The brother of the artist Robert Wyland, Bill, was really instrumental in bridging the gap between the art and the business.
The other Wyland
- It was on a trip to Maui with Wyland in 1987 that he first thought of linking his career to his brother's. By this time Wyland had already painted 12 Whaling Wall murals on structures around the country, attracting considerable public recognition (he would go on to make the Guinness Book of World Records with a 1,280-by-100-foot mural in Long Beach in 1992). Marine art was booming, but on Maui, the center of the marine art world, Wyland's paintings got no respect. At one gallery, Bill Wyland saw his brother's work sitting on the floor against the walls. "My brother's art was not being represented the way it should," he says. "I told him that I would start a gallery and if it went well, I'd sell off the real estate marketing business."
Now one of the things that is fascinating about this businesses success was the amount of media attention the artist was able to gather early on before the galleries even got started.
Wyland is and was famous for creating these "Whaling Walls." Where he would paint these huge murals across commercial buildings. Each time he would paint one, it would be a media event. It's something that is very public and very beautiful.
This is a very important lesson to consider when you are running your business. What kinds of things can you do that are very public and can get you attention.
If you are running a lawn care business, why not take care of a local park and make the lawn absolutely blow people away. Make the park your crown jewel! Show off what you can do!
This is the kind of thing that will make your business stand out from competitors.