Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Apprentice - What happened?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-09-2006, 02:25 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,087
Rep Power: 10
Steve has disabled reputation
Default

If you watched this week's Apprentice you would have seen two teams in NYC trying to promote a new Fusion razor from Gillette. They had to 'create a buzz' and get people to text message a certain phrase to a specific phone number.

It seemed like a disaster. What did this act do for the company? So someone text messages something, how was this going to get more interested in them more interested in the product?

Why didn't they go out and hand out free Fusion razors. Then if you wanted a set of free extra blades sent to you, you could just log into a website within a few days and fill out your address information.

Maybe even have a tell a friend section where you could have a razor sent to a friend.

What did you think of all this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-09-2006, 08:18 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 41
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Excellent points TG, although this is typical advertising done by the 'big boys'. They have millions of dollars to throw around and they do it in a way that can't be tracked or held accountable. How will they ever know how many new razors they sold because of their effort to get people to text in?? It's a perfect example of what every small business should NOT do.

However, as horrific as the entire exercise was, there's actually a pretty good lesson that could be learned from this episode. You see, even though the winning team had no real plan to attract attention, even though their message was lacking any creativity at all, they did one thing extremely well that propelled them to the win.

The one thing they did better than the other team was they found a location where there would be lots of qualified prospects. They picked a spot where they knew there would be a large number of people standing around with nothing to do. Again, their message was extremely boring and had no creativity at all but they had a captive audience that had nothing better to do than text in while they waited.

So how does this lesson translate to a lawn care business? One of the most important steps to being successful at marketing your business is finding a target market loaded with interested, qualified prospects. Find a market filled with people that are interested in your service and are qualified to buy, deliver a compelling sales message, and you'll have more business than you can handle.

On the other hand, if you're delivering your message to people that aren't good targets for it, you'll end up looking like the obnoxious big guy that was dancing around like a fool trying to get people to notice him.
__________________
Chestin
Reply With Quote
  #3  
Old 03-12-2006, 02:53 PM
tiedeman
Guest
 
Posts: n/a
Default

If I was Gillette I would honestly be upset at the idea that it would great a bad image for the company.

Some of the stuff on The Apprentice makes sense; such as the Sams Club thing the week before, but the whole idea of the text message with the razor I thought was kind of stupid.

Instead it would have been better to hand out sample bags of the razor and some shaving cream to promote the business. Then the potential customers will go home and use the razor.

Or even have it where a barber shop was setup, and you go in there for a shave with the razor. Then people could feel it right then and there.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Win a FREE website
BugmanGA
11-09-2016 05:14 PM
Today 05:43 PM
by DLC123
9 431
DG or Angel Mix?
Jmoney
11-19-2016 12:02 AM
11-25-2016 12:43 PM
by Steve
4 207
Introductiion
carrie palmer
11-22-2016 06:45 AM
11-22-2016 11:21 PM
by Chilehead
2 351
Say Hello !!!
Steve
03-19-2007 11:18 AM
11-22-2016 12:02 PM
by Steve
1,266 450,490
Web development for Lawn...
ProSvit
11-19-2016 05:32 PM
11-19-2016 09:05 PM
by Just for Cuts
1 220
Need help bidding
Pavia's Lawn Care
02-13-2009 07:39 PM
11-17-2016 05:58 PM
by Steve
12 3,739
Best selling lawn care...
Steve
11-11-2016 12:18 PM
11-11-2016 12:18 PM
by Steve
0 430
I have a new show!
Chilehead
09-19-2016 06:50 PM
11-10-2016 09:42 PM
by BugmanGA
8 2,360
What will be different...
Steve
11-09-2016 11:16 AM
11-10-2016 09:07 AM
by Chilehead
1 908
fliers
joshp
08-19-2016 03:23 PM
11-03-2016 06:16 AM
by Just for Cuts
13 9,430
» Popular Tags
annual apartment become an entrepreneur best mower be your own boss bidding business business education business help business management complex contractor hacks contracts convention converting customer dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping design company landscaping richmond va lawn lawncare lawn care business book lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care seasonal snowblower snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:27 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:27 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy