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Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Introduce Yourself

Introduce Yourself Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!

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Introduce Yourself

Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!
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  #1  
Old 06-22-2016, 11:14 AM
JohnsLawnCare JohnsLawnCare is offline
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Hi everybody John here, I was referred here from a friend. I am from Delaware and Ive just started my lawn company in june I know its probably a little late as some might say but I believe its never to late for anything right? theres always next year. I have currently done a lot of pounding the payment with flyer I have about 500 out as of right now, and have my ad in local paper so far I only have 4 lawns only and I started all this at beginning of june I have my business LIC DBA and i'm insured, any advice you pros can give me on how to price and any tips I would appreciate it very much.

PS I purchased brand new Husq z246 46" cut zero turn I know its not commercial but didnt want to dish out 3 grand and waste it if the business doesnt work out.



Best Regards
John
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Old 06-22-2016, 01:56 PM
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Lawn care business tipsLawn Care Business Book
Welcome to our forum!

There are a lot of bidding example on the forum here and on my lawn care blog. I'd suggest reading the different ones as you are interested in different types of jobs to bid on.

Also keep us posted on how your flyer response is. Normally we hear about a 1-3% response rate from them, so that should be interesting for you to compare to your results.
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Old 06-22-2016, 04:56 PM
JohnsLawnCare JohnsLawnCare is offline
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Thanks Steve I will be checking it out. Well Out of about 400 flyers I put out since the first week of June I only got 1 call, and 2 calls from my ad in the paper, On my flyer/Ad I did put prices not sure if that is good or not.

Regards
John
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Old 06-23-2016, 02:12 PM
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In general, I think the majority of those who use flyers tend to not put prices on them. However, that doesn't man you can't experiment and see if that brings in more calls for you.

If you do experiment with a different element, you can split your flyers up and give one side of the town a flyer with prices, while you give the other side of town a flyer withOUT prices. Then see which side brings you more calls. Then you will know which method works better for you.
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Old 06-23-2016, 02:56 PM
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That's good but don't expect 2 calls for every 400 you pass out.

Pricing depends. If you are the single worker that wants $40 to mow a $25 yard, prices aren't usually a good idea because you need to go to their house and sell yourself to them in order to get the account. If I was a single worker guy I'd be the $40 guy mowing a $25 yard because you only need a few finite number of customers.

If your prices are more in-line to what they should be, prices could be a good idea but if you are a single worker guy why would your prices be anything except SKY HIGH?

If you want 5500 customers and go by volume so you charge $24.99 for the $25 yard a price on the flyer is always a good idea.

I just don't get the single worker guys that low ball. If you're not wanting thousands of customers, BID HIGH and don't put a price on the flyer!! That way if you have 10 lawns a day you make $400 instead of $250. Actually if I was a single worker guy I'd be $50 for a $25 lawn.
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Old 06-24-2016, 06:28 PM
acrajchel acrajchel is offline
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I've heard that some guys swear by flyers, I personally had no luck with them. I had my flyers designed and then had a marketing consultant look at them. The designer and consultant said they were great that would get a lot of responses. So I ordered 3,000 of them. Passed out 500 of them and didn't get a single phone call. Luckily I got the flyers for about $.11 a piece, so didn't cost too much. Spent the same $350 I did on post cards on lawn signs and put them up at neighborhood entrances, shopping centers, major intersections, and got 5 customers out of it. If you do the math, that is a customer acquisition cost of $70 per customer. Better than the postcards, but still high in my book. So then I went digital, spent $100 for a WordPress website, $12/month to host, listed it on Google, Bing, and Yahoo. It was a slower approach, but I have got a lot of customers from it, and they are rarely price shoppers. These are the customers that shop for quality not price. I had my biggest customer tell me the account was mine just because my website looked great. Last time I calculated it, customer acquisition cost was around $5 this way. Not bad, especially since my biggest customer I got this way has brought in over $25,000 in revenue over the last 2 years. Can't complain.

As far as websites go, there are guys that swear a single page, super simple page is the way to go. Others say to go all out and make it media rich and interactive. I think it depends on the client you are going after. I charge $60/hour minimum, and up to $90/hour for mowing, more for landscaping. So check out my website at www.GeorgetownGrass.com or www.LexingtonLawns.com and see if you can tell what kind of customer I want. Also, you can see I have 2 web addresses, but they just go to the same site. I operate in 2 cities, Lexington KY and Georgetown KY, so as a marketing strategy, I bought those 2 addresses to use in each city. Also, I wanted something that was professional and personalized, so I included the city name and then a word associated with what I do. Easy to remember, you know what it is for, and you know where it is for. Also, I like that it isn't www.JoesLawnCare.com or something.

I do this full time (by full time I mean I don't have another job, but I only work 3-4 days a week doing this), but still my time is valuable to me. I don't want to spend $350 on flyers and a month walking door to door, when 2 days in front of a computer and a few hundred bucks for a couple years of hosting had a better effect.

That being said, you are new and probably don't want to wait around for customers to come to you. However, since you are starting mid-season, I would still get you a great website and get it on the search engines. Hopefully it has some effect for you next Spring when you hit it full throttle. In the meantime, I would get some lawn signs, get those out first. And then in any down time you have, go do flyers, but only when there is nothing else to do.
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Old 06-25-2016, 01:47 AM
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I agree, if you are only going to pass out 500, don't do it. And if you are going to pay $ .11 per flyer, don't do it. You should be able to have 3000 flyers printed for less than half that amount. And pass out everyone one of them.

I'm not sure if I've ever known anyone that had a form of advertising fail and admit it wasn't the form of advertising, it was their particular advertisement. I know MANY marketing and consulting people.... but they've never ran a lawn service. Yeah, they like flashy stuff and usually stuff that wouldn't get 2 customers if you passed out a million of them. My best advice to everyone is... stay as far away from a marketing person as you can get!

Normally when a form of advertising fails, it's because the advertisement sucked. Here is a test.... give it to 3 females.... do they think it looks great? Do they think it looks flashy? Did they like the picture(s)? If they answered yes to either question... throw it away. Dull, boring and straight to the point is what you want. And if you want pictures, become an artist, this is lawn care, not art school.

Yes, I have passed out hundreds of thousands if not over a million flyers and have made a lot of money from my dull, boring, picture-less flyers in the same housing areas others said flyers didn't work.
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Old 06-25-2016, 01:59 AM
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By the way, I lived in Lexington back in the mid 80's. If you want, I can give you my email and tell you just a couple of things to do to your site(s) that will make them rank much higher.
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Old 06-25-2016, 05:35 AM
JohnsLawnCare JohnsLawnCare is offline
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Well I know I need to be patient being I am just starting out I have tried the flyers with pricing on some which I did one 1 side of town and the other half without for the other side so I will have to just wait and see how it goes. So far I have 2500 flyers out and have 500 more to go i'm glad they only cost me $25 per 500 but just cant believe I only got 1 call out of all those flyers and my other 3 from advertising in the paper but I guess its because I started in June which is mid season.
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Old 06-25-2016, 09:38 AM
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Yep, you started too late and that is the problem.... it couldn't be your flyer. In 8 months it will be because it is too cold and in 10 months it will be because you waited too long and in 12 months it will be because it's too late again.

John, if you was here I'd give you a big ol' man hug after I said that because I just made an example out of you. Please don't be mad.

That is exactly how most people think. It's always something but it couldn't be their piece of advertisement.

Do this, write a piece that could be used to get a mowing job in Alaska in January. When you've made one that good, you won't have any excuses left because quite honestly, it's never too late or too early. I know a guy way up north that was signing people up for mowing when there was snow on the ground.

Do you know how to make that great flyer/advertisement? Follow the directions I gave a few posts earlier.
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