Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Getting New Customers


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-12-2008, 04:31 PM
Mears Mowing
Guest
 
Posts: n/a
Default

the best way that i have gotten new customers is to
1. Do a good job - obviously this is the most important, or at leaat it is to me. A lot of people overlook this, i thnk that this is the best marketing strategy. If you do a good job then people will have you keep coming back. They will also refer you to other people. The greatest way of advertisement is by word of mouth.
2. this might only work for some (sorry to those that can't). I play up the fact that i am just a kid trying to find my way, pay for college and (like everyone) make a living. I especially play up the fact that i am a student. This really helps me because people want to help me and they have sympathy for me. This works quite well.
3. Be dependable. A lot of problems that i hear from customers that switch from big companies is that they are not as dependable as the customer desires.

These are no brainers, but they have to be done.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-12-2008, 05:19 PM
UniversityLandscapers
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I agree with the student thing big time. If you do a good job, people feel like they're doing a service to you by hiring them, so it's really a win-win in their mind. This may sound kind of mean, but if I can identify that kind of mentality with them, I'll usually add a few bucks to their bill, because I know I can get away with it.
Reply With Quote
  #3  
Old 04-12-2008, 07:33 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]I'll usually add a few bucks to their bill, because I know I can get away with it.
You know, that is awesome.

I was thinking as I was reading these posts if you could charge a premium and play on those sympathetic feelings like they are helping you through school.

I guess you can! Great job!

How much more of a % do you feel you can charge as a premium when using that strategy?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 04-12-2008, 09:28 PM
UniversityLandscapers
Guest
 
Posts: n/a
Default

I'm not really sure, since I've only ever applied it to smaller jobs. I usually tend to round prices to nice even numbers when I bid a job, so say I get $33 after I measure a lawn, I might drop that to $30 if it's an easy lawn, or I can tell that I have competition on the bid. If the person seems to like that I'm in school etc, I might round up to $35 or 36...it's never really extreme, since I still want to keep my prices relatively low.

I've also found that once customers develop loyalty, you can charge a little more, just as you would try to sell them on other services. Especially if they seem to be less concerned with price, I usually will charge more for other jobs I do for regular customers, keeping in mid that the quality has to be in line with their expectations.

To add to that...it would probably work for any type of sympathy story i.e. retired soldier who has returned from combat, or a recent immigrant who is trying to live out the "American dream". People really go for that stuff...so it's good to recognize as a way of increasing your margins.



Reply With Quote
  #5  
Old 04-13-2008, 12:03 AM
Mears Mowing
Guest
 
Posts: n/a
Default

The main thing about being a student-run business is that you can underbid the big companies, because you don't have as much overhead!!!
Reply With Quote
  #6  
Old 04-13-2008, 12:12 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,213
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]2. this might only work for some (sorry to those that can't). I play up the fact that i am just a kid trying to find my way, pay for college and (like everyone) make a living. I especially play up the fact that i am a student. This really helps me because people want to help me and they have sympathy for me. This works quite well.
Will,

I bet others are wondering, how to you go about playing this up? Do you put it on your website? Or maybe in your marketing material?

What advice do you have for doing this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 04-13-2008, 02:02 PM
Mears Mowing
Guest
 
Posts: n/a
Default

I really don't have any marketing material. I used to, but now I don't want to expand anymore until i get out of school. Like i said earlier, the best marketing material is word of mouth. If you do a good job, then people will come to you.

When i go bid a job i tell them that i am a student. i am 17 years old, and "i am just an innocent little kid trying to make some heart earned money." The Truth: I know how to get people to feel sorry for me. I tell them, or sometimes they'll even comment before i can, is that there are so many lazy kids today, with video games and what not, i am just trying to do the right thing. You can always tell whether or not they are buying it or not. If they aren't than end that conversation. if they do, then keep going. If they buy into that, then they almost always pick you over the big companies.

So Steve, to answer your question, i tell them when i meet, or talk to them on the phone.
Reply With Quote
  #8  
Old 04-13-2008, 10:45 PM
PremierLand PremierLand is offline
Forum Advisory Member
 
Join Date: Dec 2006
Location: Grosse Pointe, MI
Posts: 89
Rep Power: 0
PremierLand
Default

The best way to get new customers is to THREATEN them.

*do this at your own discretion*




J/K If I really answered this question it would be about 30 pages long.

P.S. any moron can get customers, but let me tell you this... I have done so many things that have paid off. I now have people calling me daily and for the most part telling me that I am hired before I even give them my extremely high price (professional athletes, major ceos, and other head honchos), but they know no matter how high the price, the service is worth it, and for my clientele that I market, and the demographics in the area, they can not even put a price tag on my service because they know its that excellent.

There are way to many factors/tricks/physological factors that take place, it would take me week to type and it would be 30 pages long.



__________________
2000 Ford F350 Dump Truck V10 8\'6\" Western
2006 Chevy 2500HD 8ft Western
2005 8x20ft Haulmark Enclosed Trailer
Exmark Rider and WB and Stihl Handhelds
Reply With Quote
  #9  
Old 04-22-2008, 05:21 PM
baglady baglady is offline
Members
 
Join Date: Aug 2007
Posts: 21
Rep Power: 7
baglady
Default

Mark lets hear some of the things you do that is very different from others. At some point my husband and I would like to attract customers that money is really not an object. We have gotten business by word of mouth. Our issue is not being able to find reliable help. We have had to turn down jobs because our plate is full right now.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
trimming back shrubs
WesleySnips
Today 06:14 AM
Today 06:14 AM
by WesleySnips
0 1
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
Today 06:04 AM
by SGL1
17 211
Late charge
Simon Abousaada
Yesterday 07:23 PM
Today 05:20 AM
by kslawn
1 42
Need input on a bid
phlawncare
07-28-2014 08:51 PM
Today 05:08 AM
by kslawn
7 195
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 09:10 PM
by JLM
82 4,784
Building credit
Matther777
07-27-2014 05:20 PM
Yesterday 05:50 PM
by Matther777
11 251
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:03 PM
by Steve
5 209
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 12:31 PM
by Steve
17 736
Formulas Used
BaileynSamsMum
07-29-2014 06:40 AM
Yesterday 12:19 PM
by Steve
3 136
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Yesterday 06:29 AM
by kslawn
5 178
Will summer ever come
ExtremeLawncareServices
07-29-2014 08:27 AM
07-29-2014 08:29 PM
by SGL1
5 134
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-29-2014 02:28 PM
by Steve
3 135
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-29-2014 02:28 PM
by Steve
4 193
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
07-29-2014 02:25 PM
by Steve
4 197
Left handed edging with...
SGL1
07-23-2014 08:59 PM
07-28-2014 07:39 AM
by SGL1
15 378
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 384
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 228
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 378
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 572
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 140
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 264
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,341
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 451
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 287
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 971
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 269
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 324
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 379
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 266
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,490
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 296
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 206
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 349
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 715
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 576
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 362
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 700
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 256
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 244
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 807
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,130
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 861
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 786
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 321,578
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,806
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 528
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 427
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 883
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 623
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 650
» Popular Tags
4x4 birdscaping care charge christmas lighting collections subcontractor commercial craigslist credit card processing customers ecosymbiosis escrow exmark ferris four wheel drive fundraiser gopherhaul grass gravely gravely 34" zero turn holiday honda how much to charge how to bid hydraulic kawasaki labor cost lawn lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf cleanup leaf removal managing a lawn care business marketing mulch estimate native plants new buisness new mower office management online classifieds outdoor environments podcast push versus ride redmax rotating scag scag v-ride search engine optimization season seo sprayer starting a business steve stihl subcontractor tips toro tractor auger trailer mate pro turfgrass consulting upsell walker winter money making ideas won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:26 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:26 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy