Gopher-preneur book of the month, Jan '06

[Steve]

Gopher-preneur book of the month, Jan '06 Genuine Authentic : The Real Life of Ralph Lauren by Michael Gross Ralph Lauren embodied a certain kind of American dream from early childhood, a kid who didn't just want to be rich, but to be of the rich. He didn't have a penny, but fantasized about expensive cars, lush vacation spots and preppy girls in loafers. This book discusses Lauren's life story chronologically, and with a resolute pace: the icon's tale of ambition and meteoric rise unfolds smoothly as the awkward Jewish boy grows into the personification of grim determination. This book offers a rich portrait not just of Lauren, but of the Bronx in the early and mid-20th century, the type of class clash that transcends time or place and the effects of ambition on a teenager who hates his name and burns with desire whenever a Rolls-Royce cruises by. There are passages that will delight the celebrity-obsessed, but the full story is much richer. This is a portrait of a man who's constructed a flawless image, but whose real self is far more fascinating and deeply human. If you have ever thought about how can I build my company brand to an iconic level please consider reading this book. We could all learn something from the man who created the Polo clothing brand. Previous books of the month.

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