With cold & flu season upon us, I've been seeing these commercials for Buckley's Cough Syrup. *Their ads are hilarious. *They advertise their horrible taste and make it a central theme in their commercials.
"It Tastes Awful. *It Works."
How can we apply this concept to a lawn care company? *What if you are just starting out and you only have a small push mower? *What if your flyer read something like:
"You won't believe how long it will take me to mow your grass."
"Takes forever. Looks Great."
Then, under that tag line you describe how you do quality work and you take longer to make sure the grass is cut right and no areas are overlooked. *What other examples can we think of?
Start a profitable lawn care business.