Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Introduce Yourself

Introduce Yourself Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!

Welcome Evergreen


Introduce Yourself

Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-08-2007, 10:14 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Welcome to our forum Evergreen.

You posted.

Quote:
Originally Posted by [b
Quote[/b] ]We have 45 accounts and have tried referal $ and it has not worked. We put out 1000 flyers a week and get mostly tire kickers.But when we get one we show up every time and do what we say but maybe 1 or 2 refer us. Any thing else we can do?
Can you tell us a little about your business so we can help further?

How long have you been in business. What kinds of marketing have you been doing ?

What are your goals?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 08-09-2007, 04:16 PM
Evergreen Evergreen is offline
new member
 
Join Date: Jul 2007
Posts: 5
Rep Power: 0
Evergreen
Default

Lawn care business tipsLawn Care Business Book
We have been in business sence 1999 and our main work has been for builders. All phases of landscaping. We started to do lawn Main. 5 years ago. Up until last year we would only cut 2 days a week because we had a fireman doing it. Now we have a fulltime guy. We usually put out about 1000 flyers per week for maybe 5-6 week and we get so busy and I have to help get the work done. Then before you know it the work will stop. By this time we start running around putting more flyers out but the last 2000 we put out we did maybe 10-15 est. and landed 0 . So now we have bought some post cards and a mailing list to see if that will do any better. My goals for this year were to get to 50 accounts which we have almost done, but I feel we should be around 65-75. We do have a referal plan in place that rewards our customer will $25 off the lawn Main. for every referal/jod we get. But we have only got 1-2 referals this year. We do have yellow page ads and an enclosed trailer with our number on it and we may go 2-3 weeks where we do not take any phone calls. We are 50-60 miles outside Alt.GA and it is very populated. I just don't understand how the bigger companys continually keep there 3-4-5 crews busy every day. We have 1 commercil account and the rest are residential. We got 2 complants last year from about 35 accounts and this year maybe 8-10 on 40-45 so that will tell you we are doing good work. We are working on a website now and trying some new things. My goal is not to be the biggest in town just to work every day and feel like I'm doing a good job. I want to have 2 crews cutting grass every day while I am running the installations. I just can't seem to figure out how to keep my guys busy. I have a friend I used to work for and they went from 75 accounts to over 300 in just about 3 yaers. It can be done and I just would like to know how that is done. our installs have faded due to the builders not selling many homes. Our sales at one time reached over$500k and to date this year we are around $160k any help would certanly be entertained. Also found this site not to long ago and I tell you I'm impressed with the welth of information. Keep up the good work and let me know what you think.

Thanks
Brian

www.mygreenturf.com
Reply With Quote
  #3  
Old 08-10-2007, 07:09 AM
landscape warrior landscape warrior is offline
Members
 
Join Date: Aug 2007
Posts: 37
Rep Power: 8
landscape warrior
Default

How did you get in with the builders?
Reply With Quote
  #4  
Old 08-19-2007, 09:09 AM
Evergreen Evergreen is offline
new member
 
Join Date: Jul 2007
Posts: 5
Rep Power: 0
Evergreen
Default

I put together packages for the whole yard. And just rode around and talked to them. Now the building has sort of slowed way down and now everyone is pretty much sticking with who they have. But to tell you the truth I affraid of working for new builders because alot of them are broke so be carful.
Reply With Quote
  #5  
Old 08-20-2007, 10:00 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

That is very interesting! I think one of the points you make is always very important. The more people you meet, the more you can sell too!

By going out and meeting new people the way you did, you opened yourself up to many new selling options!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 08-21-2007, 03:50 PM
Evergreen Evergreen is offline
new member
 
Join Date: Jul 2007
Posts: 5
Rep Power: 0
Evergreen
Default

I went through a 100 nos to get one yes very fustrating process. It took me about 3-4 years of this to make it work. Plus we had to do some awsome work to get to where we were. Late nights lots of weekends. I've worked on easter and mothers day to meet some deadlines but in the end when the builders are not working you aren't, now my attention must be dirrected towards homeowners and that may take 3-4 years of hard work. It would be nice if Chestion would take us under the wing and help us through these rough times. Some suggestions would be nice. I've read all that's here but there is no info. dirrect and to the point. I would love for someone to pick my flyer apart to see if the result could change then I would not mind paying the fees.

Thanks
Brian
Reply With Quote
  #7  
Old 08-22-2007, 04:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Hi Brian,

One suggestion I had was to have a limited time offer for your coupons and an expiration date.

Quote:
Originally Posted by [b
Quote[/b] ]I've read all that's here but there is no info. dirrect and to the point. I would love for someone to pick my flyer apart to see if the result could change then I would not mind paying the fees.
Here is my view, there is no magic formula.

What is very important is getting your name out and being there when the consumer is ready to buy.

Get to know as many people as you can. Let them know how to reach you. Build up goodwill in your community. Do community service projects to build awareness and goodwill. Get press coverage. Over time these elements help you reach a critical mass where enough people know about you to allow you to run a profitable business.

Look at what happened with Lee of Tiger Time Lawn Care when he recieved international attention for his lawn care business. His phone doesn't stop ringing.

What are your thoughts on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 09-08-2007, 11:51 AM
Evergreen Evergreen is offline
new member
 
Join Date: Jul 2007
Posts: 5
Rep Power: 0
Evergreen
Default

We have tried the offer expiring on the coupons, moved the name, changed the headline and all we get is tire kickers. There has to be a way some one could help other than what we are disscusing. Don't get me wrong i appreciate your help but I'm stll in the same place I was a month ago.
Thanks for your website

Brian
Reply With Quote
  #9  
Old 09-08-2007, 01:54 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Have you considered putting an ad in craigslist or sending out letters in your area to other lcos offering to buy their business? Maybe there are some lcos going out of business and you can scoop up their customer base for a descent price.

Another thing I would ask is what type of interaction have you had within your community? What makes you stand out amongst other lcos? Could you do more goodwill projects to build brand recognition and goodwill in your community?

There will always be tire kickers, but the more you can build your brand the more people will want to contact you first. They will want to hire you because of the goodwill you created.

Now this isn't an easy thing to do and it takes time but I believe it is worth it.

Another thing I was thinking is the section we did on GopherHaul 10 which discussed how to pre-qualify new potential customers when they call in order to weed out those who are simply tire kicking. The goal of this is to improve the amount of estimates which translate into sales.

What's your take on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 09-08-2007, 04:41 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Hey Evergreen:

Forgive me for saying but something is wrong here.

First off, I think 8 to 10 complaints is way too many even on 40 to 45 customers. This means you have as high as a 25% complaint rate. If you are doing quality work and taking care of your customers, your complaint rate should be 5% or less.

Also, for every complaint you receive four people will not complain. Instead, they will just drop your service and you will never know why.

Quote:
Originally Posted by [b
Quote[/b] ]We usually put out about 1000 flyers per week for maybe 5-6 week and we get so busy and I have to help get the work done. Then before you know it the work will stop.
Part of the problem might be learned from this quote. Are you getting so busy trying to hustle up new customers that you are neglecting your current clients? I think most LCOs will agree with me that their businesses rely on repeat customers. You CANNOT run this business doing one time jobs. Also, I think most LCOs will agree that word of mouth is the best advertising. Instead of spending all that time putting out flyers, spend a few extra minutes with each of your customers. Ask your current clients to refer you to their friends and family. Don't bother offering money for referrals. If they are happy with you, they will gladly give references.

So, let's look as possible reasons why you are not retaining customers.

In my experience, customers look for:

1) Relationship: I've said it a bunch of times on these boards and I'll say it again here. Customers look for a professional relationship with their LCO. They want someone to talk with about lawn problems. They want someone to care for their yard...CARE for it, not just mow it as absolutley fast as possible and move onto the next job. They also want someone they can call up and say "Hey, Evergreen. I know you normally do my lawn on Thursdays but my little girl's birthday party is on Wednesday. Is there anyway you can come a day early?" It's okay to bend to a realistic demand from a customer. They will remember you for it.

Believe me, if you cultivate a respectful relationship with a customer, you will have a client for life.

2) Dependability: This works into the relationship heading too. I put this even above quality of work and price. Customers want to be treated respectfully and they want to know you will show up when you say you are going to. Customers will overlook the occasional flaw in their grass. They will even overlook your price being a few dollars higher than the other guy but if they can't count on you they will find someone else.

3 & 4) Quality of work & Price. Lots has already been written about these two. I won't delve into them here.

Anyway, that's what I see might be the problem from what you have written. Pay attention to your current customers and try to grow at a steady rate instead of all at once.

I hope this is helpful.

Best Luck:

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Today 07:23 AM
by CurbAppeal1
6 222
Hydro oil
googus
Today 06:45 AM
Today 06:45 AM
by googus
0 14
Bid for large home...
lxarth
03-22-2015 11:06 AM
Today 01:08 AM
by lxarth
10 362
Dethatching attachments
jcurr33
Yesterday 08:56 PM
Yesterday 08:56 PM
by jcurr33
0 30
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 05:13 PM
by avetslawncare
8 222
Covering a landscape...
Dan Tanner
Yesterday 09:01 AM
Yesterday 05:06 PM
by avetslawncare
2 71
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
Yesterday 01:18 PM
by jrs.landscaping
5 131
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Yesterday 12:50 PM
by SC93
3 399
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Yesterday 12:32 PM
by SC93
19 540
Weed and Feed
robkattankate
03-19-2015 09:00 PM
Yesterday 08:42 AM
by Dan Tanner
5 493
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
03-28-2015 03:14 PM
by Dan Tanner
5 402
First big mower decision?
SGL1
03-28-2015 08:58 AM
03-28-2015 08:58 AM
by SGL1
0 82
Employee job training...
brookline
12-15-2014 07:15 PM
03-28-2015 08:43 AM
by biglee
28 2,416
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
03-28-2015 08:37 AM
by Dan Tanner
5 207
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
03-28-2015 08:25 AM
by SGL1
11 547
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
03-28-2015 05:35 AM
by Dan Tanner
2 184
How do you get...
ESREVER
03-25-2015 01:30 PM
03-28-2015 12:18 AM
by lxarth
7 218
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
03-27-2015 11:42 PM
by lxarth
15 3,457
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 265
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 243
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 354
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 518
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 935
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,603
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 334
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 215
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,678
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 476
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 151
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 238
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 157
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 142
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,322
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 865
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,598
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 284
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,893
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 194
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 578
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 296
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 506
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 432
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,343
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,042
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 220
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 882
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 298
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,027
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 604
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,750
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bob villa bush commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman google gravely growing a lawn care business how to hydraulic jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower ordinance patio install per hour service pricing scag v-ride search engine optimization secrets to landscaping seo shell shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer mate pro up sell employee web design website wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:41 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:41 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy