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Or, you need to add services.
Learn landscape lighting or sprinkler repair. Customer referral is indeed the #1 "closer" in ANY business. But usually this is not enough. You need a website as 80% of all adults search online before calling a company (Nielsen ratings 2008) If you added 5 customers a month through Google search rankings, would that turn it around for you? I think so. |
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--> It seems clear to me that he did not have a business plan, it would have shown him among other things the profitability of the company and what it could afford to pay him and at the same time have retained earnings to grow the business. I would have thought he would have realized this while working a full time job and running the side business. In any event there is a lot more information required to give an absolute answer, in short however it seems clear to me he is living beyond the means of what the company can support. I personally do not see lawn mowing as a high profit area for a small company (at least in my area), however there are areas within lawn and yard care that are. Where I live for example you would starve offering sprinklers or sprinkler repair as less than 1% of the population has or is interested in these systems, at the same time offer mini excavation which I have and the results have been amazing and the profitability is quite high, same as spraying and a few other services I have zero'd in on. Marketing is very important, word of mouth and your network of people you know would be #1, I would put newspaper ad's as number 2, in the city I live ad mail has not worked at all, newspaper ad's have been a hit. Having a website is critical, it's a cheap way for you to market yourself and your services using words and pictures, I would not personally spend a lot of $$$ or a tremendous amount of time making sure I was number 1 in SEO, remember the average age of Internet users is something like 28, personally that is not my target market, keep in mind also many areas are still dial up and older folks (my target market) will hit the newspaper first followed by the yellow pages, I base this on customer feedback and experience. So there is a lot to think about, research and try. My 2 cents Andy |
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