Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

flyers or direct mail?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-04-2003, 07:24 PM
Clearview Lawns
Guest
 
Posts: n/a
Default

I was just wondering if one is better than the other to get new accounts. I have seen some companies send out these pretty nice looking direct mailers and I would think they would get alot of return on their investment for that, but then I was thinking that most of them come out at the beginning of the season. So maybe its better to do flyers now? or maybe door hangers? any thoughts?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-07-2003, 11:22 AM
Lawn Magic
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I like the idea of direct mail as a way to jump-start a new crew. I plan to use this next time I add a new crew. I am also considering trying some kind of introductory incentive to maximize the return of the mailing. Direct mail allows you to add customers only to the areas that you target in your mailing**a major advantage.
So far, I have only used classified ads in the Professional/Business directory to generate new customers. With this, I spend on average about $20 per new customer. (or about 15 new customers over the period of a 30 day ad) The main advantage of this approach is flexibility, but the main disadvantage is that the response is random over the entire market area.
After generating new customers, we occasionally pass out flyers to approximately a dozen properties adjacent to the new customer's property. This had been very successful for us, because we are able to service multiple properties on many of the "Stops" on our routes. In fact, we have only a few single property stops remaining. We average between 3 and 4 properties/stop with a maximum of 8 properties on one of our stops.
Since this reduces our average drive and unloading/loading time it has reduced our costs significantly. Servicing several properties on one Stop also allows improved equipment/labor utilization. Through these savings in time, we have been able to increase our total daily production rate.
I will be adding a "Wish List" item requesting the accommodation of this "Route-Stop" concept to the Gopher Program.
Reply With Quote
  #3  
Old 06-07-2003, 12:58 PM
Weed Eater
Guest
 
Posts: n/a
Thumbs down

I never thought of that! I had seen scapers put ads in the paper before in the service section, but I ditdnt think it would work so i hanent done it. Now I think i just might try it. Oh and i never thought about handing out flyers like that either, #### thats a great idea i am gonna do that too! thanks!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Yesterday 11:20 PM
by ExtremeLawncareServices
10 298
leaf removal
tlf59263
04-15-2014 10:00 PM
Yesterday 09:38 PM
by kslawn
3 123
this mower is driving me...
boog
Yesterday 12:07 PM
Yesterday 09:35 PM
by kslawn
1 68
REO calling
Dan Tanner
04-16-2014 05:03 PM
Yesterday 09:23 PM
by kslawn
7 166
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
Yesterday 09:08 PM
by BelleCityLawn1
8 143
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
Yesterday 08:06 PM
by Prolawnofchatt
4 160
Pay per click advertising
roostertail
02-12-2014 07:26 PM
Yesterday 07:11 PM
by yardrate
10 586
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 05:56 PM
by Tekeda1
15 314
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
Yesterday 11:50 AM
by Steve
1 58
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-16-2014 08:26 PM
by ExtremeLawncareServices
30 995
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-16-2014 07:35 PM
by stevef1201
8 175
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 699
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 88
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 249
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 81
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
04-16-2014 10:43 AM
by Steve
3 101
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 578
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 214
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 159
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 291
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 186
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 93
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 284,701
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 401
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 297
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 403
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 156
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-14-2014 10:03 AM
by Steve
5 179
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 395
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 102
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 217
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 98
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 177
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,564
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 306
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 318
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 154
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 124
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 128
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 283
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 998
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 124
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 25,004
Trading Accounts
goodtimez
04-09-2014 05:42 PM
04-10-2014 01:55 PM
by Steve
2 153
Grass that has...
erock289
04-09-2014 10:21 AM
04-10-2014 01:52 PM
by Steve
3 165
Prowrap Trimmer Engine...
Steve
05-24-2006 07:05 PM
04-10-2014 01:09 PM
by Steve
10 2,198
1st annual Easter egg...
Greg'slawnandlandscape
04-09-2014 06:58 AM
04-10-2014 01:07 PM
by Steve
1 113
Hello everyone
aceslawnandgarden
04-03-2014 06:54 PM
04-10-2014 01:06 PM
by Steve
9 369
Weed control programs
Mallard91
04-02-2014 12:25 PM
04-10-2014 12:56 PM
by Steve
6 333
homeowner vs...
GoGreenerKS
04-07-2014 10:54 AM
04-10-2014 12:52 PM
by Steve
8 288
» Popular Tags
2wd ads aerator butterfly gardens buy charge christmas client craigslist credit card customers echo exmark ferris financing first truck florida flower bed georgia gopherhaul grass grass clarksville gravely health holiday holiday lighting how much to charge how to bid installation kansas city kawasaki lawn care lawn care business book lawn care business podcast lawn care business show leaf lighting brass outdoor lights llp marketing mow mowing mowing clarksville mulch mulch estimate new and restored landscapes new buisness new business new start office management payment podcast property management company redmax savannah scag schedule selling seo sole proprietorship sprayer starting a business start up lawn care business stihl subcontractor tree care unreasonable upsell walk behind walker winter money making ideas
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:59 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:59 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy