Lawn Care Niche

[Steve]

Here is a press release from Nature Turf, Inc. It is very interesting to see how they position themselves to stand out from other lawn care operators. Do you think this is going to work for them? Safe, Non Chemical Turf Care - A proactive local business plans to make a difference in the quality of your life. Nature Turf, Inc. is a turf service provider that uses National Organic Program compliant products to keep your lawn beautiful and safe for children and pets. After a great deal of research into the underutilized availability of results driven products for professional turf, horticulture and agriculture, the business developed a program for guaranteed results for Georgia clay soils. The Nature Turf Organic Turf Program bundles (Steward, Citizen and Statesman) allow customers to meet their demands for a weed free, beautiful landscape and provide a healthy, non toxic environment for their family. Not only are the results guaranteed but they carry no restrictions or warning like other chemical applicators. Nature Turf carries all the pesticide applicator and contractor licenses of a typical chemical lawn service so they know the pros and cons of those programs. In fact, Nature Turf offers chemical programs when the need to protect a customer’s investment requires it before a non toxic program takes effect. Additionally, Nature Turf follows sustainable land care practices that chemical applicators have little or no knowledge of. The time is right for this business suggests Albert Gawlak, General Manager. “Clearly folks are more concerned on their family’s exposure to toxic chemicals and they are seeing the health issues raised by exposure to products containing known carcinogens. And, with a decent lawn program utilizing newer products developed for industry we can lesson the impact on the environment while creating a healthier lifestyle for our family. With our guarantee there is no reason not to do it,” says Gawlak. The State of Georgia has adopted the definitions of the National Organic Program and USDA this year and Nature Turf’s experience as a registered organic processor handler allows them to understand clearly what it means to be organic. There are many reasons why people should consider the service ….. • Non toxic, non chemical means safe for children and pets. • Eliminate the issues of overspray and runoff caused by chemical sprayer ending in your yard and environment. • The total effects of chemical pesticides are yet to be fully determined but the signs of their impact are already seen in water tables, cancers and neurological disorder. This will be the second full year for Nature Turf in Atlanta but the business is already exploring a pilot program with Atlanta area PTA’s for partner programs. Nature Turf is hoping to capture a significant market share as well as encourage individuals who landscape their own yards to consider organic fertilizers, amendments and herbicides. In 2007, Nature Turf will allow the users of turf care companies a choice between a guaranteed organic, non chemical program that is safe with no warnings or restrictions and traditional questionable chemical treatments.

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