Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

flyers or direct mail?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-04-2003, 07:24 PM
Clearview Lawns
Guest
 
Posts: n/a
Default

I was just wondering if one is better than the other to get new accounts. I have seen some companies send out these pretty nice looking direct mailers and I would think they would get alot of return on their investment for that, but then I was thinking that most of them come out at the beginning of the season. So maybe its better to do flyers now? or maybe door hangers? any thoughts?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-07-2003, 11:22 AM
Lawn Magic
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I like the idea of direct mail as a way to jump-start a new crew. I plan to use this next time I add a new crew. I am also considering trying some kind of introductory incentive to maximize the return of the mailing. Direct mail allows you to add customers only to the areas that you target in your mailing**a major advantage.
So far, I have only used classified ads in the Professional/Business directory to generate new customers. With this, I spend on average about $20 per new customer. (or about 15 new customers over the period of a 30 day ad) The main advantage of this approach is flexibility, but the main disadvantage is that the response is random over the entire market area.
After generating new customers, we occasionally pass out flyers to approximately a dozen properties adjacent to the new customer's property. This had been very successful for us, because we are able to service multiple properties on many of the "Stops" on our routes. In fact, we have only a few single property stops remaining. We average between 3 and 4 properties/stop with a maximum of 8 properties on one of our stops.
Since this reduces our average drive and unloading/loading time it has reduced our costs significantly. Servicing several properties on one Stop also allows improved equipment/labor utilization. Through these savings in time, we have been able to increase our total daily production rate.
I will be adding a "Wish List" item requesting the accommodation of this "Route-Stop" concept to the Gopher Program.
Reply With Quote
  #3  
Old 06-07-2003, 12:58 PM
Weed Eater
Guest
 
Posts: n/a
Thumbs down

I never thought of that! I had seen scapers put ads in the paper before in the service section, but I ditdnt think it would work so i hanent done it. Now I think i just might try it. Oh and i never thought about handing out flyers like that either, #### thats a great idea i am gonna do that too! thanks!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I came across this on a...
rootytalbot
Today 11:04 AM
Today 06:16 PM
by Chilehead
2 41
Help bidding a hedge...
hopolb33
Today 06:09 PM
Today 06:09 PM
by hopolb33
0 10
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Yesterday 11:27 AM
by mattthelawnguy
10 391
Big mowing job
Bradcook21
07-30-2015 03:57 PM
07-31-2015 01:16 PM
by Bradcook21
6 143
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-31-2015 12:29 PM
by Steve
1,227 401,462
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 60
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-31-2015 11:34 AM
by googus
9 601
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 136
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 254
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 236
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 243
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 398
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 229
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 789
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,969
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 385
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,467
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,432
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,502
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 327
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 465
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 340
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 361
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,761
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,699
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,509
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 363
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 311
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 487
» Popular Tags
accounting ad landscaping aerocore applying bark blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems facebook financials flyers free advertising free lawn care google growing a lawn care business hardscapes hiring how to hydro increase customers invoicing jobs landscape services landscaping landscaping training lawn care lawn care busines plan lawn mowing marketing more customers business mr dave mulch new business ordinance past due patio install per hour charge per hour service plowing pricing profit on employee quickbooks online scag sell the vision seo shreaded small engine repair snow plowing solo solo backpack sprayer square foot swzt tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:59 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:59 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy