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GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. Discussions on and about the GopherHaul Lawn Care Business show. Talk about topics we discussed on the show, future topic ideas or taking part in the show. Or discuss other videos.

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GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions.

Discussions on and about the GopherHaul Lawn Care Business show. Talk about topics we discussed on the show, future topic ideas or taking part in the show. Or discuss other videos.

Podcast: Videos: Books: Android:

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Old 04-29-2008, 12:56 PM
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Ron,

If I were to do it, I would get some video of a guy mowing a lawn or spreading fertilizer and maybe tending to some flowers or shrubs.

Have him or her wear green pants with a white polo shirt and maybe a green baseball cap.

Have a voice over that says something like, are you looking for professional lawn care at an affordable price? We offer lawn care services that will make your lawn the envy of all your neighbors. Our company is reliable and insured. Then at the end you could say something like call the number on your screen to speak with a lawn care technician and a free estimate.

Then all the lawn care business owner would have to do is have a simple screen with text show their contact information.

The commercial could be purchased from you just like that or for an additional fee you could add the text on the screen.

I would say keep it relatively cheap and you might be amazed. Lawn care businesses might buy it to have some video on their website and they may even host it on youtube without actually using it on tv.

You could do this for tree care and also for snow plowing. Then maybe offer all three videos bundled for a discount.

What's your view?
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Old 04-30-2008, 04:29 AM
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Steve, those are good ideas.

A professional voice over is one of the most important aspects of what home made commercials lack. Relevant, royalty-free soundtracking also adds to the appeal.

With MySpace and YouTube becoming such an important part of every lawn care businesses overall marketing plan, I can imagine lawn care business owners purchasing a stock footage commercial to include on their pages.

Ron, is it difficult to automate the process of adding an ending title to a video? Could the LCO (lawn care operator) upload a .jpg of his flyer or business card to your site? The image would be tagged onto the end of the stock commercial. I imagine there would be a rendering stage involved. When this process is finished, the LCO could download the commercial.

I would definately pay for that service.

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Old 04-30-2008, 06:43 AM
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Quote[/b] ]Could the LCO (lawn care operator) upload a .jpg of his flyer or business card to your site? The image would be tagged onto the end of the stock commercial. I imagine there would be a rendering stage involved. When this process is finished, the LCO could download the commercial.
That is an awesome idea! I bet that would work.
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