Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Combating the High Cost of Energy


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-02-2005, 11:36 AM
mowboy mowboy is offline
Lawn Care Business Consultant
 
Join Date: Mar 2005
Location: Vancouver, BC
Age: 47
Posts: 76
Rep Power: 0
mowboy
Default

Hi All - I recently added this article to my website and wanted to share it with you all. Feel free to post you comments or other suggestions!

Combating the High Cost of Energy
by Joel LaRusic - Author 'Start & Run a Landscaping Business'

Lawn care operators and professional gardeners get a little nervous as the gas prices creep up because it means their bottom line is creeping down.

No one is immune to the rising cost of energy but our industry is affected to a greater extent because we provide on-site service which entails driving trucks around. How can the average LCO reclaim lost profit due to dramatically increasing prices at the pump? What can you do to reduce the energy costs in your business? This article will look at several ways we can do this.

1. *Raise prices - The obvious answer is to increase your prices to recover profit lost to the increased cost of fuel. In fact, according to the Lawn & Landscape 2005 State of the Industry Report, 69% of contractors did just that last summer by building their fuel costs into their service pricing or adding a fuel surcharge onto certain jobs. If you are not already considering the cost of fuel in your 2006 pricing, you should be. Having said that if you are a new company trying to break ground or if for some other reason you feel you cannot raise your prices for some of your customers you may have to absorb the extra costs. If you do this it should be part of a calculated business plan and not done haphazardly.

2. * Efficient Routing - ‘Windshield time’ is always a killer of healthy profits but now more than ever is it important to ensure your job routes are efficient. Take a hard look at all of your routes to make sure that there is as little backtracking as possible. As well, have a look at a city map to avoid taking ‘scenic routes’ to your jobs. Can you juggle your routes so that you are avoiding high congestion areas at peak periods? Can you leave earlier in the morning to avoid rush hour traffic? Make sure your staff understand the importance of always taking the most sensible route. Consider using route analysis software to help with the task of routing.

3. * Focused Marketing - Along the same lines as #2 try to build tighter routes where the properties are close together. A great way to achieve this is through focused marketing. Pick some neighborhoods that you are interested in growing into and hammer them with your fine marketing. Not just once but again and again. Be consistent with your message and this will build confidence in your company. If you have a property in the neighborhood see if you can get permission to put a tactful sign somewhere in the yard for a limited time. Eventually you will build super-efficient routes that require very little fuel.

4. * Driving Habits - Studies show that driving at 55 mph is about 20% more efficient that driving 70 mph. Avoid rapid and/or jerky acceleration and use cruise control whenever possible. Don’t use the air conditioner unless it’s really necessary. Shop around for the best gas prices and take advantage of gas station loyalty programs that can save you money. Maintain your vehicles so as to improve gas mileage – this means regular tune-ups. As well, check tire pressure and alignment which can also affect mileage.

Don’t drag a truck full of equipment (and perhaps even a trailer) around when you do your quotes – you’re flushing money down the drain. Of course, there are times when you’ll need to do quotes during the work day and you must use the truck, but try to avoid it. Consider getting a more fuel efficient car or even a motorcycle/scooter to do your quotes. If you thoroughly analyze your driving habits you may surprise yourself at where you can cut a few corners that can make a difference to your bottom line.

5. * Equipment Tips - Tune-up your equipment. Smooth running equipment will not use as much fuel so keep your engines under a tight maintenance schedule. Consider 4-cycle engines where it is practical, they burn less fuel (and are more environmentally sound too).

6. * Offer Great Customer Service! - We are not the only ones effected by the higher costs of energy. Our customers drive too and they have to heat and light their homes. An ABC News Poll reported that 45% of Americans are cutting back on purchases in order for them to recoup from higher fuel costs. If you are making your customer feel important then you will not be on the top of the list of things to cut from their budget.
Do you have any fuel saving tips or other thoughts on the rising cost of energy these days? Post to the forum by clicking the link below and let us know.

Do you have any fuel saving tips or other thoughts on the rising cost of energy these days? Reply to this forum post and let us know!
__________________
Joel LaRusic
Consultant/Author, Start & Run a Landscape Business
www.mowboy.com
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-05-2005, 08:31 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,537
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by [b
Quote[/b] ]Focused Marketing - Along the same lines as #2 try to build tighter routes where the properties are close together. A great way to achieve this is through focused marketing. Pick some neighborhoods that you are interested in growing into and hammer them with your fine marketing. Not just once but again and again. Be consistent with your message and this will build confidence in your company. If you have a property in the neighborhood see if you can get permission to put a tactful sign somewhere in the yard for a limited time. Eventually you will build super-efficient routes that require very little fuel.
This is such a big deal!

Do you have suggestions on who to target? Surrounding neighbors or an even larger area?

What kind of marketing suggestions would you suggest to reach these people?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 09:19 AM
Today 09:30 AM
by ExtremeLawncareServices
7 453
Lawn Care business...
crieg122
10-23-2014 01:23 PM
Today 05:54 AM
by ringahding1
16 730
Business Name
sanchez5
10-28-2014 11:55 PM
Today 05:51 AM
by ringahding1
10 283
"Price...
Mr. Mow
Yesterday 03:21 PM
Today 05:48 AM
by ringahding1
3 133
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Today 05:41 AM
by ringahding1
15 1,937
Client won't pay...
WesleySnips
Yesterday 02:53 PM
Yesterday 08:21 PM
by SGlawncare
6 147
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
Yesterday 03:09 PM
by Mr. Mow
4 558
Pavers
crieg122
10-28-2014 02:49 PM
Yesterday 02:09 PM
by Steve
5 242
Difference between lawn...
sanchez5
10-29-2014 04:20 PM
Yesterday 02:08 PM
by Steve
2 177
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
10-29-2014 12:26 PM
by Steve
6 535
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-28-2014 11:08 PM
by SGlawncare
4 891
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-28-2014 02:51 PM
by Steve
1,193 341,093
Business Cards
crieg122
10-25-2014 12:03 PM
10-28-2014 02:37 PM
by crieg122
4 406
So how do you guys...
Mr. Mow
10-26-2014 07:55 AM
10-28-2014 04:56 AM
by Billy Goat
2 347
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
10-27-2014 10:36 PM
by SGlawncare
12 1,262
new to the forum
madmedic8575
10-24-2014 02:52 PM
10-27-2014 12:14 PM
by Steve
1 359
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
10-26-2014 10:59 AM
by stevef1201
13 728
Leaf removal
madmedic8575
10-24-2014 04:14 PM
10-26-2014 07:45 AM
by Mr. Mow
5 494
raking leaves ?
robert8509
10-22-2014 09:19 PM
10-25-2014 12:09 PM
by biglee
10 631
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
10-25-2014 11:46 AM
by crieg122
6 625
hey everyone
robert8509
10-22-2014 08:16 PM
10-24-2014 11:07 PM
by robert8509
7 528
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 446
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 780
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 407
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 878
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 705
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 769
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 735
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,725
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 1,016
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 873
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,994
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 603
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 2,203
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,698
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 576
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 642
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 1,096
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,631
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 827
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 675
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 1,019
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,318
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,729
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 1,033
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 756
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,893
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,877
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 10,017
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 891
» Popular Tags
2wd 4x4 apartment complex auger bark bob villa care charge collections commercial demonstration edging exmark ferris four wheel drive gopherhaul grass gravely hardscapes hills holiday how much to charge how to bid john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lighting lighting brass outdoor lights managing a lawn care business mowing mulch mulch estimate new buisness past due patio install podcast property management company pto push versus ride redmax scag scripts seo shell sprayer starting a business starting a lawn care business stihl sulky theft top dresser toro toro grand stand trailer mate pro tree turfgrass consulting walk behind walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:40 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:40 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy