access to more mountain slopes, Burton is offerint $5,000 to the snowboarder or crew who can get video of them snowboarding on one of those slopes!

How about that for a contest! It's very creative and it makes you wonder how you can be creative with your business marketing.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 12-09-2007, 06:02 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

Here is a great promo that was made by the Wall Street Journal and it captures Jake reflecting on his life as an entrepreneur.

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 12-10-2007, 03:00 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

A lot of times we talk about logos here and how many times we look for the perfect one because we think we have to stick with it for all time. Well here is an image that shows the different logos Burton has used on his boards since the 1970's. You can see they have changed quite a few times and yours can too! Experiment and grow!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #15  
Old 12-11-2007, 05:21 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

I thought this was an educational video on the history of snowboarding in 2 minutes

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 12-11-2007, 05:33 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

Here is a promo video from Burton. It's a longer one. You might enjoy it.

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #17  
Old 12-11-2007, 06:34 AM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Steve, all these videos have me thinking about my trip to upstate NY later this month.

What is the snow situation up there? I still hope to get some snowmobile time in.

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #18  
Old 12-11-2007, 07:31 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

Do you know which mountains you might hit?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 12-12-2007, 07:14 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

A little before Jake Burton came onto the scene there was Tom Sims. Here is some background from wikipedia "Tom Sims is a pioneer and world champion of snowboarding, originally from Haddonfield, New Jersey. In 1963, he made what he called a the "skiboard," an early version of the snowboard, in the Haddonfield Middle School's shop room after failing to complete his intended project, a custom skateboard.[1] Sims was the snowboarding stunt double for "007" (Roger Moore) in the 1984 James Bond release, A View to a Kill.[2] He did not patent his invention and there is dispute as to whether or not he is the inventor of the snowboard."

Now a question you might be asking yourself is why did Jake Burton end up dominating the snowboard industry while Tom Sims who was there first did not?

The answer might lie in the way Tom got funding for his fledgling business.

Let's take a look at an interview from Future Snow Boarding Magazine

What is your least proud moment?
My least proud moment was probably when I got turned down by a half a dozen banks every time I went in to borrow money for my snowboard business and they would turn me down every time, and those are definitely the worst moments.

What is your role in the day to day of the brand now? Or have paid your dues and are you more of a “spiritual leader?”
That’s probably pretty accurate. After my experience working with a multi-national company hoping they could do some good and then they ended up being a nightmare. And so since that experience I decided to go and partner with Collective Licensing in Denver to sort of manage the brand. So they are my agents, and they are managing the brand. And they are doing a great job. A lot of snowboarders work there so they understand the culture and they understand the sport and they were the ones who hooked up with Steve Fisher and he’s turned out to be spectacular. We’ve kept on Gaetan Chanut and he’s a great rider. We’re putting together a great team and launched a new website recently and so that’s all exciting. It’s all looking good for the future for Sims.

Collective International does Brand Licensing, Correct?
Yes.

To someone who doesn’t really understand what Brand Licensing is, how would you describe it?
Well let’s see, they manage several brands like Vision, Airwalk, and several other action sports brands. They find the right people to license to. And then they keep an eye on the licensee to make sure they’re doing a good job. This way we’re going to be able to re-launch the World Snowboard Championship down the road here in a few years and we’re going to launch Sugarboards, a specialty women’s line.

I think it’s important that Sims and especially Sugarboards gets a women’s specific line together because when I first thought of building a women’s specific board no one had ever done it. I approached Shannon Dunn and asked her what she thought of the idea and she said “that’s a great idea,” so when Sims launched the Shannon Dunn board that was the first women’s specific board ever made. Up until that point women had to go buy a junior men’s board and just hope that it was the right width and the right flex. After the Shannon Dunn board the women’s market took off, and all the other manufactures started making women’s specific boards, so that innovation is really part of the heritage of Sims and I’d sure like to see the Sugarboards do well.


How many times has Sims changed hands, officially?
Oh boy. Well one of the problems was, going back to times when the banks wouldn’t lend me money, a lot of the brands from the early days are gone because they faced the same dilemma I did… they couldn’t get bank financing or any kind of financing, not even private equity money. So that forced me in 1986 to license to Vision and one of the problems back then was that I didn’t have approval rights if they were to transfer. So it ended up going from different hands to different hands to different hands as people had their various problems.

Was that pretty heartbreaking to watch?
Yeah, because Vision would have been a good partner for me and the trouble was when they brought in millions and millions of dollars in defective sneakers, some Chinese factory screwed them over, and the LC’s went through and they were stuck with shoes they couldn’t ship to the stores. And my trademark got stuck in that mess. It’s things like this that are just out of your control that happen in the business world sometimes.

Do you think it’s going to be difficult for even an established and legendary brand like Sims to shake off any negative connotations of so many changes of ownership in the past?
Yeah, it’s going to be a building process. We’re just going to go forward from here.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #20  
Old 12-12-2007, 07:19 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,614
Rep Power: 10
Steve has disabled reputation
Default

Jake Burton still owns Burton Boards and it is a private company. As a private company he can better embody the brand and do what he wants with it. He is the only chef in the kitchen and does not need to answer to anyone. This has the potential to keep the Burton brand clean and clear of all things 'non-Burton.'

Tom Sim's business however had changed hands many many times and it seems this never allowed the brand to catch like Burton's. Tom doesn't seem to have the infrastructure that Jake has and ultimately the Sims brand seems to have not been handled in a way it needed to in order to be the embodiment of the sport.

Tom Sims

It is a fascinating case study. So think twice when you are considering giving up control of your brand in order to raise funding.

http://www.simsnow.com/
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Say Hello !!!
Steve
03-19-2007 12:18 PM
Yesterday 10:30 PM
by Just Cuts
1,194 348,826
Contract or no contract?
TRV
11-20-2014 09:18 PM
Yesterday 09:23 PM
by stevef1201
5 269
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Yesterday 09:16 PM
by stevef1201
9 336
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Yesterday 07:32 PM
by ExtremeLawncareServices
4 439
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Yesterday 07:22 PM
by ExtremeLawncareServices
178 14,265
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 07:16 PM
by ExtremeLawncareServices
10 1,400
Pics for website
tbtigers03
11-21-2014 05:40 PM
Yesterday 12:12 PM
by Just for Cuts
5 239
Hi from IL
steveinil
11-25-2014 02:07 PM
Yesterday 11:21 AM
by Steve
1 68
WNY saying Hi.
Sargewesser
11-25-2014 07:27 AM
Yesterday 11:20 AM
by Steve
1 75
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 11:19 AM
by Steve
18 648
Peco Bagger
AGPS
11-18-2014 02:20 PM
Yesterday 10:58 AM
by Steve
10 402
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 10:57 AM
by Steve
22 6,294
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 10:42 AM
by Steve
5 396
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 10:40 AM
by Steve
14 460
leaf removal
Double J LLC
10-03-2014 05:24 PM
Yesterday 01:08 AM
by ExtremeLawncareServices
25 2,593
How much do you up sell...
Essex Groundskeeping
11-23-2014 07:13 PM
11-24-2014 06:29 PM
by stevef1201
8 224
This sucks...
Matther777
09-18-2014 05:56 PM
11-24-2014 05:49 PM
by biglee
16 3,258
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
11-24-2014 04:32 PM
by acrajchel
4 698
New website
Chilehead
11-20-2014 04:39 PM
11-23-2014 07:40 PM
by Just for Cuts
12 351
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 581
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 189
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 1,038
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 584
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,951
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,524
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,263
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 848
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 629
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 550
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 387
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,466
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 322
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 593
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,675
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,798
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,968
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,769
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 506
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 713
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 400
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 457
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,409
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 675
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 574
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 373
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 394
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 656
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 435
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 494
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 531
» Popular Tags
2wd 4x4 apartment complex bark bob villa care charge christmas collections edging employee problems equipment rental exmark ferris four wheel drive gopherhaul grass gravely hardscapes hills holiday how much to charge how to bid husqvarna hydraulic jobs kawasaki labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights managing a lawn care business mowing mr dave mulch mulch estimate new buisness past due per hour service podcast push versus ride redmax savannah scag v-ride scripts search engine optimization seo shell small engine repair sprayer starting a business starting a lawn care business sulky theft toro tractor auger trailer trimmer rack up sell employee walker wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:05 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:05 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy