Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Best Customers


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-06-2008, 04:39 PM
makbootzy's Avatar
makbootzy makbootzy is offline
Rick
 
Join Date: Sep 2007
Location: Leavenworth, Lansing KS
Age: 29
Posts: 265
Rep Power: 8
makbootzy
Default

Gardening and Lawn Care Services

Best customer: Households aged 55 or older
High-income households
Married couples without children at home

Customer trends: Average household spending on gardening and lawn car services will
rise as the population ages.


Households pay for gardening and lawn care services either because they need to or be-
Cause they can afford to. The best customers of gardening and lawn care services are high-
income households, which spend triple the average on this item. Householders aged 55
or older, many of whom need help maintaining their homes and lawns, spend 34 to 91
percent more than average on this item and control 53 percent of the market. Married
couples without children at home (most of whom are older) spend 48 percent more than
average on gardening and lawn care services.

Average household spending on gardening and lawn care services rose 11 percent
Between 2000 and 2004, after adjusting for the inflation. This increase occurred despite the
Recession of 2001 and consequent belt tightening as discretionary income disappeared.
Behind the rise was the aging of the baby-boom generation into the best-customer age groups. This category should grow in the years ahead as the population ages.


Table 11.6 Gardening and lawn care services

Total household spending * * * * *$11,056,092,560.00
Average household spends * * * * * * * * * * * * * * * *95.08

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Average * * * * * * * * * Best * * * * * * * * * Biggest
Household * * * * Customers * * * * * * Customers
*Spending * * * * * * * *(index) * * * (market share)
AGE OF HOUSEHOLDER
Average household * * * * * * * * * * * * * * * * * * * * *$95.08 * * * * * * * 100 * * * * * * * 100.0%
Under age 25 * * * * * * * * * * * * * * * * * * * * * * * * * * * 4.00 * * * * * * * * * 4 * * * * * * * * * 0.3
Age 25 to 34 * * * * * * * * * * * * * * * * * * * * * * * * * * *43.24 * * * * * * * * 45 * * * * * * * * * 7.6
Aged 35 to 44 * * * * * * * * * * * * * * * * * * * * * * * * * *68.25 * * * * * * * * 72 * * * * * * * * 14.9
Aged 45 to 54 * * * * * * * * * * * * * * * * * * * * * * * * *108.36 * * * * * * * 114 * * * * * * * * 23.2
Aged 55 to 64 * * * * * * * * * * * * * * * * * * * * * * * * *127.59 * * * * * * * 134 * * * * * * * * 20.2
Aged 65 to 74 * * * * * * * * * * * * * * * * * * * * * * * * *146.68 * * * * * * * 154 * * * * * * * * 14.9
Aged 75 or older * * * * * * * * * * * * * * * * * * * * * * 181.26 * * * * * * * *191 * * * * * * * *18.9
__________________
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-06-2008, 08:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,822
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi makbootzy,

This is fascinating stuff! Where did you find this and how is this effecting your marketing?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-06-2008, 08:54 PM
makbootzy's Avatar
makbootzy makbootzy is offline
Rick
 
Join Date: Sep 2007
Location: Leavenworth, Lansing KS
Age: 29
Posts: 265
Rep Power: 8
makbootzy
Default

This is from the book "Best Customers: Demographics of Consumer Demand"
Well Now I can see who the "best customer" is and target those parts of town with flyers and door hangers. I think it would help to because you can focus more on the types listed instead of people they might just turn your service down.
__________________
Reply With Quote
  #4  
Old 01-06-2008, 09:53 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,822
Rep Power: 10
Steve has disabled reputation
Default

Did you ever consider buying a mailing list with those specifics and sending out postcards?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-06-2008, 11:16 PM
makbootzy's Avatar
makbootzy makbootzy is offline
Rick
 
Join Date: Sep 2007
Location: Leavenworth, Lansing KS
Age: 29
Posts: 265
Rep Power: 8
makbootzy
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Jan. 06 2008,9:53)]Did you ever consider buying a mailing list with those specifics and sending out postcards?
That would be a good idea!
__________________
Reply With Quote
  #6  
Old 01-07-2008, 04:06 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,822
Rep Power: 10
Steve has disabled reputation
Default

Our one friend on here Bob from http://www.plan-itgraphics.com runs a lawn care business and a printing business.

He is always telling us how handing out flyers is a waste of time and how ever since he started buying mailing lists and sending out postcards, his business really improved.

NOW is the time to be thinking about getting your postcards out too.

I think as lawn care businesses grow they tend to migrate more towards postcards because you get a better bang for your buck.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
TaskEasy & Plowz & Mowz...
jrwalker333
01-25-2015 01:02 PM
Yesterday 10:32 PM
by LCRobert
3 95
New to the forum
LCRobert
Yesterday 10:21 PM
Yesterday 10:21 PM
by LCRobert
0 21
Lawn care truck
Steve
10-10-2009 03:40 AM
Yesterday 06:05 PM
by ExtremeLawncareServices
41 15,863
Bidding to get other work
Rodriguez11
07-21-2011 11:52 PM
Yesterday 02:49 PM
by Steve
26 9,279
What happened to Better...
Steve
01-27-2014 04:07 PM
Yesterday 02:06 PM
by Chilehead
18 3,026
second year advise
cmdlawncare
01-23-2015 06:22 PM
Yesterday 01:58 PM
by Steve
5 184
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
Yesterday 01:33 PM
by Steve
8 475
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
01-25-2015 09:34 AM
by ExtremeLawncareServices
9 500
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,529
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
01-23-2015 02:02 PM
by Steve
8 246
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 97
Looking for advice on...
berryjam
01-21-2015 07:37 PM
01-23-2015 01:50 PM
by Steve
9 267
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 327
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 120
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
01-23-2015 08:46 AM
by jrs.landscaping
8 452
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 236
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 232
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
01-22-2015 02:09 PM
by biglee
39 10,128
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 278
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 437
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 265
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 612
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 337
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,119
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 505
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,439
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
01-17-2015 02:21 PM
by lxarth
2 365
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 423
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 254
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 181
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,784
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 624
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 315
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,795
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,546
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
01-12-2015 06:19 PM
by BLAZIER-1991
4 454
During Your Down Time
achri12
12-24-2014 03:03 PM
01-12-2015 03:54 PM
by Steve
10 1,088
Leaf cleanup
Bradcook21
01-09-2015 02:21 PM
01-12-2015 12:22 PM
by Jamesw86
4 429
Has Anyone Used Plowz ?
dpld
01-08-2014 12:14 PM
01-11-2015 02:17 PM
by burtle
20 3,356
What to pay help
Bradcook21
01-07-2015 01:32 PM
01-08-2015 07:01 PM
by Steve
1 463
Need a trailer
googus
01-07-2015 09:40 AM
01-08-2015 10:24 AM
by Upscale2
7 573
Do you guys charge buy...
burtle
01-02-2015 09:58 PM
01-07-2015 08:37 PM
by Shark1611
14 932
Organic Lawn Care...
NHray
10-17-2014 07:05 PM
01-07-2015 07:05 PM
by greyhound
18 2,165
Need advice please
CHenricks
01-06-2015 01:17 AM
01-07-2015 03:34 PM
by Steve
4 541
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
01-07-2015 03:32 PM
by Steve
9 675
Ideas on a large bid
Knaubone
12-21-2014 11:57 AM
01-06-2015 03:55 PM
by Steve
5 989
Trailer with 4ft sides...
mayala030292
01-02-2015 09:01 PM
01-06-2015 03:33 PM
by Steve
5 624
A tip to get good...
biglee
01-04-2015 12:07 AM
01-06-2015 03:30 PM
by Steve
4 605
Work Shoes!
rsanchez1203
02-19-2013 12:07 PM
01-05-2015 09:18 PM
by Havanese2
13 7,451
EDDM post cards
hemiman
02-13-2014 06:36 PM
01-05-2015 04:22 PM
by Steve
14 2,422
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush commercial deliquentaccounts demonstration ditches door hangers employee problems ferris first truck foreman georgia google gopherhaul grass how to hydraulic introduction jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo managing a lawn care business marketing mulch patio install per hour service podcast pricing pto reo savannah scag v-ride search engine optimization seo shell shreaded snow plowing sq ft starting a lawn care business steep lawns steve sulky theft toro toro grand stand tractor auger trailer trailer mate pro up sell employee walk behind wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:01 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:01 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy