Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Book Excerpts: Chapter 4 – Selling


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-28-2007, 05:17 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,487
Rep Power: 10
Steve has disabled reputation
Default

Beginner Mistakes from our friend Jim of promower.net

Excerpts from "Earn $300 a Day Mowing Lawns"

From Chapter 4 – Selling

Quote:
Originally Posted by [b
Quote[/b] ]“Selling property maintenance services is probably the easiest selling job in the world. When you think about it, most
prospects actively seek you – they called you up, didn’t they? And you’re seeking them. So you’ve got desire on
both sides. That being the case, turning contacts into customers often amounts to nothing more than working out the
details – price, specific service, frequency, and so on. Further to the same point, when closing the sale, you don’t
need a death-do-us-part commitment. People can try your service for a week or two or three while risking virtually
nothing. That makes for very easy selling.”
....
On estimating prices: “Many beginners rightly perceive the importance of accurate estimates. If you bid jobs too
high, you won’t get many, and those you do get may soon be lost to lower bidders. On the other hand, if you bid too
low you could wind up working hard for little money. So it’s important to get it right.

“What is the correct price for a job? The correct price is a number that is satisfactory to both you and your
customer for at least one season. Your are making reasonable money, and the customer perceives that she is not
being ripped off. That’s the correct price.

“Please don’t write to me asking for a universal scale of correct prices, or a nationwide scale, or a citywide scale, or
even a block-wide scale. Except as you set it yourself, there is no scale. This deal is between you and your
customer – one on one.

“How do you begin [to set your price scale]? Start by setting a minimum price per stop. I don't know where you
live and can’t tell you what this number should be, but it’s hard to see how you can make out mowing lawns these
days for less than $10 to $15 each. This applies even to tiny lots in rundown neighborhoods. If an area won’t pay
even this little bit, advertise somewhere else.

“Most lawns today, especially in suburban areas, are large enough to pay far more than your minimum price. You
can set your scale for these lawns in either of two ways. One method is based on time.... Another method is based
on area....” [Both methods are detailed.]
....
On negotiations: “Suppose you quoted $30 a week to mow the lawn. Mrs. Smith says $25. You can almost certainly
compromise at $27, which should be within your wiggle room. If even that’s too much for her, you might point out
to that $27 is only $2 difference ... only about $50 total for the entire season. If she’s too cheap to go for that, you
might not want this job so much after all.

“Salesman that I’m not, I’ve resolved lots of price objections with a ‘try it’ close that seems to work very well.
‘Mrs. Smith, I don’t know how I’ll come out at $27 a week. It seems low. But if it’s agreeable with you, let’s try it
for a couple of weeks and see. I’ll keep time on the job, and we can talk about it later. Okay?’

“There is nothing to talk about later. Do a good job on her lawn. Charge $27 this season, $30 next season, $33 the
next....”
....

“As your business matures, you’ll probably have jobs you no longer want – distant, difficult, poor-paying. So too
with equipment: The stuff you started with is probably slow and weary. What to do? Surprise, surprise! Worn out
equipment plus bad customers equals a lawn mowing business to sell! Try not to buy one of these turkeys.”

Remember this section is only a small part of chapter 3, to read more please visit promower.net and order Jim's book!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
how to fi d commercial...
mchampion319
Today 09:50 PM
Today 09:50 PM
by mchampion319
0 5
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
Today 08:23 PM
by ExtremeLawncareServices
17 330
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 05:51 PM
by stevef1201
146 10,883
Pda
stevef1201
Yesterday 02:05 PM
Today 03:24 PM
by Just for Cuts
1 107
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 07:28 AM
by Sprinkler Buddy
1 145
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-17-2014 10:02 PM
by mrmann901
0 124
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-17-2014 06:05 PM
by NHray
0 152
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-17-2014 04:56 PM
by stevef1201
2 201
This sucks...
Matther777
09-18-2014 04:56 PM
10-17-2014 04:54 PM
by stevef1201
13 1,979
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-17-2014 04:27 PM
by Just for Cuts
6 288
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-17-2014 04:05 PM
by RWorthley1
0 138
first year update
cmdlawncare
08-12-2014 05:41 PM
10-17-2014 03:46 PM
by cmdlawncare
3 1,111
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 495
questions on order to...
jack2048
10-13-2014 11:15 AM
10-17-2014 08:48 AM
by Just for Cuts
14 540
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 794
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,136
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 539
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 339,770
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-15-2014 02:57 PM
by Steve
2 283
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 248
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,336
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,358
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,418
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 376
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 540
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 386
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 730
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,350
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 706
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,496
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 918
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 822
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 477
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 473
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 1,989
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 2,850
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,495
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 709
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 687
Good Mower
jack2048
10-04-2014 05:34 PM
10-07-2014 01:05 PM
by Steve
7 778
Mulching fad killing...
Tree geek
10-06-2014 08:37 PM
10-06-2014 08:37 PM
by Tree geek
0 594
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-06-2014 02:53 PM
by Steve
11 1,316
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
10-06-2014 01:30 PM
by Steve
4 1,184
A GREAT Story
stevef1201
10-02-2014 10:33 AM
10-06-2014 12:50 PM
by Steve
6 993
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-03-2014 07:26 PM
by kslawn
6 1,134
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
10-03-2014 07:12 PM
by kslawn
27 2,091
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
10-03-2014 03:37 PM
by ExtremeLawncareServices
14 2,657
Sprinkler head guards...
Sprinkler Buddy
09-27-2014 04:55 AM
10-03-2014 05:42 AM
by Sprinkler Buddy
8 1,281
new to the forum
SGlawncare
09-16-2014 11:20 PM
10-02-2014 09:53 PM
by Steve
5 1,725
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
10-02-2014 09:48 PM
by ExtremeLawncareServices
13 1,996
» Popular Tags
4x4 apartment complex article marketing auger bark bid billy goat brushcutter blades care charge collections collections subcontractor decorating ditches edging equipment rental estimate exmark ferris four wheel drive fundraiser gopherhaul gravely growing a lawn care business how much to charge husqvarna installation introduction john deere quik trac kawasaki landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf removal marketing mr dave mulch new mower past due podcast promotion pto redmax reo running a business scag search engine optimization seo shreaded small engine repair snow sprayer starting a business steve stihl theft of services top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walker wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:00 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:00 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy