Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Apprentice - What happened?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-09-2006, 01:25 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,003
Rep Power: 10
Steve has disabled reputation
Default

If you watched this week's Apprentice you would have seen two teams in NYC trying to promote a new Fusion razor from Gillette. They had to 'create a buzz' and get people to text message a certain phrase to a specific phone number.

It seemed like a disaster. What did this act do for the company? So someone text messages something, how was this going to get more interested in them more interested in the product?

Why didn't they go out and hand out free Fusion razors. Then if you wanted a set of free extra blades sent to you, you could just log into a website within a few days and fill out your address information.

Maybe even have a tell a friend section where you could have a razor sent to a friend.

What did you think of all this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-09-2006, 07:18 PM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 41
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Excellent points TG, although this is typical advertising done by the 'big boys'. They have millions of dollars to throw around and they do it in a way that can't be tracked or held accountable. How will they ever know how many new razors they sold because of their effort to get people to text in?? It's a perfect example of what every small business should NOT do.

However, as horrific as the entire exercise was, there's actually a pretty good lesson that could be learned from this episode. You see, even though the winning team had no real plan to attract attention, even though their message was lacking any creativity at all, they did one thing extremely well that propelled them to the win.

The one thing they did better than the other team was they found a location where there would be lots of qualified prospects. They picked a spot where they knew there would be a large number of people standing around with nothing to do. Again, their message was extremely boring and had no creativity at all but they had a captive audience that had nothing better to do than text in while they waited.

So how does this lesson translate to a lawn care business? One of the most important steps to being successful at marketing your business is finding a target market loaded with interested, qualified prospects. Find a market filled with people that are interested in your service and are qualified to buy, deliver a compelling sales message, and you'll have more business than you can handle.

On the other hand, if you're delivering your message to people that aren't good targets for it, you'll end up looking like the obnoxious big guy that was dancing around like a fool trying to get people to notice him.
__________________
Chestin
Reply With Quote
  #3  
Old 03-12-2006, 01:53 PM
tiedeman
Guest
 
Posts: n/a
Default

If I was Gillette I would honestly be upset at the idea that it would great a bad image for the company.

Some of the stuff on The Apprentice makes sense; such as the Sams Club thing the week before, but the whole idea of the text message with the razor I thought was kind of stupid.

Instead it would have been better to hand out sample bags of the razor and some shaving cream to promote the business. Then the potential customers will go home and use the razor.

Or even have it where a barber shop was setup, and you go in there for a shave with the razor. Then people could feel it right then and there.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
New Business Owner
danesdanglas87
07-20-2016 12:31 PM
07-21-2016 05:04 PM
by Steve
2 75
How much to charge for...
jymie
03-31-2013 05:59 PM
07-21-2016 04:55 PM
by Steve
21 5,871
Hi from Long Island NY
Lori22
07-18-2016 02:01 PM
07-20-2016 09:09 PM
by Chilehead
8 140
Hi! I'm Tony from Tampa
Lawnline
07-12-2016 06:47 PM
07-19-2016 04:45 PM
by Steve
5 602
Question about...
Bradcook21
07-18-2016 05:22 PM
07-19-2016 04:38 PM
by Steve
2 91
Hello from Watertown New...
lawnmanrick81
07-19-2016 03:57 PM
07-19-2016 04:11 PM
by Steve
1 42
Gutter Cleaning Tool
DanielThomas
07-18-2016 08:23 AM
07-18-2016 04:36 PM
by Steve
1 73
Starting on a lawn care...
Coco3465
07-16-2016 11:26 AM
07-17-2016 09:20 AM
by Steve
1 104
Aspiring Company Owner
TJ136
07-12-2016 05:12 AM
07-15-2016 02:52 PM
by SC93
6 203
Hi Everyone
JavelinaLawn
07-10-2016 07:29 PM
07-13-2016 02:01 PM
by Chilehead
5 734
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
07-12-2016 06:40 PM
by Lawnline
0 374
Custom Canopies
JohnsLawnCare
07-12-2016 08:38 AM
07-12-2016 04:14 PM
by Steve
1 249
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
07-11-2016 03:53 PM
by Steve
4 265
John Deere JS40 issues
Mr. Mow
07-06-2016 01:28 PM
07-11-2016 03:52 PM
by Steve
3 194
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
07-11-2016 11:18 AM
by DanielThomas
15 1,723
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
07-11-2016 09:11 AM
by Chilehead
9 3,274
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
07-07-2016 05:07 PM
by Steve
11 10,504
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
07-07-2016 05:00 PM
by Steve
4 235
Business Overload
Chilehead
05-06-2016 09:27 PM
07-07-2016 04:53 PM
by Steve
24 1,227
Chemical Applications
acrajchel
06-24-2016 06:44 PM
07-05-2016 12:38 PM
by Chilehead
6 349
Is it too late?
Cpadgett
05-28-2016 09:10 AM
07-05-2016 11:54 AM
by Steve
14 839
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
07-04-2016 09:19 AM
by LawnPerfection
9 1,681
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
07-02-2016 03:41 AM
by markty
27 1,887
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 664
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 250
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-28-2016 11:02 AM
by Brownieboy
1,253 440,114
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
06-28-2016 08:36 AM
by Steve
13 486
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
06-24-2016 07:23 PM
by acrajchel
5 2,319
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:03 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:03 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy