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Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

wal-mart Ad campaign


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
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  #1  
Old 06-20-2007, 05:30 PM
bogilvie bogilvie is offline
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Hey guys,

A Friend who does fencing on the side told me a good tactic for generating sales leads is canvas the Wal-mart/home depot/lowes parking lots.

It makes sense because the stores draw customers from the specific area and they most likely will read it before putting it in thier car. Then they will come across it again to carry inside or keep in thier car.

Another thing too, we have a moderately sized international airport. I am going to go there and flyer those cars. If they travel a lot then they need lawn care most likely or they can afford it!

The good thing about parking lots is they have a good turn over of customers in a shjort period of time constant traffic!

I had 5 calls today from my local Wal-mart, I did a test run of about 350 flyers before it rained!
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  #2  
Old 06-21-2007, 11:19 AM
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That is a good idea. I always wondered what would work better, flyers or printed post-it notes that were stuck to a car window.

I would think such distributions would have to be kept kinda low-key because Wal-Mart security would probably want to put a halt to it.

5 calls? Nice work!

Have any others called you?
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  #3  
Old 06-28-2007, 10:48 PM
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I would check with the walmart, airport, and county or city regarding ordiances. It would be horrible to be thrown in jail or fined for trespassing or littering
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Old 07-10-2007, 12:51 AM
rudeboy rudeboy is offline
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yeah thats a good idea
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Old 07-16-2007, 09:01 PM
Clean Lawn Clean Lawn is offline
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Actually I was considering doing the lowes, home depot here in virginia beach myself and never even considered the airport or walmart. I am glad you received a positive response, I think I will also give that a shot. Canvasing is great but I like to try lots of different things and give myself the opportunity to grow more in new areas so I can canvas them too.
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Old 07-18-2007, 07:14 PM
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Big Lebowski Big Lebowski is offline
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I would be real careful of Wal-Mart. They definitely frown upon this sort of thing. Remember the flack they received from preventing the Salvation Army from ringing bells around the holidays? I once saw a lady with a box of free kittens at the entrance. I imagine she got rid of them pretty quick before she got "caught".

I have another business that has a store front and I know I would be pretty annoyed if somebody parked it in front of the store I pay ridiculous rents for. I may sound like a jerk for this but I certainly don't let people hangs signs or anything. My jerk response is usually asking if they are going to pay a portion of the rent if I allow it. Well I don't always say that but I have if the situation demands it.

But my point is that I pay good money to be there I don't want anything else distracting from what I am there for and thats selling my products/service.
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Old 07-18-2007, 07:29 PM
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Hi Big Lebowski,

Quote:
Originally Posted by [b
Quote[/b] ]I have another business that has a store front
What other type of business do you run?
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Old 07-18-2007, 08:13 PM
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I guess I should have mentioned that in the first place.

I own a video store and last year we moved to a larger location to add tanning. Some of you are scratching your head right now going "huh? tanning?"

Others are aware that tanning in video stores are becoming quite popular with video stores since the video sales are slipping little by little (yes Netflix and VOD downloads etc.). It's a great add-on because we have to be there anyway. Downside? The equipment is expensive. Beds cost from $4000 to upwards of $40k - yes I wrote that correctly $40k! And everyone wants to tan for $1. I have three beds - all bought new. I won't say how much I spent on the latest replacement bed (new this year) but it was more than I would spend on a reasonable ZTR.

I knew getting into it 5 years ago that it wasn't a long term business for me. I have been all along looking into "what's next?" I have gotten close to re-opening a closed ice cream stand, buying an existing Laundromat and taking over an existing restaurant (many years experience - very tough biz) but ultimately after realizing the minimal expenses plus seeing the success my brother has had (still growing) and my brother-in-law doing it part time as he is a full time fireman, I started looking further into it. I have to admit, I paid $10 for a LOC start up info packet off eBay. But only after discovering other sites offering "selling their secrets". They all seemed like carbon copies of the other one. Just today I found this site. I read the whole 98 page e-book and watched all the shows. Totally great site. Very happy I found you guys.

I belong to other forums (video + tanning and others) and I have to admit, you guys are extremely nice and very helpful. Those places I don't go to as often anymore are vicious - lots of flaming and lots of angry people.
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Old 07-20-2007, 09:04 PM
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I also have a restaurant and a comic store with my husband so yes I do know about someone setting up shop in front of my store fronts. I don't normally feel threatened by anyone doing this IF they are not trying to push in front of my store what I am selling inside of it. The only problem I have ever had is a woman coming and setting up a restaurant cart in my parking lot of my restaurant.
I have encouraged new business to leave fliers and cards at my comic store and restaurant. Again, if its not them selling the exact same thing as me right there where I am then there is no competition. If I went and sat in front of the houses of every lawn that one lawn company serviced every day for the entire year trying to convince their customers that I was the better person for the job then it would be different but thats only my two cents worth. I know that it can be beneficial to market with other business because you never know who they will meet that needs the services you provide and vice versa.
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Old 07-20-2007, 09:33 PM
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WOW! These are some great stories! Can we see some pictures of your establishments?

I think your business insight and pictures will help many others reading this to seriously consider what they are doing before they start their businesses.

Clean Lawn, what has been your experience with the comics and restaurant business? What have you liked or disliked about it? What would you suggest to others interested in getting into those businesses be wary of?

Big Lebowski, have you ever considered doing something like pizza and movie rentals? Where you could order a pizza and have it delivered along with a movie? Or something like that? What have you liked or disliked about the movie rental and tanning businesses?
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