Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Apprentice - What happened?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-09-2006, 02:25 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

If you watched this week's Apprentice you would have seen two teams in NYC trying to promote a new Fusion razor from Gillette. They had to 'create a buzz' and get people to text message a certain phrase to a specific phone number.

It seemed like a disaster. What did this act do for the company? So someone text messages something, how was this going to get more interested in them more interested in the product?

Why didn't they go out and hand out free Fusion razors. Then if you wanted a set of free extra blades sent to you, you could just log into a website within a few days and fill out your address information.

Maybe even have a tell a friend section where you could have a razor sent to a friend.

What did you think of all this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-09-2006, 08:18 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 39
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Excellent points TG, although this is typical advertising done by the 'big boys'. They have millions of dollars to throw around and they do it in a way that can't be tracked or held accountable. How will they ever know how many new razors they sold because of their effort to get people to text in?? It's a perfect example of what every small business should NOT do.

However, as horrific as the entire exercise was, there's actually a pretty good lesson that could be learned from this episode. You see, even though the winning team had no real plan to attract attention, even though their message was lacking any creativity at all, they did one thing extremely well that propelled them to the win.

The one thing they did better than the other team was they found a location where there would be lots of qualified prospects. They picked a spot where they knew there would be a large number of people standing around with nothing to do. Again, their message was extremely boring and had no creativity at all but they had a captive audience that had nothing better to do than text in while they waited.

So how does this lesson translate to a lawn care business? One of the most important steps to being successful at marketing your business is finding a target market loaded with interested, qualified prospects. Find a market filled with people that are interested in your service and are qualified to buy, deliver a compelling sales message, and you'll have more business than you can handle.

On the other hand, if you're delivering your message to people that aren't good targets for it, you'll end up looking like the obnoxious big guy that was dancing around like a fool trying to get people to notice him.
__________________
Chestin
Reply With Quote
  #3  
Old 03-12-2006, 02:53 PM
tiedeman
Guest
 
Posts: n/a
Default

If I was Gillette I would honestly be upset at the idea that it would great a bad image for the company.

Some of the stuff on The Apprentice makes sense; such as the Sams Club thing the week before, but the whole idea of the text message with the razor I thought was kind of stupid.

Instead it would have been better to hand out sample bags of the razor and some shaving cream to promote the business. Then the potential customers will go home and use the razor.

Or even have it where a barber shop was setup, and you go in there for a shave with the razor. Then people could feel it right then and there.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Facebook
element009
03-23-2011 09:36 AM
Today 04:33 PM
by stevef1201
38 9,876
Repair or replace the...
lxarth
12-17-2014 05:07 PM
Today 04:29 PM
by stevef1201
9 273
Stander Vs. Zt
totalscape
Yesterday 07:57 PM
Today 04:26 PM
by stevef1201
4 88
Ideas on a large bid
Knaubone
Today 11:57 AM
Today 11:57 AM
by Knaubone
0 35
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
Today 12:52 AM
by rmccutchan
31 9,041
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
Yesterday 11:33 PM
by SuperiorPower
7 256
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
12-19-2014 09:45 PM
by ExtremeLawncareServices
189 16,716
Georgia Boys!
Chilehead
12-18-2014 10:23 PM
12-19-2014 09:36 PM
by Chilehead
2 118
Employee job training...
brookline
12-15-2014 08:15 PM
12-19-2014 07:48 PM
by SuperiorPower
9 355
Hello from Md
homey
12-17-2014 06:55 PM
12-19-2014 06:00 PM
by homey
5 207
Has Obamacare helped or...
Steve
12-18-2014 04:37 PM
12-19-2014 05:43 PM
by stevef1201
3 143
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
12-17-2014 01:11 PM
by Steve
23 3,016
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
12-17-2014 09:40 AM
by SuperiorPower
34 6,165
Peco Bagger
AGPS
11-18-2014 02:20 PM
12-17-2014 09:13 AM
by SuperiorPower
15 1,374
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 331
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 322
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 399
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 295
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 843
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 843
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 305
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 4,139
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 424
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,423
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 668
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 515
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 938
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 459
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 463
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,267
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,756
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 1,005
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,301
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,490
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 645
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 727
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,261
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 898
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,280
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,900
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 743
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,489
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 667
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,562
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,520
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,543
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 736
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,311
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,225
Intuit Quickbooks...
CDLAWNCARE
11-30-2014 10:19 AM
11-30-2014 10:19 AM
by CDLAWNCARE
0 645
» Popular Tags
2wd 4x4 aerocore apartment complex auger bark billy goat brushcutter blades bush care charge christmas collections deliquentaccounts employee problems equipment rental estimate first truck foreman georgia gopherhaul grass gravely growing a lawn care business hills holiday husqvarna jobs john deere quik trac labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights marketing mowing mr dave mulch mulch estimate new buisness new business new mower ordinance per hour service podcast profit on employee pto push versus ride running a business savannah search engine optimization seo shreaded small engine repair sprayer starting a business start up lawn care business steep lawns theft toro grand stand trailer trimmer rack wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:41 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:41 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy