Quote[/b] ]ensure that every customer that enquires about your business (questions, products, services) is asked….
How did you learn about our business?
THEN…keep track of the responses. All too often we discover that a disproportionate amount of business comes from some very simple and cost effective advertising and/or marketing. Why would you spend thousands of dollars to put a 1/2 page ad in the yellow pages when only 2% of your business is com
I liked this part a lot. You just never know which advertisement is working for you unless you ask. This is all too often not done either.