But see, Google doesn't rank a 'smooth' website just because it looks 'smooth'. I have one of what I think is the coolest websites I've ever seen.... but it isn't published because it's just cool, it isn't SEO friendly. I actually have 3 like that from about 7 years ago. I don't delete them from my list because every now and then I look at them and wish they were SEO friendly. lol I guess I'm just proud of my work is why I keep them offline.
So don't get a 'smooth' website, get one that is very SEO friendly.
It depends what 'nice graphics' consists of. If you mean the ones that look so cool no one knows what it means or what the company name is or what the phone number is.... I'd stay away from those. But if you mean some nice large plain-Jane letters and numbers and nothing fancy now that could draw in a lot of profit. There is a pickup around here and I am guessing he is a pool cleaner guy but who knows... I see his truck all the time and can't read 1 word because he has it so 'fancy' with water drops and all other types of things. I'm guessing pool cleaner because of the water drops but he could do any number of things.
I guess if a guy likes to spend money he could have some pens made up. I like to keep my money and let it make me more money personally.
Refrigerator magnets are almost a good idea. I mean, if you can get the people to put them on their fridge and leave them there.... it could help bring in calls at some point. Too big of a risk for me but the idea looks good on paper.
All I'm saying is, don't get sucked in by what others are doing and by what marketing people tell you. I haven't had 1 business in 1 town. I've had several different types of businesses in several towns and in several states. So what I say I did, didn't just work in 1 town or 1 area of the US. It works where ever you are.... maybe not Iran or Iraq or Reacharoundstan but here in the US it doesn't matter where you are.
My advice for you is this. Treat people right. Even if it costs you a little here and there. Communication. Once you get over 500 customers it might be complicated to be personable but right now you can converse through texts all day, every day with your customers. If they call, you should have them programmed in to your phone so you can answer the phone and say, "Hi Cindy, how are you today?". They love that stuff. And when you get over 500 customers you can use something like the texting on Yardbook and text them all at the same time while still keeping it kinda personal. If you have the money, wrap your truck but make it legible. 1 picture of your face and since it's a wrap, maybe a picture of a mower but just realize... the more they look at a fancy picture of that mower, the less they look at your phone number... and before they know it.... you are out of site and they forgot to get your phone number. So be different, instead of making the pictures big and the phone number small, how about making the pictures small and the letters and numbers big? Business cards.... I'm not saying they are bad, I'm just saying they aren't a MUST have.
But honestly, with as many free places you can get customers nowadays, you should never have to spend 1 penny to get a customer. Look fancy if you want, but when you get older you will say to yourself, "Now I see what that idiot was talking about in 2016. The less fancy I look the more money I have".
And if you don't listen to any other thing that I've said, you and everyone in the world should do this.... go to everydollar.com and make a budget and stick with it. Rich or poor, we all need a zero dollar budget.