Here is a flyer that was sent to us. It is used by a realtor friend of ours that was sent along with a calendar but I think it could apply to this industry as well.
Notice the flyer includes a picture. It really helps build that personal bond between the prospective customer and the seller of the services.
Who would you rather sell your house, someone you have never met before or someone you have seen in their advertisements? Now ask yourself, who would you rather call to perform lawn services, someone you have seen before in their ads or an unknown?
What do you think?