Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Getting New Customers


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-12-2008, 04:31 PM
Mears Mowing
Guest
 
Posts: n/a
Default

the best way that i have gotten new customers is to
1. Do a good job - obviously this is the most important, or at leaat it is to me. A lot of people overlook this, i thnk that this is the best marketing strategy. If you do a good job then people will have you keep coming back. They will also refer you to other people. The greatest way of advertisement is by word of mouth.
2. this might only work for some (sorry to those that can't). I play up the fact that i am just a kid trying to find my way, pay for college and (like everyone) make a living. I especially play up the fact that i am a student. This really helps me because people want to help me and they have sympathy for me. This works quite well.
3. Be dependable. A lot of problems that i hear from customers that switch from big companies is that they are not as dependable as the customer desires.

These are no brainers, but they have to be done.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-12-2008, 05:19 PM
UniversityLandscapers
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I agree with the student thing big time. If you do a good job, people feel like they're doing a service to you by hiring them, so it's really a win-win in their mind. This may sound kind of mean, but if I can identify that kind of mentality with them, I'll usually add a few bucks to their bill, because I know I can get away with it.
Reply With Quote
  #3  
Old 04-12-2008, 07:33 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]I'll usually add a few bucks to their bill, because I know I can get away with it.
You know, that is awesome.

I was thinking as I was reading these posts if you could charge a premium and play on those sympathetic feelings like they are helping you through school.

I guess you can! Great job!

How much more of a % do you feel you can charge as a premium when using that strategy?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 04-12-2008, 09:28 PM
UniversityLandscapers
Guest
 
Posts: n/a
Default

I'm not really sure, since I've only ever applied it to smaller jobs. I usually tend to round prices to nice even numbers when I bid a job, so say I get $33 after I measure a lawn, I might drop that to $30 if it's an easy lawn, or I can tell that I have competition on the bid. If the person seems to like that I'm in school etc, I might round up to $35 or 36...it's never really extreme, since I still want to keep my prices relatively low.

I've also found that once customers develop loyalty, you can charge a little more, just as you would try to sell them on other services. Especially if they seem to be less concerned with price, I usually will charge more for other jobs I do for regular customers, keeping in mid that the quality has to be in line with their expectations.

To add to that...it would probably work for any type of sympathy story i.e. retired soldier who has returned from combat, or a recent immigrant who is trying to live out the "American dream". People really go for that stuff...so it's good to recognize as a way of increasing your margins.



Reply With Quote
  #5  
Old 04-13-2008, 12:03 AM
Mears Mowing
Guest
 
Posts: n/a
Default

The main thing about being a student-run business is that you can underbid the big companies, because you don't have as much overhead!!!
Reply With Quote
  #6  
Old 04-13-2008, 12:12 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]2. this might only work for some (sorry to those that can't). I play up the fact that i am just a kid trying to find my way, pay for college and (like everyone) make a living. I especially play up the fact that i am a student. This really helps me because people want to help me and they have sympathy for me. This works quite well.
Will,

I bet others are wondering, how to you go about playing this up? Do you put it on your website? Or maybe in your marketing material?

What advice do you have for doing this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 04-13-2008, 02:02 PM
Mears Mowing
Guest
 
Posts: n/a
Default

I really don't have any marketing material. I used to, but now I don't want to expand anymore until i get out of school. Like i said earlier, the best marketing material is word of mouth. If you do a good job, then people will come to you.

When i go bid a job i tell them that i am a student. i am 17 years old, and "i am just an innocent little kid trying to make some heart earned money." The Truth: I know how to get people to feel sorry for me. I tell them, or sometimes they'll even comment before i can, is that there are so many lazy kids today, with video games and what not, i am just trying to do the right thing. You can always tell whether or not they are buying it or not. If they aren't than end that conversation. if they do, then keep going. If they buy into that, then they almost always pick you over the big companies.

So Steve, to answer your question, i tell them when i meet, or talk to them on the phone.
Reply With Quote
  #8  
Old 04-13-2008, 10:45 PM
PremierLand PremierLand is offline
Forum Advisory Member
 
Join Date: Dec 2006
Location: Grosse Pointe, MI
Posts: 89
Rep Power: 0
PremierLand
Default

The best way to get new customers is to THREATEN them.

*do this at your own discretion*




J/K If I really answered this question it would be about 30 pages long.

P.S. any moron can get customers, but let me tell you this... I have done so many things that have paid off. I now have people calling me daily and for the most part telling me that I am hired before I even give them my extremely high price (professional athletes, major ceos, and other head honchos), but they know no matter how high the price, the service is worth it, and for my clientele that I market, and the demographics in the area, they can not even put a price tag on my service because they know its that excellent.

There are way to many factors/tricks/physological factors that take place, it would take me week to type and it would be 30 pages long.



__________________
2000 Ford F350 Dump Truck V10 8\'6\" Western
2006 Chevy 2500HD 8ft Western
2005 8x20ft Haulmark Enclosed Trailer
Exmark Rider and WB and Stihl Handhelds
Reply With Quote
  #9  
Old 04-22-2008, 05:21 PM
baglady baglady is offline
Members
 
Join Date: Aug 2007
Posts: 21
Rep Power: 8
baglady
Default

Mark lets hear some of the things you do that is very different from others. At some point my husband and I would like to attract customers that money is really not an object. We have gotten business by word of mouth. Our issue is not being able to find reliable help. We have had to turn down jobs because our plate is full right now.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Yesterday 11:36 PM
by SGL1
7 242
snowplowing
jshak40
Yesterday 07:20 AM
Yesterday 07:55 PM
by jrs.landscaping
5 109
Brake job!
kslawn
08-30-2014 07:49 AM
Yesterday 05:57 PM
by 04bluesilverado
5 154
Trailer tires
J.A.S.LawnService
Yesterday 10:17 AM
Yesterday 11:39 AM
by stevef1201
1 60
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
08-31-2014 05:55 PM
by stevef1201
3 110
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
08-31-2014 04:48 PM
by avetslawncare
6 233
New to the industry-...
Lsmain
08-31-2014 10:53 AM
08-31-2014 10:53 AM
by Lsmain
0 86
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-30-2014 07:00 PM
by RosalesLawnCare
2 176
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
08-30-2014 05:04 PM
by stevef1201
1 110
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 412
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
08-29-2014 05:39 PM
by jrs.landscaping
1 132
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 549
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 72
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 97
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 633
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 233
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,284
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,679
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 537
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 216
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,874
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 307
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 381
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 254
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 225
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 263
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 509
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 765
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 234
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 568
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 531
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 277
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 387
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 302
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,134
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 590
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,706
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 769
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,966
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 393
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 514
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 348
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 622
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 502
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 597
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 650
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 902
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 440
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 504
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 394
» Popular Tags
2wd advertisement apartment complex article marketing bid blades charge christmas lighting courtesy call credit card processing customers decorating ditches employee problems escrow exmark ferris foreman fundraiser georgia gopherhaul grass gravely gravely 34" zero turn growing a lawn care business holiday lighting how much to charge installation landscape services lawn lawn care lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf leaf removal lighting brass outdoor lights marketing native plants new buisness online classifieds outdoor environments payment podcast property management company redmax running a business savannah scag seo snow snow plowing sprayer starting a business steep lawns stihl sulky toro trimmer rack truck new used landscape turfgrass consulting walk behind walker zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:17 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:17 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy