Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Getting New Customers


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-12-2008, 04:31 PM
Mears Mowing
Guest
 
Posts: n/a
Default

the best way that i have gotten new customers is to
1. Do a good job - obviously this is the most important, or at leaat it is to me. A lot of people overlook this, i thnk that this is the best marketing strategy. If you do a good job then people will have you keep coming back. They will also refer you to other people. The greatest way of advertisement is by word of mouth.
2. this might only work for some (sorry to those that can't). I play up the fact that i am just a kid trying to find my way, pay for college and (like everyone) make a living. I especially play up the fact that i am a student. This really helps me because people want to help me and they have sympathy for me. This works quite well.
3. Be dependable. A lot of problems that i hear from customers that switch from big companies is that they are not as dependable as the customer desires.

These are no brainers, but they have to be done.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-12-2008, 05:19 PM
UniversityLandscapers
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I agree with the student thing big time. If you do a good job, people feel like they're doing a service to you by hiring them, so it's really a win-win in their mind. This may sound kind of mean, but if I can identify that kind of mentality with them, I'll usually add a few bucks to their bill, because I know I can get away with it.
Reply With Quote
  #3  
Old 04-12-2008, 07:33 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]I'll usually add a few bucks to their bill, because I know I can get away with it.
You know, that is awesome.

I was thinking as I was reading these posts if you could charge a premium and play on those sympathetic feelings like they are helping you through school.

I guess you can! Great job!

How much more of a % do you feel you can charge as a premium when using that strategy?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 04-12-2008, 09:28 PM
UniversityLandscapers
Guest
 
Posts: n/a
Default

I'm not really sure, since I've only ever applied it to smaller jobs. I usually tend to round prices to nice even numbers when I bid a job, so say I get $33 after I measure a lawn, I might drop that to $30 if it's an easy lawn, or I can tell that I have competition on the bid. If the person seems to like that I'm in school etc, I might round up to $35 or 36...it's never really extreme, since I still want to keep my prices relatively low.

I've also found that once customers develop loyalty, you can charge a little more, just as you would try to sell them on other services. Especially if they seem to be less concerned with price, I usually will charge more for other jobs I do for regular customers, keeping in mid that the quality has to be in line with their expectations.

To add to that...it would probably work for any type of sympathy story i.e. retired soldier who has returned from combat, or a recent immigrant who is trying to live out the "American dream". People really go for that stuff...so it's good to recognize as a way of increasing your margins.



Reply With Quote
  #5  
Old 04-13-2008, 12:03 AM
Mears Mowing
Guest
 
Posts: n/a
Default

The main thing about being a student-run business is that you can underbid the big companies, because you don't have as much overhead!!!
Reply With Quote
  #6  
Old 04-13-2008, 12:12 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]2. this might only work for some (sorry to those that can't). I play up the fact that i am just a kid trying to find my way, pay for college and (like everyone) make a living. I especially play up the fact that i am a student. This really helps me because people want to help me and they have sympathy for me. This works quite well.
Will,

I bet others are wondering, how to you go about playing this up? Do you put it on your website? Or maybe in your marketing material?

What advice do you have for doing this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 04-13-2008, 02:02 PM
Mears Mowing
Guest
 
Posts: n/a
Default

I really don't have any marketing material. I used to, but now I don't want to expand anymore until i get out of school. Like i said earlier, the best marketing material is word of mouth. If you do a good job, then people will come to you.

When i go bid a job i tell them that i am a student. i am 17 years old, and "i am just an innocent little kid trying to make some heart earned money." The Truth: I know how to get people to feel sorry for me. I tell them, or sometimes they'll even comment before i can, is that there are so many lazy kids today, with video games and what not, i am just trying to do the right thing. You can always tell whether or not they are buying it or not. If they aren't than end that conversation. if they do, then keep going. If they buy into that, then they almost always pick you over the big companies.

So Steve, to answer your question, i tell them when i meet, or talk to them on the phone.
Reply With Quote
  #8  
Old 04-13-2008, 10:45 PM
PremierLand PremierLand is offline
Forum Advisory Member
 
Join Date: Dec 2006
Location: Grosse Pointe, MI
Posts: 89
Rep Power: 0
PremierLand
Default

The best way to get new customers is to THREATEN them.

*do this at your own discretion*




J/K If I really answered this question it would be about 30 pages long.

P.S. any moron can get customers, but let me tell you this... I have done so many things that have paid off. I now have people calling me daily and for the most part telling me that I am hired before I even give them my extremely high price (professional athletes, major ceos, and other head honchos), but they know no matter how high the price, the service is worth it, and for my clientele that I market, and the demographics in the area, they can not even put a price tag on my service because they know its that excellent.

There are way to many factors/tricks/physological factors that take place, it would take me week to type and it would be 30 pages long.



__________________
2000 Ford F350 Dump Truck V10 8\'6\" Western
2006 Chevy 2500HD 8ft Western
2005 8x20ft Haulmark Enclosed Trailer
Exmark Rider and WB and Stihl Handhelds
Reply With Quote
  #9  
Old 04-22-2008, 05:21 PM
baglady baglady is offline
Members
 
Join Date: Aug 2007
Posts: 21
Rep Power: 8
baglady
Default

Mark lets hear some of the things you do that is very different from others. At some point my husband and I would like to attract customers that money is really not an object. We have gotten business by word of mouth. Our issue is not being able to find reliable help. We have had to turn down jobs because our plate is full right now.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How do you get...
ESREVER
03-25-2015 01:30 PM
Today 12:18 AM
by lxarth
7 172
Bid for large home...
lxarth
03-22-2015 11:06 AM
Yesterday 11:56 PM
by lxarth
8 278
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
Yesterday 11:42 PM
by lxarth
15 3,407
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
Yesterday 11:33 PM
by lxarth
4 144
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 11:27 PM
by lxarth
4 112
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
Yesterday 11:17 PM
by lxarth
6 210
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 06:59 PM
by avetslawncare
10 493
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 02:15 PM
by Steve
27 2,357
introducing myself
chris2500hd
03-24-2015 11:16 AM
Yesterday 02:02 PM
by Steve
8 210
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
Yesterday 12:29 PM
by biglee
5 168
Flag or no flag
Matther777
03-24-2015 02:41 PM
Yesterday 12:25 PM
by biglee
10 328
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 66
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 477
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,528
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 297
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 177
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,652
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 301
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 130
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
03-24-2015 11:47 AM
by Steve
1 125
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 208
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 127
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 118
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,007
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 829
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
03-23-2015 11:48 AM
by BLC7
18 463
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,555
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 259
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-21-2015 01:53 PM
by Bradcook21
4 297
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,600
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 176
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 548
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 277
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 477
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 348
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,304
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,022
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 202
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 855
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 281
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 975
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 494
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,704
New to 2015
Infinitelawn
03-16-2015 08:29 AM
03-17-2015 11:47 AM
by Steve
4 287
Pulling trailer was...
SGL1
03-07-2015 07:14 PM
03-17-2015 08:11 AM
by SGL1
30 1,126
Diesel conversion?
Just for Cuts
03-02-2015 09:59 AM
03-16-2015 03:26 PM
by Just for Cuts
10 632
trimmer racks.
apmAkron
03-12-2015 09:07 AM
03-16-2015 03:17 PM
by Steve
4 354
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
03-16-2015 03:11 PM
by Steve
4 354
new equipment
apmAkron
03-12-2015 09:12 AM
03-16-2015 03:07 PM
by Steve
7 366
When do you get the most...
CHEESE2009
09-14-2011 03:28 PM
03-16-2015 03:05 PM
by Steve
18 5,630
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger blowout bob villa bush commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook google gravely growing a lawn care business hardscapes how to hydraulic jobs john deere quik trac landscape landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets more customers business mulch new mower ordinance patio install per hour service scag v-ride scripts search engine optimization secrets to landscaping seo shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro tractor auger trailer mate pro truck new used landscape up sell employee web design website won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:35 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:35 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy