Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Best Customers


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-06-2008, 03:39 PM
makbootzy's Avatar
makbootzy makbootzy is offline
Rick
 
Join Date: Sep 2007
Location: Leavenworth, Lansing KS
Age: 30
Posts: 265
Rep Power: 9
makbootzy
Default

Gardening and Lawn Care Services

Best customer: Households aged 55 or older
High-income households
Married couples without children at home

Customer trends: Average household spending on gardening and lawn car services will
rise as the population ages.


Households pay for gardening and lawn care services either because they need to or be-
Cause they can afford to. The best customers of gardening and lawn care services are high-
income households, which spend triple the average on this item. Householders aged 55
or older, many of whom need help maintaining their homes and lawns, spend 34 to 91
percent more than average on this item and control 53 percent of the market. Married
couples without children at home (most of whom are older) spend 48 percent more than
average on gardening and lawn care services.

Average household spending on gardening and lawn care services rose 11 percent
Between 2000 and 2004, after adjusting for the inflation. This increase occurred despite the
Recession of 2001 and consequent belt tightening as discretionary income disappeared.
Behind the rise was the aging of the baby-boom generation into the best-customer age groups. This category should grow in the years ahead as the population ages.


Table 11.6 Gardening and lawn care services

Total household spending * * * * *$11,056,092,560.00
Average household spends * * * * * * * * * * * * * * * *95.08

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Average * * * * * * * * * Best * * * * * * * * * Biggest
Household * * * * Customers * * * * * * Customers
*Spending * * * * * * * *(index) * * * (market share)
AGE OF HOUSEHOLDER
Average household * * * * * * * * * * * * * * * * * * * * *$95.08 * * * * * * * 100 * * * * * * * 100.0%
Under age 25 * * * * * * * * * * * * * * * * * * * * * * * * * * * 4.00 * * * * * * * * * 4 * * * * * * * * * 0.3
Age 25 to 34 * * * * * * * * * * * * * * * * * * * * * * * * * * *43.24 * * * * * * * * 45 * * * * * * * * * 7.6
Aged 35 to 44 * * * * * * * * * * * * * * * * * * * * * * * * * *68.25 * * * * * * * * 72 * * * * * * * * 14.9
Aged 45 to 54 * * * * * * * * * * * * * * * * * * * * * * * * *108.36 * * * * * * * 114 * * * * * * * * 23.2
Aged 55 to 64 * * * * * * * * * * * * * * * * * * * * * * * * *127.59 * * * * * * * 134 * * * * * * * * 20.2
Aged 65 to 74 * * * * * * * * * * * * * * * * * * * * * * * * *146.68 * * * * * * * 154 * * * * * * * * 14.9
Aged 75 or older * * * * * * * * * * * * * * * * * * * * * * 181.26 * * * * * * * *191 * * * * * * * *18.9
__________________
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-06-2008, 07:00 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Hi makbootzy,

This is fascinating stuff! Where did you find this and how is this effecting your marketing?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 01-06-2008, 07:54 PM
makbootzy's Avatar
makbootzy makbootzy is offline
Rick
 
Join Date: Sep 2007
Location: Leavenworth, Lansing KS
Age: 30
Posts: 265
Rep Power: 9
makbootzy
Default

This is from the book "Best Customers: Demographics of Consumer Demand"
Well Now I can see who the "best customer" is and target those parts of town with flyers and door hangers. I think it would help to because you can focus more on the types listed instead of people they might just turn your service down.
__________________
Reply With Quote
  #4  
Old 01-06-2008, 08:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Did you ever consider buying a mailing list with those specifics and sending out postcards?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 01-06-2008, 10:16 PM
makbootzy's Avatar
makbootzy makbootzy is offline
Rick
 
Join Date: Sep 2007
Location: Leavenworth, Lansing KS
Age: 30
Posts: 265
Rep Power: 9
makbootzy
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Jan. 06 2008,9:53)]Did you ever consider buying a mailing list with those specifics and sending out postcards?
That would be a good idea!
__________________
Reply With Quote
  #6  
Old 01-07-2008, 03:06 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,925
Rep Power: 10
Steve has disabled reputation
Default

Our one friend on here Bob from http://www.plan-itgraphics.com runs a lawn care business and a printing business.

He is always telling us how handing out flyers is a waste of time and how ever since he started buying mailing lists and sending out postcards, his business really improved.

NOW is the time to be thinking about getting your postcards out too.

I think as lawn care businesses grow they tend to migrate more towards postcards because you get a better bang for your buck.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Having an issue with...
Mr. Mow
Yesterday 03:58 PM
Today 05:04 AM
by Sprinkler Buddy
2 58
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
Yesterday 05:20 PM
by Steve
5 93
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 05:46 PM
by Freshcut
2 90
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 92
Echo Bed Redefiner...
NPM_LLC
04-12-2016 10:54 AM
04-22-2016 06:15 PM
by Freshcut
4 289
Has anyone done a garden?
Brian3137
03-28-2016 10:42 AM
04-22-2016 04:42 PM
by biglee
13 9,704
What would you charge?
markty
04-18-2016 03:28 PM
04-22-2016 09:01 AM
by chris2500hd
6 231
Replaced Mower Engine
Sprinkler Buddy
04-15-2016 06:21 AM
04-19-2016 11:03 AM
by Sprinkler Buddy
6 230
Hello from Oklahoma
Ron Hall
03-24-2016 06:59 PM
04-16-2016 03:51 AM
by Ron Hall
9 9,431
Laying down some stripes
MATTNAPIER89
04-11-2016 09:55 PM
04-14-2016 11:55 PM
by Steve
3 305
Find out what business...
MATTNAPIER89
04-11-2016 09:58 PM
04-13-2016 12:32 PM
by MATTNAPIER89
2 263
Hello my name is Matt
MATTNAPIER89
04-11-2016 09:46 PM
04-13-2016 12:58 AM
by Steve
1 213
How to drop some...
nickeckes
04-11-2016 01:07 AM
04-12-2016 05:22 PM
by Steve
4 294
Trash Receptacle for a...
tannerduncan
04-12-2016 05:02 PM
04-12-2016 05:19 PM
by Steve
1 194
Small Project Lawn
tannerduncan
03-31-2016 08:21 PM
04-12-2016 05:16 PM
by Steve
7 9,320
Please Help! Bidding...
Dorali
02-15-2016 12:02 PM
04-06-2016 01:08 AM
by Steve
36 12,946
Hello
pbcleff
04-05-2016 07:45 PM
04-06-2016 12:35 AM
by Steve
1 386
Hello
llewelwa
03-18-2016 12:47 AM
04-05-2016 12:14 AM
by Steve
3 9,303
Poop and Scooping
llewelwa
04-01-2016 05:48 PM
04-05-2016 12:08 AM
by Steve
1 9,093
help with sole...
greenbuds
03-24-2016 12:21 PM
04-04-2016 05:33 PM
by WarriorLandscapingCAN
2 9,262
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:17 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:17 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy