Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Charging for estimates


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-13-2006, 11:41 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

A question came in if an LCO should charge for estimates. Either $5 or $10.00 to cover gas. Then if the customer goes with you, they will be credited in their first bill.

Here is my view, please if anyone else has ideas, respond as well.

I think you shouldn't charge for estimates because the estimate is your chance to sell your services. A potential customer is going to want a few estimates and if the others are free, they will go with the other LCOs. If you can't get to the point of selling your services, you are dead in the water.

In fact, it would be wild if you would tell the customer you will pay them to give them an estimate which would be credited on their first service.

What are your thoughts?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-13-2006, 12:46 PM
mowboy mowboy is offline
Lawn Care Business Consultant
 
Join Date: Mar 2005
Location: Vancouver, BC
Age: 47
Posts: 76
Rep Power: 0
mowboy
Default

Lawn care business tipsLawn Care Business Book
Hey Team Gopher,

I could not agree more. I think it would be a mistake to charge for estimates and you would probably find that you don't get as many estimates... which means less opportunities to sell your services. Onsite visits are your chance to impress prospective customers and win their business which over the years can add up to a lot. As well, you can upsell additional services while you are there. I say ... get every estimate you can!

Great idea Team Gopher! Paying customers for a estimate will definitely set you apart from the pack.
__________________
Joel LaRusic
Consultant/Author, Start & Run a Landscape Business
www.mowboy.com
Reply With Quote
  #3  
Old 03-13-2006, 02:02 PM
tiedeman
Guest
 
Posts: n/a
Default

I have never thought about paying customers for estimates before. That would be wild. But do you think that you would get the reputation then of paying out customers and so customers would call you up all the time for estimates just to get some money?

The only reason that I brought up about charging for an estimate is really to cover for gas and your time. No, I personally do not agree with charging for estimates because then you are losing out on a lot of customers, but let's say that you do around 100 estimates a year, and land 50 of them. Then you have those other 50 estimates that you just wasted work time and gas money on.

Let's say for example, each estimate was 5 miles away (the average of most of my estimates), and the price of gas is at $3.00 a gallon. So one estmate would be equal to 10 miles of driving (to and from customer). If you get 20 miles to a gallon on your vehicle, then you are paying out approx $1.50 in gas for each estimate that you give.

My cost of business per hour during the day, these are total hours, even non-working, is at $2.75. Let's say an estimate normally takes 30 mins (these are for mostly just maintenance estimates), then the cost of each estimate would be $1.38.

So the total cost for each estimate would be $2.88 at 50 customers would be $144 dollars wasted.

Now, I was just figuring the total hrs (working and non working hours). Let's figure in your cost of working per hr. My cost of working per hour last year was $14.19. Now go again with the 30 min estimates which would make the cost of $7.10 for each customer.

We will still use the $1.50 in gas for each customer and add that with the working per hr cost of $7.10 gives you a total of $8.60 for each estimate, and at 50 estimates that is $430 lost.
Reply With Quote
  #4  
Old 03-13-2006, 03:01 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

Hi tiedeman,

Quote:
Originally Posted by [b
Quote[/b] ]But do you think that you would get the reputation then of paying out customers and so customers would call you up all the time for estimates just to get some money?
Well the concept behind this would be to pay them by way of crediting their invoice a certain fee if they accepted the job proposal.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 03-13-2006, 03:19 PM
tiedeman
Guest
 
Posts: n/a
Default

ahhh, I understand now.

How would you go about marketing that without sounding desperate? I actually like the idea.

Example Maybe:
We Pay your for an Estimate
Let us provide you with a 15 point walkthrough analysis of your lawn with prices for a complete fertilization package. If you sign up for services, you will receive a $10 credit towards your first invoice just for getting an estimate done.


Just somthing off from the top of my head
Reply With Quote
  #6  
Old 03-13-2006, 04:24 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,779
Rep Power: 10
Steve has disabled reputation
Default

Hi tiedeman,

How about this. Get a picture of you standing on a lawn with your spreader or something and point at the camera.

"I want your lawn." At the top.
"To have that healthy, thick and lush 'Tiedeman Lawn Look.'"
"I am so sure I can make improve the look of your lawn I will even pay you if you call me for an estimate.*"

Then at the bottom you can say "*Tiedeman Lawns will credit your account $x.00 for your initial service when you sign up, as a thank you for doing business with us."

Or something similar....
You could use this idea to build up the Tiedeman Lawn brand.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 03-13-2006, 06:42 PM
tiedeman
Guest
 
Posts: n/a
Default

I like that tag line

I still have to get you guys some pictures here hopefully this week
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
New customers keep...
stevef1201
Yesterday 05:34 PM
Yesterday 09:54 PM
by BelleCityLawn1
3 70
Pushy customers
christopherhicks82
04-22-2014 08:22 PM
Yesterday 07:41 PM
by t-10yrs2retire
10 226
New Trailer
bobwill2009
04-23-2014 12:46 PM
Yesterday 01:34 PM
by B&B Lawn Services
4 108
Back for this year
xandrew245x
02-21-2014 04:30 PM
Yesterday 12:46 PM
by xandrew245x
20 1,044
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
Yesterday 12:39 PM
by Steve
80 25,401
Pond...
xandrew245x
04-22-2014 03:29 PM
Yesterday 12:23 PM
by Steve
5 126
Mangwi Landscaping
bondservojc13
04-23-2014 09:56 PM
Yesterday 12:22 PM
by Steve
2 84
Acerage Rake
acrajchel
04-23-2014 07:23 PM
Yesterday 12:17 PM
by Steve
1 55
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Yesterday 12:05 PM
by Steve
16 380
Advertising On...
JacobsLawnMowing
03-17-2014 03:21 PM
Yesterday 11:58 AM
by Steve
14 913
In a bit situation need...
googus
04-22-2014 08:01 AM
04-23-2014 10:03 PM
by googus
9 188
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
04-23-2014 12:37 PM
by Steve
7 228
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
04-23-2014 12:06 PM
by Steve
5 208
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
04-23-2014 06:48 AM
by CDLAWNCARE
4 185
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
04-22-2014 07:55 PM
by Just for Cuts
23 593
About D@## Time!
TamMik
04-02-2014 08:10 AM
04-22-2014 05:14 PM
by BelleCityLawn1
19 886
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-22-2014 12:29 AM
by Tony317
22 1,737
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-22-2014 12:07 AM
by Tony317
9 451
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 141
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 378
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 624
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 235
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 157
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 361
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,902
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,229
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 381
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 240
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 107
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 94
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 201
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 262
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 274
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 301
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 250
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 648
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 818
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 154
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 355
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 145
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 801
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 302
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 241
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 374
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 283
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 156
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 287,189
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 539
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 549
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 249
» Popular Tags
4wd ads aerator butterfly gardens care charge craigslist credit card cultivation customers decorating echo exmark fall ferris financing flower bed cultivation price four wheel drive franchise gopherhaul gravely gravely 34" zero turn health holiday how much to charge introduction kansas city labor cost lawn lawn care lawn care business lawn care business show leaf lighting marketing mechanic monthly mow mowing mowing clarksville mulch mulch price new and restored landscapes new buisness new business new start office management payment podcast promotion property management company reo requests scag schedule selling seo sole proprietorship starting a business steve stihl subcontractor top dresser toro tree care turfgrass consulting upsell walker winter money making ideas yard clarksville
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:40 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:40 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy