Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

flyers or direct mail?

General Business Discussions

A place to talk about general business discussions.
Thread Tools Search this Thread
Old 06-04-2003, 08:24 PM
Clearview Lawns
Posts: n/a

I was just wondering if one is better than the other to get new accounts. I have seen some companies send out these pretty nice looking direct mailers and I would think they would get alot of return on their investment for that, but then I was thinking that most of them come out at the beginning of the season. So maybe its better to do flyers now? or maybe door hangers? any thoughts?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator

Old 06-07-2003, 12:22 PM
Lawn Magic
Posts: n/a

Lawn care business tipsLawn Care Business Book
I like the idea of direct mail as a way to jump-start a new crew. I plan to use this next time I add a new crew. I am also considering trying some kind of introductory incentive to maximize the return of the mailing. Direct mail allows you to add customers only to the areas that you target in your mailing**a major advantage.
So far, I have only used classified ads in the Professional/Business directory to generate new customers. With this, I spend on average about $20 per new customer. (or about 15 new customers over the period of a 30 day ad) The main advantage of this approach is flexibility, but the main disadvantage is that the response is random over the entire market area.
After generating new customers, we occasionally pass out flyers to approximately a dozen properties adjacent to the new customer's property. This had been very successful for us, because we are able to service multiple properties on many of the "Stops" on our routes. In fact, we have only a few single property stops remaining. We average between 3 and 4 properties/stop with a maximum of 8 properties on one of our stops.
Since this reduces our average drive and unloading/loading time it has reduced our costs significantly. Servicing several properties on one Stop also allows improved equipment/labor utilization. Through these savings in time, we have been able to increase our total daily production rate.
I will be adding a "Wish List" item requesting the accommodation of this "Route-Stop" concept to the Gopher Program.
Reply With Quote
Old 06-07-2003, 01:58 PM
Weed Eater
Posts: n/a
Thumbs down

I never thought of that! I had seen scapers put ads in the paper before in the service section, but I ditdnt think it would work so i hanent done it. Now I think i just might try it. Oh and i never thought about handing out flyers like that either, #### thats a great idea i am gonna do that too! thanks!
Reply With Quote


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
02-17-2015 05:25 PM
Today 04:35 PM
by SC93
12 1,161
Gutter cleaning
05-31-2015 04:16 PM
Today 03:17 PM
by Steve
10 1,192
Never been happier
Mr. Mow
11-28-2015 08:39 AM
Today 03:14 PM
by Steve
2 75
Anti-Ice or De-Icing...
11-27-2015 11:04 PM
Today 03:09 PM
by Steve
1 68
Hi, new member looking...
11-24-2015 06:03 PM
Today 02:57 PM
by Steve
3 217
Don't pick up those...
11-11-2015 08:04 AM
Yesterday 02:06 AM
by Jeff B
4 837
Looking for new host
Just for Cuts
11-26-2015 07:58 AM
11-28-2015 08:43 PM
by RonSonlawncare
8 238
ATV Plowing and Services...
11-24-2015 07:55 PM
11-27-2015 02:06 PM
by Steve
4 244
Help a Brother Out -...
01-23-2012 05:19 PM
11-23-2015 05:25 PM
by Steve
90 31,844
Charging customers for...
Hard-Body lawn & garden
04-14-2015 08:34 AM
11-17-2015 11:43 AM
by Steve
20 2,002
First house clean up,...
11-04-2015 06:28 PM
11-14-2015 06:12 AM
by Brian3137
12 1,072
Leaf removal
11-09-2015 01:17 PM
11-13-2015 08:13 PM
by Bradcook21
8 992
Any feedback on Toro...
Ian Lovejoy
11-12-2015 08:46 AM
11-12-2015 02:59 PM
by Steve
1 570
buying existing company
11-11-2015 10:51 AM
11-11-2015 06:49 PM
by Steve
1 761
Snow Plowing /...
11-06-2015 06:28 AM
11-11-2015 09:15 AM
by kslawn
8 1,038
Has anyone created an...
11-11-2015 07:52 AM
11-11-2015 07:52 AM
by mark123
0 701
Buying a business
11-01-2015 12:50 PM
11-10-2015 06:54 PM
by Steve
15 2,275
Rocky Newbe
11-06-2015 06:09 AM
11-09-2015 06:14 PM
by Steve
3 858
Say Hello !!!
03-19-2007 12:18 PM
11-09-2015 06:01 PM
by Steve
1,239 423,997
Scored 2 Freebies Tonight
08-07-2009 04:14 AM
11-09-2015 05:52 PM
by Steve
16 6,347
Customers dodging the...
11-06-2015 06:22 AM
11-08-2015 05:36 PM
by Chilehead
4 876
Starting a mowing...
10-23-2015 06:55 PM
11-05-2015 12:47 AM
by Steve
9 4,253
Property Pricing
01-19-2015 02:46 PM
11-04-2015 06:35 PM
by Brian3137
6 2,128
What am I looking at...
09-14-2015 04:51 PM
11-02-2015 05:53 PM
by Steve
31 5,653
starting organic...
10-04-2015 01:22 PM
11-02-2015 05:46 PM
by Steve
4 4,225
Mister Joe in...
Mister Joe
10-30-2015 08:40 PM
11-02-2015 05:43 PM
by Steve
6 2,025
Three Year In -...
Ian Lovejoy
10-26-2015 11:21 AM
11-02-2015 05:41 PM
by Steve
9 4,243
Mowing golf course
10-31-2015 07:11 PM
11-02-2015 05:03 PM
by SC93
10 2,128
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:52 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:52 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy