Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Charging for estimates


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-13-2006, 11:41 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,509
Rep Power: 10
Steve has disabled reputation
Default

A question came in if an LCO should charge for estimates. Either $5 or $10.00 to cover gas. Then if the customer goes with you, they will be credited in their first bill.

Here is my view, please if anyone else has ideas, respond as well.

I think you shouldn't charge for estimates because the estimate is your chance to sell your services. A potential customer is going to want a few estimates and if the others are free, they will go with the other LCOs. If you can't get to the point of selling your services, you are dead in the water.

In fact, it would be wild if you would tell the customer you will pay them to give them an estimate which would be credited on their first service.

What are your thoughts?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-13-2006, 12:46 PM
mowboy mowboy is offline
Lawn Care Business Consultant
 
Join Date: Mar 2005
Location: Vancouver, BC
Age: 48
Posts: 76
Rep Power: 0
mowboy
Default

Lawn care business tipsLawn Care Business Book
Hey Team Gopher,

I could not agree more. I think it would be a mistake to charge for estimates and you would probably find that you don't get as many estimates... which means less opportunities to sell your services. Onsite visits are your chance to impress prospective customers and win their business which over the years can add up to a lot. As well, you can upsell additional services while you are there. I say ... get every estimate you can!

Great idea Team Gopher! Paying customers for a estimate will definitely set you apart from the pack.
__________________
Joel LaRusic
Consultant/Author, Start & Run a Landscape Business
www.mowboy.com
Reply With Quote
  #3  
Old 03-13-2006, 02:02 PM
tiedeman
Guest
 
Posts: n/a
Default

I have never thought about paying customers for estimates before. That would be wild. But do you think that you would get the reputation then of paying out customers and so customers would call you up all the time for estimates just to get some money?

The only reason that I brought up about charging for an estimate is really to cover for gas and your time. No, I personally do not agree with charging for estimates because then you are losing out on a lot of customers, but let's say that you do around 100 estimates a year, and land 50 of them. Then you have those other 50 estimates that you just wasted work time and gas money on.

Let's say for example, each estimate was 5 miles away (the average of most of my estimates), and the price of gas is at $3.00 a gallon. So one estmate would be equal to 10 miles of driving (to and from customer). If you get 20 miles to a gallon on your vehicle, then you are paying out approx $1.50 in gas for each estimate that you give.

My cost of business per hour during the day, these are total hours, even non-working, is at $2.75. Let's say an estimate normally takes 30 mins (these are for mostly just maintenance estimates), then the cost of each estimate would be $1.38.

So the total cost for each estimate would be $2.88 at 50 customers would be $144 dollars wasted.

Now, I was just figuring the total hrs (working and non working hours). Let's figure in your cost of working per hr. My cost of working per hour last year was $14.19. Now go again with the 30 min estimates which would make the cost of $7.10 for each customer.

We will still use the $1.50 in gas for each customer and add that with the working per hr cost of $7.10 gives you a total of $8.60 for each estimate, and at 50 estimates that is $430 lost.
Reply With Quote
  #4  
Old 03-13-2006, 03:01 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,509
Rep Power: 10
Steve has disabled reputation
Default

Hi tiedeman,

Quote:
Originally Posted by [b
Quote[/b] ]But do you think that you would get the reputation then of paying out customers and so customers would call you up all the time for estimates just to get some money?
Well the concept behind this would be to pay them by way of crediting their invoice a certain fee if they accepted the job proposal.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 03-13-2006, 03:19 PM
tiedeman
Guest
 
Posts: n/a
Default

ahhh, I understand now.

How would you go about marketing that without sounding desperate? I actually like the idea.

Example Maybe:
We Pay your for an Estimate
Let us provide you with a 15 point walkthrough analysis of your lawn with prices for a complete fertilization package. If you sign up for services, you will receive a $10 credit towards your first invoice just for getting an estimate done.


Just somthing off from the top of my head
Reply With Quote
  #6  
Old 03-13-2006, 04:24 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,509
Rep Power: 10
Steve has disabled reputation
Default

Hi tiedeman,

How about this. Get a picture of you standing on a lawn with your spreader or something and point at the camera.

"I want your lawn." At the top.
"To have that healthy, thick and lush 'Tiedeman Lawn Look.'"
"I am so sure I can make improve the look of your lawn I will even pay you if you call me for an estimate.*"

Then at the bottom you can say "*Tiedeman Lawns will credit your account $x.00 for your initial service when you sign up, as a thank you for doing business with us."

Or something similar....
You could use this idea to build up the Tiedeman Lawn brand.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 03-13-2006, 06:42 PM
tiedeman
Guest
 
Posts: n/a
Default

I like that tag line

I still have to get you guys some pictures here hopefully this week
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I came across this on a...
rootytalbot
Yesterday 11:04 AM
Today 11:16 AM
by Steve
3 63
Help bidding a hedge...
hopolb33
Yesterday 06:09 PM
Today 11:08 AM
by Steve
1 34
Big mowing job
Bradcook21
07-30-2015 03:57 PM
Today 11:06 AM
by Steve
7 152
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-01-2015 11:27 AM
by mattthelawnguy
10 409
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-31-2015 12:29 PM
by Steve
1,227 401,564
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 69
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-31-2015 11:34 AM
by googus
9 608
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 143
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 259
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 239
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 254
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 405
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 233
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 803
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,979
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 392
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,487
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,440
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,512
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 329
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 475
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 344
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 368
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,770
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,706
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,513
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 366
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 316
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 490
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bush collections contract help curb appeal services deliquentaccounts design door hangers employee problems equipment dealer equipment rental facebook financials flyers foreman free advertising free lawn care google growing a lawn care business hiring how to husqvarna hydro increase customers jobs landscape landscape services landscaping lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave mulch new business per hour charge plowing pricing profit on employee quickbooks roundup scag secrets to landscaping shell shreaded small engine repair snow plowing solo solo backpack sprayer sq ft square foot swzt tree tree pics walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:39 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:39 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy