Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions.

GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. Discussions on and about the GopherHaul Lawn Care Business show. Talk about topics we discussed on the show, future topic ideas or taking part in the show. Or discuss other videos.

Podcast: Videos: Books: Android:


Need a lawn care business commercial?


GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions.

Discussions on and about the GopherHaul Lawn Care Business show. Talk about topics we discussed on the show, future topic ideas or taking part in the show. Or discuss other videos.

Podcast: Videos: Books: Android:

Reply
 
Thread Tools Search this Thread
  #1  
Old 04-22-2008, 08:17 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,567
Rep Power: 10
Steve has disabled reputation
Default

I saw this lawn care business commercial on youtube and wrote to the production company to see what it would cost to get a video made for a lawn care business.

Here is the response I got. So if you are interested in having a commercial made for your lawn care business, send a message to the Ron at the production company.



http://youtube.com/watch?v=AvaBhbvjL-w

He wrote:
Quote:
Originally Posted by [b
Quote[/b] ]
We have a lot to offer, so price can vary widely. $150 would be a good basic package. If the company would send me good, hi-res photos to work with along with their logo and so forth, and they didn't mind stock royalty-free music for background, we could do a basic commercial for them. For a non-local company, in fact, that's what we'd have to do.

Keep in mind that just bacause I say photos, I don't mean slideshows. Lawns don't generally move, so even with good photos, I can do simulated camera moves on them and still have that video look. For things like this, good stills are actually easier to work with. Most of the Grasshopper commercial was done with stills.

If I need to go out and shoot video or photos, that will add to the expense. Exactly how much depends on how long, how far, and how many times. For the Grasshopper one, I had to go out on four different occasions to shoot photos and video. That added $150 to the price. $30 - $40 per shoot would be a good estimate.

Background music is another possible expense. I have a collection of royalty free music along with a couple music generators, so I can offer something generic and royalty free as part of the basic package.

However, there are other options. I can use some recognizable song, but we would have to negotiate royalties first and that cost would be passed on to my customer. We can also produce and record custom jingles. My partners include a couple composers / musicians and my audio guy - complete with audio recording studio. That of course adds a whole new layer of complexity and therefore expense. But it is available.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-22-2008, 09:06 PM
StartALawnCareBusiness's Avatar
StartALawnCareBusiness StartALawnCareBusiness is offline
Keith
 
Join Date: May 2007
Posts: 731
Rep Power: 0
StartALawnCareBusiness is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Steve:

Did you call their toll free number? Was that their actual number or was it a lawn care call service like we discussed a few weeks ago?

You know how people sometimes buy and sell web domains? Have you ever heard many people doing this with telephone numbers? What do you think it would cost to purchase a number such as the one advertised in the video for a lawn care company?

Keith
__________________
Start a profitable lawn care business.
Reply With Quote
  #3  
Old 04-22-2008, 09:55 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,567
Rep Power: 10
Steve has disabled reputation
Default

Oh you know what? I didn't even notice that. I think that is the phone number we were talking about in a previous podcast.

If it is the same, yes then it's a lawn care answering service.

I have read a lot about how people buy phone numbers too. That does go on.

I don't know what the service costs if you wanted to get that specific company to answer phones but I am sure we could find it out.

Did you like that they were using the number?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 04-24-2008, 02:26 PM
MysticVideo
Guest
 
Posts: n/a
Default

Hi! Ron from Mystic Video here. I can shed a bit of light on Grasshopper Lawn's number - at least as far as I know.

Mike told me it was a forwarding service. You essentially rent zip codes. Then when a customer calls in to that number, they enter their zip code. That forwards the call to whoever happens to currently own that zip code.

Sorry but I can't help with pricing or anything like that. I just wanted to pass on what I know about that service.

And if anyone has any questions about video advertising, I'll be glad to try to answer them.

Remember guys, there's the cable market. Regular TV stations often cover too wide an area for most companies - but of course charge for that coverage. Consider cable. It can be targetted to a much smaller region and therefore costs a lot less!

Ron
Reply With Quote
  #5  
Old 04-24-2008, 07:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,567
Rep Power: 10
Steve has disabled reputation
Default

Hi Ron,

Welcome to our forum! Have you heard anything from Grasshopper as to how effective the commercial was in getting new customers for them?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 04-25-2008, 03:51 PM
MysticVideo
Guest
 
Posts: n/a
Default

I haven't heard if it helped or not. In fact, I don't even know if they kept track.

They put it on cable channels and also use it at their booth at home & garden shows.

Ron
Reply With Quote
  #7  
Old 04-25-2008, 08:57 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,567
Rep Power: 10
Steve has disabled reputation
Default

Oh! We were just talking about tracking your advertisements a short time ago on here and how important it is.

Did they ask you for any marketing advice when you made this or no? Just the concept of tracking the ads is so very important and new to a lot of people.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 04-26-2008, 05:08 PM
MysticVideo
Guest
 
Posts: n/a
Default

No, we're a video production company, and that's as far as it went. They knew what they wanted to do with the commercial. I did kinda edge them on to do something longer for their trade shows, but they wanted what they wanted. So there we have it. We do what the customer wants.

Ron
Reply With Quote
  #9  
Old 04-27-2008, 10:31 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,567
Rep Power: 10
Steve has disabled reputation
Default

Hi Ron,

Did you ever think of putting together some generic videos that you could sell and a lawn care business owner could insert their contact information in at the end of the commercial? I bet you could sell quite a bit of those.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 04-29-2008, 11:27 AM
MysticVideo
Guest
 
Posts: n/a
Default

That's an intresting thought, Steve. Of course it has to be generic, so my question to the forum is this: What types of generic commercials would you find useful? A complete 20 seconds with voice-over advertising something and leaving you with simply space on the end to add your info? A commercial with just video and background music that you add a voice over to?

I can see it working as long as 1: the company buying the incomplete commercial can finish it or have it finished economically and 2: the incomplete commercials advertise something worth advertising.

I'm a video guy, so I know nothing about what you guys need. If you guys can give me some suggestions, maybe we can put something like this together.

Ron
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
John Deere 667a
acrajchel
Yesterday 10:00 AM
Today 05:55 PM
by Just for Cuts
3 62
Dane Scag
Steve
08-28-2015 12:29 PM
08-28-2015 12:29 PM
by Steve
0 70
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 524
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 393
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 402
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,731
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,467
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 976
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,747
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 112
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,176
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
17 1,567
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 160
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 499
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 397
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 358
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 247
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 958
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 376
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 406,023
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 587
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,233
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,450
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 208
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 401
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 2,067
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 363
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 336
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,798
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 506
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 506
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 465
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 430
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 356
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,747
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 250
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 391
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,133
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 386
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 624
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 427
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 306
» Popular Tags
ad landscaping advertising applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance past due per hour charge per hour service plowing pricing profit on employee scag secrets to landscaping sell the vision seo shell shreaded solo solo backpack sprayer sq ft square foot swzt tree tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:18 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:18 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy