Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Too Much or Too Little?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-14-2006, 06:59 AM
tiedeman
Guest
 
Posts: n/a
Default

Do you ever feel that you sometimes do too much in marketing, time and money, with very little results to show for it?

Also do you ever feel that you don't do anything for marketing, and the customers are calling all the time?

I personally feel that way all the time. It's like sometimes I feel that I am throwing money down the drains with marketing. Sure, I know it's also a way to get your name out there and a good way for branding, but I personally have never seen great results for one particular marketing technique.

I have tried postcards, flyers, ads in papers, websites, yellow pages ad, stuff to past customers (discounts, flyers, letters, etc), signs on vehicles, knock door to door, placemats, phone book covers, flyers in newspapers, being members of state and national organizations, being member of local chamber, asking for referrals, upsells on invoices, business cards, business shirts with logo, upsell on answering machines, flyers and business cards on local businesses, search engines for wesite, holiday gift cards, holiday gifts, Christmas marketing, networking with local businesses either green industry related or not, attending local home & garden shows, bilboard signs, gift certificates donated to radio auctions and much more.

Those are all of things that i have done in the past 5 years with less than happy results. I have got to that point of where I am thinking to myself, "Maybe I should just sit back, do nothing, and see what happens."
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-14-2006, 09:47 AM
NickN NickN is offline
Members
 
Join Date: Dec 2003
Posts: 99
Rep Power: 11
NickN
Default

Lawn care business tipsLawn Care Business Book
Hey buddy,
Marketing isn't about getting calls.It's about getting recognized.I can't count the times I pull up with the logo on the truck and someone recognizes it.I've had people say,"Man,you guys are everywhere",even though we're not.The marketing gives the perception that we are and when someone sees the logo,they remember seeing it somewhere else.
I notice the one thing you don't mention you've tried is networking.I don't mean just business networking,but networking with friends,family,etc.,,,
I tried all kinds of advertising,with little results.So,I changed.Now,I target everyone.I'm nice and friendly to everyone,holding doors for ladies,striking up conversations with strangers,giving helpful landscape advice,etc.,,During these times I'm wearing the company hat and shirt.(Actually,all of the time )
I've become known as the "go to guy" when it comes to lawns and landscapes.I give advice freely,with no strings attached.I help out some for no charge at all.This instills confidence in people,that I'm not out to just make a buck.
I think if you'll open up more,let people know you need more business,and just be the best person you can be,the business will find you.
Reply With Quote
  #3  
Old 03-14-2006, 12:48 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Great thoughts!

When you think about advertising, most of the time you hear the return on your advertising is 1% maybw 2%. Now that might not even take into account how many of those 1 or 2% turn into paying customers. It could just mean the 1 or 2% had responded to your ad.
These are very low returns. Compared to what we would like to have. So I can totally see how you would feel nothing may work. But when you think of each ner person you get as a customer can become a mouthpiece to project your product or service to others, this can become word of mouth spread with exponential growth.
If you ask me, that is what makes it worth it. So keep working it.
The thoughts you brought up are many of the reasons why people decide to quit being in business for themselves. Because they aren't getting the immediate return they desired.
You can make this happen though. You can make it grow.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pics for website
tbtigers03
Yesterday 05:40 PM
Today 10:01 PM
by Just for Cuts
3 67
Peco Bagger
AGPS
11-18-2014 02:20 PM
Today 05:56 PM
by AGPS
9 245
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Today 02:42 PM
by stevef1201
22 6,053
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Yesterday 09:48 PM
by ExtremeLawncareServices
174 13,894
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 09:38 PM
by TRV
6 1,241
Contract or no contract?
TRV
11-20-2014 09:18 PM
Yesterday 09:33 PM
by TRV
3 120
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 08:02 PM
by stevef1201
4 284
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 07:05 PM
by acrajchel
13 336
New website
Chilehead
11-20-2014 04:39 PM
Yesterday 06:43 PM
by Steve
3 104
Belt dealer problem
googus
Yesterday 08:45 AM
Yesterday 06:36 PM
by Steve
2 75
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Yesterday 06:32 PM
by Steve
7 180
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
Yesterday 06:28 PM
by acrajchel
15 438
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 06:07 PM
by acrajchel
15 437
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 895
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 443
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,805
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,410
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,155
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 730
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 486
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 428
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 291
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,310
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 214
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 478
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,555
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,665
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,746
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,638
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 395
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 592
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 283
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 347
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,282
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 573
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 479
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 313
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 273
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 287
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 517
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 335
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 385
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 427
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 624
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 524
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 840
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,156
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,261
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,080
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 949
» Popular Tags
2wd 4wd apartment complex bark billy goat brushcutter charge christmas collections edging employee problems equipment rental exmark ferris first truck foreman georgia gopherhaul gravely hills holiday how much to charge husqvarna hydraulic jobs kawasaki labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting lighting brass outdoor lights managing a lawn care business marketing mowing mr dave mulch mulch price new business ordinance past due podcast push versus ride redmax savannah scag v-ride seo shreaded small engine repair starting a business starting a lawn care business start up lawn care business sulky toro tractor auger trailer trimmer rack truck new used landscape walk behind walker won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:08 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:08 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy